Branding Archives - digitalbuddha https://www.digitalbuddha.in/category/branding/ Top Digital Marketing and Development Agency in Kerala Fri, 21 Jul 2023 07:17:16 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://www.digitalbuddha.in/wp-content/uploads/2021/09/cropped-cropped-DB-logo-black-32x32.png Branding Archives - digitalbuddha https://www.digitalbuddha.in/category/branding/ 32 32 Brand Over Products/Services: Importance of Branding in Digital Marketing https://www.digitalbuddha.in/brand-over-products-services-importance-of-branding-in-digital-marketing/ Mon, 28 Mar 2022 09:53:48 +0000 https://www.digitalbuddha.in/?p=18734 Imagine a phone brand. It’s pretty obvious many of you have thought about the iPhone. inc. not the phone, not Steve Jobs, the first thing that popped into your mind is the apple logo. Let’s take another example, imagine a burger- definitely, the big M has flashed through your mind or a juicy mac burger. […]

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Imagine a phone brand.

It’s pretty obvious many of you have thought about the iPhone. inc. not the phone, not Steve Jobs, the first thing that popped into your mind is the apple logo. Let’s take another example, imagine a burger- definitely, the big M has flashed through your mind or a juicy mac burger. These are not coincidences or any Jedi trick. In simple terms, these are effective examples of branding. Every business owner has at least once thought about taking their business to global levels and leaving a mark of legacy among the people, well there are no shortcuts to those golden steps. Branding is the only way to attain such long-lasting influence.  

Branding is a psychological approach to the customer using the soft power of advertisement and other key elements.  With distinctive logos, catchy taglines, impactful names, and recognizable designs, branding offers your company a unique identity. To stand out from your competitors and leave an impression among your customers, branding is the only solution.  Your company needs a statement to stand out and establish a name among customers and competitors. Additionally, it aids in representing your company faithfully and conveying to your customers what they can expect from your services.

Branding can affect these following fundamentals

  • Credibility and trust
  • Brand recognition 
  • Brand legacy 
  • Increasing potential customers
  • Intensified customer experience
  • Attracting new customers
  • Increasing revenue

1. Promises of a faithful brand

Today’s digital era demands a brand strategy for every company. When branding is put second to a digital plan, the digital landscape can easily fragment. Managing your brand promises is the key to your business strategy. In order to achieve a customer experience that is superior across all of your digital channels, your marketing strategy needs to consistently deliver on this promise. The best way to invite prospects into your brand experience is to interact with them at every digital touchpoint in their everyday lives. Trust is at the core of any business relationship. Credibility and affinity with your customers’ values should be the goals of your branding efforts.

Don’t just produce content. Rather, create emotional, relevant customer experiences. Establishing a powerful, recognizable, and relatable brand offering-one that will set you apart from other companies and last across all the different platforms will enable you to build brand trust. Potential long-term customers value trust than obtaining products or services at a lower cost. This is the exact reason many luxury brands aren’t out of business even though the pandemic and soaring price hikes.

2. Using the emotional card

Why do people buy Harley Davidson?
Among other high-performance motorbikes, people still choose this vintage piece for emotional reasons. Why do some advertisements remain in our minds? What might be the reason, some advertisements make us cry, happy, nostalgic? Simply put, nostalgia marketing or branding is effective in the fast-paced digital age.

Psychological tactics are used in branding strategies to reach consumers. Those brands that employ these marketing strategies connect instantly with consumers who would like to live the past again and enhance the aesthetic appeal of the experience. The relevance and the demand of coco Chanel number 5 perfume is an example of a well-played emotional strategy.

3. A call for new customers

Why do people buy Harley Davidson?
Among other high-performance motorbikes, people still choose this vintage piece for emotional reasons. Why do some advertisements remain in our minds? What might be the reason, some advertisements make us cry, happy, nostalgic? Simply put, nostalgia marketing or branding is effective in the fast-paced digital age.

Psychological tactics are used in branding strategies to reach consumers. Those brands that employ these marketing strategies connect instantly with consumers who would like to live the past again and enhance the aesthetic appeal of the experience. The relevance and the demand of coco Chanel number 5 perfume is an example of a well-played emotional strategy.

4. An experience that matters

In any business environment, digital or not, tactics without a solid strategy fail to achieve business goals. Executing your brand promise is the first step to achieving your business goals. In order to intensify customer experience across all digital channels, your marketing strategy should center around consistently delivering on this promise. To invite prospects into your brand experience, you must engage them across all digital touchpoints in their everyday lives.

There is no change in the fact that someone needs to see a message seven times before they are able to remember it. In Salesforce’s study, 75 percent of consumers expect consistent experiences across multiple channels (web, mobile, in-person, social), and 73 percent will switch brands if they don’t get them. A customer’s experience determines their loyalty and retention. Moreover, more than 76 percent of respondents said it’s easier than ever to go to another brand for a better experience, switching from brand to brand to find a brand that fits their expectations.

Digital technology provides consumers with a vast amount of information and choices, which means they hold the power today. Thanks to artificial intelligence (AI), we know a lot more about our customers. Utilizing customer data for predictive analytics improves your customer’s journey and anticipates their next move. We expect to know what customers want and need. Because of this, they expect us to provide them with relevant content across the channels they use every day. The best way to introduce your brand to those who don’t know it is to provide content they’ll be interested in.

A logo and a clever tagline are not the only components of branding. A powerful brand is one that delivers on its promises, across all of the different mediums your target audience uses on a daily basis. In order to deepen the experience, you should ensure that your messaging closely aligns not only with their interests but also with the medium in which it is delivered.

The tactical elements of digital marketing campaigns, such as social media, search engine optimization, email, behavioral targeting, and programmatic, can become disjointed and fragmented if the brand isn’t solid. When your brand promise doesn’t work- whether it’s through image choices, content targeting, or whatever the medium is- customers will engage with another company.

A strong brand will always provide you with a competitive edge in the market. If your brand holds its weight in the market, enhanced credibility, ease of conversion, and earned media will naturally occur along with a smaller cost-per-conversion.

Entrepreneur and investor Jeff Bezos is the founder and CEO of Amazon, owner of The Washington Post, and founder of space venture Blue Origin once said; “A brand for a company is like a reputation for a person. You earn a reputation by trying to do hard things well.” In conclusion, branding is a slow process that builds trust among people. Some brands could achieve it in short term, but some might take a longer interval of time. Whatever the time period, this is an inevitable step in building your business. Without branding, all the money poured into digital marketing can be vain.

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10 Best Reasons Why You Need a Digital Marketing Strategy in 2021 https://www.digitalbuddha.in/10-best-reasons-why-you-need-a-digital-marketing-strategy-in-2021/ Tue, 20 Apr 2021 17:44:26 +0000 https://digitalbuddha.in/?p=8910 In a world where digital marketing spending is going to reach $2 trillion, and 10% of the money is going to be allocated to digital services by businesses, it is high time that while a business develops business strategies/business models, develop digital strategies along with it. The business strategies include creating a business model, creating […]

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In a world where digital marketing spending is going to reach $2 trillion, and 10% of the money is going to be allocated to digital services by businesses, it is high time that while a business develops business strategies/business models, develop digital strategies along with it.

The business strategies include creating a business model, creating an operational process, creating a customer attraction factor, and developing customer retention methods.

Like these business models, develop a well-defined blueprint for developing digital strategies too. For this, the strategies must be developed only after thorough research and plan. There must be a unique factor in your digital strategies to attract customers, only after that, you should be taking any action.

Meaning of Digital Strategies

The digital strategy includes planning a well-defined digital business model where the goal is improving digital presence, improving customer experience, and maximizing profits.

Having a blueprint for every activity is essential. Having a well-crafted digital business model will only help you in achieving a competitive edge over others.

Digital-Marketing-Strategy

Your steps must include ways to fully optimize your digital marketing strategies. The marketing solutions for every type of business differ. You have got to cater to their needs and must be able to create bespoke digital marketing solutions for each of them.

Ten Reasons Why you Need a Digital Marketing Strategy

For every business, we know the 5 ‘P’s of marketing are: Product, Price, Promotion, Place, and People. For online marketing too, these are the key areas you must be focusing on. The 10 big reasons why you need digital strategies can be listed down to:
  1. Competitive edge:
  2. An idiot with a plan is better than a genius without a plan. If you have good digital strategies, it will give you a competitive edge and you can win for the long term. 
  3. Makes you consistent:
  4. As it is said, the success of every brand lies in its consistency. Consistency is the key. With digital strategies, creating a digital experience for the brand becomes consistent and will help in growing a brand.
  5. Provides value:
  6. For this, focus on customers rather than proving yourself. You must be focusing on telling what value customers will get from you. Don’t pitch but attract your audience. Strategic planning will help you add value to your content.
  7. Helps you monetize: 
  8. Your payment methods must be clear. This will help you get real-time transactions with well-defined tactics. 
  9. Leverage channels:
  10. Gain from the insights the information on which channels achieve your marketing goals rightly. Leverage those channels for higher returns.
  1. Track ROI: You can analyze which strategies give you higher ROI, and then opt for continuing with the most important digital strategies. 
  2. Integrate your functions: With the right strategies, you will be able to integrate all marketing functions well. You will even get the time for integrating both the traditional marketing methods with the modern methods for better results.
  3. Helps you optimize: Your strategies will help you keep time for optimization to rank it ‘one’ on google. You could improve the user experience, and you will even get time for optimizing it for the search engine.
  4. Save your time and money: strategical planning will help you avoid duplications and thus, you can save your time and money
  5. Expansion: Being systematic and keeping track of your business by gaining insights will give you scope for further expansion of the business.
Branding

Ways to Create Digital Marketing Strategies

Creating digital strategies may be troublesome at first. But, it can give you a higher ROI.  The importance of data and technology is integral for digital marketing. For this, the business must develop an environment where there must be an integral functioning of the executive, marketing, and IT team.
  1. Create a well-defined plan for digital advertising:
  2. Your plan must include choosing the right platform for advertising and making robust content by scheduling your content.
  3. Plan for social media marketing:
  4. Build content with a definite schedule, use analytics for getting insights on the activity inside your social media marketing channel. 
  5. Well defined plan for SEO:
  6. Strategic SEO planning can boost your marketing results. The results can be achieved by creating quality backlinks, using attractive tags, using long-tail keywords, and making a responsive design.
  7. Building brand:
  8. Adapting your brand to the changing needs is necessary. Tell a story for your brand that appeals to the target audience. Change the narrative whenever required. For this know the brand’s why first.
  1. Strategies for personalizing:
  2. Firstly develop an audience persona for this so you can create personalized emails, copies e.t.c. The Personalized experience can create a greater user experience. 
  3. Select appropriate channels:
  4. Target your digital marketing strategies to appropriate channels wherever your audience is.
  5. Keep track of all your resources:
  6. Keep all your resources together in one place so you have a better track of what you are doing. 
  7. Measure and analyze:
  8. Measuring performance and analyzing is very important for planning your next big digital strategy.

Conclusion

With a proper research and plan you can develop a winning Digital strategy. You have to be thinking for a long-term goal while crafting these strategies. 

You must be able to integrate all your team whatever be the area they are in, for the successful implementation of these strategies. 

You should also keep in mind that each business demands unique digital strategies.

Finally, save this in your mind that certain things happen unplanned, so your strategies must be adaptive to the changes that the business demands.

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Revolution 2020 – 2021 https://www.digitalbuddha.in/revolution-2020-2021/ Thu, 31 Dec 2020 18:00:01 +0000 https://digitalbuddha.in/?p=8800 The Year 2020 has been a year of change both in the real and virtual world. The massive revolution in the Digital World was extraordinary. Some changes were positive and some negative. It was the time of new normal which seemed impossible before. The year 2020 was the year of  ‘Digital evolution’. Words like Work […]

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The Year 2020 has been a year of change both in the real and virtual world. The massive revolution in the Digital World was extraordinary. Some changes were positive and some negative. It was the time of new normal which seemed impossible before.

The year 2020 was the year of  ‘Digital evolution’. Words like Work from Home, Webinars, COVID-19, Social distancing, Quarantine, etc, which we had never heard before became an integral part of our life. It became an essential keyword for digital marketing as customers demanded brands to be more emotionally appealing. It was the time of personalization and responsible marketing which we had never experienced before. 

Some changes in the digital world were evident and for some, we had become the part even without knowing it. In this article, we will discuss the major changes and the ruling trends of the year 2020  which will continue to grow in the coming years too.

Changes in Digital World

New Trends of Digital Marketing:

We all saw a world of new normals and new behavioural changes. We began to see uncertainty before us and we were looking for buying things that seemed like a ‘need’ rather than a ‘want’. As a response to this highly changing environment, the digital marketing world made its own set of Products & Services like

  • Social distancing Support
  • Remote work Support
  • Online Education 
  • Family time Support
  • Entertainment and online products
  • Necessity and medicinal products

If your brand’s products couldn’t fall in any of these lists, then your brand must have probably failed in the 2020 digital marketing world. Making the products & Services seems like a necessity was the secret market formula digital marketers found.

Increase in Digital Activities:

‘Meet your Customers where they are’ is the motto of now. Every small business had optimized their brands into one or the other Social media platforms where targeted audiences were engaged in. 3.80 billion people were engaged in one or the other social media platforms with a penetration of 49% in the year 2020. Social media is now growing to be the most user engaging platform in the digital world.

One in three users was engaged in creating and uploading videos in the lockdown period. The gross engagement rate in gaming and social media messaging services like Facebook, Messenger, and WhatsApp were huge during this period. As the theatres remained close, many became engaged and addicted to the streaming services like amazon prime and Netflix. Series like Money Heist, Family Man, The Sex Education, The Crown and films released through such OTT platforms were able to attract 18+million subscribers in the year 2020.

Customer Focused Marketing:

The 2020 year saw a time of Responsible marketing and personalization in every product sold. The customer services and marketing content were in the need of a  complete alternation as customers began demanding things that satisfied their emotional needs. The customer’s needs during  Covid-19 was the most asked question by business this year. Every brand that came into the Category of luxury started looking for strategies to sound more emotionally appealing. The customers demanded
  •  Virtual Accessibility: Customers began demanding everything they have been getting in the real world to be accessible in the virtual world too. This was highly challenging for businesses. The adaptation to new channels in a short time was way beyond manageable for many small businesses.
  • Emotionally Attaching and Updated Infos: Customers began expecting brands to be more humane and personalized. The brands that don’t use covid-19 keywords have probably failed to get recognition. The need for updating their whole information related to the pandemic became a necessary aspect.
  • Offers and Deductions: People started expecting offers and deductions due to the lockdown. The offers and deduction were seen as the way of getting emotionally appealing to the customers.

E-Commerce Shift:

COVID-19 changed online shopping forever. The year 2020 saw an up stick in e-commerce sales. People began spending increased time online and there had been a massive use of social media. It was a time when Social media marketing saw an immense possibility in e-commerce. 

The boom in Affiliate Marketers in Digital World shows the success of Social media marketing. The hiring of digital advisers for the e-commerce market increased as the period of uncertainty demanded experts in the Digital field to plan and launch advertising campaigns and successful strategies. The Ecommerce website saw an increase in website visits and conversion rate during the lockdown period. There was a rush for buying even groceries through eCommerce websites. With a combination of e-commerce and social media, companies have realized that the fusion of these could create wonders.

Visual e-commerce is the trend now with many e-commerce brands creating immersive and interactive content in the e-commerce social media handles.

Digital World Trends you can’t Ignore

If you continue to move with traditional methods and still ignore Darwinism in the Digital world then your brand is going to probably fail in this highly competitive digital world. 

Here is the Top 6  Digital Marketing Trends:

  • Content Marketing and Personalization: 

People want marketing to be personal. We all want one to one real-time connection between the marketer and us. Everywhere we go, we need a feeling of being a part of anything we do even when we are buying a product. Conversational marketing does just that. It gives you an experience of higher engagement and loyalty from the website you are in with a feedback-driven model. No one likes generic advertising blasts now. Every company is challenged to create contents that give a highly personalized experience. The type of content you create, the useful links, and regularly updated information could drive a lot of organic traffic than using SEO. This is why many brands are focusing now on improving the content. Consistent, high-quality content can take your brand far ahead.

Video contents are capturing the interest of people. People not only see but also tend to share video content of brands. There is a huge shift to video content now.

  • Influencer Marketing:
The year 2020 saw a sudden wake of the growing number of influencers. It was the time when brands realized it is not only the celebrities that could market your brands well but also ordinary personalities who create content on your particular niche. These contents seem to be more accepted and authentic than regular corporate advertising. Influencer marketing is therefore now the most used marketing technique with affiliates booming each day.
  • Use of Artificial Intelligence:

If you believe it or not, 2020 was the year where everyone became a part of Artificial Intelligence, although you may not be aware of it. There is much reason why AI is better than normal humans because Artificial Intelligence can analyze a lot of information with accuracy and predict the future far beyond what human nature could grasp.

We are living in times of augmented reality and immersive technology. It has helped to enhance the consumer experience and to boost sales. The predictive analysis of Artificial Intelligence is finding the trends and future of the digital world.

Are you wondering whether you have used Artificial Intelligence?

We all are part of this revolution. The chatbots you can find on every e-commerce website is the by-product of AI. We cannot expect humans to be responding at this fast pace and many of the bots are doing well by responding to you more naturally than normal persons which are helping you well by giving you instant replies.

We already see the dominance of AI in every basic communication, product recommendation, and email and this can be seen as a huge starting point for the dominance of AI everywhere you go.

  • Visual & Audio Searches:
Visual Searches are taking people to a highly valuable user experience level. We could now just insert images and find specific results with the Pinterest lens, google lens, camping lens e.tc. It is also the time of enhanced voice search and smart speakers. People tend to far more contend with audio results.
  • Programmatic Advertising:
For reaching the targeted audience more accurately the use of AI is needed. To get your ad more specific and to get faster and higher conversions for your marketing campaign, automation is very much necessary. Programmatic advertising uses these 3 methods to fasten automation:
  • Keyword
  • Time of day
  • Location
  • Social Messaging Apps:
People spend most of their time in social messaging apps to feel connected at the time of social distancing. So, the companies are realizing that their targeted customers are more engaged here and the marketing has begun to channelize their marketing in these messaging apps. The huge driving force of these messaging app is that it is a highly profitable way of bringing more personalization and greater user experience.

Face-Paced Digital World Changes

At this time of uncertainty, a proactive approach is essential for understanding trends in the Digital World because the digital world is growing more than ever. The digital trends are changing and we have to be assuming trends. The time demanded things that were way beyond adapting. Both the real and virtual world changed rapidly and the need for overnight change was something too far to catch. The traditional marketers had to shift their marketing channels to the digital world. The ones already in the field of the digital world had to introduce something more effective that could make them more differentiated from others.

As it is said, it is not the fittest nor the most intelligent that survives, It is the most adaptable to change and these words have gained momentum in the historical year 2020. Let us learn from these new chapters and upgrade ourself for the new year.

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3 Years and the Story has Just Begun! https://www.digitalbuddha.in/3-years-story-just-begun/ Tue, 05 May 2020 10:47:22 +0000 https://digitalbuddha.in/?p=8326 A beginning is always the hardest part of any venture. But moving ahead successfully overcoming all the challenges and obstacles is yet another beautiful and toughest thing. And now we stand with the experience and wisdom of 3. Just like the growth from a toddler, each step at a time, we also have grown with […]

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A beginning is always the hardest part of any venture. But moving ahead successfully overcoming all the challenges and obstacles is yet another beautiful and toughest thing. And now we stand with the experience and wisdom of 3. Just like the growth from a toddler, each step at a time, we also have grown with small steps and trying again. But now, with the wisdom and experience of another year, we step into a new, updated and advanced phase of the journey.

This year has been a great and eventful one. With a bunch of new clients to family and joining hands with many prestigious partners including the Government of Bahrain and Government of Kerala, Digitalbuddha has taken a leap in the industry and still has more to go.

Over this year, we have built a bigger family and made new business relations. Above all, we are extremely privileged to be part of the Kerala State Government’s social awareness program. We partnered with the government to create a COVID-19 awareness quiz which was helpful to create awareness about the novel Coronavirus that is spread now. 

We are also proud that we joined hands with Bahrain Ministry and took our company to an advanced level. We developed an app and successfully executed it for the ministry official. We also have a set of new clients for whom we did complete branding from the beginning.  We thank each of them who trusted and joined hands with us. With around 70 + satisfied clients and still counting, we have also expanded the internal family with the addition of 2 new members.

As the company is growing, we have also expanded the technical and systems support of the company. Now we have updated systems with higher configurations and resources.

This year has been a year of new beginnings. We have officially launched ‘Learn with Digitalbuddha’, the platform for digital learning and added more students to our success list. We will launch our online courses very soon too. We are also in the background work of a readymade e-commerce solution using the latest technologies for the shopkeepers and owners to completely digitalize their business and set up their online platform.

With new targets to achieve and new missions to accomplish, we have begun our journey to a totally new phase and new advancement. This time is crucial and we will thrive through it to the peak. This time we have limited our celebrations to home as we have switched to work from home due to the current condition. But we are not taking a holiday now as digital marketers are always active and alive. We have your back in marketing your business even in the most unfavourable conditions. We have managed to start the new batch of students and the previous batch also won their certificates and experience with us. We are proud almost all the students are placed and some have already started their own business themselves. This success motivates to run faster and work harder in the coming years.

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Inbound Marketing – Let your Customer Come to You https://www.digitalbuddha.in/inbound-marketing-let-your-customer-come-to-you/ Wed, 26 Feb 2020 11:44:54 +0000 https://digitalbuddha.in/?p=8112 The success of a DIGITAL MARKETING agency lies in impressing their clients and audience. The reach of our company on the web determines how much we can contribute to our client’s requirements.  Digital Marketing, as you all will be already knowing, is business marketing through online platforms and digital methods. There are a lot of digital marketing […]

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The success of a DIGITAL MARKETING agency lies in impressing their clients and audience. The reach of our company on the web determines how much we can contribute to our client’s requirements. 

Digital Marketing, as you all will be already knowing, is business marketing through online platforms and digital methods. There are a lot of digital marketing agencies sprouting each day into the industry as it is the simplest and cost-efficient business that can be started even at our rooms! The success of Inbound Marketing lies in being different than others. A Digital Marketer needs to have an expert strategy to create strong inbound marketing. 

First of all, let’s be clear of what is inbound and outbound marketing.

The traditional way of bringing a customer to us is through the traditional way of advertising through continued advertising, promotions, public relations and sales. This method is commonly called Outbound Marketing or Interruptive Marketing. Many people consider this annoying and less credible as we are pushing the service and information to them without actually knowing their requirement. It is just like beating in the bush hoping that we will hit the target. But, Inbound marketing can be defined as the way of bringing the customers to us by creating an impression on them through our website, logo, content, performance, SEO strategies and ranking.

The customer may be interested in creating a good logo or website for their company or they would want to do online social media campaigns. So we need to create an impression that we are the best agency that can be approached to satisfy the client needs. In short, Inbound marketing is when we create awareness about ourselves and builds trust in the customer leading them to do business with us. Inbound Marketing creates a relationship between potential customers and the company whereas outbound pushes our services to them. Now there is another type of marketing that needs a small mention – Permission Marketing.

As the phrase itself speaks, Permission Marketing is when the marketers approach us with our permission or request. For example, we sometimes subscribe to newsletters or give permission to send emails on the latest product launch or offers, isn’t it? That’s because we have given permission to market by subscribing or registering to it.

This can more a very effective marketing method as only the interested audience will be targetted and there can a higher rate of conversions. This can also create a personal relationship between the potential customer and the business. 

Now let’s get back to Inbound Marketing. 

How can Inbound Marketing bring a difference?

First of all, it is definitely the most cost-efficient marketing method. It builds a relationship and trust between us and the client. Inbound Marketing is a way of attracting, creating engagement and converting. We must initially reach the audience and create an impression in their minds, Producing creative designs, informative contents and interesting websites are some of the very important points to be noted. Good content along with creative designs and well-planned SEO and Social Media Strategies can help to generate strong Inbound Marketing. We can drive clients to us through different channels. Proper strategy building using these channels can do wonders!

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How Can You Make Your Brand Logo Stand Out?! https://www.digitalbuddha.in/how-can-you-make-your-brand-logo-stand-out/ Tue, 14 Jan 2020 13:10:32 +0000 https://digitalbuddha.in/?p=7705 A logo is the face of any company which is imprinted into the minds of your customers. It creates a unique brand identity for the company which nourishes its business. So it is one of the main things to be taken care of in the initial phase. A logo can be an ambassador of the […]

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A logo is the face of any company which is imprinted into the minds of your customers. It creates a unique brand identity for the company which nourishes its business. So it is one of the main things to be taken care of in the initial phase. A logo can be an ambassador of the company which will represent the company in all its future endeavours. And it should stand out among all other things. 

So, we can say that Logo Designing is the Arrangement of Brand in a Creative Design and Effective Format using Graphical Ideas.

Having an eye-catching logo makes half of the marketing easier. The logo itself will speak a lot about the personality of the company. And there are many things to take care of before creating any logo. The first challenge of the graphic designer is, to sum up, the personality of the company to the logo.

For that we need to know a few things;

  1. What is the personality of the company?
  2. What do we want our customers to know about us?
  3. How can we be unique among our competitors?

The designer and the company must have strong communication and understanding between them and should openly discuss how can they portray the company in the best way.

Once we list these things, we can move to the technical side of the creation, which is totally in the hands and minds of the designer. The creativity and technical knowledge of the designer help to convert the communicated ideas into a crisp logo.

How to be an out of the box designer?

Any creative work is the borderless and limitless arena of opportunity. We cannot set any fixed protocol for creative work. An out of the box Designer is someone who finds ideas in the simplest of things and takes into a whole new perspective. A designer first needs to picture things in his mind and then bring that picture to the canvas. 

What makes you a star designer is how you use your talent to convince the idea you are trying to communicate to your audience. And that itself is your biggest challenge as you will have an ‘n’ number of different minds to convince. So you are a champion if your design satisfies all your audience as well as your client.

Now how will you choose the right elements for your design?

  • Always follow the GOLDEN RATIO

1:1.618 is the magic dimension between elements. This makes the design aesthetically soothing to the viewers. 

  • Never use more than 3 COLOURS in the logo

Colours are more than just visual beauty. They have a lot of emotions and inner-meanings in them. So choosing the right colour for the logo can do wonders. But one thing that should be taken care of is that the logo should not be flooded with a lot of colours. Restrict the colour combination to 3 or less than 3 to give a standard look and feel.

  • FONT and TYPOGRAPHY

How you portray the words also is important in the logo. Typography should be unique and suitable for the whole idea.

A logo will have a story to tell. Our logo definitely has one. If you closely observe the logo of Digitalbuddha, you can see letters B and D hidden in the logo which are the starting letters of the keywords of the company. You can figure out a man with a laptop also. But all these factors make the logo more relatable to the company. The entire soul of the creative ideas of the entire company lies in the logo. So it is important to make your logo the striking part of the company. Once you fix the logo to the minds of people, then the logo will say your story for you. 

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Defining and Delivering Digital Marketing Services in Qatar https://www.digitalbuddha.in/defining-delivering-digital-marketing-services-qatar/ Thu, 01 Feb 2018 07:33:19 +0000 https://digitalbuddha.in/?p=5404 With successful projects in Kerala, Digital Buddha is also focusing on providing its services to clients in Qatar. Acknowledging the ethical values and cultural norms of Qatar our skilled team ensures in generating well-researched and high-quality services to potential clients. We understand our client’s needs and study the market carefully to make sure that we […]

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With successful projects in Kerala, Digital Buddha is also focusing on providing its services to clients in Qatar. Acknowledging the ethical values and cultural norms of Qatar our skilled team ensures in generating well-researched and high-quality services to potential clients. We understand our client’s needs and study the market carefully to make sure that we deliver what is demanded and desired at an affordable rate.

These are some of the main services we provide to our Qatar clients:

Web design and development

First impressions do matter in the digital world. Having a great-looking website is essential for any business to succeed in today’s competitive market. Web design and web development are like the paint and brush of creating a website.  They both coexist with each other and function together to create a professional website. While web designing is all about aesthetics using design programs to make the webpage look visually pleasing, web development is about using programming languages to bring alive the designs on the webpage. Our technical and creative experts collaborate efficiently to offer a user-friendly and attractive website that performs on any operating system. With the use of the latest digital technologies and following design principles, our design layouts are created in such a way that they give a contrasting and well-balanced use of colors and text. Our emphasis on creatively highlighting the important elements of the company is sure to grab the viewer’s attention instantly plus we also make sure the design is well structured,  there is a good consistency and the web pages are well-composed. Once all the design Is produced our web developers vivify it by using  Content Management Systems (CMS) such as WordPress, Joomla, Drupal, and so on. Comprehending the type of business and the target audience Digital Buddha knows exactly how to tailor your website which will stand out on its own.

Search Engine Optimisation (SEO)

As a business, we always want to be exclusive and on top of the game. Having a visually stunning or high-quality website does not necessarily mean we are getting noticed in the crowd. A website needs to be promoted on search engines to build an audience. In order to be known and established in this virtual world, we need to make sure our website has a high ranking on these search engines. Search Engine Optimisation (SEO) is a marketing technique that helps the website reach the top list on a search engine. We at Digital Buddha have an analytical and curious mind and are up to date with the latest trends in the SEO world. We are constantly brainstorming ideas on how to better your website in its ranking. Our focus is not only getting traffic but also getting the quality of people who are looking and wanting what you are offering. Our focus is mainly on organic SEO methods which means we write high-quality content, give emphasis to well-researched keywords, and implement effective link building. All these improve the ranking of a site. Although organic methods may take more time its benefits include cost-effectiveness when compared to pay per click. It generates more clicks due to the relevant content that is achieved by the use of the right keywords. Due to this, the search engine results will last longer. Last but not least most importantly it also builds trust among the users and this is the key aspect that Digital Buddha aims to achieve.

Our other services

 In today’s world where we cannot live without using smartphones and connecting with people, social media marketing is very important to boost your business. It increases brand awareness and builds your reputation and increases inbound traffic and improves search engine rankings. Our social media active team will analyze your social presence and find out strategies that will help you compete with competitors.

  • Video development

Video Marketing is helpful to improve your business because of its increasing conversion rate. We can develop your video marketing strategy through research and advice on what type of videos is best suited for your company.

  • Content Development and Marketing

 It is extremely vital to have high-quality and precise content on your website to engage your audience. We study your business and market carefully and use the right words with good readability and structure which will cultivate your brand.

  • Branding and identity

Communicating with the target audience can only be achieved through creating a proper brand and identity for your business. Digital Buddha creates Logo designs, Print designs, Video production, and Packaging designs that are well polished and unique.

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Importance Of Digital Marketing In Kerala https://www.digitalbuddha.in/internet-marketing-in-kerala/ Fri, 09 Jun 2017 13:40:17 +0000 http://server.dev/tt/wordpress/sixtyninestudio/dev/?p=3411 With the current growth of internet usage in India, small and medium enterprises (SMEs) are doing almost everything they can do to keep their status above the competitors on the internet platform. Even the fish markets and car washing services are changing their business models to an online platform. Some of the SMEs have already […]

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With the current growth of internet usage in India, small and medium enterprises (SMEs) are doing almost everything they can do to keep their status above the competitors on the internet platform. Even the fish markets and car washing services are changing their business models to an online platform. Some of the SMEs have already replaced 50 percent of their existing marketing efforts with digital marketing strategies. These kinds of businesses are in a hurry to capture the fast-growing online marketplace. During the last few years, the small and medium business enterprises in Kerala were not putting much effort to dominate the online platforms. But this scenario has changed during this year. Now Kerala becomes the 1st state which declared the Internet as the basic right and also provided free Wi-Fi for 20 lakh citizens. It clearly indicates the importance of internet marketing in Kerala during the coming years.

There are many reasons which indicate the use of digital marketing is not only an investment-wise decision but also an effective marketing platform that to grow your business. We are trying to give an answer to the most asked question by SMEs in Kerala during the last years.

Why do we need Digital Marketing in Kerala?

1. Effective way of marketing for the present and future years

Digital marketing is the most effective way of communication considering the digital growth in the country during these years. Small businesses can engage effectively with multiple customers, and also with customers from any part of the country. Kerala is the state with the highest literacy rate, and the people in the state have understood the importance of internet access, and now they are going digital in daily life. So it is a very effective way of marketing for the current period and future periods. Online marketing in Kerala has already produced effective results for some of the emerging businesses. These success stories are the motivation for other companies to use digital marketing platforms.

Marketing is a contest for people’s attention

-Seth Godin

2. Internet Marketing is Cost-Effective Compared to Traditional Marketing

Traditional advertising needs a huge amount of money, compared to digital marketing for the same results. In Kerala If you are marketing through television, magazines, radio, newspaper, or direct letters it will be much greater compared to digital marketing. During the past few years, many business owners in Kochi and Trivandrum effectively utilized online marketing as a cost-effective solution for marketing. You have to start thinking about YouTube in place of television, blogs in place of magazines, social media in place of flyers, and podcasts in place of the radio.  Many of the digital equivalence of traditional marketing techniques are free, and many others are cheaper than their traditional counterparts.

3. Delivers more Conversions  and Helps to Generate Better Revenues

In the current market situation, SMEs which are marketing products and services online calculate their success by the rate at which incoming traffic gets converted into leads. Business owners in our country are streamlining digital marketing campaigns towards conversion optimization, and making it a top priority. It focuses on digital marketing campaigns, such as Search Engine Optimisation, Pay Per Click Advertisement, Search Engine Marketing, Email Marketing, Google Adwords Campaigns, Facebook Ads, LinkedIn Marketing, Landing Page Optimization, Conversion Optimisation, Bing-Yahoo Marketing, etc. These techniques generate quick and effective communication and interaction with targeted customers will deliver higher conversion rates. Studies show that higher revenue growth expectancy for companies using digital marketing strategies to those who do not during the last few years in Kerala. With better revenue growth, small and medium enterprises using online marketing strategies will have three times more chances of expanding the business. It opens their doors to larger and farther markets all along the world.

Search engine optimisation

4. Digital Marketing Builds Brand Reputation and Earns People’s Trust

If you want to reach your brand name in the customer’s mind, you have to build a brand reputation. If you are able to deliver the things that you promised, it will help you to develop a good relationship with your customers and they will come back and interact with your site on a consistent basis. In Kerala, Digital Marketing rides on the current internet trend that focuses more on social media interactions between a brand and its potential customers. In our experience, we have found that people would trust data about a particular product or service if it comes from their social media connections in most of cases. If these data are reliable it will generate a higher trust rate among the audience. And can easily turn into your customers. This will prove beneficial for your brand reputation, as satisfied customers will most likely tell other people about their experience with your brand, product, or service. Your brand reputation will go viral as expected, further opening new doors of opportunities for reaching bigger markets and attain business growth.

5. Internet Marketing takes you above your competitors and ensures a better future in the digital world.

SEO, organic search, local search, Google Adwords, social media, PPC Ads, and all the digital marketing strategies have to be used if Businesses want to reach as many people as possible, and this is significantly easier to achieve on the web than it is in person. If you want to stay above your competitors in the digital world, then you definitely have to move forward with the “Internet of Things”.  Digital Marketing will prepare your business in an interconnected ecosystem that controls every aspect of people’s lives. If you are targeting the right kind of people and delivering the right kind of results then it will ensure a better future.

The above features indicate the need for digital marketing in Kerala. Before 5 years there were only a few internet marketing agencies in Kerala. Those internet marketing agencies were based in Kochi and Trivandrum. Nowadays Online marketing and SEO agencies are available in many districts. Most of them are based in Trivandrum, Kochi, Calicut. But their services are also available in other districts including Alappuzha, Pathanamthitta, Malappuram, Idukki, Palakkad, Kollam, Kottayam, Wayanad, Kannur, and Kasaragod. The growth of digital marketing agencies in Kochi during the last few years indicates that businesses in Kerala are started using these services. Also, there is an increase in the number of SEO companies in Kerala. These companies are offering SEO Training & Online marketing courses for students. Cochin and Trivandrum based digital marketing agencies provide the following Digital Marketing Courses,

★Search Engine Optimisation (SEO)

★Paid Search Advertising (Google Adwords, Yahoo, and Bing Advertising)

★Web Analytics, monitoring, and reporting

★Social Media Marketing and social media management

★Link Building

★Creative Branding

We are the leaders of Internet Marketing in Kerala

DigitalBuddha has emerged as one of the best digital marketing agencies in Kerala with their dedicated bunch of people during the last few years. Before our entry into this field, we extensively surveyed SMEs in Kerala and observed that the myth among them is they need to spend a huge amount of money for digital marketing. We were able to change this misconception and also conveyed the need for digital marketing for small and medium enterprises.

DigitalBuddha is not just an internet marketing company, it is a team of dedicated and digitally proven young talents who are willing to learn and adapt to all the latest digital marketing trends. We can assure you that our SEO team in Kerala will smartly drive in traffic to your website and our social media marketing specialists make your brand name popular in the market. We are also providing SEO services in Kochi for IT companies and startups. We will be offering digital marketing courses in Kerala for students who are interested in building a digital marketing career. We will provide a number of Courses with in-depth knowledge in Google Digital Marketing, Social Media Marketing, Adwords, Creative Branding, Link building, PPC Adwords, Search Engine optimization (SEO), etc. We will also provide all the latest digital marketing courses which are not available in other online marketing companies in Kerala. All our digital marketing services and Courses are offered at an affordable price. If you understood the need for online marketing in Kerala and started looking for a unique, fully integrated Digital Marketing Agency in Kerala, We are happy to work with you.

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