Metaverse! 

Ever curious where this word comes from? The sources say the term “metaverse” was coined by Neal Stephenson in his 1992 science-fiction novel “Snow Crash.” The word is a portmanteau of the prefix “meta” (meaning “beyond”) and “universe.”

At the beginning of the year 2022, Metaverse rushed into our lives, as another technical advancement.

What is Metaverse?

Technically, the metaverse is not a technology, but a concept that uses various technologies. It can mean any virtual environment.

In the real world, metaverse can reach more people. For the same reason, brands are shifting to this new environment where they can maximize the profit from advertising.

Video games, social spaces, and even shops are all possibilities in this digital world. You can host a virtual party, buy and sell items, meet up with people or work, or just be social. This presents tremendous opportunities for brands. The Metaverse is a digital world that people can explore, socialize and transact. It has several features that make it very attractive for marketing purposes. For example, the Metaverse provides a persistent, augmented reality space where objects look true to life and people can interact with others in the same room or from the other side of the world – no matter what device they are using. Your creativity is the limit.

Digital marketing is one of the most critical factors in driving traffic to your website, increasing sales, and generating leads. Social media platforms such as Twitter, Facebook, and LinkedIn have been used to promote digital marketing strategies for many years. With virtual reality on the rise, you must explore this new frontier and figure out how best to incorporate these platforms into your digital marketing strategy.

Digital Marketing In Metaverse

In this universe, marketing success is determined by three keywords: creative, engaging, and interactive.

1. The Chances Of Gamification

The gamification of marketing is the most important digital strategy for your metaverse. Gamification has evolved from a trend to an established marketing method and it’s not going anywhere. It’s all about creating a game-like experience, adding value and motivation to your products and services, and making customers feel like they’re part of something fun.

On metaverse. “Louis the Game” is a digital game released by Louis Vuitton to commemorate its founder’s 200th birthday. Users were asked to collect 200 birthday candles travelling through multiple worlds with Vivienne, their house mascot.

The key benefit of the metaverse is the promising chance of building a long term relationship with customers through simple fun activities. The ability to host events and virtual parties at your metaverse spot will help you to build bonds that last beyond the meta world. If the campaign you run can deliver an immersive feeling to the customer can help you to attract more active users to the arena in a limited period.

2. An Outrageous Boost To Your Visibility

The requirement of visibility is not a new element in the marketing sector. Moreover, the primary objective of any marketing is to gain the visibility of a potential audience. The chances of visibility can be in two levels at the beginning of the metaverse. The word of mouth and in action.

When you have an exciting idea, you’ll be known all over the world. The campaigns here are becoming more and more popular. You will reach more audiences regardless of whether they are in the metaverse. If you can successfully deliver intense curiosity, people will find their way to you in no time. Your visibility can be multiplied by the exponentially increasing number of users, limitless opportunities for brands, and easily applicable ideas that are impossible in the real world.

3. The Flourish Of Virtual Influencers

Imagine you hiring a popular influencer for your marketing without paying a single penny and the influencer exclusively works for your brand alone.? Yes, this can happen in the metaverse. You can make your own influencer without paying them a salary.

At the present time, there are only 150 virtual influencers, but this number is expected to continue rising. Featured in multi-brand campaigns, Daisy was dressed in Calvin Klein and Tommy Hilfiger clothes by the online luxury discount site Yoox in 2018. Also in South East Asia, Puma debuted Maya, a virtual influencer. In addition to Dior, other brands have created digital avatars of real people, such as Angelababy, a Chinese actress who attended Dior’s pre-fall show in Shanghai.

4. Continuous Experimenting and Evolution

Just like any other platforms metaverse will also undergo continuing experimenting and evolution according to the user requirements. To establish steady growth you can start the metaverse journey at the earliest possible. By this time you will know the character of the platform and the behaviour of your customers and audience in the metaverse.

Challenges Of Digital Marketing In The Metaverse

• Intellectual or creative property ownership: getting the sole ownership of your work can be challenging, especially in the condition where your creator is an AI-powered source. 
• Data privacy is still questionable in the metaverse. There are multiple issues raised so far in the account of data privacy. 
• Digital assets ownership and control: any ownership and the control of the asset will be challenging to verify. So far only crypto transactions are happening in the metaverse.
• Metaverse is free space: Image protection needs to be taken seriously by brands. Metaverses provide a lot of control to users, which means your brand could appear next to questionable content. You also run the risk of having your placements vandalized or disrespected by users.
• Limitation Of Technology: Although metaverses are becoming increasingly popular, they can still gain more traction. A problem of accessibility exists for metaverses as a result of their technological requirements. Most people do not have access to high-end computers and VR lenses needed to experience the metaverse. Brands are thereby severely limited and mass marketing attempts are hampered.

A glimpse of tomorrow!

The metaverse is a digital world that is persistent, shared, and open to everyone. The future of digital marketing lies in the metaverse. Someday soon companies can even have their own “real estate” in a metaverse. Brands reach out to their audience around the world, this is the best chance for their globalization. Metaverse will allow brands to connect with consumers on a more personal level. The idea is that people will be able to go into a shared virtual space and customize their own experience for consumers, which will lead to an increase in brand awareness and sales. All this will be done through augmented reality and mixed reality devices that are being developed now.

The post Digital Marketing With Metaverse! appeared first on digitalbuddha.

"In the time it took you to read this sentence, 20m emails have been sent." – John Watton.

Digital marketing has changed over the course of the past two years. From exploring the proven strategies to incorporating new experiments, digital marketing keeps evolving. It is no longer the game with mere knowledge but a strategic move focusing on the big picture.

Even small businesses can afford to ignore emerging trends in digital marketing. It’s essential to determine how a specific direction may impact the digital marketing landscape and business performance.

Online shopping has become more diverse in 2021, and ethnic minority shoppers prefer a more inclusive approach. The purpose of digital marketing is changing from just measuring click-through rates to contextualizing emerging trends and reaching out to their target audience for a variety of reasons.

Here are a few strategies for 2022 – That can generate maximum business with digital marketing

1. Focus on personalization

Personalization will never go out of trend. KPIs and other digital marketing tools will continue to play an essential role in targeted marketing. To run effective advertising campaigns, personalized targeting has become a key component to communicating with the target audience. A successful ad is made up of all the elements that enable businesses to tell a story and deliver value.

With the advent of digital marketing, entrepreneurs and small businesses will have to be more critical and examine previous efforts. The more precise language of an ad conveys the brand’s confidence and intent. The more unafraid a brand is about its message, the more likely it will be chosen.

2. Deliver experience over advertisements

It is time to rethink how you interact with your customer. There is a saying in digital marketing, well good marketing will never feel like marketing for the customer. Rapidly spending on offline marketing with ages-old copywriting is no longer gaining attention.

Considering the significant consumers are the Gen Z and the millennials, hereafter inclusion is the quickest way to their hearts. Inclusion of culture, gender, and everything woke is about.

An advertisement should be powerful and deep enough so that the customer willingly want to spend their time on your ad. Brands that can deliver such an experience will make a loyal customer base. No matter what others bring to the table, on a retargeted ad can make a large group stick with you.

Delivering experience over the advertisement is the hardest. You need an extensive team with proper research and planning. Many at times this also backlashed. Minor inconvenience through cultural appropriation can taint your reputation forever. 

For example, there are issues with cultural appropriation every year in many fashion shows on the runway.

3. Growth of Linkedin

Compared to other social platforms, LinkedIn is less about selling or marketing your products and services. The obvious hard-sell, spamming, and blatant promotion of your business is highly disapproved on LinkedIn. This is why it is important to have a marketing strategy specific to the platform. LinkedIn marketing is different from Facebook marketing since the network has a diverse audience.

Sprout Social reports that business marketing on LinkedIn generates 277% more leads than Facebook marketing alone. According to survey results, 80% of social media leads generated by B2B marketers come from LinkedIn. LinkedIn has the potential to take your business to the next level when used correctly.

• Create highly targeted connections and customers.
Identify and connect with people that valuable to your business over personal. Build a list with potential customers and slowly build the list.

• Keep yourself on the customer’s radar.
Make sure you are visible to your potential clients. Always be in reach of them.

• Build an email marketing list.
Build an email marketing list after building enough connections on LinkedIn.

• Make use of sponsored updates.
Businesses can pay to have their post appear on an individual’s LinkedIn feed through sponsored updates. It offers demographics similar to other social platforms’ pay-per-clicks and pay-per-1,000 impression

• Publish high-quality content.
Quality content can be highly targeted and can accomplish two goals. In addition to educating others, it identifies you as a thought leader in the sector

• Bring your employees to life.
Make sure you have all of your employees create and complete a LinkedIn profile, including photos, a job history with their responsibilities, and professional connections.

• Do not try to sell hard.
Keep up-to-date on the latest trends on LinkedIn like you would any other form of marketing. Be noticed on LinkedIn by being ‘discovered’ rather than being interrupted. Inbound marketing and content marketing are best suited in Linkedin.

• Connect first, then build relationships.
Know that LinkedIn is a social network that allows professionals to connect. Besides connecting with prospects, strategic partners, referral partners, and other business owners, business owners should network. Business owners can decide how to nurture specific relationships as a result of those connections once they are made.

4. Power of Metaverse

Despite the ambiguity of the concept for the “metaverse,” which as of yet exists largely as a loose web of 3D gaming platforms, virtual reality environments, and augmented reality experiences, major brands such as Nike, Gucci, and Disney have shown a commitment to it.

In addition, they aren’t the only ones. This year, employment in the metaverse industry was up 400% even without Facebook going all in and changing its name to Meta. The overall market for the metaverse is expected to grow by over 44% over the next seven years.

There are many reasons why this technology has such a profound impact on people, including how they work, play, learn, socialize, shop, and generally communicate with each other.

5. Optimization for voice search

It might surprise you to learn that more than 70% of people with one or more activated digital assistants prefer to use voice commands to perform tasks rather than type them.

SEO is similar to voice recognition in its basic approach. Digital marketing efforts will be more categorical and objective with the help of automated assistants. There is no denying that voice search continues to gain popularity, whether it is through Cortana, Alexa, Google Assistant, or Siri. It is becoming more common for users to speak directly to a dedicated digital assistant rather than typing.

The spotlight will be on a new type of keyword and phrase that is being used in daily life. Digital marketers can target more accurate voice search results for their campaigns and increase SEO efforts by using voice recognition technologies.

According to Google, voice recognition in digital assistants is close to 95% accurate. However, they will use more natural long-tail keywords than generic ones based on voice recognition.

What future holds

With digital marketing, small businesses and entrepreneurs can now maximize their ROI and launch effective ad campaigns. The effectiveness of digital marketing will increase over time, allowing companies to maximize AI, SEO, AR, and VR tactics.

As of now, many digital marketing trends are unlikely to pan out in the years to come. In contrast to traditional marketing, the new wave of digital marketing boils down to customer behavior. It goes without saying that new strategic digital marketing efforts will enable businesses to establish new standards.

The post Digital Marketing Strategies For Generating Maximum Leads On 2022 appeared first on digitalbuddha.

The website says a lot about the person, business, and company values. Over the past ten years, the website has become more than a necessity. Before the blooming of eCommerce in pan Asia, websites were just considered a part of the reference. Then in the later 2000s, it became a business opportunity. Moving forward, it also holds the sign of credibility of your business in the digital world. All credible and legit companies in the world now have their websites. It proclaims the value they are upholding, their story following eCommerce. Consumers are busy and smart. If you have an outstanding website, the following will spice up your website.

1. Don’t tell, share

Visuals and interactions that surprise and engage people with your message are crucial to inspiring them. By 2022, you will see more background video and animation that will help you engage your visitors’ minds and add gentle motion to the page, thereby decreasing bounce rates and helping them connect with your message. Adding micro-interactions and micro-animations also contributes to the life and energy of pages. A subtle yet visible addition helps your visitors notice a level of detail they may not be able to articulate but which makes you stand out. Animations are especially useful for illustrating complex concepts and processes simply, digestible. While it can be overused, You can display your message much more effectively with simple and refined animations than words.

2. Simplicity is the key

Building roadblocks to customer engagement isn’t a viable strategy for growing a company. It should be all about fewer words, soothing colors, vivid imagery, and apparent calls to action in 2022. It is expected that page design will shift toward lighter weight experiences that encourage deeper exploration rather than putting everything on the first page. Instead of complex conversations that leave visitors feeling overloaded with information, simplified messaging will entice visitors to want to learn more.

3. Know your customers

Suppose you have an excellent website you build with the best graphic designers in the city but still facing issues with customer engagements. In that case, the underlying problem is that you made the website for yourself but not for your customer. It is equally relevant to endorse and withstand the brand identity, but it should also make leads for your brand.

For example, one of the luxury brands in the world with years of heritage in the fashion industry- GUCCI, has recently come up with something that is appealing to its young customers. After the rise of covid 19, the number of people purchasing from the luxury brands has declined. The majority of the luxury brand customers are people from the working class. When this struck off their business, Gucci came up with a mind-blowing idea.

Since the virus is still chilling outside, people switch to online massively. The boom of TikTok, reels and shorts began. There is an option available on the Gucci website. You can virtually wear the clothes at a reduced price and post the picture anywhere. No matter how long their physical stores are closed, they will always be in business. Knowing your customers is the first step of upgrading your website.

4. Strong sense of place

This era is sensitive about identities. They proudly uphold it and accept diversity at the same time. Any website should be screaming their affirmation to the identities and culture from the content to the designs. This shows your business withstanding the values and appreciating their place. If possible, add the local language translation to your website to make it feel more at home. Add stories about the location you are hailing and always find space for appreciation for your culture. Include graphics that can be relatable to the culture and location

5. App-like experience

Most eCommerce websites offer customers an app-like experience. Like the earlier times, customers don’t tend to download applications. Despite this mindset, the website you produce must have a mobile-application like interface. This will make the customer more satisfactory, and the user-friendly interface will yield more leads.

6. A Note for designs

• Scope of narrative visualization
Narrative visualization is also known as Scrollytelling. It is the kind of visual effects that strive to captivate audiences, serving them engaging content on a silver platter. An arrangement of visual elements, arranged chronologically, conveys an idea to visitors. The ability to read a book at your own pace is now a reality on websites, too, since they can be easily navigated and controlled to show content engagingly based on the understanding that each user is unique.

• Nostalgia-Never gets old
Recent trends have revolved around nostalgia – people wishing to recall and reminisce on the past. After becoming increasingly uncertain and battling COVID-19 for two years, individuals (among them web creators) search for more comforting experiences.
This approach gives a more analogue feel by using classic image filters, retro fonts, blurriness, grain, textures, soft lighting, and pastel colour palettes. It slows down things through typography and imagery. These are a few examples of designing techniques used successfully in the present situation.

• Kinetic Typography
Another beautiful trend that has been added to the previous trend is Kinetic Typography, which is rapidly evolving with new techniques. Web designers use this method today in a variety of ways. In the past, animation was the go-to for telling a story, but typography is now the new go-to.
A page’s appearance can be enhanced by using moving text that establishes a tone, draws the eye, and highlights important information. The advent of animated opening titles in feature films began in the 1960s, replacing static text.

Future belongs to the innovative

Websites are evolving at every inch and square. Being open to innovative change is the first step to growth; over-relying on SEO won’t help anymore. More user-friendly and inclusive websites will always find their way to the top despite the google rankings.

Our research uncovered various trends – from addressing your identity to softer muted color palettes, creating nostalgia and using high contrast color schemes. With 2022 marking the beginning of the Metaverse, web design will find itself at the brink of something new.

The post Website Trends of 2022 appeared first on digitalbuddha.

Welcome, 2022!
And hope you all have a great year ahead.

And as far as digital marketers are concerned, each year is an opportunity to brainstorm and cope with the new trends and changing algorithms! 2021 has been a year of a lot of changes. Facebook changed to Meta, algorithms changed, platforms changed, and above all, the pandemic itself started new variants!

So as we step to 2022, let’s look at how it is going to be!
No, we are not talking about the new variants of COVID!

1. Meta is everywhere

Yes, Metaverse is going to grow beyond, just like its name. There is no way digital marketers can avoid Meta. Marketers should begin to look for opportunities for their business in these spaces. Through Meta, we can now access the fantastic world of advanced audiovisual power, front-facing cameras, accelerometers, gyroscopes, and multi-touch screens have tremendously improved the scope of Virtual worlds accessibility. Now, the up-gradation of digital marketing business to this virtual world will be the target of every digital marketer.

Yes, Metaverse is going to rule!

2. Influencer Marketing – The age-old wine!

Influencer marketing had its position in this industry from day 1. And it has still not gone outdated. Instead, it has aged stronger ad wiser, just like wine! They will continue to grow (even for B2B).

Why?

People trust people more!

Yes, in a study conducted, it was proven that people tend to follow others, research, and want to see content related to them.
They watch and read content from the sellers but often tend to turn to someone they know for a 2nd opinion.

And how personal can advertisements go?!

3.  Marketers get more strategic.

Digital marketing, as you know, is a skill that anyone with basic knowledge can learn. Its scope and employability have risen over the last few years. But what makes each digital marketer different is their strategy. Marketers need to think strategically to focus on what drives their business growth. The best strategy wins business and produces results!

4. LinkedIn is growing, growing, growing.

The potential of LinkedIn is still left unexplored by many. They continuously launch new features that drive better results for businesses and pages. Marketers should go all-in on LinkedIn. It allows you to have an online personal brand that makes you visible to potential customers.

5. SEO is less game and more integrated.

Marketers should focus less on SEO and more on excellent user experience. As search algorithms have continuously become smarter and more contextual, marketers need to focus less on SEO’s “hacks” and “tricks”.

Google’s algorithm is getting better at recognizing content with the most relevant and reliable information. To stay relevant, marketers should provide a user experience that customers want, or their content will be less visible. Providing high-quality content that is helpful to internet users is the best hack to win the SEO matches in 2022

6. Experiences are the new social currency

People have spent almost 3 years of their life amidst the pandemic, lockdowns, and restrictions. These years have witnessed a change in the online culture of people. Consumers now choose to spend their time and money on enjoyable experiences that enrich their lives. They seek such content. And with the monetization of it, each follower, likes, comments, shares and views are valuable for brands. For that, the contents they provide should be curated well.

7. Digital jobs continue to grow.

As we discussed before, Digital Marketing has become a skill that anyone can learn, and the best will survive. Marketers should upskill to stay relevant, and leaders should have digital upskill plans for their organization.

The same goes for every other digital skill. Many online platforms have increased access to online education and skill-building. Everyone has access to the same set of theories, but implementing them makes the real difference.

8. Websites get faster.

Marketers must make sure their website is optimized. Let us all agree that websites, especially eCommerce, have boomed in the past few years. There is high competition for sales as well as for google ranking. And website loading speed is one of the critical factors affecting ranking. Also, with more options, customers can quickly get bounced if the website takes longer to get loaded.

9. Less is more.

Marketers should get more focused and aim to do fewer things better. Trying out all the strategies you know over a single project will not yield results. And never expect overnight results. It’s no sorcery.

2022 is going to witness a lot of changes in every arena. And it is also going to unlock a great many opportunities in the digital field. Staying updated and going with the flow is essential to survive!

The post Digital Marketing Trends for 2022 and How to Take Advantage of Them appeared first on digitalbuddha.

2022 is going to be the ‘Year of eCommerce’. Would you believe it if we made this statement? But it is!

Well, what is e-commerce?

It simply refers to online shops that sell multiple products that have a particular layout and set up. They allow you to browse the products just the way you want and add them to your shopping carts. The only difference is that you can do all these at your home and once you check out the products are simply delivered to you wherever you are. One of the best examples is Amazon.com.

It’s a simple and familiar concept. But what makes it important? Why is e-commerce the future?

After 2 years of the COVID19 pandemic, around a 50% increase is seen in the e-commerce market, all around the world. The Indian E-commerce market is expected to grow to US$ 111.40 billion by 2025. India’s e-commerce orders volume increased by 36% in the last quarter of the year, with the personal care, beauty and wellness (PCB&W) segment being the largest beneficiary. India’s consumer digital economy is expected to become a US$ 800 billion market by 2030, growing from US$ 537.5 billion in a year, driven by strong adoption of online services such as e-commerce and edtech in the country.

So the first thing is that e-commerce is growing year by year with a lot of changes happening around it. Long before, people were uncertain about spending money online and found it intimidating to hand over their card details and trust a supplier they couldn’t meet face to face.

But today just take a look at companies like Amazon, Flipkart, Myntra or even any common product sites. From youth to elderly people, all are much happier to shop with them. As the years are passing Amazon has sold many products that together are worth a billion with more than 304 million active customer accounts. Moreover, the brand is worth $47.73 billion. Now the high street stores are in fact struggling as people are getting familiar with e-commerce.

When you sell products online, it means you don’t have to employ staff and rent the same amount of physical space. If you wanted to set up a high street store, then you would need to be willing to spend a large amount of money to rent the physical space to invest in the stock and manage staff, etc. Instead, if you are setting up an online store then all you are going to need is some inventory and a website.

Now that’s a much broader appeal!

So, if you are looking for a way to make money online or if you want to increase the profit of your existing business, creating an e-commerce store is a great step.  The growth of e-commerce sales is rising by the time of the year and so do the competitors.

Hence, it is important to know certain strategies that could help your business to stand out from its rivals. Let’s dive into a few of the effective strategies that you could make use of for your business

Ecommerce Strategies

Assume that you have an e-commerce store on your website and have an idea of things you would like to sell and who your targeted audience is. 

However, you may have no idea how to make your brand reach out to those audiences. And for that reason, you must pick the right strategy to achieve your objectives and improve your position in the market. 

So, let’s jump into some useful strategies that you can implement on your site today to make sure that you are ahead of the curve.

• Mobile shoppers

The first one is the increase in mobile shoppers. Just take a look at the statistics of 2016-2017. It is estimated that around 50% of the shoppers were on mobile devices and will continue to grow which is huge.

So, make sure that your site is optimized for mobile devices because if it doesn’t look good on mobile devices 70% of the traffic coming from mobile devices will slow down which will result in a huge decrease in your conversion rate and traffic.  COVID-19 led companies to make bigger investments in digital, including developing the website experience, adding direct-to-consumer operations and partnering with delivery services. Many turned to social media platforms like Instagram, Facebook and WhatsApp to facilitate interactions.

• Instagram shoppable posts

The use of Instagram is rising day by day which is a great deal for business as the customers can buy products directly on Instagram with shoppable posts. 

To make use of this feature, all you have to do is set up the product catalogue on Facebook and connect it to your Instagram business account, and finally, tag any product in the posts that followers can buy.

• Google ads smart bidding

Smart bidding is another strategy that can be helpful if you are running any shopping campaigns or any type of advertising campaigns on google ads.  Moreover, Google makes use of machine learning so that it can help to optimize your bids for better results. There are different bidding strategies based on business goals.

Smart bidding is quite useful to bring brand awareness, enhance traffic and conversion rates. You can start to get a lot more strategic about how you optimize your google ads bidding strategy. Here you can make adjustments to the creativity you are using, work on your landing page, or even improve your mobile shopping experience for users to enhance your results.

• Transparency for customers

Customers usually look for more transparency from brands. You see a huge rise of people incorporating social causes in their branding. So either they are showing that a portion of proceeds go to a specific cause or they are showing that their products and materials are ethically sourced. This is huge for just showing the transparency of what goes on behind the scenes of a brand, We can also see transparency in terms of just brands showing behind the scenes of order placement.

Amazon has been the frontier for that but with their prime shipping of orders being shipped in one to two business phases, people are starting to expect that level of engagement where they can see where their order is every step of the way and they are expecting shipping faster.

• Influencer marketing

The first thing when it comes to influencer marketing is to choose the right influencer for your brand and it is always better to choose macro-influencers because they have powerful and engaged niche communities that are often a lot more focused on a niche than just a general broader community.

The reach that will be looking for macro-influencers lies around 5000 to 50000 followers. They are the most likely to be willing to showcase your product simply in return for gifting.

The influencers should be those who are within your category and relevant to your brand.

• Video Content

Social media platforms such as Facebook, Google, etc are emphasizing video content. But that doesn’t mean you have to create a youtube channel, you can just concentrate on how to create a video for your product so that could be something like creating a how-to demonstration video of showing the way to use your products in a video. 

You can also experiment with video ads if you are running any paid advertising or reach out to influencers who already have a Youtube or Instagram channel that they are adding some video on and you can go ahead and see about getting your product featured with them.

• Focusing on User Generated Content

This is a huge way to get your brand and your products to reach out to customers more. Whenever you see the actual customers have purchased the product and really like it and are recommending it to others as well, that can give a lot of social proof to a product where someone may not be completely sure if they want to purchase it or not. 

But as soon as they see those reviews on your site then they are a lot more likely to go through with that transaction. 

It’s simple…the more people you can get their hands on your product and review to a bigger audience the better.

• Upsell your customers

This is all about increasing your average order value and your customer lifetime value. These are the two metrics that you want to focus on in your ecommerce store. 

Moreover, you should focus on the upsells, cross-sells, and bundles. 

Upsell is when somebody is looking to purchase your product and being able to sell them more of that same product. 

A cross-sell is like selling a complementary product with the original purchase.

On the other hand, bundles are nothing but an easy and simple way to show the discount rates.

• Voice search

In 2016, one of every five searches online was done through voice search for things like google home and Alexa.  This is going to continue to increase and we can see some statistics saying that 50% is estimated to be voice search in the year 2025.

This means that you need to have your site optimized for voice search. Therefore, you need to be thinking about what people may be searching for whenever they may come across your product, any questions that they may have that can lead them to your product as well, and create content on your site both in blog and in your product post that go through and answer these questions and use long-form of keywords.

• Personalization

This just does not mean personalizing your products and having it to where customers can generate personalized materials like that but more like a personalized experience for customers. 

Hence, email automation is huge for this but make sure that you are segmenting your email marketing list and are reaching out to customers at whatever point they are at in this journey with you online.

So, to conclude, we can affirm that the eCommerce market has already established their strong presence in the shopping habits of people. And there will not be a downfall. It is said that 95% of all purchases will be done online by 2025. Well, no wonder as everybody these days likes to buy online since it is available 24/7.  This only means that there will be lots of bigger and better changes yet to come and you should keep an eye on all the technological and strategic changes accordingly and select the relevant ones to your needs. So it is high-time you got your eCommerce website developed and implemented the right strategies!

The post Ecommerce Website Marketing in 2022 appeared first on digitalbuddha.

Everybody knows that you can market your business and products by putting up posters and hoarding on city traffic and signing up for ads in the local paper, but what about having some more modern marketing strategies in your hand? It is high-time we upgrade our own marketing techniques too. But few questions about these techniques need to be addressed first.

Modern Marketing for Business

Let’s start with the 4 Ws – What, When, Why, and Where of Modern Marketing?

According to the definition by Google, “Modern marketing is the ability to harness the full capabilities of the business to provide the best experience for the customer and thereby drive growth. Philip Kotler is known around the world as the “father of modern marketing.” Customer is, and will always remain the King in every business. And they remain loyal to the brands which meet their expectation levels and provide the best each time.(which may sound Impossible but can be managed)

And knowing the customer and getting a step ahead of their needs is the key point of effective modern marketing.

As you know, the number of internet users has boomed in the past year and so has the opportunities & scope of modern marketing. Modern Marketing is mainly online and internet media-centered. And that is exactly where you need to put your business to drive growth and profit. ‘NOW’ is the best time to start if you haven’t started it yet. Whether you are a business owner or an active user of an online platform, you must adapt to the competitive and evolving changes in the world of marketing. Moreover, these methods are cost-effective, save time and reach a wider and targeted audience.

Let us discuss a few methods of Modern Marketing

• Micro-moments

Micro-Moments are those moments in Marketing where you need to foresee the demands that your customer may have and keep the solution handy for them. According to Google, micro-moment marketing revolves around intent-rich moments. In these moments, users turn to a device, like a tablet or a smartphone, to act on a specific need. A need can include going somewhere, plus knowing, doing, or buying something. And if you have the answers to their queries, you can easily draw their attention to your service or products and thus create a business conversion.

• Affiliate Marketing

Affiliate Marketing is a budding rockstar in Digital Marketing. It is an advertising model in which a company pays others (e.g – bloggers or influencers) to advertise their products and services and generate sales. Affiliates place ads or market the products or services on their website, app, or blog. As the number of Bloggers, vloggers and influencers have increased post the pandemic, the scope of this type of marketing has sky-rocketed

• Email Marketing

No. Not Spamming their Mailbox with a lot of junk mail. Strictly NO! Email marketing is a powerful marketing channel, a form of direct marketing as well as digital marketing, that uses email to promote your business’s products or services. It can help make your customers aware of your latest items or offers by integrating it into your marketing automation efforts. Here, we need to be specific in choosing the audience. Our emails must be tailored to suit their needs and requirements.

• Content Marketing

Content is always the King in Marketing.It is the creation and distribution of digital marketing collateral with the goal of increasing brand awareness, improving search engine rankings, and generating audience interest. Once you start providing meaningful content to the customers, they start believing you and your brand.

• Influencer marketing

Have you noticed that the number of social media celebrities and influencers has increased over this period of time? Influencers are those individuals who can ignite a spark in the minds of a number of people. Unlike other Mass Marketing methods, Influencer Marketing is a form of marketing in which places focus on influential people rather than the target market as a whole. It identifies the individuals that influence potential buyers and orient marketing activities around these influencers.

• Video Marketing

Video marketing is using videos to promote and market your product or service, increase engagement on your digital and social channels, educate your consumers and customers, and reach your audience with a new medium. Thanks to Reels and other Video Creating Applications, 81% of businesses are now using video as a part of their digital marketing strategy. Live videos account for 13% of total traffic.

• Conversational Marketing

A good open conversation helps people to trust us even more. And the same is the psychology behind Conversational Marketing. It is a method of engaging with website visitors and converting leads via dialogue-driven activities. Essentially, it is all about connecting your marketing activities directly with the sales team, ideally through one platform, so the user has a smooth journey down the process.

• Social Media Marketing

Social Media Marketing is not a new thing to discuss. It is the most inevitable part of modern marketing. Like the Quote says, “Brands that ignore social media…will die. It’s that simple.”

• Search Engine Marketing

“Lead people with what they want.Yes that is all about Search Engine Marketing. Let Google or your Search Engine push your brand to the customers. And with the right timing, strategies, and planning, Google will never let you Down!

Implementing Modern Marketing techniques to your business is a need of the hour and the most intelligent strategy to boost your business. They anticipate unmet consumer needs, identify opportunities they didn’t know existed, and reveal subtle and addressable customer pain points. To make sure that marketing spending, technology, and processes are all managed to deliver maximum impact and efficiency, the best companies must foresee the new techniques and move accordingly.

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There are many reasons which indicate the use of digital marketing is not only an investment-wise decision but also an effective marketing platform that to grow your business. We are trying to give an answer to the most asked question by SMEs in Kerala during the last years.

Why do we need Digital Marketing in Kerala?

1. Effective way of marketing for the present and future years

Digital marketing is the most effective way of communication considering the digital growth in the country during these years. Small businesses can engage effectively with multiple customers, and also with customers from any part of the country. Kerala is the state with the highest literacy rate, and the people in the state have understood the importance of internet access, and now they are going digital in daily life. So it is a very effective way of marketing for the current period and future periods. Online marketing in Kerala has already produced effective results for some of the emerging businesses. These success stories are the motivation for other companies to use digital marketing platforms.

Marketing is a contest for people’s attention

-Seth Godin

2. Internet Marketing is Cost-Effective Compared to Traditional Marketing

Traditional advertising needs a huge amount of money, compared to digital marketing for the same results. In Kerala If you are marketing through television, magazines, radio, newspaper, or direct letters it will be much greater compared to digital marketing. During the past few years, many business owners in Kochi and Trivandrum effectively utilized online marketing as a cost-effective solution for marketing. You have to start thinking about YouTube in place of television, blogs in place of magazines, social media in place of flyers, and podcasts in place of the radio.  Many of the digital equivalence of traditional marketing techniques are free, and many others are cheaper than their traditional counterparts.

3. Delivers more Conversions  and Helps to Generate Better Revenues

In the current market situation, SMEs which are marketing products and services online calculate their success by the rate at which incoming traffic gets converted into leads. Business owners in our country are streamlining digital marketing campaigns towards conversion optimization, and making it a top priority. It focuses on digital marketing campaigns, such as Search Engine Optimisation, Pay Per Click Advertisement, Search Engine Marketing, Email Marketing, Google Adwords Campaigns, Facebook Ads, LinkedIn Marketing, Landing Page Optimization, Conversion Optimisation, Bing-Yahoo Marketing, etc. These techniques generate quick and effective communication and interaction with targeted customers will deliver higher conversion rates. Studies show that higher revenue growth expectancy for companies using digital marketing strategies to those who do not during the last few years in Kerala. With better revenue growth, small and medium enterprises using online marketing strategies will have three times more chances of expanding the business. It opens their doors to larger and farther markets all along the world.

4. Digital Marketing Builds Brand Reputation and Earns People’s Trust

If you want to reach your brand name in the customer’s mind, you have to build a brand reputation. If you are able to deliver the things that you promised, it will help you to develop a good relationship with your customers and they will come back and interact with your site on a consistent basis. In Kerala, Digital Marketing rides on the current internet trend that focuses more on social media interactions between a brand and its potential customers. In our experience, we have found that people would trust data about a particular product or service if it comes from their social media connections in most of cases. If these data are reliable it will generate a higher trust rate among the audience. And can easily turn into your customers. This will prove beneficial for your brand reputation, as satisfied customers will most likely tell other people about their experience with your brand, product, or service. Your brand reputation will go viral as expected, further opening new doors of opportunities for reaching bigger markets and attain business growth.

5. Internet Marketing takes you above your competitors and ensures a better future in the digital world.

SEO, organic search, local search, Google Adwords, social media, PPC Ads, and all the digital marketing strategies have to be used if Businesses want to reach as many people as possible, and this is significantly easier to achieve on the web than it is in person. If you want to stay above your competitors in the digital world, then you definitely have to move forward with the “Internet of Things”.  Digital Marketing will prepare your business in an interconnected ecosystem that controls every aspect of people’s lives. If you are targeting the right kind of people and delivering the right kind of results then it will ensure a better future.

The above features indicate the need for digital marketing in Kerala. Before 5 years there were only a few internet marketing agencies in Kerala. Those internet marketing agencies were based in Kochi and Trivandrum. Nowadays Online marketing and SEO agencies are available in many districts. Most of them are based in Trivandrum, Kochi, Calicut. But their services are also available in other districts including Alappuzha, Pathanamthitta, Malappuram, Idukki, Palakkad, Kollam, Kottayam, Wayanad, Kannur, and Kasaragod. The growth of digital marketing agencies in Kochi during the last few years indicates that businesses in Kerala are started using these services. Also, there is an increase in the number of SEO companies in Kerala. These companies are offering SEO Training & Online marketing courses for students. Cochin and Trivandrum based digital marketing agencies provide the following Digital Marketing Courses,

★Search Engine Optimisation (SEO)

★Paid Search Advertising (Google Adwords, Yahoo, and Bing Advertising)

★Web Analytics, monitoring, and reporting

★Social Media Marketing and social media management

★Link Building

★Creative Branding

We are the leaders of Internet Marketing in Kerala

DigitalBuddha has emerged as one of the best digital marketing agencies in Kerala with their dedicated bunch of people during the last few years. Before our entry into this field, we extensively surveyed SMEs in Kerala and observed that the myth among them is they need to spend a huge amount of money for digital marketing. We were able to change this misconception and also conveyed the need for digital marketing for small and medium enterprises.

DigitalBuddha is not just an internet marketing company, it is a team of dedicated and digitally proven young talents who are willing to learn and adapt to all the latest digital marketing trends. We can assure you that our SEO team in Kerala will smartly drive in traffic to your website and our social media marketing specialists make your brand name popular in the market. We are also providing SEO services in Kochi for IT companies and startups. We will be offering digital marketing courses in Kerala for students who are interested in building a digital marketing career. We will provide a number of Courses with in-depth knowledge in Google Digital Marketing, Social Media Marketing, Adwords, Creative Branding, Link building, PPC Adwords, Search Engine optimization (SEO), etc. We will also provide all the latest digital marketing courses which are not available in other online marketing companies in Kerala. All our digital marketing services and Courses are offered at an affordable price. If you understood the need for online marketing in Kerala and started looking for a unique, fully integrated Digital Marketing Agency in Kerala, We are happy to work with you.

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