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2022 is going to be the ‘Year of eCommerce’. Would you believe it if we made this statement? But it is!

Well, what is e-commerce?

It simply refers to online shops that sell multiple products that have a particular layout and set up. They allow you to browse the products just the way you want and add them to your shopping carts. The only difference is that you can do all these at your home and once you check out the products are simply delivered to you wherever you are. One of the best examples is Amazon.com.

It’s a simple and familiar concept. But what makes it important? Why is e-commerce the future?

After 2 years of the COVID19 pandemic, around a 50% increase is seen in the e-commerce market, all around the world. The Indian E-commerce market is expected to grow to US$ 111.40 billion by 2025. India’s e-commerce orders volume increased by 36% in the last quarter of the year, with the personal care, beauty and wellness (PCB&W) segment being the largest beneficiary. India’s consumer digital economy is expected to become a US$ 800 billion market by 2030, growing from US$ 537.5 billion in a year, driven by strong adoption of online services such as e-commerce and edtech in the country.

So the first thing is that e-commerce is growing year by year with a lot of changes happening around it. Long before, people were uncertain about spending money online and found it intimidating to hand over their card details and trust a supplier they couldn’t meet face to face.

But today just take a look at companies like Amazon, Flipkart, Myntra or even any common product sites. From youth to elderly people, all are much happier to shop with them. As the years are passing Amazon has sold many products that together are worth a billion with more than 304 million active customer accounts. Moreover, the brand is worth $47.73 billion. Now the high street stores are in fact struggling as people are getting familiar with e-commerce.

When you sell products online, it means you don’t have to employ staff and rent the same amount of physical space. If you wanted to set up a high street store, then you would need to be willing to spend a large amount of money to rent the physical space to invest in the stock and manage staff, etc. Instead, if you are setting up an online store then all you are going to need is some inventory and a website.

Now that’s a much broader appeal!

So, if you are looking for a way to make money online or if you want to increase the profit of your existing business, creating an e-commerce store is a great step.  The growth of e-commerce sales is rising by the time of the year and so do the competitors.

Hence, it is important to know certain strategies that could help your business to stand out from its rivals. Let’s dive into a few of the effective strategies that you could make use of for your business

Ecommerce Strategies

Assume that you have an e-commerce store on your website and have an idea of things you would like to sell and who your targeted audience is. 

However, you may have no idea how to make your brand reach out to those audiences. And for that reason, you must pick the right strategy to achieve your objectives and improve your position in the market. 

So, let’s jump into some useful strategies that you can implement on your site today to make sure that you are ahead of the curve.

• Mobile shoppers

The first one is the increase in mobile shoppers. Just take a look at the statistics of 2016-2017. It is estimated that around 50% of the shoppers were on mobile devices and will continue to grow which is huge.

So, make sure that your site is optimized for mobile devices because if it doesn’t look good on mobile devices 70% of the traffic coming from mobile devices will slow down which will result in a huge decrease in your conversion rate and traffic.  COVID-19 led companies to make bigger investments in digital, including developing the website experience, adding direct-to-consumer operations and partnering with delivery services. Many turned to social media platforms like Instagram, Facebook and WhatsApp to facilitate interactions.

• Instagram shoppable posts

The use of Instagram is rising day by day which is a great deal for business as the customers can buy products directly on Instagram with shoppable posts. 

To make use of this feature, all you have to do is set up the product catalogue on Facebook and connect it to your Instagram business account, and finally, tag any product in the posts that followers can buy.

• Google ads smart bidding

Smart bidding is another strategy that can be helpful if you are running any shopping campaigns or any type of advertising campaigns on google ads.  Moreover, Google makes use of machine learning so that it can help to optimize your bids for better results. There are different bidding strategies based on business goals.

Smart bidding is quite useful to bring brand awareness, enhance traffic and conversion rates. You can start to get a lot more strategic about how you optimize your google ads bidding strategy. Here you can make adjustments to the creativity you are using, work on your landing page, or even improve your mobile shopping experience for users to enhance your results.

• Transparency for customers

Customers usually look for more transparency from brands. You see a huge rise of people incorporating social causes in their branding. So either they are showing that a portion of proceeds go to a specific cause or they are showing that their products and materials are ethically sourced. This is huge for just showing the transparency of what goes on behind the scenes of a brand, We can also see transparency in terms of just brands showing behind the scenes of order placement.

Amazon has been the frontier for that but with their prime shipping of orders being shipped in one to two business phases, people are starting to expect that level of engagement where they can see where their order is every step of the way and they are expecting shipping faster.

• Influencer marketing

The first thing when it comes to influencer marketing is to choose the right influencer for your brand and it is always better to choose macro-influencers because they have powerful and engaged niche communities that are often a lot more focused on a niche than just a general broader community.

The reach that will be looking for macro-influencers lies around 5000 to 50000 followers. They are the most likely to be willing to showcase your product simply in return for gifting.

The influencers should be those who are within your category and relevant to your brand.

• Video Content

Social media platforms such as Facebook, Google, etc are emphasizing video content. But that doesn’t mean you have to create a youtube channel, you can just concentrate on how to create a video for your product so that could be something like creating a how-to demonstration video of showing the way to use your products in a video. 

You can also experiment with video ads if you are running any paid advertising or reach out to influencers who already have a Youtube or Instagram channel that they are adding some video on and you can go ahead and see about getting your product featured with them.

• Focusing on User Generated Content

This is a huge way to get your brand and your products to reach out to customers more. Whenever you see the actual customers have purchased the product and really like it and are recommending it to others as well, that can give a lot of social proof to a product where someone may not be completely sure if they want to purchase it or not. 

But as soon as they see those reviews on your site then they are a lot more likely to go through with that transaction. 

It’s simple…the more people you can get their hands on your product and review to a bigger audience the better.

• Upsell your customers

This is all about increasing your average order value and your customer lifetime value. These are the two metrics that you want to focus on in your ecommerce store. 

Moreover, you should focus on the upsells, cross-sells, and bundles. 

Upsell is when somebody is looking to purchase your product and being able to sell them more of that same product. 

A cross-sell is like selling a complementary product with the original purchase.

On the other hand, bundles are nothing but an easy and simple way to show the discount rates.

• Voice search

In 2016, one of every five searches online was done through voice search for things like google home and Alexa.  This is going to continue to increase and we can see some statistics saying that 50% is estimated to be voice search in the year 2025.

This means that you need to have your site optimized for voice search. Therefore, you need to be thinking about what people may be searching for whenever they may come across your product, any questions that they may have that can lead them to your product as well, and create content on your site both in blog and in your product post that go through and answer these questions and use long-form of keywords.

• Personalization

This just does not mean personalizing your products and having it to where customers can generate personalized materials like that but more like a personalized experience for customers. 

Hence, email automation is huge for this but make sure that you are segmenting your email marketing list and are reaching out to customers at whatever point they are at in this journey with you online.

So, to conclude, we can affirm that the eCommerce market has already established their strong presence in the shopping habits of people. And there will not be a downfall. It is said that 95% of all purchases will be done online by 2025. Well, no wonder as everybody these days likes to buy online since it is available 24/7.  This only means that there will be lots of bigger and better changes yet to come and you should keep an eye on all the technological and strategic changes accordingly and select the relevant ones to your needs. So it is high-time you got your eCommerce website developed and implemented the right strategies!

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Everybody knows that you can market your business and products by putting up posters and hoarding on city traffic and signing up for ads in the local paper, but what about having some more modern marketing strategies in your hand? It is high-time we upgrade our own marketing techniques too. But few questions about these techniques need to be addressed first.

Modern Marketing for Business

Let’s start with the 4 Ws – What, When, Why, and Where of Modern Marketing?

According to the definition by Google, “Modern marketing is the ability to harness the full capabilities of the business to provide the best experience for the customer and thereby drive growth. Philip Kotler is known around the world as the “father of modern marketing.” Customer is, and will always remain the King in every business. And they remain loyal to the brands which meet their expectation levels and provide the best each time.(which may sound Impossible but can be managed)

And knowing the customer and getting a step ahead of their needs is the key point of effective modern marketing.

As you know, the number of internet users has boomed in the past year and so has the opportunities & scope of modern marketing. Modern Marketing is mainly online and internet media-centered. And that is exactly where you need to put your business to drive growth and profit. ‘NOW’ is the best time to start if you haven’t started it yet. Whether you are a business owner or an active user of an online platform, you must adapt to the competitive and evolving changes in the world of marketing. Moreover, these methods are cost-effective, save time and reach a wider and targeted audience.

Let us discuss a few methods of Modern Marketing

• Micro-moments

Micro-Moments are those moments in Marketing where you need to foresee the demands that your customer may have and keep the solution handy for them. According to Google, micro-moment marketing revolves around intent-rich moments. In these moments, users turn to a device, like a tablet or a smartphone, to act on a specific need. A need can include going somewhere, plus knowing, doing, or buying something. And if you have the answers to their queries, you can easily draw their attention to your service or products and thus create a business conversion.

• Affiliate Marketing

Affiliate Marketing is a budding rockstar in Digital Marketing. It is an advertising model in which a company pays others (e.g – bloggers or influencers) to advertise their products and services and generate sales. Affiliates place ads or market the products or services on their website, app, or blog. As the number of Bloggers, vloggers and influencers have increased post the pandemic, the scope of this type of marketing has sky-rocketed

• Email Marketing

No. Not Spamming their Mailbox with a lot of junk mail. Strictly NO! Email marketing is a powerful marketing channel, a form of direct marketing as well as digital marketing, that uses email to promote your business’s products or services. It can help make your customers aware of your latest items or offers by integrating it into your marketing automation efforts. Here, we need to be specific in choosing the audience. Our emails must be tailored to suit their needs and requirements.

• Content Marketing

Content is always the King in Marketing.It is the creation and distribution of digital marketing collateral with the goal of increasing brand awareness, improving search engine rankings, and generating audience interest. Once you start providing meaningful content to the customers, they start believing you and your brand.

• Influencer marketing

Have you noticed that the number of social media celebrities and influencers has increased over this period of time? Influencers are those individuals who can ignite a spark in the minds of a number of people. Unlike other Mass Marketing methods, Influencer Marketing is a form of marketing in which places focus on influential people rather than the target market as a whole. It identifies the individuals that influence potential buyers and orient marketing activities around these influencers.

• Video Marketing

Video marketing is using videos to promote and market your product or service, increase engagement on your digital and social channels, educate your consumers and customers, and reach your audience with a new medium. Thanks to Reels and other Video Creating Applications, 81% of businesses are now using video as a part of their digital marketing strategy. Live videos account for 13% of total traffic.

• Conversational Marketing

A good open conversation helps people to trust us even more. And the same is the psychology behind Conversational Marketing. It is a method of engaging with website visitors and converting leads via dialogue-driven activities. Essentially, it is all about connecting your marketing activities directly with the sales team, ideally through one platform, so the user has a smooth journey down the process.

• Social Media Marketing

Social Media Marketing is not a new thing to discuss. It is the most inevitable part of modern marketing. Like the Quote says, “Brands that ignore social media…will die. It’s that simple.”

• Search Engine Marketing

“Lead people with what they want.Yes that is all about Search Engine Marketing. Let Google or your Search Engine push your brand to the customers. And with the right timing, strategies, and planning, Google will never let you Down!

Implementing Modern Marketing techniques to your business is a need of the hour and the most intelligent strategy to boost your business. They anticipate unmet consumer needs, identify opportunities they didn’t know existed, and reveal subtle and addressable customer pain points. To make sure that marketing spending, technology, and processes are all managed to deliver maximum impact and efficiency, the best companies must foresee the new techniques and move accordingly.

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In a world where digital marketing spending is going to reach $2 trillion, and 10% of the money is going to be allocated to digital services by businesses, it is high time that while a business develops business strategies/business models, develop digital strategies along with it.

The business strategies include creating a business model, creating an operational process, creating a customer attraction factor, and developing customer retention methods.

Like these business models, develop a well-defined blueprint for developing digital strategies too. For this, the strategies must be developed only after thorough research and plan. There must be a unique factor in your digital strategies to attract customers, only after that, you should be taking any action.

Meaning of Digital Strategies

The digital strategy includes planning a well-defined digital business model where the goal is improving digital presence, improving customer experience, and maximizing profits.

Having a blueprint for every activity is essential. Having a well-crafted digital business model will only help you in achieving a competitive edge over others.

Your steps must include ways to fully optimize your digital marketing strategies. The marketing solutions for every type of business differ. You have got to cater to their needs and must be able to create bespoke digital marketing solutions for each of them.

Ten Reasons Why you Need a Digital Marketing Strategy

For every business, we know the 5 ‘P’s of marketing are: Product, Price, Promotion, Place, and People. For online marketing too, these are the key areas you must be focusing on. The 10 big reasons why you need digital strategies can be listed down to:

1. Competitive edge:
An idiot with a plan is better than a genius without a plan. If you have good digital strategies, it will give you a competitive edge and you can win for the long term. 
2. Makes you consistent:
As it is said, the success of every brand lies in its consistency. Consistency is the key. With digital strategies, creating a digital experience for the brand becomes consistent and will help in growing a brand.
3. Provides value:
For this, focus on customers rather than proving yourself. You must be focusing on telling what value customers will get from you. Don’t pitch but attract your audience. Strategic planning will help you add value to your content.
4. Helps you monetize: 
Your payment methods must be clear. This will help you get real-time transactions with well-defined tactics. 
5. Leverage channels:
Gain from the insights the information on which channels achieve your marketing goals rightly. Leverage those channels for higher returns.

6. Track ROI: You can analyze which strategies give you higher ROI, and then opt for continuing with the most important digital strategies. 
7. Integrate your functions: With the right strategies, you will be able to integrate all marketing functions well. You will even get the time for integrating both the traditional marketing methods with the modern methods for better results.
8. Helps you optimize: Your strategies will help you keep time for optimization to rank it ‘one’ on google. You could improve the user experience, and you will even get time for optimizing it for the search engine.
9. Save your time and money: strategical planning will help you avoid duplications and thus, you can save your time and money
10. Expansion: Being systematic and keeping track of your business by gaining insights will give you scope for further expansion of the business.

Ways to Create Digital Marketing Strategies

Creating digital strategies may be troublesome at first. But, it can give you a higher ROI.  The importance of data and technology is integral for digital marketing. For this, the business must develop an environment where there must be an integral functioning of the executive, marketing, and IT team.

1. Create a well-defined plan for digital advertising:
Your plan must include choosing the right platform for advertising and making robust content by scheduling your content.
2. Plan for social media marketing:
Build content with a definite schedule, use analytics for getting insights on the activity inside your social media marketing channel. 
3. Well defined plan for SEO:
Strategic SEO planning can boost your marketing results. The results can be achieved by creating quality backlinks, using attractive tags, using long-tail keywords, and making a responsive design.
4. Building brand:
Adapting your brand to the changing needs is necessary. Tell a story for your brand that appeals to the target audience. Change the narrative whenever required. For this know the brand’s why first.

5. Strategies for personalizing:
Firstly develop an audience persona for this so you can create personalized emails, copies e.t.c. The Personalized experience can create a greater user experience. 
6. Select appropriate channels:
Target your digital marketing strategies to appropriate channels wherever your audience is.
7. Keep track of all your resources:
Keep all your resources together in one place so you have a better track of what you are doing. 
8. Measure and analyze:
Measuring performance and analyzing is very important for planning your next big digital strategy.

Conclusion

With a proper research and plan you can develop a winning Digital strategy. You have to be thinking for a long-term goal while crafting these strategies. 

You must be able to integrate all your team whatever be the area they are in, for the successful implementation of these strategies. 

You should also keep in mind that each business demands unique digital strategies.

Finally, save this in your mind that certain things happen unplanned, so your strategies must be adaptive to the changes that the business demands.

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Freelancing in 2020-2021

Times have changed. A white-collar, 9-5 Job has lost its demand. During the Pandemic, many people lost their jobs and the employers were also in great despair.  It was here the popularity of freelance sites came in. The word ‘Freelancing’ and ‘Gig Economy’ has gained momentum among the millennials. The freelance job has helped many by giving them rescission-proof for their careers. 

The popularity of freelance sites increased when both top companies and small startups saw an immense possibility here. They saw an opportunity of cutting down costs and getting their work done with the utmost quality.  At first, it was simply seen as an online part-time job but now the trend is changing. Even the professionals are quitting their Nine to Seven jobs and are taking freelancing as their full-time career option to become a part of the ever-growing gig economy’.

Many see freelancing as an opportunity for sharpening their skills or simply as a way of moving towards their passion. Freelance sites cover all sorts of works from routine and mundane tasks to vast artistic arenas. Freelancing opens doors for anyone who has the will to work and the right amount of diligence and consistency to move towards the goal. It creates an indelible opportunity for anyone who has sufficient skills. 

Freelancing can be your cup of tea if you have:

• An ability to market yourself
• The ability to sell your services 
• Skill to Deal with a variety of clients

Reasons to Start Freelancing

There are many reasons to start freelancing and become a part of the ‘gig economy. Freelancing is being your ówn boss and working flexible hours. You are independent and free while freelancing. Working as a freelancer is not only the best way to earn money but also the best way to live. The concept of freelancing attracts many as it is available to people of all ages and with any qualifications. It gives you the freedom of working from home to working even while traveling all around the world. It gives you dream life. 

It gives you the freedom of working from home to working even while traveling all around the world. It gives you a dream life.

For employers, appointing freelancers can become a highly profitable part of their business as they will have to face only,

• Fewer taxes
• Lower employee-related expenses like health care and travel expenses. 
• No need for Office Space

Freelancing Jobs Most In-Demand

Before beginning freelancing, you have to find a 

• Profitable Niche
• Find the right target audience. 
• Learn the skill as best as you can
• Use techniques to market yourself (Set up a good solid portfolio showing your skills and experiences) 
• Set short term and long term goals

Freelancing has become quite popular. Therefore, the demand for certain jobs has increased. Lists of the most demanded jobs that are ruling the ‘gig economy’ are given here. If you find your skills matching these in-demanded jobs, then give yourself a chance. 

You can always find ready clients with these in-demand freelance jobs:

• Virtual Assistant  Work:

They work as an online administrative assistant helping businesses grow by performing routine tasks that include writing and replying to emails, doing research, managing social media, checking invoices. The highlight of this freelance work is that you don’t need tons of experience to start working as a Virtual assistant and getting paid. To become a virtual assistant, you just need to have basic computer/communication skills.

• Data Entry:

Businesses are always ready to hire people to help organize their data and documents into systems or through software programs. They are always willing to make them work from home as they have a routine and mundane work and they may need flexible working hours. The only need to become a data entry freelancer is to have proficient typing skills and you should have the ability to deal with a  variety of software programs.

• Freelance Writing/ Copywriting:

Everyone has finally acknowledged the fact that ‘Content is king’. Everyone needs consistent content including bloggers, small businesses, influencers, and even non-profit organizations. Freelance writing gives you the freedom to set your schedule and work from anywhere. Remote Freelance Writing is a great opportunity for writers as it allows the free flow of imagination.

• Transcription:

Freelance transcriptionist works by converting audio or video files into text with utmost accuracy and efficiency. For this, you have to be a fast typer and must have a good knowledge of grammar. Accuracy is important and you can improve this with a lot of practice. </ul.

• Programming and Web Design:

If you know how to code, then this freelance job is for you. You will get recurring work with clients by providing them with regular maintenance services too.

Choosing the Best Freelance Sites

As the popularity of freelancing is increasing, many websites are popping up with the best features for freelancers to take, manage and fulfill orders. The Freelance sites provide the best experience for the employer and the employee. There are hundreds of freelance sites. Choosing among them for creating a solid portfolio can be quite a time-consuming and tiring process. You must be selective while choosing the best freelance sites. 

You need to take care of these factors while choosing the Freelance Sites :

• Number and variety of jobs available
• Frequency of opportunities presented. 
• Diligence in paying for services. 
• Secure payment systems 
• Rate of Commission Charging. 

We have made a list of five Freelance Sites that have good reviews and high payment history. You must register with at least two of these freelance sites and stick to them for carving a highly profitable freelancing career.

Top 5 Freelance Sites

1. Freelancer.com :

The first platform on the list is Freelancer.com. It is a general all-purpose freelance site. It is mainly used by small businesses. It covers all areas of work from website development to logo design, Writing to marketing. It is a simple platform, used by top companies like Microsoft, Sar, and Intel.

You can get Competitive bids within minutes. And if selected you can complete it and can get paid securely. Freelancers can upload specimens of their previous freelance work, keep hirers informed of progress while completing the task with a live chat function. It even has got an excellent app to see the latest updates and for using the live chat option. The main advantage is that Freelancer.com doesn’t take a penny from your earnings as commission.

2. People per hour :

The second platform on the list is Peopleperhour.com. It is a Freelance site with a huge range of services, a huge international community, and good job ratings. More than $130 m earned by freelancers from this site. It is used by 1M business and  2. 4M freelancers. This freelance site has a Nifty project writing tool that helps to hire companies by providing them with all needed assistance. It provides  AI(Artificial Intelligence) to match and Contact the most suitable freelancers.

The application process for this site is very strict as they want members to be certified freelancers. This means their application is reviewed and selected by a moderation team. But once you are in, it is easy for you as you are certified now and you can demand higher prices.

3. Upwork :

The next platform is Upwork. They have grown to be the biggest freelance site. Any business seeking to hire freelancers is now checking Upwork. The recruiters here are mainly looking for long-term contracts. It is the best Freelance site for professionals who are looking for complex projects and long-term contract options. 

Upwork is a great software and marketing forum for Web and mobile development and this also has a live chat option.

4. Guru :

The next platform Guru is a General freelancer marketplace. Guru is highly Cost-effective and is used by 3 million-plus Users. It has excellent Feedback scores. The great advantageous feature is its  Flexible and secure payment systems. It uses four types of payment methods:

• Fixed price payment
• Hourly payment
• Task-based Payment
• Recurring Payment

You can choose your preferred method of payment.

5. Fiverr:

Last, but not least is Fiverr, one of the best Freelance marketplaces out there.

It began as a small project site for taking gigs less than  $5  at the beginning and now the gigs range between $5 to $10,000.

Fiverr has a Project-based pricing system and you get your services fulfilled Within minutes. You can simply start working in Fiverr by opting  ‘Become a Seller’ option and become a part of the ever-growing Fiverr gig economy.

Become A Highly Paid Freelancer

Freelancing is challenging for startups and newbies as they don’t have a solid portfolio and good ratings at the beginning. Begin your freelance journey by taking undervalued gigs and slowly you can build an empire in the gig economy. 

To avoid Scams, Buy a small advance at first. Try to exhibit your talent and show off your skillset in every possible way. You can market yourself by:

• Building a Solid Portfolio
• Creating a Good Landing Page
• Creating Social Media Pages with regular and quality contents
• Drafting a  Cold Mail Template

Make use of tools available online to help you out as a freelancer. There is an app AND.co which covers everything you need as a freelancer and helps you keep going. This app includes features for sending proposals and signing contracts, arranging for invoices and payments, tracking time and expenses, and helps you to even create reports on your performance.

Freelancing is going to stay for a long time as it is the era of the  ‘Gig Economy’. If you are doubtful about your success as a freelancer, start it as a  part-time job. Work on smaller gigs and learn about the vast world of the gig economy and once you feel you are ready for the battle, give it a chance by making it a full-fledged career.

It may be very tiring at the beginning, but it will surely pay you off in the grand scheme of things. Nothing is easy in this highly competitive world. You have got to put in your time and energy to see the wonders happening in the freelance world.

And lastly, always remind yourself of this old age adage:

‘Slow and Steady wins the Race’

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What is Flutter?

Flutter is an open-source, cross-platform app development framework introduced by Google for developing native iOS, Android, and Web apps. Flutter uses a single codebase to build cross-platform apps that speed up app development, reduce bugs, and improve your ROI.

Why do we use Flutter?

• Cost-Effective

Since it lets us compose the code once and apply it on both iOS and Android, the efforts in developing, testing, and maintaining two apps get lessened. Thus, it offers flexible budgeting and the chance to implement more enhanced innovations at a low cost.

• Better Productivity

Flutter doesn’t demand a bridge to interact with the underlying OS. Hence, Flutter apps are equally high-performing as native mobile apps.

• Supports older version

Flutter exerts its rendering engine that provides an edge over other cross-platform engines. Thus it can operate with several older versions of Android and iOs.

• Supports Web

With Flutter, it is now easy for us to carry the code to web browsers. We can wrap your present mobile apps into Progressive Web Applications and expand your mobile app without rescripting it.

• Supports Desktop

It assists us in compiling the Flutter app’s code to native Mac OS and Windows desktop apps. By building customized Flutter plugins, the apps will run conveniently on your desktop.

• Go-to-Market

Flutter renders a vivid and flexible approach to create top-performing iOS & Android apps, engaging user experience, and deliver native performance. It supports firms to expand their consumer base and enhance the outcomes.

Why should you choose Digitalbuddha Mobile App Development Services?

Our expert developers are well-versed in building native and cross-platform applications and utilize the Flutter framework to code once and deliver a reliable experience and quality performance across any device. We can assist you in creating functionally-rich, optically attractive, and chart-busting cross-platform apps.

With a wide variety of Flutter app development services, we assist businesses in developing mobile apps quicker. Our crews leverage the platform features like reactive framework, integrated tooling & stateful Hot Reload for the fast delivery of  Flutter applications.

DigitalBuddha always keeps track of emerging technologies to produce forward-thinking resolutions and endeavor first-class mobile application development services. The codebase generated by our development team will fit your various specifications saving time to launch your app on an iOS or Android platform. Moreover, It spares you the cost of selecting a different unit for each app blueprint.

Our app development services deliver you multi-platform apps with attractive UI, smooth animations, and excellent performance. We interact with you from the beginning stages to the conclusion and the preservation ahead of it. Our experience in this domain can come in convenient in building your current old projects breathe again.

• Proficient Project Management

We have a reliable Project Management Office to ensure that the product we are developing engages our customer’s and end-users expectations. Our project supervisors take control of the scope, plan, budget, and team to deliver your product without a catch.

• Consistent Delivery

For flawless output, we use different software development methodologies and procedures depending on the project size and type. A flexible and dynamic approach lets us deliver your project on time.

• Uses appropriate Data

To deliver your company aims to live and build an app that will have a heavy sale on the market, the DigitalBuddha experts conduct business and market research. The insights we get from this study let us make a feature file to meet your end customers’ demands.

• Maintenance and Support

Our well-defined features provide an excellent user experience when fulfilling our client’s demands. Moreover, we handle the maintenance work even after the development gets concluded.

• Analyzing applications online
• Fusing the latest trends
• Testing apps
• Fixing bugs
• Improving user interface and experience
• Improving usability
• Appropriate monitoring of applications
• Feature augmentation
• Migrating applications to diverse platforms
• Prompt response to all queries
• Security, maintenance, and support

At DigitalBuddha, we develop reliable native iOS and Android apps faster using Flutter, the speediest growing cross-platform app development framework. Flutter has been an excellent alternative for startups and businesses equally, and we have efficiently developed applications that are robust and engaging. If you are in quest of hiring mobile app developers, then Digitalbuddha is an intelligent choice.

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The Year 2020 has been a year of change both in the real and virtual world. The massive revolution in the Digital World was extraordinary. Some changes were positive and some negative. It was the time of new normal which seemed impossible before.

The year 2020 was the year of  ‘Digital evolution’. Words like Work from Home, Webinars, COVID-19, Social distancing, Quarantine, etc, which we had never heard before became an integral part of our life. It became an essential keyword for digital marketing as customers demanded brands to be more emotionally appealing. It was the time of personalization and responsible marketing which we had never experienced before. 

Some changes in the digital world were evident and for some, we had become the part even without knowing it. In this article, we will discuss the major changes and the ruling trends of the year 2020  which will continue to grow in the coming years too.

Changes in Digital World

New Trends of Digital Marketing:

We all saw a world of new normals and new behavioural changes. We began to see uncertainty before us and we were looking for buying things that seemed like a ‘need’ rather than a ‘want’. As a response to this highly changing environment, the digital marketing world made its own set of Products & Services like

• Social distancing Support
• Remote work Support
• Online Education 
• Family time Support
• Entertainment and online products
• Necessity and medicinal products

If your brand’s products couldn’t fall in any of these lists, then your brand must have probably failed in the 2020 digital marketing world. Making the products & Services seems like a necessity was the secret market formula digital marketers found.

Increase in Digital Activities:

‘Meet your Customers where they are’ is the motto of now. Every small business had optimized their brands into one or the other Social media platforms where targeted audiences were engaged in. 3.80 billion people were engaged in one or the other social media platforms with a penetration of 49% in the year 2020. Social media is now growing to be the most user engaging platform in the digital world.

One in three users was engaged in creating and uploading videos in the lockdown period. The gross engagement rate in gaming and social media messaging services like Facebook, Messenger, and WhatsApp were huge during this period. As the theatres remained close, many became engaged and addicted to the streaming services like amazon prime and Netflix. Series like Money Heist, Family Man, The Sex Education, The Crown and films released through such OTT platforms were able to attract 18+million subscribers in the year 2020.

Customer Focused Marketing:

The 2020 year saw a time of Responsible marketing and personalization in every product sold. The customer services and marketing content were in the need of a  complete alternation as customers began demanding things that satisfied their emotional needs. The customer’s needs during  Covid-19 was the most asked question by business this year. Every brand that came into the Category of luxury started looking for strategies to sound more emotionally appealing. The customers demanded

•  Virtual Accessibility: Customers began demanding everything they have been getting in the real world to be accessible in the virtual world too. This was highly challenging for businesses. The adaptation to new channels in a short time was way beyond manageable for many small businesses.
• Emotionally Attaching and Updated Infos: Customers began expecting brands to be more humane and personalized. The brands that don’t use covid-19 keywords have probably failed to get recognition. The need for updating their whole information related to the pandemic became a necessary aspect.
• Offers and Deductions: People started expecting offers and deductions due to the lockdown. The offers and deduction were seen as the way of getting emotionally appealing to the customers.

E-Commerce Shift:

COVID-19 changed online shopping forever. The year 2020 saw an up stick in e-commerce sales. People began spending increased time online and there had been a massive use of social media. It was a time when Social media marketing saw an immense possibility in e-commerce. 

The boom in Affiliate Marketers in Digital World shows the success of Social media marketing. The hiring of digital advisers for the e-commerce market increased as the period of uncertainty demanded experts in the Digital field to plan and launch advertising campaigns and successful strategies. The Ecommerce website saw an increase in website visits and conversion rate during the lockdown period. There was a rush for buying even groceries through eCommerce websites. With a combination of e-commerce and social media, companies have realized that the fusion of these could create wonders.

Visual e-commerce is the trend now with many e-commerce brands creating immersive and interactive content in the e-commerce social media handles.

Digital World Trends you can’t Ignore

If you continue to move with traditional methods and still ignore Darwinism in the Digital world then your brand is going to probably fail in this highly competitive digital world. 

Here is the Top 6  Digital Marketing Trends:

• Content Marketing and Personalization: 

People want marketing to be personal. We all want one to one real-time connection between the marketer and us. Everywhere we go, we need a feeling of being a part of anything we do even when we are buying a product. Conversational marketing does just that. It gives you an experience of higher engagement and loyalty from the website you are in with a feedback-driven model. No one likes generic advertising blasts now. Every company is challenged to create contents that give a highly personalized experience. The type of content you create, the useful links, and regularly updated information could drive a lot of organic traffic than using SEO. This is why many brands are focusing now on improving the content. Consistent, high-quality content can take your brand far ahead.

Video contents are capturing the interest of people. People not only see but also tend to share video content of brands. There is a huge shift to video content now.

• Influencer Marketing:

The year 2020 saw a sudden wake of the growing number of influencers. It was the time when brands realized it is not only the celebrities that could market your brands well but also ordinary personalities who create content on your particular niche. These contents seem to be more accepted and authentic than regular corporate advertising. Influencer marketing is therefore now the most used marketing technique with affiliates booming each day.

• Use of Artificial Intelligence:

If you believe it or not, 2020 was the year where everyone became a part of Artificial Intelligence, although you may not be aware of it. There is much reason why AI is better than normal humans because Artificial Intelligence can analyze a lot of information with accuracy and predict the future far beyond what human nature could grasp.

We are living in times of augmented reality and immersive technology. It has helped to enhance the consumer experience and to boost sales. The predictive analysis of Artificial Intelligence is finding the trends and future of the digital world.

Are you wondering whether you have used Artificial Intelligence?

We all are part of this revolution. The chatbots you can find on every e-commerce website is the by-product of AI. We cannot expect humans to be responding at this fast pace and many of the bots are doing well by responding to you more naturally than normal persons which are helping you well by giving you instant replies.

We already see the dominance of AI in every basic communication, product recommendation, and email and this can be seen as a huge starting point for the dominance of AI everywhere you go.

• Visual & Audio Searches:

Visual Searches are taking people to a highly valuable user experience level. We could now just insert images and find specific results with the Pinterest lens, google lens, camping lens e.tc. It is also the time of enhanced voice search and smart speakers. People tend to far more contend with audio results.

• Programmatic Advertising:

For reaching the targeted audience more accurately the use of AI is needed. To get your ad more specific and to get faster and higher conversions for your marketing campaign, automation is very much necessary. Programmatic advertising uses these 3 methods to fasten automation:

• Keyword
• Time of day
• Location

• Social Messaging Apps:

People spend most of their time in social messaging apps to feel connected at the time of social distancing. So, the companies are realizing that their targeted customers are more engaged here and the marketing has begun to channelize their marketing in these messaging apps. The huge driving force of these messaging app is that it is a highly profitable way of bringing more personalization and greater user experience.

Face-Paced Digital World Changes

At this time of uncertainty, a proactive approach is essential for understanding trends in the Digital World because the digital world is growing more than ever. The digital trends are changing and we have to be assuming trends. The time demanded things that were way beyond adapting. Both the real and virtual world changed rapidly and the need for overnight change was something too far to catch. The traditional marketers had to shift their marketing channels to the digital world. The ones already in the field of the digital world had to introduce something more effective that could make them more differentiated from others.

As it is said, it is not the fittest nor the most intelligent that survives, It is the most adaptable to change and these words have gained momentum in the historical year 2020. Let us learn from these new chapters and upgrade ourself for the new year.

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