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In a world where digital marketing spending is going to reach $2 trillion, and 10% of the money is going to be allocated to digital services by businesses, it is high time that while a business develops business strategies/business models, develop digital strategies along with it.

The business strategies include creating a business model, creating an operational process, creating a customer attraction factor, and developing customer retention methods.

Like these business models, develop a well-defined blueprint for developing digital strategies too. For this, the strategies must be developed only after thorough research and plan. There must be a unique factor in your digital strategies to attract customers, only after that, you should be taking any action.

Meaning of Digital Strategies

The digital strategy includes planning a well-defined digital business model where the goal is improving digital presence, improving customer experience, and maximizing profits.

Having a blueprint for every activity is essential. Having a well-crafted digital business model will only help you in achieving a competitive edge over others.

Your steps must include ways to fully optimize your digital marketing strategies. The marketing solutions for every type of business differ. You have got to cater to their needs and must be able to create bespoke digital marketing solutions for each of them.

Ten Reasons Why you Need a Digital Marketing Strategy

For every business, we know the 5 ‘P’s of marketing are: Product, Price, Promotion, Place, and People. For online marketing too, these are the key areas you must be focusing on. The 10 big reasons why you need digital strategies can be listed down to:

1. Competitive edge:
An idiot with a plan is better than a genius without a plan. If you have good digital strategies, it will give you a competitive edge and you can win for the long term. 
2. Makes you consistent:
As it is said, the success of every brand lies in its consistency. Consistency is the key. With digital strategies, creating a digital experience for the brand becomes consistent and will help in growing a brand.
3. Provides value:
For this, focus on customers rather than proving yourself. You must be focusing on telling what value customers will get from you. Don’t pitch but attract your audience. Strategic planning will help you add value to your content.
4. Helps you monetize: 
Your payment methods must be clear. This will help you get real-time transactions with well-defined tactics. 
5. Leverage channels:
Gain from the insights the information on which channels achieve your marketing goals rightly. Leverage those channels for higher returns.

6. Track ROI: You can analyze which strategies give you higher ROI, and then opt for continuing with the most important digital strategies. 
7. Integrate your functions: With the right strategies, you will be able to integrate all marketing functions well. You will even get the time for integrating both the traditional marketing methods with the modern methods for better results.
8. Helps you optimize: Your strategies will help you keep time for optimization to rank it ‘one’ on google. You could improve the user experience, and you will even get time for optimizing it for the search engine.
9. Save your time and money: strategical planning will help you avoid duplications and thus, you can save your time and money
10. Expansion: Being systematic and keeping track of your business by gaining insights will give you scope for further expansion of the business.

Ways to Create Digital Marketing Strategies

Creating digital strategies may be troublesome at first. But, it can give you a higher ROI.  The importance of data and technology is integral for digital marketing. For this, the business must develop an environment where there must be an integral functioning of the executive, marketing, and IT team.

1. Create a well-defined plan for digital advertising:
Your plan must include choosing the right platform for advertising and making robust content by scheduling your content.
2. Plan for social media marketing:
Build content with a definite schedule, use analytics for getting insights on the activity inside your social media marketing channel. 
3. Well defined plan for SEO:
Strategic SEO planning can boost your marketing results. The results can be achieved by creating quality backlinks, using attractive tags, using long-tail keywords, and making a responsive design.
4. Building brand:
Adapting your brand to the changing needs is necessary. Tell a story for your brand that appeals to the target audience. Change the narrative whenever required. For this know the brand’s why first.

5. Strategies for personalizing:
Firstly develop an audience persona for this so you can create personalized emails, copies e.t.c. The Personalized experience can create a greater user experience. 
6. Select appropriate channels:
Target your digital marketing strategies to appropriate channels wherever your audience is.
7. Keep track of all your resources:
Keep all your resources together in one place so you have a better track of what you are doing. 
8. Measure and analyze:
Measuring performance and analyzing is very important for planning your next big digital strategy.

Conclusion

With a proper research and plan you can develop a winning Digital strategy. You have to be thinking for a long-term goal while crafting these strategies. 

You must be able to integrate all your team whatever be the area they are in, for the successful implementation of these strategies. 

You should also keep in mind that each business demands unique digital strategies.

Finally, save this in your mind that certain things happen unplanned, so your strategies must be adaptive to the changes that the business demands.

The post 10 Best Reasons Why You Need a Digital Marketing Strategy in 2021 appeared first on digitalbuddha.

The Year 2020 has been a year of change both in the real and virtual world. The massive revolution in the Digital World was extraordinary. Some changes were positive and some negative. It was the time of new normal which seemed impossible before.

The year 2020 was the year of  ‘Digital evolution’. Words like Work from Home, Webinars, COVID-19, Social distancing, Quarantine, etc, which we had never heard before became an integral part of our life. It became an essential keyword for digital marketing as customers demanded brands to be more emotionally appealing. It was the time of personalization and responsible marketing which we had never experienced before. 

Some changes in the digital world were evident and for some, we had become the part even without knowing it. In this article, we will discuss the major changes and the ruling trends of the year 2020  which will continue to grow in the coming years too.

Changes in Digital World

New Trends of Digital Marketing:

We all saw a world of new normals and new behavioural changes. We began to see uncertainty before us and we were looking for buying things that seemed like a ‘need’ rather than a ‘want’. As a response to this highly changing environment, the digital marketing world made its own set of Products & Services like

• Social distancing Support
• Remote work Support
• Online Education 
• Family time Support
• Entertainment and online products
• Necessity and medicinal products

If your brand’s products couldn’t fall in any of these lists, then your brand must have probably failed in the 2020 digital marketing world. Making the products & Services seems like a necessity was the secret market formula digital marketers found.

Increase in Digital Activities:

‘Meet your Customers where they are’ is the motto of now. Every small business had optimized their brands into one or the other Social media platforms where targeted audiences were engaged in. 3.80 billion people were engaged in one or the other social media platforms with a penetration of 49% in the year 2020. Social media is now growing to be the most user engaging platform in the digital world.

One in three users was engaged in creating and uploading videos in the lockdown period. The gross engagement rate in gaming and social media messaging services like Facebook, Messenger, and WhatsApp were huge during this period. As the theatres remained close, many became engaged and addicted to the streaming services like amazon prime and Netflix. Series like Money Heist, Family Man, The Sex Education, The Crown and films released through such OTT platforms were able to attract 18+million subscribers in the year 2020.

Customer Focused Marketing:

The 2020 year saw a time of Responsible marketing and personalization in every product sold. The customer services and marketing content were in the need of a  complete alternation as customers began demanding things that satisfied their emotional needs. The customer’s needs during  Covid-19 was the most asked question by business this year. Every brand that came into the Category of luxury started looking for strategies to sound more emotionally appealing. The customers demanded

•  Virtual Accessibility: Customers began demanding everything they have been getting in the real world to be accessible in the virtual world too. This was highly challenging for businesses. The adaptation to new channels in a short time was way beyond manageable for many small businesses.
• Emotionally Attaching and Updated Infos: Customers began expecting brands to be more humane and personalized. The brands that don’t use covid-19 keywords have probably failed to get recognition. The need for updating their whole information related to the pandemic became a necessary aspect.
• Offers and Deductions: People started expecting offers and deductions due to the lockdown. The offers and deduction were seen as the way of getting emotionally appealing to the customers.

E-Commerce Shift:

COVID-19 changed online shopping forever. The year 2020 saw an up stick in e-commerce sales. People began spending increased time online and there had been a massive use of social media. It was a time when Social media marketing saw an immense possibility in e-commerce. 

The boom in Affiliate Marketers in Digital World shows the success of Social media marketing. The hiring of digital advisers for the e-commerce market increased as the period of uncertainty demanded experts in the Digital field to plan and launch advertising campaigns and successful strategies. The Ecommerce website saw an increase in website visits and conversion rate during the lockdown period. There was a rush for buying even groceries through eCommerce websites. With a combination of e-commerce and social media, companies have realized that the fusion of these could create wonders.

Visual e-commerce is the trend now with many e-commerce brands creating immersive and interactive content in the e-commerce social media handles.

Digital World Trends you can’t Ignore

If you continue to move with traditional methods and still ignore Darwinism in the Digital world then your brand is going to probably fail in this highly competitive digital world. 

Here is the Top 6  Digital Marketing Trends:

• Content Marketing and Personalization: 

People want marketing to be personal. We all want one to one real-time connection between the marketer and us. Everywhere we go, we need a feeling of being a part of anything we do even when we are buying a product. Conversational marketing does just that. It gives you an experience of higher engagement and loyalty from the website you are in with a feedback-driven model. No one likes generic advertising blasts now. Every company is challenged to create contents that give a highly personalized experience. The type of content you create, the useful links, and regularly updated information could drive a lot of organic traffic than using SEO. This is why many brands are focusing now on improving the content. Consistent, high-quality content can take your brand far ahead.

Video contents are capturing the interest of people. People not only see but also tend to share video content of brands. There is a huge shift to video content now.

• Influencer Marketing:

The year 2020 saw a sudden wake of the growing number of influencers. It was the time when brands realized it is not only the celebrities that could market your brands well but also ordinary personalities who create content on your particular niche. These contents seem to be more accepted and authentic than regular corporate advertising. Influencer marketing is therefore now the most used marketing technique with affiliates booming each day.

• Use of Artificial Intelligence:

If you believe it or not, 2020 was the year where everyone became a part of Artificial Intelligence, although you may not be aware of it. There is much reason why AI is better than normal humans because Artificial Intelligence can analyze a lot of information with accuracy and predict the future far beyond what human nature could grasp.

We are living in times of augmented reality and immersive technology. It has helped to enhance the consumer experience and to boost sales. The predictive analysis of Artificial Intelligence is finding the trends and future of the digital world.

Are you wondering whether you have used Artificial Intelligence?

We all are part of this revolution. The chatbots you can find on every e-commerce website is the by-product of AI. We cannot expect humans to be responding at this fast pace and many of the bots are doing well by responding to you more naturally than normal persons which are helping you well by giving you instant replies.

We already see the dominance of AI in every basic communication, product recommendation, and email and this can be seen as a huge starting point for the dominance of AI everywhere you go.

• Visual & Audio Searches:

Visual Searches are taking people to a highly valuable user experience level. We could now just insert images and find specific results with the Pinterest lens, google lens, camping lens e.tc. It is also the time of enhanced voice search and smart speakers. People tend to far more contend with audio results.

• Programmatic Advertising:

For reaching the targeted audience more accurately the use of AI is needed. To get your ad more specific and to get faster and higher conversions for your marketing campaign, automation is very much necessary. Programmatic advertising uses these 3 methods to fasten automation:

• Keyword
• Time of day
• Location

• Social Messaging Apps:

People spend most of their time in social messaging apps to feel connected at the time of social distancing. So, the companies are realizing that their targeted customers are more engaged here and the marketing has begun to channelize their marketing in these messaging apps. The huge driving force of these messaging app is that it is a highly profitable way of bringing more personalization and greater user experience.

Face-Paced Digital World Changes

At this time of uncertainty, a proactive approach is essential for understanding trends in the Digital World because the digital world is growing more than ever. The digital trends are changing and we have to be assuming trends. The time demanded things that were way beyond adapting. Both the real and virtual world changed rapidly and the need for overnight change was something too far to catch. The traditional marketers had to shift their marketing channels to the digital world. The ones already in the field of the digital world had to introduce something more effective that could make them more differentiated from others.

As it is said, it is not the fittest nor the most intelligent that survives, It is the most adaptable to change and these words have gained momentum in the historical year 2020. Let us learn from these new chapters and upgrade ourself for the new year.

The post Revolution 2020 – 2021 appeared first on digitalbuddha.

A social media profile or page is commonly used to reach out to a wider audience and a social circle beyond our known connections. As far as any business or personal branding is considered, social media marketing has a vital role in its success in the industry. And the more organic is the reach of our page, the more benefits it brings.

Well, what is Organic Reach?

The reach a page, profile or brand gets in an unpaid or the natural way through any social media platforms like Facebook, Instagram, Twitter, etc can be called Organic Reach. Well, it is the most preferred type of reach or rather something which is completely genuine and which needs some effort. Organic reach mostly comes with good quality content and a good page reputation. Well, there are some other simple hacks that can help to get a good organic reach and they are as follows.

• Hashtags

Hashtags play a great role in creating a good reach in social media platforms like Instagram, Twitter, Facebook etc. There is huge followership for each hashtag alone on Instagram which makes it more popular than the pages. There are 3 types of hashtags and we need to choose the right so that our posts and contents get the desired reach and outcome.

• High traffic – These are the most popular hashtags that are very common and a lot of posts are updated each day. In short, it a highly competitive hashtag and using these may not give us the desired results as there are high chances that our post may get drowned or skipped easily.

• Medium Traffic – These are related hashtags that receive a comparatively lesser number of posts and that makes it more suitable to use. This is because our posts get some attention and will not get lost easily.

• Low Traffic – Low traffic hashtags are the least used hashtags with low followership and posts. Using these hashtags also doesn’t help our content to reach the desired audience or get the results.

• Commenting on other pages

Commenting on other similar pages keeps our profile alive and active. It helps to create good interaction and gain more people to check out our profile and also find audiences with similar interests.

• Collaborations

Our page can organically reach a larger audience by collaborating with other pages with similar ideas. It is a win-win game as both pages share the benefits and get more exposure. The collaborations happen through sharing the content or promoting them through other pages.

• Piggyback on trending topics

Social Media is all about new Trends. Most of the time, we wake up to some of the latest new trends and viral posts. So pick up that moment and use the trend well so that we too get to share that limelight.

• Engaging with your followers

Followers are the main part of any social media campaign. It’s easier to lose them than to gain. If our followers feel that we do not have anything useful or entertaining to give them, they will unfollow us and look for alternatives. So engaging followers is very important to maintain them. We can easily engage them through :

• Contest
• Stories
• Giveaway
• Games
• Challenges etc

• Consistently Posting

Consistency is another success mantra of social media. Regular posting is equally important as the content. It keeps the page active and helps to maintain our presence in social media.

• Instagram Lives

Going LIVE on Instagram has become a new trend. Live Interactions, Meeting and Interviews have become common these days. Everyone from celebrities to common man can appear Live on their social media pages and interact. And the statistics show that this helps to increase organic growth in a cost-efficient way.

• Properly analyzing What to Post and When to Post

Knowing the Audience is a key point in content creation. We should know what our audience needs and how to deliver it in a creative and engaging way. Analysis of previous posts and contents from other popular pages will help to understand the interests of the audience.

Some creative tools that help to improve our social media presence are as follows.

1. Canva – Canva is a graphic design platform that allows you to create social media graphics, presentations, posters, documents and other visual content.
2. Instories – Instories is the post and story creator for Instagram that helps you to make your stories more creative.
3. Hootsuite – Hootsuite is a social media management platform.
4. Inshots – InShot app is an all-in-one visual content editing app that allows you to create videos, edit photos, and create image collages.
5. Typorama – Typorama is an app that lets you transform your text into cool typographic designs with a few different customizations.
6. Unfold – Unfold is a toolkit for storytellers to create beautiful and engaging stories with minimal and elegant templates.
7. Snapseed – Snapseed is a photo-editing application for mobile that enables users to enhance photos and apply digital filters.
8. VSCO – The VSCO app allows users to capture photos in the app and edit them, using preset filters and editing tools.
9. Preview – Preview combines the best Instagram tools into one simple app.
10. Flick – Finding Hashtags and copy groups of hashtags to a post.

Social Media is growing each day and so are the scope and possibilities it opens. We need to update ourselves and find more innovative ideas to push ourselves forward in this social race. It is definitely a potential weapon that can make and break us. So let us remind ourselves to use it Vigilantly, Ethically, and Productively.

The post Organic Growth Hacks in Social Media appeared first on digitalbuddha.

Wondering what the big Instagram marketing tools for 2019 will be?  Don’t worry, we tried to pick the very best to drive your Instagram success.

These days when it comes to Instagram, for being successful there’s a lot you need to bother about. As the competition grows deeper & deeper, simply practicing smart hashtags & posting frequently isn’t sufficient to cut it. If you are serious about gaining more likes and increasing your followers on Instagram, you need to understand all the right Instagram tools and trends. That way, you can ensure that you start the new year knowing that you are performing everything to create a strong Instagram presence.

In this blog post, let’s take a look at 10 of the best Instagram marketing tools that you need to watch out for in 2019 – and put into practice.

1. Canva

Price: Free. Paid Plans – Starts at $12.95 per month

Canva is a free designing tool which is excellent for creating Instagram stories as it has the exact dimensions for all Instagram image measurements. Not only Instagram, but Canva is also an easy designing tool for other social media platforms. It has stylish templates, easy design tools assuring that your story stands out, which is not a simple task in the world of Instagram. Canva comes to great use for businesses and marketers that don’t hold an in-house designer. Canva tool has a wide range of different templates that are exact and correct to Instagram’s image specifications, hence you can simply proceed with the design and no necessity to get concerned about attempting to sort out problems with aspect ratio, resolutions, and getting the right pixel widths.

2. Planoly

Price: Free. Paid Plans – Starts at $9 per month

For any business, it is necessary to hold a stunning and consistent profile on Instagram. Using Planoly is a breeze. Planoly is a very cool visual Instagram scheduler tool. This tool helps you to easily upload photos, enter captions and also schedule your photos. It also helps you to schedule stories on Instagram. This tool does have premium plans which grant you extra features to use, but the free version of Planoly is great for individuals. On the free plan, you will be able to schedule a maximum of 30 images per month and get access to the basic analytics package. Planoly makes your job a thousand times easier!

3. VSCO

Price: Free. Paid Plans – Starts at $19.99 per year

VSCO is one of the best photography tools that not only allows you to capture but also to edit & share your photos to a community of compatible content creators. It holds a wide collection of filters, which empowers you to enhance your photographs with ease. VSCO is the clear choice for all content creators looking to improve their pictures as it provides access to up to 130 unique presets. By large collections of presets and editing features that are offered by VSCO, you will be able to create high quality & unique pictures which can later be shared to your other social media accounts.

4. Magisto

Price: Free. Paid Plans – Starts at $4.99 per month

Magisto is a tool that executes the method of video editing the simplest. Magisto supports you to create winning Instagram videos from scratch. This online tool includes a wide range of specialties that makes it simple for users to create videos that are not only interesting but also are fun to watch. There are several highlights in Magisto that users will surely appreciate. Magisto helps the users to include photo uploads, HD movie downloads that don’t have an end, and also premium editing styles.

5. Crowdfire

Price: Free. Paid Plans – Starts at $49.99 per month

Crowdfire is one of the great marketing tools that offer smart features, which promises fast growth on Instagram, through its Clean-Engage-Grow theory. It benefits different businesses as well as individuals by supporting them to reach a broader audience & expand their business. Crowdfire is a powerful solution to attract targeted followers on Instagram and other social media accounts. Once you connect your Instagram profile, it offers data about any new followers you gain, as well as of those you lose. For example, if you have followed a user on Instagram, but he or she has ignored to follow you back, then this application will automatically unsubscribe you from that account. With the help of such features, your connections will forever be connected and secured.

6. Shorby

Price: Free 5-day trial. Paid Plans – Starts at $9 per month

Shorby is an excellent Instagram tool which is designed to assist you to gain the most out of your Instagram bio link. Instagram is a large and fabulous platform but allowing us to post a single link in the bio is somewhat limiting. Therefore, with Shorby tool, you can attach various clickable links through a mobile-optimized landing page. This could be any link that includes links to your website, store, specific blog posts, or anything else. This way you will be able to create multiple links.

7. Social Rank

Price: Free. Paid Plans – Starts at $49 per month

Social Rank is a tool that is utilised for categorizing your Instagram audience. It recognises and analyzes your audience. Once you login to Instagram, you will be able to search & distribute your audience by demographics, by the number of followers, bio Keywords, through hashtags, also by geographic location, and by the device. Order your audience by the highest involved followers from highest to lowest or vice-versa. Social rank is like a must-have tool for whoever handling Instagram.

7. Repost

Price: Free

Just as Facebook enables a user to share and twitter allows to retweet, the similar way Repost app allows the user to repost an Instagram Post. Repost is one of the best reposting tools that let you post any video or photo directly to your own Instagram. This tool is packed with great features like it has a clean user interface. The Repost tool also enables you to repost for Instagram which will place a watermark of the username of the account by default from which the image you are working to repost is originally from. Another great feature is it supports to automatically copy the caption of the original image which is a great advantage. 

Start Shooting

Well, that was a complete pack of info, wasn’t it? Take a breath, catch some notes, and start preparing for your Instagram account and get ready to strategize up a storm for the new year.

We would love to know if you have used Instagram Marketing tools for your business. If so, which were the much effective ones that served you gain traction for your brand?

You can write to us at info@digitalbuddha.in. We would be happy to hear from you.

The post Top Marketing Tools For Instagram In 2019 appeared first on digitalbuddha.

Facebook Lead Ads are perfect for mobile users. Here, the businesses or marketers can make up the bulk of customers they can reach through Facebook Ads campaigns. With a few taps of the thumb, your customers can submit their details. It helps advertisers with a powerful approach to generate low-cost leads.

So, why is lead generation – and especially Facebook lead ads – so important? In this blog, we are here to take you through the world of Facebook lead ads and reveal you everything you need to know!

1) Higher Conversions on Mobile – Increased mobile conversions are one of the well-defined benefits of obtaining customers through Facebook. Mobile engagement does achieve better results. In 2014, to be exact, some of the case studies reveal that only 34% of conversions happen from mobile ad placements regardless of the fact that mobile devices surely earn more clicks than desktop ads 63%. This had occurred because the users had to get out of Facebook, go to an off-site landing page, sometimes with slow loading times, and then fill out each field manually. Therefore, it’s of no surprise that a user will engage, will take a look at the form, might change their opinion, and give an exit from the landing page without filling the form, therefore making the CTR low. Hence, Facebook Lead Generation Ads are very useful here. You get the form as soon as you click the button on the ad you see. And this is one of the very useful advantages Facebook Lead Ads is providing.

2) Dissimilar from other ads – Dissimilar from other ads – Compared to other Facebook ad campaigns, lead generation campaigns are very different. Lead generation campaign has a lot of advantages and facilities compared to other campaigns. It offers many advanced benefits that no other ad objective or ad format has offered yet.

3) Huge time saver – Lead Ads not only saves user’s time but also offers plenty of time to marketers and businesses. Facebook offers fully customizable forms, which presents marketers to not build any landing pages for lead generation campaigns. It is all there on Facebook and simpler to do than ever. You have the choice to create any number of forms for multiple campaigns within minutes. Just imagine of creating a new landing page, running that, and hosting different landing pages. Isn’t it a huge task? Compare it with Facebook lead ad generation method to see why lead ads are such a huge development for businesses.

4) Auto-filling method makes it user-friendly – The Facebook Lead Ads provides an advantage of auto-filling data of a user with as much information as possible. By this method of auto-filling data, the user will find it easy and also gives them a head start which makes them stay on Facebook, hence filling the form with the other blank fields. The less effort required, the better the engagement.

5) Generate Leads from a specific region – Facebook Lead Ads is here with an amazing benefit of which a marketer can receive the contact information of people that live in a specific area, city, or country. Here, you will have the advantage to generate leads on a geographic level. The Lead Ads helps you ask custom questions to your customers making you acquire extra particulars about your customer.

6) More data to capture – The next most important benefit of Facebook Lead Ad generation is that the forms can carry up to 18 individual preset areas which assist in decreasing the amount of typing task required. The preset data will be directly imported from the user’s Facebook profile if available and will be auto-filled into the form once the user clicks the CTA button. So the fields include Email, First Name, Last Name, and 18 more sets. Facebook Lead Ads also offers to add up to three supplementary questions. These can be custom questions that your business may need.

7) Call to action button options – The next advantage Facebook Lead Ads provides is that the option of different CTA buttons. CTA Button refers to the call to action buttons. There are six choices accessible for the lead ad’s CTA button. The different buttons are for particular uses. It depends on the businesses what kind of marketing they need. CTA buttons include Sign Up, Learn More, Subscribe, Apply Now, Get Quote, and Download. Therefore, these CTA buttons reduce the route of lead generation and are expected to result in better conversion rates for campaigns.

8) Adding Disclaimer made easy – You can also avail the benefit of including a custom disclaimer at the end of each form. Facebook has not put the character limit on the disclaimer. However, we strongly suggest keeping disclaimer as short as possible. Normally, it will be tough for the user to scroll through the entire disclaimer field and accept before they can submit the information.

So, if you’re interested in growing your business online, or learning more about this amazing feature, leave a comment below.

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How Instagram promotions help your business

https://www.instagram.com/p/BhQ-8wvhO-F/?taken-by=the_digitalbuddha

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