E-commerce Archives - digitalbuddha

Boost Your E-Commerce Services: Five Essential Website Features For Best Shopping Experience

digitalbuddha — Tue, 14 Nov 2023 09:17:03 +0000

In this digital world, where every minute new e-commerce platforms are created, giving the best in class e-commerce services is crucial for success. Meeting the customer’s expectations and giving them an excellent shopping experience is the key to gaining customer loyalty. To ensure a successful e-commerce journey, businesses should ensure that their website contains certain essential features that can provide a good user experience. We’ve identified five essential website features that will guarantee a smooth shopping experience.

User-Friendly Navigation

A successful e-commerce site relies on effective navigation. Your customers should be able to quickly and easily find what they’re looking for. Make sure your website has a well-organized menu, simple search functionality, and distinct product categories. This not only makes browsing your website easier for customers but also encourages them to explore further.

Responsive Design

With the growing popularity of mobile devices for online shopping, having a responsive design is essential. Your website should automatically adjust to different screen sizes and resolutions. A mobile-friendly design makes your e-commerce services available to a larger audience, which can have a significant impact on your success.

Secure Payment Options

In e-commerce, Security is of significant priority. Offer a range of safe payment methods, such as digital wallets, credit cards, and other reliable choices. Put security badges in plain sight to gain your consumers’ trust. One of the most important components of your e-commerce services is a safe payment process, which also lowers cart abandonment rates.

Product Reviews and Ratings

Building trust in your e-commerce services is essential and one way to do this is by showcasing product reviews and ratings. Encourage customers to leave reviews and display them prominently on product pages. Honest feedback from other buyers can significantly influence a shopper’s decision, boosting your conversion rates.

Detailed Product Descriptions

Your product descriptions ought to be both interesting and educational. Give all the information that is required, such as the size, color options, and specifications. Provide comprehensive details, high-quality images, and, where applicable, AR models that customers can interact with. AR adds an extra layer of depth to your product descriptions, making them more immersive and helping customers make informed decisions. Interesting product descriptions not only increase your brand’s reputation but also lower the risk of returns and unhappy customers.

Implementing these website features will not only improve your e-commerce services but will also provide your customers with an immersive and engaging shopping experience. Integrating your website with Augmented Reality (AR) can also boost your user experience to the next level. User experience have an impact on digital marketing. AR integration can provide customers with immersive experiences, allowing them to visualise products in their real-world environment, try them on virtually, and make more informed purchasing decisions. Triard is one such pocket-friendly solution that businesses can use to integrate AR into their e-commerce website. Incorporate augmented reality to bring your products to life, engage your users, and stand out in the crowded e-commerce landscape. In this dynamic digital era, innovate and cultivate long-term relationships with your customers.

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Shopify vs. WooCommerce vs. Medusa: Decoding E-commerce Platforms

digitalbuddha — Fri, 29 Sep 2023 06:50:24 +0000

Choosing the right ecommerce platform can feel as challenging as facing a mythical beast. There are several key players when it comes to ecommerce integrating platforms, top notable contenders are shopify, woocommerce, wix, magento, zoho, medusa etc. In this blog, let’s discuss shopify, wocommerce & medusa, also their benefits, comparison and their features. Each comes with its own set of benefits and features, making the choice a complex one. In this comprehensive comparison, we’ll dissect these platforms, explore their offerings, and help you make an informed decision for your e-commerce venture.

What is Shopify?

Shopify, founded in 2006, is the reigning champion of e-commerce platforms. Boasting around 2.1 million daily active users, Shopify simplifies online selling. Its user-friendly interface, extensive feature set, and dynamic community make it a top choice for businesses of all sizes.

Shopify offers a vast library of customizable themes, enabling you to align your online store with your brand’s identity. Additionally, it provides integrated tools for selling, order management, and inventory control.

The platform’s ace in the hole is its app store, brimming with plugins that empower you to enhance your store’s functionality. Shopify also offers a Point of Sale (POS) solution, bridging the gap between online and brick-and-mortar sales.

Shopify Benefits:

User-friendly interface.
Extensive app store for enhanced functionality.
Robust customer support.
Secure hosting and automatic updates.
Scalability for handling high traffic

What is WooCommerce?

WooCommerce is not a standalone platform but a WordPress plugin, making it an ideal choice for WordPress enthusiasts. This open-source plugin transforms your WordPress site into a fully functional online store. With WooCommerce, you have complete control over design and functionality.

WooCommerce leverages the extensive WordPress community, offering a wide range of plugins and themes. Its open-source nature ensures endless possibilities for customization, making it a popular choice for those already immersed in the WordPress ecosystem.

WooCommerce Benefits:

Open-source and free.
Seamless integration with WordPress.
Total control over design and functionality.
Thriving community support.
Abundance of plugins and themes.

What is Medusa?

Medusa, a newcomer in the e-commerce landscape, emerged in 2021 with substantial backing. Despite its youth, it has quickly grown a community of over 4,000 members and 20,000 projects, indicating promising potential.

Medusa sets itself apart with its headless commerce architecture. This approach decouples the front-end and back-end of your online store, providing unparalleled flexibility. Unlike Shopify’s SaaS model, Medusa is open-source and free to use. However, it does require JavaScript proficiency to harness its full potential.

Medusa Benefits:

Headless commerce architecture for unparalleled flexibility.
Extensive customization options.
Enhanced performance with faster page loading.
API-first approach for seamless integrations.

Comparison in Features of Shopify, Medusa and Woocommerce

In-Depth Pros and Cons Comparison

1. Shopify

Pros:

All-in-One Solution: Shopify provides everything you need for e-commerce, from hosting to domain purchasing, site building, inventory management, marketing tools, and more. You won’t need to piece together different services, simplifying your operations.
Exceptional Customer Support: Shopify offers an extensive support system, including community forums, a comprehensive help center, and direct customer support. You’ll find solutions to your queries and connect with a vibrant user community.
Versatile Product Selling: Whether you sell physical, digital, bundled, or subscription products, Shopify accommodates your needs. Its flexibility allows you to expand into various industries with ease.
Built-in Security: Shopify includes essential security features like SSL certificates, two-factor authentication, secure hosting, and compliance with industry standards. You can focus on your business without worrying about security.

Cons:

Recurring Payments: Shopify operates on a subscription model, meaning you’ll have ongoing monthly fees. While these fees are justified for most businesses, some may prefer one-time software purchases.
Transaction Fees for Non-Shopify Payments: If you use payment gateways other than Shopify Payments, you’ll incur additional transaction fees. This may discourage users from exploring alternative payment processors.
Limited Free Themes and Expensive Paid Themes: Shopify offers fewer free themes compared to the past, with most themes now requiring a purchase. Premium themes can be relatively costly, but they offer excellent design and features.
Limited Blogging Interface: Shopify’s blogging interface is less robust compared to dedicated blogging platforms like WordPress, which might not fully meet the needs of content-focused businesses.

2. Woocommerce

Pros:

Seamless WordPress Integration: WooCommerce seamlessly integrates with WordPress, the world’s most popular content management system. This synergy allows for extensive content creation and customization, making it an excellent choice for content-driven businesses.
Extensive Plugin Ecosystem: WooCommerce boasts a vast library of plugins, extending its functionality in numerous ways. Whether you need advanced payment gateways, shipping options, or marketing tools, you can find a plugin to suit your specific requirements.
Total Control and Customization: WooCommerce provides unparalleled control over your online store’s design and functionality. You can tailor your site’s appearance, features, and user experience to align perfectly with your brand and customer preferences.
Scalability and Flexibility: WooCommerce is highly scalable, accommodating businesses of all sizes. Whether you’re a small startup or an established enterprise, you can start with WooCommerce and grow your online presence with ease.

Cons:

Self-Hosting Complexity: As a self-hosted solution, WooCommerce necessitates managing your hosting, security, and performance optimization. While this provides more control, it also requires technical expertise or additional resources.
Plugin Management: While the extensive plugin library is a strength, it can also be a challenge. Managing multiple plugins can lead to compatibility issues, potential conflicts, and increased maintenance efforts.
Learning Curve: WooCommerce’s robust customization capabilities may pose a learning curve for beginners. Building and managing a WooCommerce store effectively may require a steeper initial learning curve compared to some hosted platforms.
Costs Can Accumulate: While WooCommerce itself is free, costs can accumulate as you invest in premium themes, plugins, hosting, and other necessary elements. Budget planning is essential to ensure cost-effectiveness.

3. Medusa

Pros:

Exceptional Speed: Medusa’s headless architecture ensures lightning-fast performance by separating the front end from the back end.
High Customization: Customize your website’s design with your preferred front-end solution while seamlessly integrating e-commerce functionality through Medusa’s commerce API.
Developer-Friendly: Ideal for JavaScript developers, Medusa offers flexibility and ease of development with its REST API and active developer community.
Quick Setup: Deploying Medusa is straightforward, requiring only a few commands for a fully functional online store.

Cons:

Basic Features: Out-of-the-box features are relatively basic, requiring additional development for advanced functionalities.
Simplistic Storefronts: Medusa’s default ‘themes’ may lack the visual appeal of other platforms, demanding more design expertise.
Limited Plugins: Medusa currently offers a limited selection of plugins compared to established platforms.
Developer Dependency: To fully leverage Medusa’s potential, proficiency in JavaScript is essential, making it less suitable for non-developers.

Also Read: Essential Factors to Consider for Successful Ecommerce Website Development

Conclusion

In the Shopify vs. WooCommerce vs.Medusa showdown, here’s what you need to know:

Shopify is the heavyweight champ with an easy-to-use setup and tons of features. It’s a solid choice for most businesses, but it does come with monthly fees and extra costs for certain payment methods.
WooCommerce is like a sidekick, working best for WordPress fans. It gives you full control and lots of options, but it can be a bit tricky for newcomers and might cost more as you add extras.
Medusa stands out with its super-speedy setup and flexibility for tech-savvy folks. It’s great for developers but might not be the best for beginners or those who want lots of pre-built features.

The best pick depends on your skills, business needs, and budget, there’s no one-size-fits-all solution. Make your selection wisely, and your e-commerce journey will be smooth, avoiding any mythical complexities along the way.

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From Pixels to Product: How 3D Technology is Revolutionizing E-Commerce

digitalbuddha — Fri, 30 Jun 2023 11:38:07 +0000

In the ever-evolving world of e-commerce, businesses are constantly seeking innovative ways to engage customers and enhance their online shopping experience. One such game-changing technology that is transforming the landscape is 3D technology. From virtual showrooms to lifelike product visualizations, 3D technology is revolutionizing the way we shop online. This article explores the profound impact of 3D technology on e-commerce, unveiling how it bridges the gap between pixels and products, creating immersive and interactive shopping experiences like never before.

Enhancing Product Visualization:

Traditional product images can only provide limited perspectives, leaving customers guessing about various aspects of the product. However, with 3D technology, customers can view products from every angle, zoom in to examine intricate details, and even manipulate objects in a virtual environment. This level of product visualization empowers customers to make more informed purchasing decisions, as they can better understand the size, features, and overall aesthetics of the product, ultimately reducing buyer’s remorse.

Virtual Showrooms and Try-On Experiences:

One of the most exciting applications of 3D technology in e-commerce is the creation of virtual showrooms. These virtual environments allow customers to explore a digital store, browse through products, and even “try on” items virtually. Whether it’s virtually placing furniture in their living room or trying on clothing without stepping foot in a physical store, virtual showrooms provide an immersive and interactive shopping experience that bridges the gap between online and offline shopping.

Personalization and Customization:

3D technology enables e-commerce businesses to offer personalized and customizable products to their customers. From customizable jewelry to personalized home decor, customers can now tailor products to their unique preferences and specifications. By leveraging 3D technology, businesses can empower customers to become co-creators, enhancing customer satisfaction and fostering a deeper sense of connection to the products they purchase.

Reducing Return Rates:

One of the biggest challenges in e-commerce is managing return rates. However, with 3D technology, businesses can significantly reduce return rates by providing customers with a realistic representation of the products they are considering. By allowing customers to virtually interact with products, try them on, and visualize them in their own spaces, businesses can minimize the gap between customer expectations and the actual product, resulting in more accurate purchasing decisions and fewer returns.

Building Trust and Increasing Sales:

The immersive and interactive nature of 3D technology in e-commerce builds trust with customers. By providing them with a realistic and engaging shopping experience, businesses can instill confidence in their products and brand. This trust translates into increased customer loyalty, higher conversion rates, and ultimately, improved sales performance.

Conclusion

From pixels to product, 3D technology is revolutionizing e-commerce by elevating the online shopping experience to new heights. With enhanced product visualization, virtual showrooms, personalization options, and reduced return rates, businesses are leveraging 3D technology to engage customers, build trust, and drive sales. As this transformative technology continues to evolve, the future of e-commerce looks increasingly immersive, interactive, and personalized. Embracing 3D technology is no longer a luxury but a necessity for businesses seeking to thrive in the rapidly changing digital landscape of e-commerce. With Digital Buddha Info Solutions expertise in 3D technology, you can now offer customers an enhanced product visualization experience like never before. By leveraging our advanced 3D modeling and rendering techniques, businesses can showcase their products from every angle, providing customers with a comprehensive understanding of the product’s design, features, and functionality. Our team at Digital Buddha Info Solution ensures that each product is brought to life in stunning detail, allowing customers to make more informed purchasing decisions.To conclude, “A new dimension of e-commerce awaits with 3D technology“, See it to believe it, and unlock a world of possibilities with 3D technology.

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Essential Factors to Consider for Successful Ecommerce Website Development

digitalbuddha — Wed, 24 May 2023 05:04:36 +0000

In today’s digital age, ecommerce websites have become crucial for businesses looking to expand their reach and boost sales. With a well-designed and user-friendly ecommerce website, companies can tap into a global market and provide a seamless shopping experience to their customers. However, developing an ecommerce website requires careful planning and execution. In this blog post, we will explore the essential factors to consider for successful ecommerce website development.

Define your goals and target audience:

Before diving into the development process, it is crucial to define your goals and identify your target audience. Clearly outline what you aim to achieve with your ecommerce website, whether it’s increasing sales, expanding market reach, or enhancing brand visibility. Understanding your target audience’s preferences, demographics, and shopping habits will help tailor the website’s design and functionality to meet their needs effectively.

Choose the right ecommerce platform:

Selecting the appropriate ecommerce platform is vital for the success of your online store. There are numerous options available, such as Shopify, Magento, WooCommerce, and BigCommerce. Consider factors such as scalability, customization options, ease of use, security features, and integration capabilities when choosing the platform that aligns best with your business requirements.

Responsive and user-friendly design:

A responsive design is no longer a luxury but a necessity for ecommerce websites. Ensure your website is optimized for all devices, including desktops, laptops, tablets, and smartphones. A user-friendly interface, intuitive navigation, and streamlined checkout process contribute to an exceptional user experience. Pay attention to factors like page load speed, clean layouts, and mobile responsiveness to keep visitors engaged and encourage conversions.

Robust security measures:

Security is a top priority for ecommerce websites, as they deal with sensitive customer information and financial transactions. Implement SSL certificates, secure payment gateways, and encryption protocols to safeguard customer data. Regularly update your website’s security patches and stay compliant with industry standards to maintain a secure environment for your customers.

Seamless integration and scalability:

Consider the future growth and scalability of your ecommerce website. Ensure that your chosen platform allows for easy integration with third-party tools and services, such as inventory management systems, customer relationship management (CRM) software, and email marketing platforms. Scalability is crucial to accommodate increasing traffic, product catalog expansion, and technological advancements.

Optimize for search engines:

Implementing search engine optimization (SEO) strategies from the early stages of website development will boost your online visibility and organic traffic. Conduct keyword research, optimize product descriptions and metadata, create unique and compelling content, and build a solid internal linking structure. Additionally, ensure your website follows SEO best practices, such as fast-loading pages, mobile-friendliness, and crawlability.

Analytics and data tracking:

Integrate analytics tools like Google Analytics to track website performance, user behavior, and sales metrics. Analyzing this data will provide insights into customer preferences, popular products, conversion rates, and marketing campaign effectiveness. Leverage this information to make data-driven decisions and continuously optimize your ecommerce website’s performance.

Conclusion

Developing a successful ecommerce website requires careful consideration of various factors. By defining goals, selecting the right platform, designing for responsiveness and usability, prioritizing security, integrating with relevant tools, optimizing for search engines, and tracking data, you can create an effective online store that drives sales and delivers an exceptional user experience. Remember to keep up with evolving trends and technologies to stay ahead in the competitive ecommerce landscape

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Ecommerce Website Marketing in 2022

digitalbuddha — Mon, 29 Nov 2021 17:19:16 +0000

2022 is going to be the ‘Year of eCommerce’. Would you believe it if we made this statement? But it is!

Well, what is e-commerce?

It simply refers to online shops that sell multiple products that have a particular layout and set up. They allow you to browse the products just the way you want and add them to your shopping carts. The only difference is that you can do all these at your home and once you check out the products are simply delivered to you wherever you are. One of the best examples is Amazon.com.

It’s a simple and familiar concept. But what makes it important? Why is e-commerce the future?

After 2 years of the COVID19 pandemic, around a 50% increase is seen in the e-commerce market, all around the world. The Indian E-commerce market is expected to grow to US$ 111.40 billion by 2025. India’s e-commerce orders volume increased by 36% in the last quarter of the year, with the personal care, beauty and wellness (PCB&W) segment being the largest beneficiary. India’s consumer digital economy is expected to become a US$ 800 billion market by 2030, growing from US$ 537.5 billion in a year, driven by strong adoption of online services such as e-commerce and edtech in the country.

So the first thing is that e-commerce is growing year by year with a lot of changes happening around it. Long before, people were uncertain about spending money online and found it intimidating to hand over their card details and trust a supplier they couldn’t meet face to face.

But today just take a look at companies like Amazon, Flipkart, Myntra or even any common product sites. From youth to elderly people, all are much happier to shop with them. As the years are passing Amazon has sold many products that together are worth a billion with more than 304 million active customer accounts. Moreover, the brand is worth $47.73 billion. Now the high street stores are in fact struggling as people are getting familiar with e-commerce.

When you sell products online, it means you don’t have to employ staff and rent the same amount of physical space. If you wanted to set up a high street store, then you would need to be willing to spend a large amount of money to rent the physical space to invest in the stock and manage staff, etc. Instead, if you are setting up an online store then all you are going to need is some inventory and a website.

Now that’s a much broader appeal!

So, if you are looking for a way to make money online or if you want to increase the profit of your existing business, creating an e-commerce store is a great step. The growth of e-commerce sales is rising by the time of the year and so do the competitors.

Hence, it is important to know certain strategies that could help your business to stand out from its rivals. Let’s dive into a few of the effective strategies that you could make use of for your business

Ecommerce Strategies

Assume that you have an e-commerce store on your website and have an idea of things you would like to sell and who your targeted audience is.

However, you may have no idea how to make your brand reach out to those audiences. And for that reason, you must pick the right strategy to achieve your objectives and improve your position in the market.

So, let’s jump into some useful strategies that you can implement on your site today to make sure that you are ahead of the curve.

Mobile shoppers

The first one is the increase in mobile shoppers. Just take a look at the statistics of 2016-2017. It is estimated that around 50% of the shoppers were on mobile devices and will continue to grow which is huge.

So, make sure that your site is optimized for mobile devices because if it doesn’t look good on mobile devices 70% of the traffic coming from mobile devices will slow down which will result in a huge decrease in your conversion rate and traffic. COVID-19 led companies to make bigger investments in digital, including developing the website experience, adding direct-to-consumer operations and partnering with delivery services. Many turned to social media platforms like Instagram, Facebook and WhatsApp to facilitate interactions.

Instagram shoppable posts

The use of Instagram is rising day by day which is a great deal for business as the customers can buy products directly on Instagram with shoppable posts.

To make use of this feature, all you have to do is set up the product catalogue on Facebook and connect it to your Instagram business account, and finally, tag any product in the posts that followers can buy.

Google ads smart bidding

Smart bidding is another strategy that can be helpful if you are running any shopping campaigns or any type of advertising campaigns on google ads. Moreover, Google makes use of machine learning so that it can help to optimize your bids for better results. There are different bidding strategies based on business goals.

Smart bidding is quite useful to bring brand awareness, enhance traffic and conversion rates. You can start to get a lot more strategic about how you optimize your google ads bidding strategy. Here you can make adjustments to the creativity you are using, work on your landing page, or even improve your mobile shopping experience for users to enhance your results.

Transparency for customers

Customers usually look for more transparency from brands. You see a huge rise of people incorporating social causes in their branding. So either they are showing that a portion of proceeds go to a specific cause or they are showing that their products and materials are ethically sourced. This is huge for just showing the transparency of what goes on behind the scenes of a brand, We can also see transparency in terms of just brands showing behind the scenes of order placement.

Amazon has been the frontier for that but with their prime shipping of orders being shipped in one to two business phases, people are starting to expect that level of engagement where they can see where their order is every step of the way and they are expecting shipping faster.

Influencer marketing

The first thing when it comes to influencer marketing is to choose the right influencer for your brand and it is always better to choose macro-influencers because they have powerful and engaged niche communities that are often a lot more focused on a niche than just a general broader community.

The reach that will be looking for macro-influencers lies around 5000 to 50000 followers. They are the most likely to be willing to showcase your product simply in return for gifting.

The influencers should be those who are within your category and relevant to your brand.

Video Content

Social media platforms such as Facebook, Google, etc are emphasizing video content. But that doesn’t mean you have to create a youtube channel, you can just concentrate on how to create a video for your product so that could be something like creating a how-to demonstration video of showing the way to use your products in a video.

You can also experiment with video ads if you are running any paid advertising or reach out to influencers who already have a Youtube or Instagram channel that they are adding some video on and you can go ahead and see about getting your product featured with them.

Focusing on User Generated Content

This is a huge way to get your brand and your products to reach out to customers more. Whenever you see the actual customers have purchased the product and really like it and are recommending it to others as well, that can give a lot of social proof to a product where someone may not be completely sure if they want to purchase it or not.

But as soon as they see those reviews on your site then they are a lot more likely to go through with that transaction.

It’s simple…the more people you can get their hands on your product and review to a bigger audience the better.

Upsell your customers

This is all about increasing your average order value and your customer lifetime value. These are the two metrics that you want to focus on in your ecommerce store.

Moreover, you should focus on the upsells, cross-sells, and bundles.

Upsell is when somebody is looking to purchase your product and being able to sell them more of that same product.

A cross-sell is like selling a complementary product with the original purchase.

On the other hand, bundles are nothing but an easy and simple way to show the discount rates.

Voice search

In 2016, one of every five searches online was done through voice search for things like google home and Alexa. This is going to continue to increase and we can see some statistics saying that 50% is estimated to be voice search in the year 2025.

This means that you need to have your site optimized for voice search. Therefore, you need to be thinking about what people may be searching for whenever they may come across your product, any questions that they may have that can lead them to your product as well, and create content on your site both in blog and in your product post that go through and answer these questions and use long-form of keywords.

Personalization

This just does not mean personalizing your products and having it to where customers can generate personalized materials like that but more like a personalized experience for customers.

Hence, email automation is huge for this but make sure that you are segmenting your email marketing list and are reaching out to customers at whatever point they are at in this journey with you online.

So, to conclude, we can affirm that the eCommerce market has already established their strong presence in the shopping habits of people. And there will not be a downfall. It is said that 95% of all purchases will be done online by 2025. Well, no wonder as everybody these days likes to buy online since it is available 24/7. This only means that there will be lots of bigger and better changes yet to come and you should keep an eye on all the technological and strategic changes accordingly and select the relevant ones to your needs. So it is high-time you got your eCommerce website developed and implemented the right strategies!

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Mobile App Development Done Right With Flutter

digitalbuddha — Mon, 15 Feb 2021 04:10:55 +0000

What is Flutter?

Flutter is an open-source, cross-platform app development framework introduced by Google for developing native iOS, Android, and Web apps. Flutter uses a single codebase to build cross-platform apps that speed up app development, reduce bugs, and improve your ROI.

Why do we use Flutter?

Cost-Effective

Since it lets us compose the code once and apply it on both iOS and Android, the efforts in developing, testing, and maintaining two apps get lessened. Thus, it offers flexible budgeting and the chance to implement more enhanced innovations at a low cost.

Better Productivity

Flutter doesn’t demand a bridge to interact with the underlying OS. Hence, Flutter apps are equally high-performing as native mobile apps.

Supports older version

Flutter exerts its rendering engine that provides an edge over other cross-platform engines. Thus it can operate with several older versions of Android and iOs.

Supports Web

With Flutter, it is now easy for us to carry the code to web browsers. We can wrap your present mobile apps into Progressive Web Applications and expand your mobile app without rescripting it.

Supports Desktop

It assists us in compiling the Flutter app’s code to native Mac OS and Windows desktop apps. By building customized Flutter plugins, the apps will run conveniently on your desktop.

Go-to-Market

Flutter renders a vivid and flexible approach to create top-performing iOS & Android apps, engaging user experience, and deliver native performance. It supports firms to expand their consumer base and enhance the outcomes.

Why should you choose Digitalbuddha Mobile App Development Services?

Our expert developers are well-versed in building native and cross-platform applications and utilize the Flutter framework to code once and deliver a reliable experience and quality performance across any device. We can assist you in creating functionally-rich, optically attractive, and chart-busting cross-platform apps.

With a wide variety of Flutter app development services, we assist businesses in developing mobile apps quicker. Our crews leverage the platform features like reactive framework, integrated tooling & stateful Hot Reload for the fast delivery of Flutter applications.

DigitalBuddha always keeps track of emerging technologies to produce forward-thinking resolutions and endeavor first-class mobile application development services. The codebase generated by our development team will fit your various specifications saving time to launch your app on an iOS or Android platform. Moreover, It spares you the cost of selecting a different unit for each app blueprint.

Our app development services deliver you multi-platform apps with attractive UI, smooth animations, and excellent performance. We interact with you from the beginning stages to the conclusion and the preservation ahead of it. Our experience in this domain can come in convenient in building your current old projects breathe again.

Proficient Project Management

We have a reliable Project Management Office to ensure that the product we are developing engages our customer’s and end-users expectations. Our project supervisors take control of the scope, plan, budget, and team to deliver your product without a catch.

Consistent Delivery

For flawless output, we use different software development methodologies and procedures depending on the project size and type. A flexible and dynamic approach lets us deliver your project on time.

Uses appropriate Data

To deliver your company aims to live and build an app that will have a heavy sale on the market, the DigitalBuddha experts conduct business and market research. The insights we get from this study let us make a feature file to meet your end customers’ demands.

Maintenance and Support

Our well-defined features provide an excellent user experience when fulfilling our client’s demands. Moreover, we handle the maintenance work even after the development gets concluded.

Analyzing applications online
Fusing the latest trends
Testing apps
Fixing bugs
Improving user interface and experience
Improving usability
Appropriate monitoring of applications
Feature augmentation
Migrating applications to diverse platforms
Prompt response to all queries
Security, maintenance, and support

At DigitalBuddha, we develop reliable native iOS and Android apps faster using Flutter, the speediest growing cross-platform app development framework. Flutter has been an excellent alternative for startups and businesses equally, and we have efficiently developed applications that are robust and engaging. If you are in quest of hiring mobile app developers, then Digitalbuddha is an intelligent choice.

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Revolution 2020 – 2021

digitalbuddha — Thu, 31 Dec 2020 18:00:01 +0000

The Year 2020 has been a year of change both in the real and virtual world. The massive revolution in the Digital World was extraordinary. Some changes were positive and some negative. It was the time of new normal which seemed impossible before.

The year 2020 was the year of ‘Digital evolution’. Words like Work from Home, Webinars, COVID-19, Social distancing, Quarantine, etc, which we had never heard before became an integral part of our life. It became an essential keyword for digital marketing as customers demanded brands to be more emotionally appealing. It was the time of personalization and responsible marketing which we had never experienced before.

Some changes in the digital world were evident and for some, we had become the part even without knowing it. In this article, we will discuss the major changes and the ruling trends of the year 2020 which will continue to grow in the coming years too.

Changes in Digital World

New Trends of Digital Marketing:

We all saw a world of new normals and new behavioural changes. We began to see uncertainty before us and we were looking for buying things that seemed like a ‘need’ rather than a ‘want’. As a response to this highly changing environment, the digital marketing world made its own set of Products & Services like

Social distancing Support
Remote work Support
Online Education
Family time Support
Entertainment and online products
Necessity and medicinal products

If your brand’s products couldn’t fall in any of these lists, then your brand must have probably failed in the 2020 digital marketing world. Making the products & Services seems like a necessity was the secret market formula digital marketers found.

Increase in Digital Activities:

‘Meet your Customers where they are’ is the motto of now. Every small business had optimized their brands into one or the other Social media platforms where targeted audiences were engaged in. 3.80 billion people were engaged in one or the other social media platforms with a penetration of 49% in the year 2020. Social media is now growing to be the most user engaging platform in the digital world.

One in three users was engaged in creating and uploading videos in the lockdown period. The gross engagement rate in gaming and social media messaging services like Facebook, Messenger, and WhatsApp were huge during this period. As the theatres remained close, many became engaged and addicted to the streaming services like amazon prime and Netflix. Series like Money Heist, Family Man, The Sex Education, The Crown and films released through such OTT platforms were able to attract 18+million subscribers in the year 2020.

Customer Focused Marketing:

The 2020 year saw a time of Responsible marketing and personalization in every product sold. The customer services and marketing content were in the need of a complete alternation as customers began demanding things that satisfied their emotional needs. The customer’s needs during Covid-19 was the most asked question by business this year. Every brand that came into the Category of luxury started looking for strategies to sound more emotionally appealing. The customers demanded

Virtual Accessibility: Customers began demanding everything they have been getting in the real world to be accessible in the virtual world too. This was highly challenging for businesses. The adaptation to new channels in a short time was way beyond manageable for many small businesses.
Emotionally Attaching and Updated Infos: Customers began expecting brands to be more humane and personalized. The brands that don’t use covid-19 keywords have probably failed to get recognition. The need for updating their whole information related to the pandemic became a necessary aspect.
Offers and Deductions: People started expecting offers and deductions due to the lockdown. The offers and deduction were seen as the way of getting emotionally appealing to the customers.

E-Commerce Shift:

COVID-19 changed online shopping forever. The year 2020 saw an up stick in e-commerce sales. People began spending increased time online and there had been a massive use of social media. It was a time when Social media marketing saw an immense possibility in e-commerce.

The boom in Affiliate Marketers in Digital World shows the success of Social media marketing. The hiring of digital advisers for the e-commerce market increased as the period of uncertainty demanded experts in the Digital field to plan and launch advertising campaigns and successful strategies. The Ecommerce website saw an increase in website visits and conversion rate during the lockdown period. There was a rush for buying even groceries through eCommerce websites. With a combination of e-commerce and social media, companies have realized that the fusion of these could create wonders.

Visual e-commerce is the trend now with many e-commerce brands creating immersive and interactive content in the e-commerce social media handles.

Digital World Trends you can’t Ignore

If you continue to move with traditional methods and still ignore Darwinism in the Digital world then your brand is going to probably fail in this highly competitive digital world.

Here is the Top 6 Digital Marketing Trends:

Content Marketing and Personalization:

People want marketing to be personal. We all want one to one real-time connection between the marketer and us. Everywhere we go, we need a feeling of being a part of anything we do even when we are buying a product. Conversational marketing does just that. It gives you an experience of higher engagement and loyalty from the website you are in with a feedback-driven model. No one likes generic advertising blasts now. Every company is challenged to create contents that give a highly personalized experience. The type of content you create, the useful links, and regularly updated information could drive a lot of organic traffic than using SEO. This is why many brands are focusing now on improving the content. Consistent, high-quality content can take your brand far ahead.

Video contents are capturing the interest of people. People not only see but also tend to share video content of brands. There is a huge shift to video content now.

Influencer Marketing:

The year 2020 saw a sudden wake of the growing number of influencers. It was the time when brands realized it is not only the celebrities that could market your brands well but also ordinary personalities who create content on your particular niche. These contents seem to be more accepted and authentic than regular corporate advertising. Influencer marketing is therefore now the most used marketing technique with affiliates booming each day.

Use of Artificial Intelligence:

If you believe it or not, 2020 was the year where everyone became a part of Artificial Intelligence, although you may not be aware of it. There is much reason why AI is better than normal humans because Artificial Intelligence can analyze a lot of information with accuracy and predict the future far beyond what human nature could grasp.

We are living in times of augmented reality and immersive technology. It has helped to enhance the consumer experience and to boost sales. The predictive analysis of Artificial Intelligence is finding the trends and future of the digital world.

Are you wondering whether you have used Artificial Intelligence?

We all are part of this revolution. The chatbots you can find on every e-commerce website is the by-product of AI. We cannot expect humans to be responding at this fast pace and many of the bots are doing well by responding to you more naturally than normal persons which are helping you well by giving you instant replies.

We already see the dominance of AI in every basic communication, product recommendation, and email and this can be seen as a huge starting point for the dominance of AI everywhere you go.

Visual & Audio Searches:

Visual Searches are taking people to a highly valuable user experience level. We could now just insert images and find specific results with the Pinterest lens, google lens, camping lens e.tc. It is also the time of enhanced voice search and smart speakers. People tend to far more contend with audio results.

Programmatic Advertising:

For reaching the targeted audience more accurately the use of AI is needed. To get your ad more specific and to get faster and higher conversions for your marketing campaign, automation is very much necessary. Programmatic advertising uses these 3 methods to fasten automation:

Keyword
Time of day
Location

Social Messaging Apps:

People spend most of their time in social messaging apps to feel connected at the time of social distancing. So, the companies are realizing that their targeted customers are more engaged here and the marketing has begun to channelize their marketing in these messaging apps. The huge driving force of these messaging app is that it is a highly profitable way of bringing more personalization and greater user experience.

Face-Paced Digital World Changes

At this time of uncertainty, a proactive approach is essential for understanding trends in the Digital World because the digital world is growing more than ever. The digital trends are changing and we have to be assuming trends. The time demanded things that were way beyond adapting. Both the real and virtual world changed rapidly and the need for overnight change was something too far to catch. The traditional marketers had to shift their marketing channels to the digital world. The ones already in the field of the digital world had to introduce something more effective that could make them more differentiated from others.

As it is said, it is not the fittest nor the most intelligent that survives, It is the most adaptable to change and these words have gained momentum in the historical year 2020. Let us learn from these new chapters and upgrade ourself for the new year.

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3 Years and the Story has Just Begun!

digitalbuddha — Tue, 05 May 2020 10:47:22 +0000

A beginning is always the hardest part of any venture. But moving ahead successfully overcoming all the challenges and obstacles is yet another beautiful and toughest thing. And now we stand with the experience and wisdom of 3. Just like the growth from a toddler, each step at a time, we also have grown with small steps and trying again. But now, with the wisdom and experience of another year, we step into a new, updated and advanced phase of the journey.

This year has been a great and eventful one. With a bunch of new clients to family and joining hands with many prestigious partners including the Government of Bahrain and Government of Kerala, Digitalbuddha has taken a leap in the industry and still has more to go.

Over this year, we have built a bigger family and made new business relations. Above all, we are extremely privileged to be part of the Kerala State Government’s social awareness program. We partnered with the government to create a COVID-19 awareness quiz which was helpful to create awareness about the novel Coronavirus that is spread now.

We are also proud that we joined hands with Bahrain Ministry and took our company to an advanced level. We developed an app and successfully executed it for the ministry official. We also have a set of new clients for whom we did complete branding from the beginning. We thank each of them who trusted and joined hands with us. With around 70 + satisfied clients and still counting, we have also expanded the internal family with the addition of 2 new members.

As the company is growing, we have also expanded the technical and systems support of the company. Now we have updated systems with higher configurations and resources.

This year has been a year of new beginnings. We have officially launched ‘Learn with Digitalbuddha’, the platform for digital learning and added more students to our success list. We will launch our online courses very soon too. We are also in the background work of a readymade e-commerce solution using the latest technologies for the shopkeepers and owners to completely digitalize their business and set up their online platform.

With new targets to achieve and new missions to accomplish, we have begun our journey to a totally new phase and new advancement. This time is crucial and we will thrive through it to the peak. This time we have limited our celebrations to home as we have switched to work from home due to the current condition. But we are not taking a holiday now as digital marketers are always active and alive. We have your back in marketing your business even in the most unfavourable conditions. We have managed to start the new batch of students and the previous batch also won their certificates and experience with us. We are proud almost all the students are placed and some have already started their own business themselves. This success motivates to run faster and work harder in the coming years.

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Top E-commerce platforms for your online store

digitalbuddha — Mon, 13 Aug 2018 11:39:42 +0000

It is indispensable for businesses to use e-commerce websites and Mobile Apps if you are running an online store. Most of the SME have already created their online stores and started blaming about the poor performance of their websites. Some business owners have doubts relating to payment gateways, social media strategy and search engine optimizations for their e-commerce store. You have to consider many factors while choosing the E-commerce technology for your online store. This blog will help you to wisely choose the best technology for your online store if you don’t have a prior knowledge relating to website technology.

Hosted E-commerce Vs CMS systems

There are mainly two categories of the e-commerce platform. You might have heard about shopify, one of the best hosted e-commerce platform. You will not have the access to the servers for these hosted services. While CMS systems are self hosted on server where you have access. Magento and wordpress are the most common example for these systems.

Hosted systems have the advantage of better technical support, low development cost and user friendly dashboards. Whereas CMS systems have better functionality, customizability and it can support large stores and complex websites. Now lets analyse some of the best ecommerce softwares currently popular in India.

Shopify

Shopify is the most famous hosted e commerce platform in India right now. Whether you sell your products on your store, website or social media, shopify can help you reach your goals. You dont need any design skills to create your store. You will get many features including :

Option to fully customize your online store
Single step order processing
Add new sales channels in seconds
Manage unlimited products and inventory
Track sales and inbuilt marketing

The benifits of shopify include Large number of add-ons tools as well as beautiful and professional templates, 24/7 customer support (phone, email, chat) and SEO Compliant.
The drawbacks are slightly more expensive if you are looking for a long term project and the back-end UX is slightly complex.

Magento

Magento is an open source e-commerce website platform released in 2008. An interesting news is that many giants like Huawei, Pepe Jeans, and Liverpool F.C. have Magento websites. Scalability and reliability are what it makes Magento on top of other e-commerce platforms.

You should have a high level of programming skill to run Magento websites. Thus if you are a store owner with a team without programming skills, its not advisable to go for Magento.
For an Enterprise level online store with a huge volume of products, Magento is the right choice.

WooCommerce

WooCommerce is one of the WordPress platforms which is used for developing e-commerce websites and presently about 22% of the best 1 million e-commerce websites are hosted on it, addressing it the most popular platform. It is a free e-commerce plugin developed for WordPress. It comes with a secure payment gateway and a shopping cart that both work absolutely great. Since it works on WordPress, it does not need any powerful servers requirements. However, if you demand further advanced features, there are loads of add-ons which you require to buy. Also, it has a a huge WordPress support community.

OsCommerce

OsCommerce is one of the newest open-source platforms available. It is an online e-commerce solution that offers a wide range of out-of-the-box features that lets your online e-commerce platforms to be structured moderately and quickly with ease. OsCommerce is easy to install and and an easy to use interface. It supports a large number of plugins and add-ons adding the most functionalities. It can be used on any web server that has PHP and MySQL installed.

Drupal Commerce

As we all know, Drupal is the second most content management system that comes after WordPress. Drupal Commerce is used to develop eCommerce websites and applications of all sizes. The excellent trait about Drupal Commerce is the truth that it isn’t just software that has a restricted set of predefined functions, but also it can do out-of-the-box. When it comes to blog integration and content marketing, Drupal Commerce is much more comfortable than other e-commerce content management systems. It allows for easy implementation of SEO strategy.

Opencart

Opencart is another open source content management system for eCommerce. As a well-known CMS for e-commerce, Opencart has well-discussed weapons. It has a lot of documentation, forums, and articles. It gives one of the simplest to work backends. However, its support systems are not as comprehensive as compared to the other platforms listed. Moreover, Opencart is seo-friendly.

BigCommerce

If you are not satisfied with the features of shopify, you can try BigCommerce. If you are a store owner without programming knowledge, then it is definitely a good option. Currently more than 55,000 stores are running with Big-commerce. Famous brands like Toyota is one of the clients of Big commerce.
The major drawback of Big commerce is that it only provides 7 free themes, whereas other hosted platforms provide more free themes. But you can buy premium themes and get all kinds of customization for your unique store.

There are plenty of other e-commerce platforms available in India including Opencart, OsCommerce, Drupal, WooCommerce, Zepo etc. It is better to consult an IT expert before starting your online store. He can guide you to choose the right platform after considering features, ease of use, pricing, marketing tools, back end features etc. Since the Indian e-commerce industry is growing with a rapid pace, the e-commerce platform technology will also develop very fast.

Zepo

Zepo is an easy interface for developing e-commerce stores, especially for newbies. Mumbai-based Zepo holds more than 1200 eCommerce shops at the moment. It was hosted by Rackspace servers, therefore you can expect a much better speed as compared to most of the platforms.

Kartrocket

KartRocket is an e-commerce software platform. Delhi-based KartRocket has powered over 1900 stores via its platform. It includes a very good selection of storefront templates. It has a decent backend interface. Moreover, has a better understanding and feel of the local market.

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