Social Media Marketing Archives - digitalbuddha https://www.digitalbuddha.in/category/social-media-marketing/ Top Digital Marketing and Development Agency in Kerala Wed, 06 Dec 2023 11:21:00 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://www.digitalbuddha.in/wp-content/uploads/2021/09/cropped-cropped-DB-logo-black-32x32.png Social Media Marketing Archives - digitalbuddha https://www.digitalbuddha.in/category/social-media-marketing/ 32 32 How Social Media Marketing Works? Its Importance https://www.digitalbuddha.in/how-social-media-marketing-works-its-importance/ Wed, 06 Dec 2023 10:24:46 +0000 https://www.digitalbuddha.in/?p=25285 Social media marketing is an efficient tool that can help a company in its growth and success. It involves leveraging social media channels for brand awareness, product or service promotion, and customer interaction. As more and more people use social media to engage with one another and consume content, social media marketing has grown in […]

The post How Social Media Marketing Works? Its Importance appeared first on digitalbuddha.

]]>

Social media marketing is an efficient tool that can help a company in its growth and success. It involves leveraging social media channels for brand awareness, product or service promotion, and customer interaction. As more and more people use social media to engage with one another and consume content, social media marketing has grown in popularity in recent years.

Overview

  • What is Social Media Marketing (SMM)?
  • Why is Social Media Marketing (SMM) Important?
  • How Social Media Marketing (SMM) Works
  • Examples of Social Media Strategies
  • Advantages & Disadvantages of Social Media Marketing
  • Getting Started with Social Media Marketing

What is Social Media Marketing (SMM)?

Social media marketing is a type of digital marketing that increases brand awareness and reaches a larger audience by utilizing the power of well-known social media platforms. In order to advertise goods and services, raise brand awareness, and interact with consumers, it involves creating and sharing content on social media sites like Facebook, Instagram, LinkedIn, YouTube, and Twitter.

Key Takeaways

  • Social media marketing is a type of digital marketing that increases brand awareness and reaches a larger audience by utilizing the power of well-known social media platforms.
  • In order to advertise goods and services, raise brand awareness, and interact with consumers, it involves creating and sharing content on social media sites like Facebook, Instagram, LinkedIn, YouTube, and Twitter.
  • Social media marketing can drive website traffic by including links to a business’s website in social media posts. This can encourage users to visit their site and learn more about their products or services
  • Social media marketing calls for a dynamic plan that incorporates paid social media advertising and measurable objectives.
  • Social media marketing can provide businesses with valuable data and insights that can inform stronger competitive positioning and help them make informed business decisions

Why is Social Media Marketing (SMM) Important?

Social media marketing is important for several reasons. Firstly, it can help businesses reach a wider audience and improve brand awareness. Social media platforms have millions of users worldwide, making them an excellent platform for businesses to connect with potential customers. Secondly, social media marketing can help businesses build strong relationships with customers. Businesses can enhance sales and revenue by fostering trust and loyalty among their consumer base through social media engagement. Finally, social media marketing is cost-effective and can be used by businesses of all sizes in all industries.

How Social Media Marketing (SMM) Works

Social media marketing works by creating and sharing content on social media platforms to promote products or services, build brand awareness, and engage with customers. Social media marketing requires an evolving strategy with measurable goals and includes paid social media advertising, where businesses can pay to have their content appear in front of large volumes of highly targeted users.

Let’s dive into the workings of social media marketing and unravel the steps to harness its potential.

1. Defining Clear Objectives

Before embarking on the social media journey, it’s crucial to set well-defined goals. Whether it’s increasing brand visibility, boosting sales, or generating leads, having a clear roadmap is the foundation of any successful social media marketing campaign.

2. Knowing Your Audience

Understanding your audience is the linchpin of effective social media marketing. Demographics, interests, and behaviors shape your content strategy. The more you know about your audience, the better you can tailor your messages to resonate with them.

3. Choosing the Right Platforms

Not all social media platforms are created equal. Select platforms that align with your business and target audience. Facebook, Instagram, Twitter, LinkedIn – each platform has its unique strengths, and choosing wisely ensures you reach your audience where they are most active.

4. Crafting Compelling Content

Content is king, and on social media, it reigns supreme. Whether it’s attention-grabbing visuals, engaging videos, or thought-provoking text, creating content that reflects your brand’s personality is key to capturing the audience’s interest.

5. Building a Content Calendar

Consistency is the backbone of any social media strategy. A well-planned content calendar ensures a steady flow of engaging posts. Scheduled posts not only keep your audience informed but also contribute to a cohesive brand image.

6. Leveraging Paid Advertising

Social media platforms offer robust advertising options. Paid ads allow you to target specific demographics, ensuring your message reaches the right audience. It’s a powerful tool to amplify your reach beyond organic growth.

7. Fostering Engagement

Social media is a dialogue, not a monologue. Engaging with your audience through comments, messages, and mentions fosters a sense of community. Building relationships with your audience contributes to brand loyalty and trust.

8. Monitoring and Analyzing Performance

In the world of social media, data is your guide. Regularly monitor key performance indicators (KPIs) such as likes, shares, comments, and conversions. Analytics tools provided by social media platforms offer valuable insights to refine your strategy.

9. Adapting to Change

Social media is dynamic, with trends and algorithms evolving continuously. It’s critical to remain informed and adjust your approach as needed. Embrace change, learn from performance data, and be agile in adjusting your approach.

10. Incorporating Influencers

Collaborating with influencers can be a game-changer. Influencer marketing allows you to tap into new audiences authentically. Identify influencers aligned with your brand values and let them amplify your message.

11. The Continuous Journey

Social media marketing is not a one-time effort; it’s an ongoing journey. Consistent effort, adaptability, and a commitment to understanding your audience are key to staying relevant in the dynamic world of social media.

Examples of Social Media Strategies

There are several examples of social media strategies that businesses can use to promote their products or services, build brand awareness, and engage with customers. Some examples include:

  • Producing and sharing relevant content that speaks to your target market.
  • Engaging with audience on social media by answering their messages and comments.
  • Running social media contests or giveaways to increase engagement and build brand awareness.
  • Using paid social media advertising to reach a wider audience and promote products or services.

Advantages & Disadvantages of Social Media Marketing

There are several advantages and disadvantages of social media marketing. Some advantages include:

  • Social media marketing can help businesses reach a wider audience and improve brand awareness.
  • Social media marketing can help businesses build strong relationships with customers.
  • Social media marketing is cost-effective and can be used by businesses of all sizes in all industries.

Some disadvantages include:

  • Requires continuous strategy with quantifiable objectives.
  • Time-consuming and requires consistent effort.
  • It is challenging to measure and track ROI.

Getting Started with Social Media Marketing

To get started with social media marketing, businesses should first identify their target audience and choose the social media platforms that their target audience uses the most. They should then create a social media strategy with measurable goals and begin creating and sharing high-quality content that is relevant to their target audience. Businesses can also use paid social media advertising to reach a wider audience and promote their products or services.

Conclusion

Social media marketing is a powerful tool that can help businesses grow and achieve success. It involves leveraging social media channels for brand exposure, product or service promotion, and customer interaction. Social media marketing requires an evolving strategy with measurable goals and includes paid social media advertising.Businesses may engage with their target audience, forge enduring bonds with clients, and ultimately spur growth and success with the power of social media.

The post How Social Media Marketing Works? Its Importance appeared first on digitalbuddha.

]]> LinkedIn Ad Best Practices: A Comprehensive Guide https://www.digitalbuddha.in/linkedin-ad-best-practices-a-comprehensive-guide/ Wed, 19 Apr 2023 11:13:04 +0000 https://www.digitalbuddha.in/?p=20167 LinkedIn is one of the most effective social media platforms for B2B marketing. With over 700 million users, it provides a vast network of professionals from various industries, making it an ideal platform for marketers to reach out to potential clients. To ensure maximum ROI on your LinkedIn advertising campaigns, it’s essential to follow the […]

The post LinkedIn Ad Best Practices: A Comprehensive Guide appeared first on digitalbuddha.

]]>

LinkedIn is one of the most effective social media platforms for B2B marketing. With over 700 million users, it provides a vast network of professionals from various industries, making it an ideal platform for marketers to reach out to potential clients. To ensure maximum ROI on your LinkedIn advertising campaigns, it’s essential to follow the best practices. In this blog post, we’ll cover the top five LinkedIn ad best practices.

Define Your Target Audience:

The success of your LinkedIn ad campaign depends on how well you define your target audience. To do this, consider factors such as job titles, industry, company size, location, and education. Use LinkedIn’s targeting options to narrow down your audience to the most relevant people, ensuring that your ads reach the right people at the right time. The better you define your target audience, the more effective your LinkedIn ads will be.

Create Compelling Ad Content:

To stand out on LinkedIn, your ad content needs to be engaging and compelling. Make sure that your ad copy highlights the benefits of your product or service, and how it can solve your target audience’s pain points. Use a clear and concise language that resonates with your target audience, and include a strong call-to-action (CTA) that encourages them to take action.

Use Eye-catching Visuals:

Visuals play a crucial role in grabbing the attention of your target audience. Make sure that your ad visuals are high-quality and relevant to your ad copy. Use images or videos that showcase your product or service in action, and highlight its unique features. Make sure that your visuals are optimized for different devices, including desktop and mobile.

Test and Optimize Your Ads:

The key to a successful LinkedIn ad campaign is continuous testing and optimization. Test different variations of your ad copy and visuals to determine what works best with your target audience. Use LinkedIn’s campaign manager to monitor your ad performance and adjust your strategy accordingly. Keep track of your ad metrics such as click-through rates (CTR), conversion rates, and cost-per-click (CPC) to identify areas for improvement.

Set a Realistic Budget:

LinkedIn advertising can be costly, especially if you’re targeting a niche audience. It’s essential to set a realistic budget that aligns with your marketing goals. Determine your target cost-per-click (CPC) and set a daily or weekly budget accordingly. Monitor your ad spend regularly and adjust your budget as needed to ensure that you get the best ROI on your advertising investment.

Conclusion

LinkedIn advertising can be a powerful tool for B2B marketers if used correctly. By following these best practices, you can ensure that your LinkedIn ad campaigns are effective in reaching and engaging your target audience. Remember to define your target audience, create compelling ad content, use eye-catching visuals, test and optimize your ads, and set a realistic budget. With these tips in mind, you’re well on your way to a successful LinkedIn advertising campaign.

The post LinkedIn Ad Best Practices: A Comprehensive Guide appeared first on digitalbuddha.

]]> The Importance of Creating Social Media Videos for Your Business https://www.digitalbuddha.in/the-importance-of-creating-social-media-videos-for-your-business/ Tue, 17 May 2022 13:57:34 +0000 https://www.digitalbuddha.in/?p=18906 Social media video is now having a significant moment. Adam Mosseri, who heads Instagram, stated recently on Instagram Live that videos are generating an enormous amount of online traction for all the big social media platforms. As a result, these videos would be a significant emphasis area for Instagram in the coming months. -YouTube claims […]

The post The Importance of Creating Social Media Videos for Your Business appeared first on digitalbuddha.

]]>

Social media video is now having a significant moment. Adam Mosseri, who heads Instagram, stated recently on Instagram Live that videos are generating an enormous amount of online traction for all the big social media platforms. As a result, these videos would be a significant emphasis area for Instagram in the coming months.

-YouTube claims to have a user base of over two billion people.

-Every day, a billion hours of Youtube clips are seen.

-As per Hubspot, customers like to learn about products and services through videos, with 72% preferring to do so.

-Approximately 80% of video advertisers claim that video has helped their revenues, while 84% of consumers claim to have purchased products or services after seeing a video.

Through these data points, it is evident that you must use social media channels for advertising your company. To be effective in marketing, you must communicate your information to the right people at the right time and through the appropriate channels. Your clients spend a lot of time online in today’s society.

The takeaway: It’s time to begin producing video content if you want to develop online.

Here are a few reasons that depict the sheer importance of incorporating social media videos in your marketing strategy:

 

Videos are great for high-engagement

You may have recently spotted video material inside the first ten seconds of logging onto any social networking platform.

It shows that video material often outperforms most algorithms since it holds a viewer’s interest for longer periods. That’s why video content on Instagram gets more interaction than any other post — Tweets with video receive ten times the amount of engagement as those without.

Social media networks offer new features and a boost embedded in their algorithm to promote the adoption of videos. Instagram Reels, for example, are extensively promoted on the platform, making them one of the finest growth hacks available. You can use an online video trimmer to cut your long-form video into palatable parts to increase your brand’s engagement to create high-quality reels.

 

Videos turn viewers into brand loyalists

Because video educates, persuades, and entertains, it’s the ideal medium for turning leads into devoted customers. You can captivate your target market’s focus and make a fantastic first impression with the correct video content. The idea is to use the appropriate hook and then follow up with incredible stuff that keeps them involved in what you’re saying.

You may utilise videos to show people behind-the-scenes footage, tell them about your products, and make announcements. They become personally interested in your brand for your products or services when they see actual people behind your brand. Furthermore, videos are the quickest way to absorb information, ensuring connection with your target demographic. Videos have shown to be more engaging than textual blog posts.

You can give your viewers a deeper insight into what your brand stands for instead of just telling them. This can be done better with the help of visuals and music as compared to text. As a consequence, customers are more likely to engage with your company. You’re missing out on a wonderful way to help your brand grow if you don’t incorporate social media videos for your business.

 

Video helps your viewers build trust in your brand.

If you want to develop trust amongst your target audience, videos are a great way to do so. Every brand has to have a strong sense of trust. Buyers will only shop your stuff if they believe your brand is trustworthy. So you need video films to retain your reputation, develop your reputation, and build strong connections with your clients. Have a look at some of the things you can do using films to increase client trust in your brand: -Demonstrate what happens at your factory. For example, you can use a video trimmer to post short clips from your raw footage of recordings. -Showcase your company’s culture. -Showcase testimonials from satisfied customers. -Review products or write how-to tutorials. -Interviews are a great way to show off your genuine self. Employing videos in your social media marketing strategy allows you to generate various video content that may help you position your brand in the minds of the right people. Furthermore, promoting this material on your different social media sites can increase your exposure because viewers are more inclined to watch, respond to, and share videos than other types of information.

Video is in high demand among mobile users.

Your competition is now aware of visuals and social media’s influence on your audience. People in the current world don’t merely consume material through smart TV displays or desktop computers. Your clientele loves viewing information anytime, anyplace, since the emergence of mobile devices, from phones to tablets. More individuals are watching videos on the move, thanks to the popularity of Bluetooth earphones. Everyone is frequently seen viewing videos as they:

-Carry on with their everyday routines.

-Wait for the first appointment to begin.

-After a hard day, unwind at home.

-While at work, take a break.

-While utilising the treadmill in the gym.

It’s a More Personal Approach to Reaching Out to Your Audience

Consumers want to learn more about the businesses and artists they follow than ever before, and video is among the most efficient methods. Using video material to show the personalities of your brand may help humanise your company and foster a richer, more emotional relationship between you and your customers.

It’s also a terrific method to personalise your product offering, which is far more relevant (and compelling) than a collection of static photographs. Using tools like video trimmer, you can trim down a long-form video into different bits that appeal differently to different buyer personas. So, for example, if your video shows your product having cost-saving features and technical superiority over competitors. Then, you can trim it and show the cost-saving bit to price-sensitive viewers and the technical superiority bit to your tech-savvy viewers.

Conclusion

Throughout the day, people check their social media pages. And they react swiftly to any intriguing piece they come across, as the numerous platforms make it simple for anyone to express their thoughts. As a result, it’s no surprise that videos have such a profound impact on viewers. You need to start making excellent videos for social media if you want to generate leads and turn them into loyal customers.

The post The Importance of Creating Social Media Videos for Your Business appeared first on digitalbuddha.

]]> Organic Growth Hacks in Social Media https://www.digitalbuddha.in/organic-growth-hacks-in-social-media/ Sat, 10 Oct 2020 13:11:22 +0000 https://digitalbuddha.in/?p=8634 A social media profile or page is commonly used to reach out to a wider audience and a social circle beyond our known connections. As far as any business or personal branding is considered, social media marketing has a vital role in its success in the industry. And the more organic is the reach of […]

The post Organic Growth Hacks in Social Media appeared first on digitalbuddha.

]]>

A social media profile or page is commonly used to reach out to a wider audience and a social circle beyond our known connections. As far as any business or personal branding is considered, social media marketing has a vital role in its success in the industry. And the more organic is the reach of our page, the more benefits it brings.

Well, what is Organic Reach?

The reach a page, profile or brand gets in an unpaid or the natural way through any social media platforms like Facebook, Instagram, Twitter, etc can be called Organic Reach. Well, it is the most preferred type of reach or rather something which is completely genuine and which needs some effort. Organic reach mostly comes with good quality content and a good page reputation. Well, there are some other simple hacks that can help to get a good organic reach and they are as follows.

  • Hashtags

Hashtags play a great role in creating a good reach in social media platforms like Instagram, Twitter, Facebook etc. There is huge followership for each hashtag alone on Instagram which makes it more popular than the pages. There are 3 types of hashtags and we need to choose the right so that our posts and contents get the desired reach and outcome.

  • High traffic – These are the most popular hashtags that are very common and a lot of posts are updated each day. In short, it a highly competitive hashtag and using these may not give us the desired results as there are high chances that our post may get drowned or skipped easily.
  • Medium Traffic – These are related hashtags that receive a comparatively lesser number of posts and that makes it more suitable to use. This is because our posts get some attention and will not get lost easily.
  • Low Traffic – Low traffic hashtags are the least used hashtags with low followership and posts. Using these hashtags also doesn’t help our content to reach the desired audience or get the results.
  • Commenting on other pages

Commenting on other similar pages keeps our profile alive and active. It helps to create good interaction and gain more people to check out our profile and also find audiences with similar interests.

  • Collaborations

Our page can organically reach a larger audience by collaborating with other pages with similar ideas. It is a win-win game as both pages share the benefits and get more exposure. The collaborations happen through sharing the content or promoting them through other pages.

  • Piggyback on trending topics

Social Media is all about new Trends. Most of the time, we wake up to some of the latest new trends and viral posts. So pick up that moment and use the trend well so that we too get to share that limelight.

  • Engaging with your followers

Followers are the main part of any social media campaign. It’s easier to lose them than to gain. If our followers feel that we do not have anything useful or entertaining to give them, they will unfollow us and look for alternatives. So engaging followers is very important to maintain them. We can easily engage them through :

  • Contest
  • Stories
  • Giveaway
  • Games
  • Challenges etc
  • Consistently Posting

Consistency is another success mantra of social media. Regular posting is equally important as the content. It keeps the page active and helps to maintain our presence in social media.

  • Instagram Lives

Going LIVE on Instagram has become a new trend. Live Interactions, Meeting and Interviews have become common these days. Everyone from celebrities to common man can appear Live on their social media pages and interact. And the statistics show that this helps to increase organic growth in a cost-efficient way.

  • Properly analyzing What to Post and When to Post

Knowing the Audience is a key point in content creation. We should know what our audience needs and how to deliver it in a creative and engaging way. Analysis of previous posts and contents from other popular pages will help to understand the interests of the audience.

Some creative tools that help to improve our social media presence are as follows.

  1. Canva – Canva is a graphic design platform that allows you to create social media graphics, presentations, posters, documents and other visual content.
  2. Instories – Instories is the post and story creator for Instagram that helps you to make your stories more creative.
  3. Hootsuite – Hootsuite is a social media management platform.
  4. Inshots – InShot app is an all-in-one visual content editing app that allows you to create videos, edit photos, and create image collages.
  5. Typorama – Typorama is an app that lets you transform your text into cool typographic designs with a few different customizations.
  6. Unfold – Unfold is a toolkit for storytellers to create beautiful and engaging stories with minimal and elegant templates.
  7. Snapseed – Snapseed is a photo-editing application for mobile that enables users to enhance photos and apply digital filters.
  8. VSCO – The VSCO app allows users to capture photos in the app and edit them, using preset filters and editing tools.
  9. Preview – Preview combines the best Instagram tools into one simple app.
  10. Flick – Finding Hashtags and copy groups of hashtags to a post.

Social Media is growing each day and so are the scope and possibilities it opens. We need to update ourselves and find more innovative ideas to push ourselves forward in this social race. It is definitely a potential weapon that can make and break us. So let us remind ourselves to use it Vigilantly, Ethically, and Productively.

The post Organic Growth Hacks in Social Media appeared first on digitalbuddha.

]]> Six Facebook Leads Generation Ads Strategies https://www.digitalbuddha.in/six-facebook-leads-generation-ads-strategies/ Tue, 15 Sep 2020 18:54:48 +0000 https://digitalbuddha.in/?p=8768 Facebook ads never seem to halt unfolding! At first, Facebook was a fun diversion and a convenient tool for you to keep track of all your old friends and send out invitations. But today, it has become the most robust tool to merchandise your products and services. Most of people consider Facebook as the most […]

The post Six Facebook Leads Generation Ads Strategies appeared first on digitalbuddha.

]]>

Facebook ads never seem to halt unfolding! At first, Facebook was a fun diversion and a convenient tool for you to keep track of all your old friends and send out invitations. But today, it has become the most robust tool to merchandise your products and services. Most of people consider Facebook as the most powerful marketing strategy for growing respective businesses. On the other hand, some think it does not work at all! As a reader of this blog, you need an answer if it helps your marketing, and the answer is, it does work!

At this point, you might be thinking if it does work, what kinds of strategies and ads will be the most profitable for you in 2020! In this article, we will be discussing a few powerful Facebook ads strategies that will work for your business in 2020.

#1. Split Testing

Generally, the main reason why Facebook ads fail is that majorities of the people come up with one ad set that is, one target audience, one location, one demographic, and one creative. Once they start testing and running it, that particular ad set fails to give the desired output.

But, the truth is, it does work and generates millions of dollars for so many people every single day. But you can achieve it only if you take the right path! So, what you should do is to test multiple ad sets and multiple creatives, analyze the data and insights to see which one performs well, and remove the ones that are not performing well.

Frequently, the ads you think are going to convert the highest may not be the one to convert in case of a customer’s perspective. Therefore, it is essential to test it and get into the customer’s shoes to know their point of view!

#2. Targeting audience

Facebook is a reliable platform if you know how to target the right people. If your content is exceptional but does not know how to target your ideal buyers and lead them toward a purchase at the right place, it will turn out to be a difficult task to advertise that content cost-effectively. But how will you find your audience? How big or small should your audience be? How do you know if the audience that you choose is a good one or not? There are three types of audiences!

  • Saved Audience
  • Custom Audience
  • Lookalike Audience.
  • Saved Audience :

The saved audience allows you to create a list of audiences according to their demographics, interests, locations and other factors. For demographics, you have a lot of targeting alternatives that will help you refine your audiences like age, range, gender, and language. Once you create a list, you can save it with a name and also re-use it for similar campaigns. It saves a lot of time and can also help to understand the audience and results.

  • Custom Audience :

Custom Audience lets you retarget the ones who have visited your website before and the ones who have engaged with your content or app. There are multiple ways of creating a custom audience. They are:

  • by customer file
  • by website traffic
  • by app activity
  • by offline activity
  • by engagement on Facebook.
  • Lookalike Audience :

Lookalike Audience lets you target people who look like your existing customer database. To create a lookalike audience, you should generate an audience that you would like to look alike. You can do this by creating a custom audience first.

#3. Offer something to the people!

You should generate an offer to a particular group of people, and your offers must solve their problems. So, your duty as a business owner is to be a problem solver. Because you could have all the followers and all the email addresses but, if the audiences are not
willing and able to buy, having them as lead is pointless. Hence, when you are marketing, always consider these audiences in mind and make sure that your offer solves that problem and takes them from where they are now to where they ultimately want to be!

#4. Use Facebook ad library to spy on competitors!

Facebook has a page transparency section for every Facebook business page. It lets you get a little window into what ads that specific businesses or pages are currently doing. You can also view the date of the ads that got created to get to know whether the
ads have been running a long time as it is a good indication of how successful the ads are. It will help you identify what your competitor’s best-performing headline and images are, and allow you into their marketing funnel where you will be able to see their front end cold traffic offers, retargeting offers.

Also, you can view the offers they might show afterward inside their funnel, which can be some of the best advertising opportunities for your business. But never copy the ads of competitors for your campaign. Instead,
analyze those ads and create a unique one from it!

#5. Interactive click-to-messenger Facebook ads

Click-to-messenger is a cost-effective and powerful way to engage the audience with your business. It can be in the form of videos, images, or carousel ads. It is always better to add a scripted, automated message using a chatbot as the users can receive a greeting immediately as they click on your ad. Most of the customers tend to start conversations with brands over messaging rather than mailing. Remember, customer service is the key that will lead to customer retention. Click-to-messenger is a great way to increase the return on investment than traditional Facebook ads.

#6. Scroll stoppers

We witness a lot of content while scrolling through the news feeds. You may read some, or you may skip some of them. But there will be a point of time where you stop at something that grabs your attention. It can be because of an attractive photo, video, or even the headlines. It is the goal of all Facebook advertisers to make you stop scrolling and get your attention.

For making the audience stop scrolling, you have to:

  • Create extremely relevant content.
  • Add a photo to your website as it boosts trustworthiness.
  • Focus on the first three seconds of a video that you are going to post because, when a person is scrolling and see something unique and visually attractive compared to the rest of the posts, they will stop and tend to view and share the video.
  • It is always a better choice to add visual effects and animations as people get
    tempted by it.

To sum up, Facebook is the best platform to advertise your business apart from Google due to communication and social interaction among people virtually. Therefore, the next time when creating Facebook ads makes use of these six above given strategies as it will help in making the audience engage in your ads.

The post Six Facebook Leads Generation Ads Strategies appeared first on digitalbuddha.

]]> Top Marketing Tools For Instagram In 2019 https://www.digitalbuddha.in/top-marketing-tools-for-instagram-in-2019/ Tue, 30 Jul 2019 09:19:12 +0000 https://digitalbuddha.in/?p=7381 Wondering what the big Instagram marketing tools for 2019 will be?  Don’t worry, we tried to pick the very best to drive your Instagram success. These days when it comes to Instagram, for being successful there’s a lot you need to bother about. As the competition grows deeper & deeper, simply practicing smart hashtags & […]

The post Top Marketing Tools For Instagram In 2019 appeared first on digitalbuddha.

]]>

Wondering what the big Instagram marketing tools for 2019 will be?  Don’t worry, we tried to pick the very best to drive your Instagram success.

These days when it comes to Instagram, for being successful there’s a lot you need to bother about. As the competition grows deeper & deeper, simply practicing smart hashtags & posting frequently isn’t sufficient to cut it. If you are serious about gaining more likes and increasing your followers on Instagram, you need to understand all the right Instagram tools and trends. That way, you can ensure that you start the new year knowing that you are performing everything to create a strong Instagram presence.

In this blog post, let’s take a look at 10 of the best Instagram marketing tools that you need to watch out for in 2019 – and put into practice.

  1. Canva

Price: Free. Paid Plans – Starts at $12.95 per month

Canva is a free designing tool which is excellent for creating Instagram stories as it has the exact dimensions for all Instagram image measurements. Not only Instagram, but Canva is also an easy designing tool for other social media platforms. It has stylish templates, easy design tools assuring that your story stands out, which is not a simple task in the world of Instagram. Canva comes to great use for businesses and marketers that don’t hold an in-house designer. Canva tool has a wide range of different templates that are exact and correct to Instagram’s image specifications, hence you can simply proceed with the design and no necessity to get concerned about attempting to sort out problems with aspect ratio, resolutions, and getting the right pixel widths.

  1. Planoly

Price: Free. Paid Plans – Starts at $9 per month

For any business, it is necessary to hold a stunning and consistent profile on Instagram. Using Planoly is a breeze. Planoly is a very cool visual Instagram scheduler tool. This tool helps you to easily upload photos, enter captions and also schedule your photos. It also helps you to schedule stories on Instagram. This tool does have premium plans which grant you extra features to use, but the free version of Planoly is great for individuals. On the free plan, you will be able to schedule a maximum of 30 images per month and get access to the basic analytics package. Planoly makes your job a thousand times easier!

  1. VSCO

Price: Free. Paid Plans – Starts at $19.99 per year

VSCO is one of the best photography tools that not only allows you to capture but also to edit & share your photos to a community of compatible content creators. It holds a wide collection of filters, which empowers you to enhance your photographs with ease. VSCO is the clear choice for all content creators looking to improve their pictures as it provides access to up to 130 unique presets. By large collections of presets and editing features that are offered by VSCO, you will be able to create high quality & unique pictures which can later be shared to your other social media accounts.

  1. Magisto

Price: Free. Paid Plans – Starts at $4.99 per month

Magisto is a tool that executes the method of video editing the simplest. Magisto supports you to create winning Instagram videos from scratch. This online tool includes a wide range of specialties that makes it simple for users to create videos that are not only interesting but also are fun to watch. There are several highlights in Magisto that users will surely appreciate. Magisto helps the users to include photo uploads, HD movie downloads that don’t have an end, and also premium editing styles.

  1. Crowdfire

Price: Free. Paid Plans – Starts at $49.99 per month

Crowdfire is one of the great marketing tools that offer smart features, which promises fast growth on Instagram, through its Clean-Engage-Grow theory. It benefits different businesses as well as individuals by supporting them to reach a broader audience & expand their business. Crowdfire is a powerful solution to attract targeted followers on Instagram and other social media accounts. Once you connect your Instagram profile, it offers data about any new followers you gain, as well as of those you lose. For example, if you have followed a user on Instagram, but he or she has ignored to follow you back, then this application will automatically unsubscribe you from that account. With the help of such features, your connections will forever be connected and secured.

  1. Shorby

Price: Free 5-day trial. Paid Plans – Starts at $9 per month

Shorby is an excellent Instagram tool which is designed to assist you to gain the most out of your Instagram bio link. Instagram is a large and fabulous platform but allowing us to post a single link in the bio is somewhat limiting. Therefore, with Shorby tool, you can attach various clickable links through a mobile-optimized landing page. This could be any link that includes links to your website, store, specific blog posts, or anything else. This way you will be able to create multiple links.

  1. Social Rank

Price: Free. Paid Plans – Starts at $49 per month

Social Rank is a tool that is utilised for categorizing your Instagram audience. It recognises and analyzes your audience. Once you login to Instagram, you will be able to search & distribute your audience by demographics, by the number of followers, bio Keywords, through hashtags, also by geographic location, and by the device. Order your audience by the highest involved followers from highest to lowest or vice-versa. Social rank is like a must-have tool for whoever handling Instagram.

  1. Repost

Price: Free

Just as Facebook enables a user to share and twitter allows to retweet, the similar way Repost app allows the user to repost an Instagram Post. Repost is one of the best reposting tools that let you post any video or photo directly to your own Instagram. This tool is packed with great features like it has a clean user interface. The Repost tool also enables you to repost for Instagram which will place a watermark of the username of the account by default from which the image you are working to repost is originally from. Another great feature is it supports to automatically copy the caption of the original image which is a great advantage. 

Start Shooting

Well, that was a complete pack of info, wasn’t it? Take a breath, catch some notes, and start preparing for your Instagram account and get ready to strategize up a storm for the new year.

We would love to know if you have used Instagram Marketing tools for your business. If so, which were the much effective ones that served you gain traction for your brand?

You can write to us at info@digitalbuddha.in. We would be happy to hear from you.

The post Top Marketing Tools For Instagram In 2019 appeared first on digitalbuddha.

]]> The Power of Facebook Lead Generation Ads https://www.digitalbuddha.in/the-power-of-facebook-lead-generation-ads/ Tue, 28 May 2019 07:26:56 +0000 https://digitalbuddha.in/?p=7272 Nowadays, Facebook lead ads are the hottest lead generation mechanism for any business or organization all over the globe. Facebook lead ads have many advanced benefits compared to any other ads. The Facebook Lead Ads user experience is composed to make it ultra-simple to fill out the form. Lead Ads permits users to exhibit interest […]

The post The Power of Facebook Lead Generation Ads appeared first on digitalbuddha.

]]> Nowadays, Facebook lead ads are the hottest lead generation mechanism for any business or organization all over the globe. Facebook lead ads have many advanced benefits compared to any other ads. The Facebook Lead Ads user experience is composed to make it ultra-simple to fill out the form. Lead Ads permits users to exhibit interest in a product or service by submitting a pre-filled form to the promoter. The form itself fills the empty fields with the user profile data wherever possible.

Facebook Lead Ads are perfect for mobile users. Here, the businesses or marketers can make up the bulk of customers they can reach through Facebook Ads campaigns. With a few taps of the thumb, your customers can submit their details. It helps advertisers with a powerful approach to generate low-cost leads.

So, why is lead generation – and especially Facebook lead ads – so important? In this blog, we are here to take you through the world of Facebook lead ads and reveal you everything you need to know!

 

1) Higher Conversions on Mobile – Increased mobile conversions are one of the well-defined benefits of obtaining customers through Facebook. Mobile engagement does achieve better results. In 2014, to be exact, some of the case studies reveal that only 34% of conversions happen from mobile ad placements regardless of the fact that mobile devices surely earn more clicks than desktop ads 63%. This had occurred because the users had to get out of Facebook, go to an off-site landing page, sometimes with slow loading times, and then fill out each field manually. Therefore, it’s of no surprise that a user will engage, will take a look at the form, might change their opinion, and give an exit from the landing page without filling the form, therefore making the CTR low. Hence, Facebook Lead Generation Ads are very useful here. You get the form as soon as you click the button on the ad you see. And this is one of the very useful advantages Facebook Lead Ads is providing.

2) Dissimilar from other ads – Dissimilar from other ads – Compared to other Facebook ad campaigns, lead generation campaigns are very different. Lead generation campaign has a lot of advantages and facilities compared to other campaigns. It offers many advanced benefits that no other ad objective or ad format has offered yet.

3) Huge time saver – Lead Ads not only saves user’s time but also offers plenty of time to marketers and businesses. Facebook offers fully customizable forms, which presents marketers to not build any landing pages for lead generation campaigns. It is all there on Facebook and simpler to do than ever. You have the choice to create any number of forms for multiple campaigns within minutes. Just imagine of creating a new landing page, running that, and hosting different landing pages. Isn’t it a huge task? Compare it with Facebook lead ad generation method to see why lead ads are such a huge development for businesses.

4) Auto-filling method makes it user-friendly – The Facebook Lead Ads provides an advantage of auto-filling data of a user with as much information as possible. By this method of auto-filling data, the user will find it easy and also gives them a head start which makes them stay on Facebook, hence filling the form with the other blank fields. The less effort required, the better the engagement.

5) Generate Leads from a specific region – Facebook Lead Ads is here with an amazing benefit of which a marketer can receive the contact information of people that live in a specific area, city, or country. Here, you will have the advantage to generate leads on a geographic level. The Lead Ads helps you ask custom questions to your customers making you acquire extra particulars about your customer.

6) More data to capture – The next most important benefit of Facebook Lead Ad generation is that the forms can carry up to 18 individual preset areas which assist in decreasing the amount of typing task required. The preset data will be directly imported from the user’s Facebook profile if available and will be auto-filled into the form once the user clicks the CTA button. So the fields include Email, First Name, Last Name, and 18 more sets. Facebook Lead Ads also offers to add up to three supplementary questions. These can be custom questions that your business may need.

7) Call to action button options – The next advantage Facebook Lead Ads provides is that the option of different CTA buttons. CTA Button refers to the call to action buttons. There are six choices accessible for the lead ad’s CTA button. The different buttons are for particular uses. It depends on the businesses what kind of marketing they need. CTA buttons include Sign Up, Learn More, Subscribe, Apply Now, Get Quote, and Download. Therefore, these CTA buttons reduce the route of lead generation and are expected to result in better conversion rates for campaigns.

8) Adding Disclaimer made easy – You can also avail the benefit of including a custom disclaimer at the end of each form. Facebook has not put the character limit on the disclaimer. However, we strongly suggest keeping disclaimer as short as possible. Normally, it will be tough for the user to scroll through the entire disclaimer field and accept before they can submit the information.

So, if you’re interested in growing your business online, or learning more about this amazing feature, leave a comment below.

The post The Power of Facebook Lead Generation Ads appeared first on digitalbuddha.

]]> Why Digital Marketing is more Effective than Traditional Marketing? https://www.digitalbuddha.in/why-digital-marketing-is-more-effective-than-traditional-marketing/ Sat, 22 Dec 2018 11:01:19 +0000 https://digitalbuddha.in/?p=6821 “Which marketing platform would work best for my marketing strategy? And how can I make my money work best for me?” I am sure you have asked this more than once for yourself… For any small business, having a marketing budget is very important but it’s equally important to spend it in the right direction […]

The post Why Digital Marketing is more Effective than Traditional Marketing? appeared first on digitalbuddha.

]]>

“Which marketing platform would work best for my marketing strategy? And how can I make my money work best for me?” I am sure you have asked this more than once for yourself…

For any small business, having a marketing budget is very important but it’s equally important to spend it in the right direction and make the most of it. Now the question is, how do you know where and when you should be spending your budget when it comes to Digital Marketing v/s Traditional Marketing.

Marketing is that aspect of a business that you can never ignore. Now, we live in a generation where a huge part of the population does the transactions online, while the other part of the population does not even know how to use the internet. Because of this reason, for many businesses coming up to the right decision on marketing becomes difficult.

So, the decision between traditional marketing and digital marketing is very confusing and tough.

The solution for this is you need to know the pros & cons of both Digital & Traditional Marketing & see how it applies to your business. Before we get into the details of Digital Marketing vs Traditional Marketing, let’s first look into the basic ideas you need to understand clearly.

What is Traditional Marketing?

Traditional Marketing refers to the conventional modes of marketing which is one of the well-researched, long-lived & a proven method of reaching out your message to the customers with various offline advertising & promotional methods. It includes all advertisements before the internet came into existence & shook things up. This includes:

  • Newspaper Ads
  • Television
  • Radio
  • Magazine Ads
  • Flyers
  • Billboards
What is Digital Marketing?

In traditional Marketing, you are trying to reach to the customers directly. While Digital Marketing has an extra advantage of targetting a specific audience, but with a different approach. Digital Marketing is the kind of marketing where you can make sure that people find you when they are looking for the services you provide. You will be doing this by creating & optimizing your website to show up higher in search results, by creating social media accounts that people would love to follow, by creating informative and attractive content that convince your customers about your products or services you provide, and various other methods. The term “Digital Marketing” is a vast category of marketing through various online marketing approaches. It has helped to create awareness & promote business on a much larger scale. Digital Marketing is an approach to advertising through various digital channels. This includes:

  • Online Marketing
  • Social Media Marketing
  • Video Marketing
  • E-Mail Marketing
  • Blogs & Content Marketing
  • Paid Search (PPC)
  • Search Engine Optimisation
  • Online Brochures

Now, its time for us to know about the detailed information on the benefits of Digital Marketing over Traditional Marketing.

Benefits Of Digital Marketing Over Traditional Marketing
  • Less Expensive & More Effective

It’s no surprise that Digital Marketing is less expensive compared to Traditional Marketing. And of course, digital marketing fetches you a greater ROI than traditional marketing because it’s cheaper than traditional marketing in more than one way. Paper & printing costs, and also newspaper & television ads are relatively very high in more than one way. Digital marketing allows you to spend your budget less while gaining more effect.

  • Higher Level of Customer Engagement

With traditional marketing, you can never really interact with your customers directly. You will have to wait for the response in order to go with the further step in the process. This is a long and exhausting process. On the other hand, with Digital Marketing strategies you will have an advantage of contacting your customers directly through various digital marketing channels via social media comments, emails or instant messages. It allows you to engage your audience in real time. You will be able to chat and discuss your brand and will easily able to build long-lasting relationships with customers by interacting with them via videos & webinars. And of course, this claims more engagement from your side too and you need to be prepared to invest that much time into this.

  • Easy Analytics

In traditional marketing when you give away brochures and magazine ads, it’s almost impossible for you to know how far your marketing is going to be successful. On the other hand, while utilizing digital marketing you can instantly measure the bounce rate, inbound traffic, conversion rate, profit, and the number of visitors to your site, all in real time. This can be done through Google Analytics, which is one of the best tools where you can easily study all the records and then adjust them carefully.

  • Bigger Audience Range

Traditional marketing is limited in many ways. And the biggest limitation is that you cannot do marketing beyond the regional or the local audience. While using digital marketing, you will be able to create highly customized campaigns where you can widen your audience range to different cities, and also to different countries. Therefore, through digital marketing, you can perform your brand awareness to your customers quickly and widely.

  • Brand Development

Here, when the question of brand image arises, then digital marketing has an added advantage compared to traditional marketing. You can  Instead of giving a newspaper ad and tv advertisements, if you own a website providing all your services or products through informative and quality content, then, of course, there is no doubt that your brand image arises and also in brand development. Also, you can promote your brand with the help of social media and also through various blogs.

  • Immediate Publicity

With digital marketing, you get the real-time results, where you get instant publicity, and even if you don’t, you get to know instantly that which of your ads is not working. An advantage here in digital marketing than traditional marketing is that you get a newer audience and newer visitors to your website every nano-second because there is a chain reaction on the shares and comments through social media and similar other online platforms which results in quicker publicity of your brand or company.

We at Digital Buddha, hope that we would have convinced you with the facts that digital marketing is definitely the best way compared to traditional marketing to advertise your business. If you have already tried traditional marketing and not yet found a good growth, then give digital marketing a shot. It will be a bit risky at the beginning but returns great results for your business.

Our experts here in Digital Buddha will help you ease your job. We do all your business advertisements and promotions for you. At Digital Buddha, we take the responsibility of your business’s marketing strategy, so that you could concentrate on other parts of your business where you are needed the most. Contact us today on info@digitalbuddha.in. It’s that easy.

The post Why Digital Marketing is more Effective than Traditional Marketing? appeared first on digitalbuddha.

]]> Facebook And Instagram Advertising https://www.digitalbuddha.in/facebook_and_instragram_advertising_kerala/ Mon, 16 Apr 2018 07:35:00 +0000 https://digitalbuddha.in/?p=5514 Facebook and Instagram are considered as the most engaging social media platform that digital marketers are relying on. If you are planning to start a marketing campaign in any of these platforms, this is the right time for it. Studies show that one in five minutes on mobile phones is spent on any of these […]

The post Facebook And Instagram Advertising appeared first on digitalbuddha.

]]> Facebook and Instagram are considered as the most engaging social media platform that digital marketers are relying on. If you are planning to start a marketing campaign in any of these platforms, this is the right time for it.
Studies show that one in five minutes on mobile phones is spent on any of these platforms. There are many factors to consider before starting your campaign on these platforms.
Why Instagram Marketing is important
Instagram studies say that
1. 60% of the people discover new products on Instagram

2. 80% increase in time spent watching video on Instagram
3. 200 million+ Instagrammers visit at least one business profile daily
4. 80 % of accounts follow a business on Instagram
5. 500 million+ of accounts follow a business on Instagram
6. 300 million+ accounts use Instagram Stories every day

 

Instagram is the best place to advertise visual content. In Kerala, there is a sharp hike in the number of Instagram users during the last year. The Millenials and youngsters are showing great interest in this platform. Therefore it is important for the businesses in Kerala to keep their Instagram page active.

 

How Instagram promotions help your business

https://www.instagram.com/p/BhQ-8wvhO-F/?taken-by=the_digitalbuddha

Instagram promotions can help you reach the right audience at the right time.  You can target the audience based on their Age, Location, Gender, Behaviour, Interests, etc. There are many types of Ad formats available on Instagram. Depending on your requirement, a digital marketer will wisely choose an Ad format that will help you to achieve your target.  Instagram is considered as the next social media platform that is going to rule our state along with WhatsApp.
Facebook and Instagram go together
Facebook and Instagram marketing can be used as a connected platform. Since most of the Instagram users are connected their account with their facebook page, marketing on both platforms simultaneously is a great idea. Most of the Advertisement formats on Facebook is also supported by Instagram. Running the ad campaigns simultaneously on both platform is the best way to increase the brand awareness in a short period of time.

The post Facebook And Instagram Advertising appeared first on digitalbuddha.

]]> Defining and Delivering Digital Marketing Services in Qatar https://www.digitalbuddha.in/defining-delivering-digital-marketing-services-qatar/ Thu, 01 Feb 2018 07:33:19 +0000 https://digitalbuddha.in/?p=5404 With successful projects in Kerala, Digital Buddha is also focusing on providing its services to clients in Qatar. Acknowledging the ethical values and cultural norms of Qatar our skilled team ensures in generating well-researched and high-quality services to potential clients. We understand our client’s needs and study the market carefully to make sure that we […]

The post Defining and Delivering Digital Marketing Services in Qatar appeared first on digitalbuddha.

]]> With successful projects in Kerala, Digital Buddha is also focusing on providing its services to clients in Qatar. Acknowledging the ethical values and cultural norms of Qatar our skilled team ensures in generating well-researched and high-quality services to potential clients. We understand our client’s needs and study the market carefully to make sure that we deliver what is demanded and desired at an affordable rate.

These are some of the main services we provide to our Qatar clients:

Web design and development

First impressions do matter in the digital world. Having a great-looking website is essential for any business to succeed in today’s competitive market. Web design and web development are like the paint and brush of creating a website.  They both coexist with each other and function together to create a professional website. While web designing is all about aesthetics using design programs to make the webpage look visually pleasing, web development is about using programming languages to bring alive the designs on the webpage. Our technical and creative experts collaborate efficiently to offer a user-friendly and attractive website that performs on any operating system. With the use of the latest digital technologies and following design principles, our design layouts are created in such a way that they give a contrasting and well-balanced use of colors and text. Our emphasis on creatively highlighting the important elements of the company is sure to grab the viewer’s attention instantly plus we also make sure the design is well structured,  there is a good consistency and the web pages are well-composed. Once all the design Is produced our web developers vivify it by using  Content Management Systems (CMS) such as WordPress, Joomla, Drupal, and so on. Comprehending the type of business and the target audience Digital Buddha knows exactly how to tailor your website which will stand out on its own.

Search Engine Optimisation (SEO)

As a business, we always want to be exclusive and on top of the game. Having a visually stunning or high-quality website does not necessarily mean we are getting noticed in the crowd. A website needs to be promoted on search engines to build an audience. In order to be known and established in this virtual world, we need to make sure our website has a high ranking on these search engines. Search Engine Optimisation (SEO) is a marketing technique that helps the website reach the top list on a search engine. We at Digital Buddha have an analytical and curious mind and are up to date with the latest trends in the SEO world. We are constantly brainstorming ideas on how to better your website in its ranking. Our focus is not only getting traffic but also getting the quality of people who are looking and wanting what you are offering. Our focus is mainly on organic SEO methods which means we write high-quality content, give emphasis to well-researched keywords, and implement effective link building. All these improve the ranking of a site. Although organic methods may take more time its benefits include cost-effectiveness when compared to pay per click. It generates more clicks due to the relevant content that is achieved by the use of the right keywords. Due to this, the search engine results will last longer. Last but not least most importantly it also builds trust among the users and this is the key aspect that Digital Buddha aims to achieve.

Our other services

 In today’s world where we cannot live without using smartphones and connecting with people, social media marketing is very important to boost your business. It increases brand awareness and builds your reputation and increases inbound traffic and improves search engine rankings. Our social media active team will analyze your social presence and find out strategies that will help you compete with competitors.

  • Video development

Video Marketing is helpful to improve your business because of its increasing conversion rate. We can develop your video marketing strategy through research and advice on what type of videos is best suited for your company.

  • Content Development and Marketing

 It is extremely vital to have high-quality and precise content on your website to engage your audience. We study your business and market carefully and use the right words with good readability and structure which will cultivate your brand.

  • Branding and identity

Communicating with the target audience can only be achieved through creating a proper brand and identity for your business. Digital Buddha creates Logo designs, Print designs, Video production, and Packaging designs that are well polished and unique.

The post Defining and Delivering Digital Marketing Services in Qatar appeared first on digitalbuddha.

]]>