The website says a lot about the person, business, and company values. Over the past ten years, the website has become more than a necessity. Before the blooming of eCommerce in pan Asia, websites were just considered a part of the reference. Then in the later 2000s, it became a business opportunity. Moving forward, it also holds the sign of credibility of your business in the digital world. All credible and legit companies in the world now have their websites. It proclaims the value they are upholding, their story following eCommerce. Consumers are busy and smart. If you have an outstanding website, the following will spice up your website.

1. Don’t tell, share

Visuals and interactions that surprise and engage people with your message are crucial to inspiring them. By 2022, you will see more background video and animation that will help you engage your visitors’ minds and add gentle motion to the page, thereby decreasing bounce rates and helping them connect with your message. Adding micro-interactions and micro-animations also contributes to the life and energy of pages. A subtle yet visible addition helps your visitors notice a level of detail they may not be able to articulate but which makes you stand out. Animations are especially useful for illustrating complex concepts and processes simply, digestible. While it can be overused, You can display your message much more effectively with simple and refined animations than words.

2. Simplicity is the key

Building roadblocks to customer engagement isn’t a viable strategy for growing a company. It should be all about fewer words, soothing colors, vivid imagery, and apparent calls to action in 2022. It is expected that page design will shift toward lighter weight experiences that encourage deeper exploration rather than putting everything on the first page. Instead of complex conversations that leave visitors feeling overloaded with information, simplified messaging will entice visitors to want to learn more.

3. Know your customers

Suppose you have an excellent website you build with the best graphic designers in the city but still facing issues with customer engagements. In that case, the underlying problem is that you made the website for yourself but not for your customer. It is equally relevant to endorse and withstand the brand identity, but it should also make leads for your brand.

For example, one of the luxury brands in the world with years of heritage in the fashion industry- GUCCI, has recently come up with something that is appealing to its young customers. After the rise of covid 19, the number of people purchasing from the luxury brands has declined. The majority of the luxury brand customers are people from the working class. When this struck off their business, Gucci came up with a mind-blowing idea.

Since the virus is still chilling outside, people switch to online massively. The boom of TikTok, reels and shorts began. There is an option available on the Gucci website. You can virtually wear the clothes at a reduced price and post the picture anywhere. No matter how long their physical stores are closed, they will always be in business. Knowing your customers is the first step of upgrading your website.

4. Strong sense of place

This era is sensitive about identities. They proudly uphold it and accept diversity at the same time. Any website should be screaming their affirmation to the identities and culture from the content to the designs. This shows your business withstanding the values and appreciating their place. If possible, add the local language translation to your website to make it feel more at home. Add stories about the location you are hailing and always find space for appreciation for your culture. Include graphics that can be relatable to the culture and location

5. App-like experience

Most eCommerce websites offer customers an app-like experience. Like the earlier times, customers don’t tend to download applications. Despite this mindset, the website you produce must have a mobile-application like interface. This will make the customer more satisfactory, and the user-friendly interface will yield more leads.

6. A Note for designs

• Scope of narrative visualization
Narrative visualization is also known as Scrollytelling. It is the kind of visual effects that strive to captivate audiences, serving them engaging content on a silver platter. An arrangement of visual elements, arranged chronologically, conveys an idea to visitors. The ability to read a book at your own pace is now a reality on websites, too, since they can be easily navigated and controlled to show content engagingly based on the understanding that each user is unique.

• Nostalgia-Never gets old
Recent trends have revolved around nostalgia – people wishing to recall and reminisce on the past. After becoming increasingly uncertain and battling COVID-19 for two years, individuals (among them web creators) search for more comforting experiences.
This approach gives a more analogue feel by using classic image filters, retro fonts, blurriness, grain, textures, soft lighting, and pastel colour palettes. It slows down things through typography and imagery. These are a few examples of designing techniques used successfully in the present situation.

• Kinetic Typography
Another beautiful trend that has been added to the previous trend is Kinetic Typography, which is rapidly evolving with new techniques. Web designers use this method today in a variety of ways. In the past, animation was the go-to for telling a story, but typography is now the new go-to.
A page’s appearance can be enhanced by using moving text that establishes a tone, draws the eye, and highlights important information. The advent of animated opening titles in feature films began in the 1960s, replacing static text.

Future belongs to the innovative

Websites are evolving at every inch and square. Being open to innovative change is the first step to growth; over-relying on SEO won’t help anymore. More user-friendly and inclusive websites will always find their way to the top despite the google rankings.

Our research uncovered various trends – from addressing your identity to softer muted color palettes, creating nostalgia and using high contrast color schemes. With 2022 marking the beginning of the Metaverse, web design will find itself at the brink of something new.

The post Website Trends of 2022 appeared first on digitalbuddha.

The first and foremost thing that the majority of the customer notices on a website is its design. As they say, the first impression is the best impression, and it applies to the design part pretty much!

Why?

An attractive design can always enhance the sales numbers. At present, if your design is not unique, comfortable, or engaging to the audience, you will fail to gain more traffic to your website. That is why it is essential to integrate modern web design into your marketing strategy!

So, how are you going to do it?

In this article, we will be discussing 10 top web designing trends of 2020, that you could make use of to build a better and engaging website in accordance.

#1 Dark mode

Many of us prefer dark color themes while browsing- web for various reasons such as eye strain, battery saving, etc. Especially, when you are an owl who tends to use phones at night more than day time! Some even try to use plugins to force it on a website. Hence, developers created a new CSS feature known as the Prefer color scheme which detects if your browser is in dark mode. This allows web designers to change their website color theme accordingly. Moreover, dark mode makes the design elements more elegant and attractive!

#2 Lottie.js

Lottie is an animated javascript object notation file. It is quite useful when it comes to creating a website design or even prototypes. This light-weighted animated file is compatible with any modern browser and platforms that you use regardless of any additional software.

Lottie animations help minimize the debugging duration and starting and early stages of deployment as it is kept in the form of plain text. Therefore with the help of this human-readable format, it will be easy for you to maintain the Lottie files without making use of any professional tools. In short, Lottie is dynamic, scalable, and offers high-quality animation on a user’s device.

#3 Typography

Typography will continue to show movement in 2020. It will move with animation, adapt to different shapes, and conform to a wide variety of objects. There will be a shift away from blocky unorganized sans serif and move into typefaces that have a little bit of personality.

Also, there will be more broken typography with words scattered like a puzzle or broken glass. The typo will no longer need to follow the logical left to right order as it breaks the grid and takes a more natural feeling. Warp text has always been something that seemed more experimental in the past like modern art but it is expected to see more on the mainstream and branded projects in
2020. As support for more and more complex typefaces comes to the digital marketing world, we will see more designers loading in custom typefaces on mobile and web design layout!

#4 Abstract illustrations

Abstract illustrations move more into the website designer space. As humans, we have all been drawn to visuals as it is something quite different than just writing. For this reason, abstract illustrations work in a great way as they capture attention and help to articulate the message from your website. Mail chimp is an example of this one! Abstract illustrations are something that is here to stay for a long time.

#5 3D elements

3D websites are like the parts of websites that contain 3D elements to help portray a message and keep the user engaged. It can be used under photo galleries, service pages, product photographs, and so on. 3D does work to complement the content on the page and it’s adding some real nice depth to the visual composition.

Also, there will be more broken typography with words scattered like a puzzle or broken glass. The typo will no longer need to follow the logical left to right order as it breaks the grid and takes a more natural feeling. Warp text has always been something that seemed more experimental in the past like modern art but it is expected to see more on the mainstream and branded projects in
2020. As support for more and more complex typefaces comes to the digital marketing world, we will see more designers loading in custom typefaces on mobile and web design layout!

#6 Dynamic Scrolling

Website content generated by scrolling is really good functionality when it comes to scrolling pages down. It is gifted with transitions that capture our attention and keep us engaged from top to bottom. Apple Earpod’s landing page is a good example of scrolling in which you will get to see things fade in and out and the appearance of transitions that grab our attention flawlessly. Scrolling is a good way to market products on a website.

#7 Accessibility

Accessibility is the idea that technology must be equally accessible for people with and without disabilities by removing all the barriers. It can be visitors with visual disabilities, auditory disabilities, cognitive and neurological disabilities, or even physical and motor disabilities. Accessibility has so many merits including captions that benefit anyone in a loud or quiet environment, good color contrast that has a glare in it, and many others! Web browsers, media players, and apps must support accessibility features as everybody looks for a better user experience and accessibility can provide that with improved layout and design.

#8 Minimalism

Minimalistic designs are going to rule in 2020 too! When a web page is simple, customers can easily figure out where to go and which action to take, or else, they will be bored and leave your website once and for all! Minimalistic web designs have become so popular as people have turned to smaller screen sizes because they respond to mobile devices without making the elements too tiny to read. A minimalist design can help you stand out from the competition, attracts mobile users, and puts less strain on your web hosting plan. Overall, minimalistic designs are so appealing as it has uncomplicated, powerful designs.

#9 Mobile-friendly design

Are you reading this blog on a desktop, mobile, or tablet? I am sure most of you must be reading via mobile devices. As per the current statistics, 50% of web traffic arises from mobile devices. This means, half of the people are visiting your websites through mobile rather than desktop and if you are a designer, you must ensure that the website fits on multiple screen devices.
There are certain challenges that a designer might face when it comes to creating a mobile-friendly design including,

• Restructuring your layout
• Adjusting the sites
• Removing all the unnecessary contents from websites.

As your mobile devices are smaller, you must ensure that your site is not stuffed with more colors or unimportant content making it as complicated and boring to see.

#10 Chatbots

Machine learning and AI have taken over the Internet and will stay for all the years to come with advanced technologies. Messaging systems such as chatbots are quite trending in which these bots play a vital role in connecting those who visit your website and give them the information that they require within seconds. In short, it creates a better user experience making your website convenient and efficient!

On the other hand, it saves cost and time. How? Well, let the bots do the talking while you do other essential work in your company. Overall, chatbots are a great way of enhancing customer satisfaction, enhancing sales, and visitors.

To sum up, Web design is the first thing that is responsible for attracting the audience to your website. Web designers are arriving with lots of creative and unique styles in their designing process and why won’t they? Because, websites are a vital part of brands and if it doesn’t look good, it’s going to affect your brand too. The trends will continue to rise as the years pass as the world is driven by technologies these days!

The post Top 10 Website Trends You Should Not Miss. appeared first on digitalbuddha.

“Backlinks” are one of the smartest technique of every successful SEO campaign. They are an essential part of the SEO process.

First of all, it’s necessary to sort out what a backlink is.

What Are Backlinks?

Backlinks are those links coming to our site from other websites. Backlinks make a huge impact on a website’s prominence in search engine results. In other words, a backlink is a link one website gets from another website. Also, related to as “incoming links,” backlinks execute their connection through external websites.

These links from external domains lead to pages on your own domain. Whenever backlinks happen, it is similar to receiving a vote for a webpage. The more votes you receive from the top ranking sites, the more positive impact on a site’s ranking and search visibility.

Although Google has altered how backlinks operate when it comes to search engine optimization. Yet, they still act a role in how high your site ranks in results. Not only do these links help improve your result position, but they can also support to brand reputation and domain authority. However, you need to make sure you hold quality links.

Today, the old link building strategies are outdated. Check out these few smart ways to earn backlinks to your website.

Smart Ways To Earn Backlinks To Your Website

• Broken-link building method

Broken link-building is a tactic how you detect a broken (i.e., dead) link, recreate the dead content, later tell the webmasters linking to the dead resource to instead link to your recreated content. It operates because nobody requires dead links on their website. Thus when you say webmasters about broken links on the site, they’ll cheerfully restore them with working ones. Here, you are offering the webmaster a favor by reporting the broken links, and hence the possibilities of a backlink back to your website are high.

• Backlinks through Infographics

In today’s world, Infographics resume being insanely popular. At present, infographics are liked and shared on social media 3x higher than any other type of content. Infographics are an excellent blending of visuals and text. Most infographics are visually attractive, usually carrying interesting information about a certain topic that the audience can easily browse through. Hence, good infographics have the capability to make your content go viral, generate tons of high-quality backlinks, and increase your site’s overall SEO.
Once you are done with creating infographics, and which shines on your website, just distribute it on multiple sites. There are infinite infographic directories where you can submit yours. For example, here is a record with more than 100 sites to submit your infographic.

• The advantage of guest articles

Guest blogging is one of the best online marketing tactics you can advance in. Guest posting clearly spells publishing posts written by others. If you desire to expand your brand’s message and acquire the trust of your target audience, start sharing content to different blogs associated with your business or market.  Content is very essential for SEO as well as engaging your readers. Here are some of the best guest posting sites to submit your articles.

• Spy on your competitors

To help you build great content that will earn your site backlinks, you need to spy on your competitors. Do you know why? It’s because the possibilities are that they’ve got great content which is already ranking great and has generated plenty of backlinks. Accordingly, what you need to do is to not just follow them on social media but also sign up to all newsletters they send out. Another clever way is to catch up with their latest content is to create a Google alert. One of our favorite tools for identifying when and how your competitors are building links is Monitor Backlinks or smallseotools.

• Build internal links

Internal links are a key factor for running a successful blog. A good internal linking structure contributes to developing a great user experience because visitors can easily navigate your site and find relevant articles that add to or match the page they’re already viewing.
Be cautious not to burden your pages with internal links, though. It’s good to keep backlinks per page down to below 100, and you want to include external links to the count (you’ll see why in a bit).

• Promote your content

Official websites won’t magically link to your content. You need to place it in front of them! First and foremost, the only approach to achieve in your promotion attempts is to promote content that official websites have reason to link to. For doing this, one of the best approaches to achieve this is to contact bloggers or websites running weekly or monthly roundups. Again here, you can make use of Google alerts. Make certain you pick, in order to view results only from the past week or month.

• Write Testimonials

An excellent and innovative method of winning some backlinks is to compose a testimonial for a website. The first run is to settle your target, write them an e-mail explaining how pleased you were with their product or service. Don’t mention anything about backlinks. Once the lines of communication have been opened and they have agreed on the testimonial idea, then make the move. Once the testimonial has been done just add your name and website URL to the bottom of the testimonial. They’ll think nothing of it. After all, you did just take the time to write them an awesome testimonial.

• Social Media

Social signals play an important role as a ranking factor. And, there is a lot of attention on Social Media that just isn’t going away. Linking back to your site from social media sites drives traffic and advantages to your website from an SEO viewpoint. There are numerous chances to create backlinks on social networks and they are strongly believed in Google’s eyes. Sites like Facebook, Instagram, LinkedIn, Twitter, YouTube, etc. occur to be the commonly visited sites and are a great place for you to earn some attention for your brand.

• Donate

In the SEO industry, you can make donations to certain non-profit websites, and in several cases, this results in a valuable SEO backlink back to your site. Once you find a site that actively allows donations and which links out to sites that have donated, it’s simply a matter of clicking on the donate button, offering a donation along with your site anchor text. A few days later, or sometimes also a few hours later, your link shows up.

• Get Interviewed

Nowadays, getting interviewed on podcasts, news sites, blogs, and in different publications is likewise an honest way to earn natural backlinks. And besides, it’s one of the most neglected and underused natural link building strategies. By advertising expert interviews on your site, you can not only increase the existing following of popular people but also convince readers with valuable and unique questions and answers. This fulfilment will definitely have a high chance of converting into backlinks and social shares.

Conclusion

Outside links still matter and aren’t old, therefore start acting on tactics to gain valuable backlinks to advance your search visibility. Lastly, remember that holding your backlinks is as essential as growing them. Hence, have a record of the backlinks your website is getting, by using tools like Monitor Backlinks, Ahrefs, smallseotools or Majestic.

The post Smart Ways To Earn Backlinks To Your Website appeared first on digitalbuddha.

Homepage Design of Websites

When we design a homepage, we clearly answer the following questions,

1. Who am I?
2. What do I do?
3. What can you do here?

By answering these questions we can show the visitors that they are in the right place. They should be able to understand the outline of your business within the first few seconds, otherwise, they will hit the back button or close your page.

The Home page should be focused narrowly for the right people in their language. And the contents should be properly placed in a way that will make them stick around your website. If you are from a web development company in Kerala, you should exclusively formulate strategies for small and medium businesses in this state. Most of the brilliant web designers in Kerala are well experienced in this industry and they had already created numerous websites for companies ranging from start-ups to multinational companies.

Responsive Web Designs

Best web designs are always optimized for any type of devices. Today, most of the people surf the internet with mobile devices rather than desktops. So it is important that your website must be mobile optimized. You should follow mobile-first policy, by giving importance to mobile responsive Designs. Experience web development team can help you to measure your website’s loading speed on mobile devices and assess its impact on visitors. If you already have a website, they will help you to convert into a mobile responsive one and suggest you with simple fixes to improve your site speed. The best responsive websites in this year are powered by CMS platforms like WordPress, Joomla and Drupal. Out of this WordPress is considered to be the best choice for small and medium websites, blogs and small E-commerce stores.

Search Engine Optimized Websites

Most of the web developers in Kerala don’t give importance to search engine rankings. They consider only the beauty of the website. If you are planning to develop a website for your company, you must give priority to get your web page on top of the google search results for those keywords which will increase your sales. In any reputed digital marketing company the Web designers, Content strategists, Content writers and SEO experts sit together and formulate a strategy before starting the web development process. If you can find such a company which is standing out from the other Web development companies in Kerala, then you are in the right place.

When you create a home page, try to provide the call to action buttons at the right place to compel the website visitor to dig deep into the website. These call to action buttons will turn your website into a sales or leads. In Kerala most of the businesses design static home pages, they never tried dynamic home pages. Hence they don’t know about the advantages of having a dynamic home page. Creative web developers implement dynamic homepages for your website to reflect the needs, questions and problems of the visitors.

E-Commerce Websites

With the current trend in digital transactions and online shopping in Kerala, Its time to switch your business to the e-commerce platform. Try to seek an experienced E-commerce web developer who can help you to achieve your online shopping goals. When it comes to E-commerce web designs, take utmost care for secure transactions. You may also need services like Drop shipping integration and social media integration for your E-commerce website. The most important feature of an E-commerce solution is to provide 24 X 7 support for your online sales. If you are really planning for a user-friendly shopping website with secure payment gateway, try to find someone who can provide the best solutions.

The best web design is a combination of all the above factors. When you create a website consider the future marketing strategies, try to build trust, communicate value and navigate the visitors to the next page.

DigitalBuddha Web Design Team

DigitalBuddha started its operation in Kannur, Kerala in 2017. Most of our team members were working in Web-based companies in Kochi during the past few years. When we understood the need of a unique digital marketing company in Kerala, we formed DigitalBuddha internet marketing company. Now we are one of the best web design and marketing company in Kerala with clients ranging from start-ups to multinational companies. If you want to create a website that pushes the boundaries of the conventional web designs, just give us a call. We are ready to take you to a different corner of the World Wide Web.

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