Digital Marketing Strategies Archives - digitalbuddha https://www.digitalbuddha.in/tag/digital-marketing-strategies/ Top Digital Marketing and Development Agency in Kerala Fri, 03 Mar 2023 10:25:23 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://www.digitalbuddha.in/wp-content/uploads/2021/09/cropped-cropped-DB-logo-black-32x32.png Digital Marketing Strategies Archives - digitalbuddha https://www.digitalbuddha.in/tag/digital-marketing-strategies/ 32 32 10 Best Reasons Why You Need a Digital Marketing Strategy in 2021 https://www.digitalbuddha.in/10-best-reasons-why-you-need-a-digital-marketing-strategy-in-2021/ Tue, 20 Apr 2021 17:44:26 +0000 https://digitalbuddha.in/?p=8910 In a world where digital marketing spending is going to reach $2 trillion, and 10% of the money is going to be allocated to digital services by businesses, it is high time that while a business develops business strategies/business models, develop digital strategies along with it. The business strategies include creating a business model, creating […]

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In a world where digital marketing spending is going to reach $2 trillion, and 10% of the money is going to be allocated to digital services by businesses, it is high time that while a business develops business strategies/business models, develop digital strategies along with it.

The business strategies include creating a business model, creating an operational process, creating a customer attraction factor, and developing customer retention methods.

Like these business models, develop a well-defined blueprint for developing digital strategies too. For this, the strategies must be developed only after thorough research and plan. There must be a unique factor in your digital strategies to attract customers, only after that, you should be taking any action.

Meaning of Digital Strategies

The digital strategy includes planning a well-defined digital business model where the goal is improving digital presence, improving customer experience, and maximizing profits.

Having a blueprint for every activity is essential. Having a well-crafted digital business model will only help you in achieving a competitive edge over others.

Digital-Marketing-Strategy

Your steps must include ways to fully optimize your digital marketing strategies. The marketing solutions for every type of business differ. You have got to cater to their needs and must be able to create bespoke digital marketing solutions for each of them.

Ten Reasons Why you Need a Digital Marketing Strategy

For every business, we know the 5 ‘P’s of marketing are: Product, Price, Promotion, Place, and People. For online marketing too, these are the key areas you must be focusing on. The 10 big reasons why you need digital strategies can be listed down to:
  1. Competitive edge:
    2. An idiot with a plan is better than a genius without a plan. If you have good digital strategies, it will give you a competitive edge and you can win for the long term. 
  2. Makes you consistent:
    3. As it is said, the success of every brand lies in its consistency. Consistency is the key. With digital strategies, creating a digital experience for the brand becomes consistent and will help in growing a brand.
  3. Provides value:
    4. For this, focus on customers rather than proving yourself. You must be focusing on telling what value customers will get from you. Don’t pitch but attract your audience. Strategic planning will help you add value to your content.
  4. Helps you monetize: 
    5. Your payment methods must be clear. This will help you get real-time transactions with well-defined tactics. 
  5. Leverage channels:
    6. Gain from the insights the information on which channels achieve your marketing goals rightly. Leverage those channels for higher returns.
  1. Track ROI: You can analyze which strategies give you higher ROI, and then opt for continuing with the most important digital strategies. 
  2. Integrate your functions: With the right strategies, you will be able to integrate all marketing functions well. You will even get the time for integrating both the traditional marketing methods with the modern methods for better results.
  3. Helps you optimize: Your strategies will help you keep time for optimization to rank it ‘one’ on google. You could improve the user experience, and you will even get time for optimizing it for the search engine.
  4. Save your time and money: strategical planning will help you avoid duplications and thus, you can save your time and money
  5. Expansion: Being systematic and keeping track of your business by gaining insights will give you scope for further expansion of the business.
Branding

Ways to Create Digital Marketing Strategies

Creating digital strategies may be troublesome at first. But, it can give you a higher ROI.  The importance of data and technology is integral for digital marketing. For this, the business must develop an environment where there must be an integral functioning of the executive, marketing, and IT team.
  1. Create a well-defined plan for digital advertising:
    2. Your plan must include choosing the right platform for advertising and making robust content by scheduling your content.
  2. Plan for social media marketing:
    3. Build content with a definite schedule, use analytics for getting insights on the activity inside your social media marketing channel. 
  3. Well defined plan for SEO:
    4. Strategic SEO planning can boost your marketing results. The results can be achieved by creating quality backlinks, using attractive tags, using long-tail keywords, and making a responsive design.
  4. Building brand:
    5. Adapting your brand to the changing needs is necessary. Tell a story for your brand that appeals to the target audience. Change the narrative whenever required. For this know the brand’s why first.
  1. Strategies for personalizing:
    2. Firstly develop an audience persona for this so you can create personalized emails, copies e.t.c. The Personalized experience can create a greater user experience. 
  2. Select appropriate channels:
    3. Target your digital marketing strategies to appropriate channels wherever your audience is.
  3. Keep track of all your resources:
    4. Keep all your resources together in one place so you have a better track of what you are doing. 
  4. Measure and analyze:
    5. Measuring performance and analyzing is very important for planning your next big digital strategy.

Conclusion

With a proper research and plan you can develop a winning Digital strategy. You have to be thinking for a long-term goal while crafting these strategies. 

You must be able to integrate all your team whatever be the area they are in, for the successful implementation of these strategies. 

You should also keep in mind that each business demands unique digital strategies.

Finally, save this in your mind that certain things happen unplanned, so your strategies must be adaptive to the changes that the business demands.

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]]> Smart Ways To Earn Backlinks To Your Website https://www.digitalbuddha.in/smart-ways-to-earn-backlinks-to-your-website/ Mon, 08 Apr 2019 07:47:49 +0000 https://digitalbuddha.in/?p=7050 “Backlinks” are one of the smartest technique of every successful SEO campaign. They are an essential part of the SEO process. First of all, it’s necessary to sort out what a backlink is. What Are Backlinks? Backlinks are those links coming to our site from other websites. Backlinks make a huge impact on a website’s prominence […]

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“Backlinks” are one of the smartest technique of every successful SEO campaign. They are an essential part of the SEO process.

First of all, it’s necessary to sort out what a backlink is.

What Are Backlinks?

Backlinks are those links coming to our site from other websites. Backlinks make a huge impact on a website’s prominence in search engine results. In other words, a backlink is a link one website gets from another website. Also, related to as “incoming links,” backlinks execute their connection through external websites.

These links from external domains lead to pages on your own domain. Whenever backlinks happen, it is similar to receiving a vote for a webpage. The more votes you receive from the top ranking sites, the more positive impact on a site’s ranking and search visibility.

Although Google has altered how backlinks operate when it comes to search engine optimization. Yet, they still act a role in how high your site ranks in results. Not only do these links help improve your result position, but they can also support to brand reputation and domain authority. However, you need to make sure you hold quality links.

Today, the old link building strategies are outdated. Check out these few smart ways to earn backlinks to your website.

Smart Ways To Earn Backlinks To Your Website

  • Broken-link building method

Broken link-building is a tactic how you detect a broken (i.e., dead) link, recreate the dead content, later tell the webmasters linking to the dead resource to instead link to your recreated content. It operates because nobody requires dead links on their website. Thus when you say webmasters about broken links on the site, they’ll cheerfully restore them with working ones. Here, you are offering the webmaster a favor by reporting the broken links, and hence the possibilities of a backlink back to your website are high.

  • Backlinks through Infographics

In today’s world, Infographics resume being insanely popular. At present, infographics are liked and shared on social media 3x higher than any other type of content. Infographics are an excellent blending of visuals and text. Most infographics are visually attractive, usually carrying interesting information about a certain topic that the audience can easily browse through. Hence, good infographics have the capability to make your content go viral, generate tons of high-quality backlinks, and increase your site’s overall SEO.
Once you are done with creating infographics, and which shines on your website, just distribute it on multiple sites. There are infinite infographic directories where you can submit yours. For example, here is a record with more than 100 sites to submit your infographic.

  • The advantage of guest articles

Guest blogging is one of the best online marketing tactics you can advance in. Guest posting clearly spells publishing posts written by others. If you desire to expand your brand’s message and acquire the trust of your target audience, start sharing content to different blogs associated with your business or market.  Content is very essential for SEO as well as engaging your readers. Here are some of the best guest posting sites to submit your articles.

  • Spy on your competitors

To help you build great content that will earn your site backlinks, you need to spy on your competitors. Do you know why? It’s because the possibilities are that they’ve got great content which is already ranking great and has generated plenty of backlinks. Accordingly, what you need to do is to not just follow them on social media but also sign up to all newsletters they send out. Another clever way is to catch up with their latest content is to create a Google alert. One of our favorite tools for identifying when and how your competitors are building links is Monitor Backlinks or smallseotools.

  • Build internal links

Internal links are a key factor for running a successful blog. A good internal linking structure contributes to developing a great user experience because visitors can easily navigate your site and find relevant articles that add to or match the page they’re already viewing.
Be cautious not to burden your pages with internal links, though. It’s good to keep backlinks per page down to below 100, and you want to include external links to the count (you’ll see why in a bit).

  • Promote your content

Official websites won’t magically link to your content. You need to place it in front of them! First and foremost, the only approach to achieve in your promotion attempts is to promote content that official websites have reason to link to. For doing this, one of the best approaches to achieve this is to contact bloggers or websites running weekly or monthly roundups. Again here, you can make use of Google alerts. Make certain you pick, in order to view results only from the past week or month.

  • Write Testimonials

An excellent and innovative method of winning some backlinks is to compose a testimonial for a website. The first run is to settle your target, write them an e-mail explaining how pleased you were with their product or service. Don’t mention anything about backlinks. Once the lines of communication have been opened and they have agreed on the testimonial idea, then make the move. Once the testimonial has been done just add your name and website URL to the bottom of the testimonial. They’ll think nothing of it. After all, you did just take the time to write them an awesome testimonial.

  • Social Media

Social signals play an important role as a ranking factor. And, there is a lot of attention on Social Media that just isn’t going away. Linking back to your site from social media sites drives traffic and advantages to your website from an SEO viewpoint. There are numerous chances to create backlinks on social networks and they are strongly believed in Google’s eyes. Sites like Facebook, Instagram, LinkedIn, Twitter, YouTube, etc. occur to be the commonly visited sites and are a great place for you to earn some attention for your brand.

  • Donate

In the SEO industry, you can make donations to certain non-profit websites, and in several cases, this results in a valuable SEO backlink back to your site. Once you find a site that actively allows donations and which links out to sites that have donated, it’s simply a matter of clicking on the donate button, offering a donation along with your site anchor text. A few days later, or sometimes also a few hours later, your link shows up.

  • Get Interviewed

Nowadays, getting interviewed on podcasts, news sites, blogs, and in different publications is likewise an honest way to earn natural backlinks. And besides, it’s one of the most neglected and underused natural link building strategies. By advertising expert interviews on your site, you can not only increase the existing following of popular people but also convince readers with valuable and unique questions and answers. This fulfilment will definitely have a high chance of converting into backlinks and social shares.

Conclusion

Outside links still matter and aren’t old, therefore start acting on tactics to gain valuable backlinks to advance your search visibility. Lastly, remember that holding your backlinks is as essential as growing them. Hence, have a record of the backlinks your website is getting, by using tools like Monitor Backlinks, Ahrefs, smallseotools or Majestic.

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