online Marketing Archives - digitalbuddha https://www.digitalbuddha.in/tag/online-marketing/ Top Digital Marketing and Development Agency in Kerala Fri, 11 Feb 2022 13:36:40 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://www.digitalbuddha.in/wp-content/uploads/2021/09/cropped-cropped-DB-logo-black-32x32.png online Marketing Archives - digitalbuddha https://www.digitalbuddha.in/tag/online-marketing/ 32 32 10 Best Reasons Why You Need a Digital Marketing Strategy in 2021 https://www.digitalbuddha.in/10-best-reasons-why-you-need-a-digital-marketing-strategy-in-2021/ Tue, 20 Apr 2021 17:44:26 +0000 https://digitalbuddha.in/?p=8910 In a world where digital marketing spending is going to reach $2 trillion, and 10% of the money is going to be allocated to digital services by businesses, it is high time that while a business develops business strategies/business models, develop digital strategies along with it. The business strategies include creating a business model, creating […]

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In a world where digital marketing spending is going to reach $2 trillion, and 10% of the money is going to be allocated to digital services by businesses, it is high time that while a business develops business strategies/business models, develop digital strategies along with it.

The business strategies include creating a business model, creating an operational process, creating a customer attraction factor, and developing customer retention methods.

Like these business models, develop a well-defined blueprint for developing digital strategies too. For this, the strategies must be developed only after thorough research and plan. There must be a unique factor in your digital strategies to attract customers, only after that, you should be taking any action.

Meaning of Digital Strategies

The digital strategy includes planning a well-defined digital business model where the goal is improving digital presence, improving customer experience, and maximizing profits.

Having a blueprint for every activity is essential. Having a well-crafted digital business model will only help you in achieving a competitive edge over others.

Digital-Marketing-Strategy

Your steps must include ways to fully optimize your digital marketing strategies. The marketing solutions for every type of business differ. You have got to cater to their needs and must be able to create bespoke digital marketing solutions for each of them.

Ten Reasons Why you Need a Digital Marketing Strategy

For every business, we know the 5 ‘P’s of marketing are: Product, Price, Promotion, Place, and People. For online marketing too, these are the key areas you must be focusing on. The 10 big reasons why you need digital strategies can be listed down to:
  1. Competitive edge:
    2. An idiot with a plan is better than a genius without a plan. If you have good digital strategies, it will give you a competitive edge and you can win for the long term. 
  2. Makes you consistent:
    3. As it is said, the success of every brand lies in its consistency. Consistency is the key. With digital strategies, creating a digital experience for the brand becomes consistent and will help in growing a brand.
  3. Provides value:
    4. For this, focus on customers rather than proving yourself. You must be focusing on telling what value customers will get from you. Don’t pitch but attract your audience. Strategic planning will help you add value to your content.
  4. Helps you monetize: 
    5. Your payment methods must be clear. This will help you get real-time transactions with well-defined tactics. 
  5. Leverage channels:
    6. Gain from the insights the information on which channels achieve your marketing goals rightly. Leverage those channels for higher returns.
  1. Track ROI: You can analyze which strategies give you higher ROI, and then opt for continuing with the most important digital strategies. 
  2. Integrate your functions: With the right strategies, you will be able to integrate all marketing functions well. You will even get the time for integrating both the traditional marketing methods with the modern methods for better results.
  3. Helps you optimize: Your strategies will help you keep time for optimization to rank it ‘one’ on google. You could improve the user experience, and you will even get time for optimizing it for the search engine.
  4. Save your time and money: strategical planning will help you avoid duplications and thus, you can save your time and money
  5. Expansion: Being systematic and keeping track of your business by gaining insights will give you scope for further expansion of the business.
Branding

Ways to Create Digital Marketing Strategies

Creating digital strategies may be troublesome at first. But, it can give you a higher ROI.  The importance of data and technology is integral for digital marketing. For this, the business must develop an environment where there must be an integral functioning of the executive, marketing, and IT team.
  1. Create a well-defined plan for digital advertising:
    2. Your plan must include choosing the right platform for advertising and making robust content by scheduling your content.
  2. Plan for social media marketing:
    3. Build content with a definite schedule, use analytics for getting insights on the activity inside your social media marketing channel. 
  3. Well defined plan for SEO:
    4. Strategic SEO planning can boost your marketing results. The results can be achieved by creating quality backlinks, using attractive tags, using long-tail keywords, and making a responsive design.
  4. Building brand:
    5. Adapting your brand to the changing needs is necessary. Tell a story for your brand that appeals to the target audience. Change the narrative whenever required. For this know the brand’s why first.
  1. Strategies for personalizing:
    2. Firstly develop an audience persona for this so you can create personalized emails, copies e.t.c. The Personalized experience can create a greater user experience. 
  2. Select appropriate channels:
    3. Target your digital marketing strategies to appropriate channels wherever your audience is.
  3. Keep track of all your resources:
    4. Keep all your resources together in one place so you have a better track of what you are doing. 
  4. Measure and analyze:
    5. Measuring performance and analyzing is very important for planning your next big digital strategy.

Conclusion

With a proper research and plan you can develop a winning Digital strategy. You have to be thinking for a long-term goal while crafting these strategies. 

You must be able to integrate all your team whatever be the area they are in, for the successful implementation of these strategies. 

You should also keep in mind that each business demands unique digital strategies.

Finally, save this in your mind that certain things happen unplanned, so your strategies must be adaptive to the changes that the business demands.

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]]> Top E-commerce platforms for your online store https://www.digitalbuddha.in/top-e-commerce-platforms-for-your-online-store/ Mon, 13 Aug 2018 11:39:42 +0000 https://digitalbuddha.in/?p=6167 It is indispensable for businesses to use e-commerce websites and Mobile Apps if you are running an online store. Most of the SME have already created their online stores and started blaming about the poor performance of their websites. Some business owners have doubts relating to payment gateways, social media strategy and search engine optimizations […]

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It is indispensable for businesses to use e-commerce websites and Mobile Apps if you are running an online store. Most of the SME have already created their online stores and started blaming about the poor performance of their websites. Some business owners have doubts relating to payment gateways, social media strategy and search engine optimizations for their e-commerce store. You have to consider many factors while choosing the E-commerce technology for your online store. This blog will help you to wisely choose the best technology for your online store if you don’t have a prior knowledge relating to website technology.

Hosted E-commerce Vs CMS systems

There are mainly two categories of the e-commerce platform. You might have heard about shopify, one of the best hosted e-commerce platform. You will not have the access to the servers for these hosted services. While CMS systems are self hosted on server where you have access. Magento and wordpress are the most common example for these systems.

Hosted systems have the advantage of better technical support, low development cost and user friendly dashboards. Whereas CMS systems have better functionality, customizability and it can support large stores and complex websites. Now lets analyse some of the best ecommerce softwares currently popular in India.

shopify-E-commerce platforms
  1. Shopify

Shopify is the most famous hosted e commerce platform in India right now. Whether you sell your products on your store, website or social media, shopify can help you reach your goals. You dont need any design skills to create your store. You will get many features including :

  • Option to fully customize your online store
  • Single step order processing
  • Add new sales channels in seconds
  • Manage unlimited products and inventory
  • Track sales and inbuilt marketing

The benifits of shopify include Large number of add-ons tools as well as beautiful and professional templates, 24/7 customer support (phone, email, chat) and SEO Compliant.
The drawbacks are slightly more expensive if you are looking for a long term project and the back-end UX is slightly complex.

magento-E-commerce-platforms
  1. Magento

Magento is an open source e-commerce website platform released in 2008. An interesting news is that many giants like Huawei, Pepe Jeans, and Liverpool F.C. have Magento websites. Scalability and reliability are what it makes Magento on top of other e-commerce platforms.

You should have a high level of programming skill to run Magento websites. Thus if you are a store owner with a team without programming skills, its not advisable to go for Magento.
For an Enterprise level online store with a huge volume of products, Magento is the right choice.

woocommerce-E-commerce-platforms
  1. WooCommerce

WooCommerce is one of the WordPress platforms which is used for developing e-commerce websites and presently about 22% of the best 1 million e-commerce websites are hosted on it, addressing it the most popular platform.  It is a free e-commerce plugin developed for WordPress. It comes with a secure payment gateway and a shopping cart that both work absolutely great. Since it works on WordPress, it does not need any powerful servers requirements. However, if you demand further advanced features, there are loads of add-ons which you require to buy. Also, it has a a huge WordPress support community.

E-commerce-platforms-oscommerce
  1. OsCommerce

OsCommerce is one of the newest open-source platforms available. It is an online e-commerce solution that offers a wide range of out-of-the-box features that lets your online e-commerce platforms to be structured moderately and quickly with ease. OsCommerce is easy to install and and an easy to use interface. It supports a large number of plugins and add-ons adding the most functionalities. It can be used on any web server that has PHP and MySQL installed.

drupal
  1. Drupal Commerce

As we all know, Drupal is the second most content management system that comes after WordPress. Drupal Commerce is used to develop eCommerce websites and applications of all sizes. The excellent trait about Drupal Commerce is the truth that it isn’t just software that has a restricted set of predefined functions, but also it can do out-of-the-box. When it comes to blog integration and content marketing, Drupal Commerce is much more comfortable than other e-commerce content management systems. It allows for easy implementation of SEO strategy.

ecmmerce-opencart
  1. Opencart

Opencart is another open source content management system for eCommerce. As a well-known CMS for e-commerce, Opencart has well-discussed weapons. It has a lot of documentation, forums, and articles. It gives one of the simplest to work backends. However, its support systems are not as comprehensive as compared to the other platforms listed. Moreover, Opencart is seo-friendly.

  1. BigCommerce

If you are not satisfied with the features of shopify, you can try BigCommerce. If you are a store owner without programming knowledge, then it is definitely a good option. Currently more than 55,000 stores are running with Big-commerce. Famous brands like Toyota is one of the clients of Big commerce.
The major drawback of Big commerce is that it only provides 7 free themes, whereas other hosted platforms provide more free themes. But you can buy premium themes and get all kinds of customization for your unique store.

There are plenty of other e-commerce platforms available in India including Opencart, OsCommerce, Drupal, WooCommerce, Zepo etc. It is better to consult an IT expert before starting your online store. He can guide you to choose the right platform after considering features, ease of use, pricing, marketing tools, back end features etc. Since the Indian e-commerce industry is growing with a rapid pace, the e-commerce platform technology will also develop very fast.

zepo-ecommerce-platform
  1. Zepo

Zepo is an easy interface for developing e-commerce stores, especially for newbies. Mumbai-based Zepo holds more than 1200 eCommerce shops at the moment. It was hosted by Rackspace servers, therefore you can expect a much better speed as compared to most of the platforms.

katrocket
  1. Kartrocket

KartRocket is an e-commerce software platform. Delhi-based KartRocket has powered over 1900 stores via its platform. It includes a very good selection of storefront templates. It has a decent backend interface. Moreover, has a better understanding and feel of the local market.

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