Video Marketing Archives - digitalbuddha

Video Marketing: Expert Strategies for Crafting Compelling and Shareable Content

digitalbuddha — Thu, 04 Jan 2024 08:40:34 +0000

Digital marketing is a swiftly evolving landscape, where the use of videos has emerged as a powerful means to connect with audiences and achieve brand success. However, creating videos that not only capture attention but also encourage widespread sharing requires a strategic approach. In this blog post, we’ll explore practical strategies to help you master the art of crafting compelling and shareable video content.

Know Your Audience

Before diving into video creation, it’s crucial to understand your target audience. What resonates with them? What challenges do they face? Tailor your content to address their needs and preferences, ensuring a more personalized and compelling viewing experience.

Storytelling Excellence

Great videos tell a story. Whether it’s showcasing your brand’s journey, highlighting customer experiences, or narrating a compelling narrative, storytelling adds depth and emotion to your content. Use storytelling techniques to create a connection with your audience and make your videos more memorable.

Optimize for Mobile Viewing

Given the prevalence of mobile devices, optimize your videos for smaller screens. Keep visuals crisp, subtitles clear, and messaging concise. Mobile-friendly videos are more likely to be shared, reaching a broader audience across various devices.

Incorporate Engaging Visuals

Capture attention from the start with visually appealing content. High-quality visuals, graphics, and animations can enhance the overall viewing experience. Experiment with different visual styles to find what resonates best with your audience.

Calls to Action (CTAs)

Guide your viewers on the next steps by including clear and compelling calls to action. Whether it’s encouraging them to share the video, visit your website, or participate in a promotion, CTAs help drive desired actions and engagement.

Leverage Social Media Platforms

Maximize the reach of your videos by strategically sharing them on various social media platforms. Each platform has unique features, so tailor your content accordingly. Utilize hashtags, tagging, and sharing features to amplify your video’s visibility.

Collaborate with Influencers

Consider partnering with influencers relevant to your industry. Influencers have dedicated followers who trust their recommendations. Collaborative videos can introduce your brand to a wider audience and foster credibility.

Analyze and Optimize

Regularly analyze the performance of your videos through analytics tools. Understand viewer behavior, identify popular content, and use these insights to refine your future video marketing strategies. Continual optimization is key to staying ahead in the digital landscape.

Conclusion

Mastering video marketing requires a combination of creativity, strategic planning, and a deep understanding of your audience. By implementing these expert strategies, you can create compelling and shareable video content that not only engages your audience but also amplifies your brand’s reach in the digital realm. Elevate your video marketing game and watch your brand soar to new heights.

At Digitalbuddha, our commitment to excellence extends far beyond production. We are unwavering in our dedication to empowering your brand with comprehensive video development and marketing solutions that yield tangible results. Connect with us to elevate your brand’s presence in the dynamic world of digital marketing.

The post Video Marketing: Expert Strategies for Crafting Compelling and Shareable Content appeared first on digitalbuddha.

The Importance of Creating Social Media Videos for Your Business

digitalbuddha — Tue, 17 May 2022 13:57:34 +0000

Social media video is now having a significant moment. Adam Mosseri, who heads Instagram, stated recently on Instagram Live that videos are generating an enormous amount of online traction for all the big social media platforms. As a result, these videos would be a significant emphasis area for Instagram in the coming months.

-YouTube claims to have a user base of over two billion people.

-Every day, a billion hours of Youtube clips are seen.

-As per Hubspot, customers like to learn about products and services through videos, with 72% preferring to do so.

-Approximately 80% of video advertisers claim that video has helped their revenues, while 84% of consumers claim to have purchased products or services after seeing a video.

Through these data points, it is evident that you must use social media channels for advertising your company. To be effective in marketing, you must communicate your information to the right people at the right time and through the appropriate channels. Your clients spend a lot of time online in today’s society.

The takeaway: It’s time to begin producing video content if you want to develop online.

Here are a few reasons that depict the sheer importance of incorporating social media videos in your marketing strategy:

Videos are great for high-engagement

You may have recently spotted video material inside the first ten seconds of logging onto any social networking platform.

It shows that video material often outperforms most algorithms since it holds a viewer’s interest for longer periods. That’s why video content on Instagram gets more interaction than any other post — Tweets with video receive ten times the amount of engagement as those without.

Social media networks offer new features and a boost embedded in their algorithm to promote the adoption of videos. Instagram Reels, for example, are extensively promoted on the platform, making them one of the finest growth hacks available. You can use an online video trimmer to cut your long-form video into palatable parts to increase your brand’s engagement to create high-quality reels.

Videos turn viewers into brand loyalists

Because video educates, persuades, and entertains, it’s the ideal medium for turning leads into devoted customers. You can captivate your target market’s focus and make a fantastic first impression with the correct video content. The idea is to use the appropriate hook and then follow up with incredible stuff that keeps them involved in what you’re saying.

You may utilise videos to show people behind-the-scenes footage, tell them about your products, and make announcements. They become personally interested in your brand for your products or services when they see actual people behind your brand. Furthermore, videos are the quickest way to absorb information, ensuring connection with your target demographic. Videos have shown to be more engaging than textual blog posts.

You can give your viewers a deeper insight into what your brand stands for instead of just telling them. This can be done better with the help of visuals and music as compared to text. As a consequence, customers are more likely to engage with your company. You’re missing out on a wonderful way to help your brand grow if you don’t incorporate social media videos for your business.

Video helps your viewers build trust in your brand.

If you want to develop trust amongst your target audience, videos are a great way to do so. Every brand has to have a strong sense of trust. Buyers will only shop your stuff if they believe your brand is trustworthy. So you need video films to retain your reputation, develop your reputation, and build strong connections with your clients. Have a look at some of the things you can do using films to increase client trust in your brand: -Demonstrate what happens at your factory. For example, you can use a video trimmer to post short clips from your raw footage of recordings. -Showcase your company’s culture. -Showcase testimonials from satisfied customers. -Review products or write how-to tutorials. -Interviews are a great way to show off your genuine self. Employing videos in your social media marketing strategy allows you to generate various video content that may help you position your brand in the minds of the right people. Furthermore, promoting this material on your different social media sites can increase your exposure because viewers are more inclined to watch, respond to, and share videos than other types of information.

Video is in high demand among mobile users.

Your competition is now aware of visuals and social media’s influence on your audience. People in the current world don’t merely consume material through smart TV displays or desktop computers. Your clientele loves viewing information anytime, anyplace, since the emergence of mobile devices, from phones to tablets. More individuals are watching videos on the move, thanks to the popularity of Bluetooth earphones. Everyone is frequently seen viewing videos as they:

-Carry on with their everyday routines.

-Wait for the first appointment to begin.

-After a hard day, unwind at home.

-While at work, take a break.

-While utilising the treadmill in the gym.

It’s a More Personal Approach to Reaching Out to Your Audience

Consumers want to learn more about the businesses and artists they follow than ever before, and video is among the most efficient methods. Using video material to show the personalities of your brand may help humanise your company and foster a richer, more emotional relationship between you and your customers.

It’s also a terrific method to personalise your product offering, which is far more relevant (and compelling) than a collection of static photographs. Using tools like video trimmer, you can trim down a long-form video into different bits that appeal differently to different buyer personas. So, for example, if your video shows your product having cost-saving features and technical superiority over competitors. Then, you can trim it and show the cost-saving bit to price-sensitive viewers and the technical superiority bit to your tech-savvy viewers.

Conclusion

Throughout the day, people check their social media pages. And they react swiftly to any intriguing piece they come across, as the numerous platforms make it simple for anyone to express their thoughts. As a result, it’s no surprise that videos have such a profound impact on viewers. You need to start making excellent videos for social media if you want to generate leads and turn them into loyal customers.

The post The Importance of Creating Social Media Videos for Your Business appeared first on digitalbuddha.

Top New Trends Of Web Design For 2019

digitalbuddha — Wed, 03 Jul 2019 10:53:45 +0000

As we all know, 2018 has been an interesting year for web design. If 2018 taught us anything, it’s that designers are not hesitant to explore the exotic. We all have observed a lot of advancements in technology that helps us connect better with our users and the order of fresh and new practices that drove the boundaries of what is possible on the web.

Grid-breaking layouts
Colourful gradients
Captivating motion
Unique illustrations, and many more…

In today’s world, there are about 1.5 billion websites working on the worldwide web. In web designing, the one thing which stresses the website owners the most is the bounce rate. Website Bouncing is when a user leaves your website without much interaction on it.Consequently, a high bounce rate is like a nightmare for most of the web or app developers. Hence, it is not easy to design an efficient website. When you hire web developers for your company, you must make sure that they are updated with the trends of website designing which will rule the market in 2019.

With so many improvements in web designing, it’s necessary to slow down and take a peek on the current trends, and what new ideas we can expect to witness in the future. Here are some of the top website design trends in 2019.

Minimalism in Web Design

Today’s modern life is so quick & dynamic that people have very limited time to process information. Great design allows users to analyze data in a short period as possible. The best way we can achieve this is by using fewer elements in your web designing, which is called minimal design. Minimalism design makes the website to load faster and makes their appearance hassle-free. Minimalism design is based on the principle of simplicity. The lesser the elements will do, the more comfortable it will be for your website visitors to perceive knowledge. Furthermore, minimalism design ends up presenting the navigation simple, also presenting exceptional user experience. Most of the software developing businesses are concentrating on these trends in order to offer advanced web & UI/UX designs for their clients.

Chatbots

Love them or hate them, chatbots are here to stay. Chatbots are nowadays exceptionally popular due to exciting improvements in machine learning and additional underlying technologies such as natural language processing. We have witnessed tremendous advancements in artificial intelligence and the capabilities of bots. Today’s chatbots are more active, smarter, and more beneficial. Chatbots helps us by providing more exceptional support by granting users with instant responses and refining them to the relevant contact based on their issues. Also, by providing advanced performance by allowing for more relaxed and time-saving transitions between the cases.

Loading Speed

Website loading speed has been an important topic in web usability since 1994. Having a speedy website matters to your business higher than you apparently realize. To improve the search engine rankings of the website, the speed has become an essential criterion. THREE seconds. That’s the only time period the users consume in deciding whether to leave or stay on a website. Your design has only so much time to convince a user to stay. Therefore, the designers have to make sure that they maintain their website loading time minimum. A web designer can decrease the loading time by reducing redirects, reduce the size of all images, by applying share buttons which need the least scripting.

Integration of SEO

What is the use of a website if it is not reaching the maximum audience? As an essential role of your overall marketing mix, SEO helps your business reach its target audience as they’re browsing for what your business offers. You might have a creative website with excellent features. But what is the use of it if your customers are not able to view it. That’s why SEO comes here. SEO will support to search your website through organic searches on search engines like Google. With a good SEO strategy, your website starts appearing on Google’s first page, where your customers can find you easily.

More Video Content

Do you know which is the content that has the highest ROI? According to 52% of marketing professionals, it’s the video content with the highest ROI. The businesses using videos has 49% growth than non-video users. These days 5% of viewers will stop watching a video after 1 minute; 60% of viewers will stop watching after 2 minutes, and 65% watch more than 3/4 of a video. Hence, these statistics explain why video content is a major part of your website design strategy. Nowadays, this fulfilling content is a trending factor of website design.

Natural look with rounded shapes

Adding circles to your website is one of the best ideas as it gives a natural look and feel to your website. The circle is a shape which is so simple and so perfect. This round shape adds a note of grace and queerness, the most simple way of engaging people and directing them on selected items. It has a smooth quality that makes it more appealing to the eye. Adding such rounded shapes correctly on your website can cause a notable positive impact like it can transform a dull design into something that breathes life.

One page website

Do you know what is the most irritating thing while browsing a website? It’s the loading of a new page particularly when you are impatiently waiting for something. One page websites are much comfortable than a website with multiple pages. On a one page website, a user can find sectional content which is clearly explained, delivering the user experience comparatively easier. Let’s take an example of an e-commerce website. When a user decides to buy a product from your website, but could not buy the product due to the low loading speed of the buying page. Therefore, this example lets you know why one-page websites are better than multi-page websites.

Responsive Design

Responsive Design of a website is the evergreen website trend until date. Today, every other person has a mobile in their hand. So do you think it is smartness to not build a responsive website? According to Statista analysis, the representation of mobile users will stretch to 4.68 billion in 2019. In recent years, the accelerated development of reading devices such as mobiles, tablets, televisions, wearables, and desktops that have made designers conscious that responsive design is the mainstream web design trends in 2019. Nowadays, businesses are preferring those web designing firms which provides Mobile-First web designing solutions. As most experts predict proceeding high levels of mobile device usage, responsive web design value is certain to stay in the future.

Wrapping Up

We hope this information will be enough for you to create an amazing website. These trends keep changing. Some come & go. Some trends last for decades, also some others are just a twinkle in the pan. What values the most is that you stay faithful to the brand that you design for. All the best!

If you are in search for a web design company check this

The post Top New Trends Of Web Design For 2019 appeared first on digitalbuddha.

Top effective benefits of Video Marketing

digitalbuddha — Mon, 19 Nov 2018 13:36:10 +0000

With the change in generation and in the enhancement of technologies, people’s taste also differs. In the past, businesses used images for marketing which was one of the top methods. But now videos have taken that leading place because most users like watching videos than images. It is easy to influence your audience to buy the products through videos than marketing through images.

Definition of Video Marketing

First of all, what is Video Marketing? The definition of video marketing is not complicated. Video Marketing is the method of adopting videos to promote or market your brand, product or service. If a photo is worth a thousand words, then how much more treasurable is a video? That’s the base of a video marketing, a well-developed marketing strategy that helps in engaging videos into your marketing campaigns.

A strong marketing campaign includes videos such as Vlogs, Culture Videos, Interview Videos, Webinars, Event Videos, Presentation Videos, Tutorials, Product Reviewing Videos, Testimonials, Animation Videos, Behind-the-scenes Videos, and Live Streaming Videos.

Video Marketing Statistics

HUBSPOT – “Every Week around 78% of individuals watch videos while around 55% view videos on daily basis.”
CISCO – “Videos will make up over 80% of all online buyer traffic by the end of 2020.”
ALEXA – “After Google, YouTube enjoys the most number of online traffic.”
FORRESTER RESEARCH – “A video of 1 minute comprises around 1.8million words.”
WORDSTREAM – “Around 59% of administrators say they would preferably watch a video than reading any text content.”

How Video Marketing Works

Here, we can help you with the science behind why video works. We hope the above video marketing statistics that we had listed would have helped you understand the impact of video marketing. The how of Video Marketing strategy is very simple. Your business creates videos that in some way or another, promote your company, raise awareness of your products and services, to boost sales, or to engage your customers. In the process, its a little more complicated. Like many of your marketing attempts, you will have to guide various metrics and track the record of customer engagement.

To advance your video marketing you’ll have to:

You are going to need to allocate resources. You will need some budget for the video – a decent equipment, good editing software, and a great video marketing team.
Tell your stories to your audience.
Not only telling the story, but you need to engage your audience. How will you make your stories interesting? What type of videos will hook your audience? Think about all of it.
There is no length set for the size of videos in video marketing. But try to make it shorter as much as possible. Cut all the extra parts and publish a short and cute video.
Publish your videos as distant and wide as possible. Publish it on YouTube, on your website, and on all the social media platforms. And then, try to promote it as far as possible.
Always analyze and track the stats and metrics, to determine which of your videos did the best and why. So that you can later create such videos to attract your audience.

Now the time has come to go through the different benefits of Video Marketing for your business.

Benefits Of Video Marketing

Modern Customers Spend Most of Their Time On Videos :

Around 78 percent of people watch videos once per week and 55% watch videos every single day. Also, YouTube gets more than 5 billion views per day.

After noticing such popularity in videos, we can hereby conclude that in today’s world, each person is watching videos. From these results, you will automatically have an idea of creating videos and posting it on different social media platforms. You should make Video Promotions, Ads, Web Series, Funny Viral Videos, Educational Videos, etc. based on the desires of your existing and promising customers.

Excellent Return On Investment (ROI) :

About 80% of our studies, tells that by adding an explainer video to your landing page, you can increase your sales. We tell that such videos are not required in order to increase sales. You can make a decent video in your phone itself with an awesome planning. Your audiences are not expecting a high-quality blockbuster video or something. In fact, they prefer a simple video that does a nice job of explaining a product or a service with a good content, rather than a polished, high-budget video that doesn’t say much.

Videos Convey Information More Efficiently :

When you are trying to find out more of about a product or a service, what will you do? Will you try to read the content or will you go click the video and watch the video first? Of course, you will click the video first.

When your audience wants to know about a product or a service, they want to know the details quickly, in an easy presentation. Videos are the best way to communicate with your existing and potential customers. In a few seconds, you grab the attention of your audience, explain what your business is about, and tell them for what reason they should care. Will you be able to do this in your writing? Yes, sure you can do it, but not as fast as a video. Videos are quicker and memorable.

Videos Increase Conversion Rate And Sales :

Companies which use videos in their marketing strategy has 27% higher click rates and 34% higher web conversions than those who don’t use videos. Therefore, using videos in your marketing strategies such as e-mail marketing or landing pages will help you increase your conversion rates and sales, and also helps you achieve your goal.

Google :

When Visitors go through your website and play videos, then they start spending time on your website. When your visitors spend more time on your site, search engines detect it, trusting that your website has a good content. This increases the possibility of your website showing up first on popular search engines such as Google. The number of videos on your website also increases your search engine rank.

Engaging Via Live Videos :

Nowadays, almost all businesses and celebrities use Live Videos to engage with their audiences. If you can do a good live video, then your business can have great rewards and benefits. Engaging your audiences through live videos is one of the best methods, as it allows people to engage and post comments. This engagement gets people involved. The one who is recorded in the video can see the comments from people and reply to them at the same time. To come up in this, you will need to maintain and have a good social media followers.

Videos Can Convince People To Buy :

Nowadays, most of the people buy a product by viewing Online Video Ads, than by viewing TV channels. 34% of people buy it online but only16% of people buy the products through TV Channels. The reason is that TV Ads do not have ‘Buy Now’ Button, whereas Online Video Ads are one click away from ‘Buy Now’ Button, which helps in more conversion and sales for your business.

We at Digital Buddha, hope that this blog might help you with a successful Video Marketing in your Business. We are one of the best online marketing and top advertising agency in Kannur with more than 30 happy clients.

The post Top effective benefits of Video Marketing appeared first on digitalbuddha.

The Secrets of Successful Video Marketing

digitalbuddha — Wed, 21 Mar 2018 11:17:48 +0000

Have you ever thought of making an attractive video to promote your business? Most of the businesses are asking their marketers to create user engaging promotional video to increase their brand awareness.
Video marketing is basically creating a video to promote or market your business or brand. Most of the strong marketing campaign incorporates video into their marketing mix. The commonly used videos are Customer testimonials, explainer videos, corporate training videos, videos from live events, infographic videos and entertainment videos.

The benefits of video Advertising

1. Connect with your audience
Video marketing is the easiest way to connect with your audience. It helps to build trust. Video marketing can be used as a useful tool to target the audience and let them get to know your brand.
2. Helps in SEO
Video can be used as a effective tool, helping build backlinks to your site, engage audience, boosting likes and shares, and driving traffic to your site.Youtube ranking also help you to increase your search rank.
3.User prefer visual content
Studies show that in 2017, video content will account for an estimated 74% of all online traffic.If you create a good video content, it will definitely help to attract more customers.
4.It Boosts Conversion Rates
Before buying a product, most of the people watch the product video and review video. Most of the studies show that 57 percent of online consumers buy the product only after watching the product demonstration video.F
5. Videos boost information retention
If your customers hear something only, they’re likely to retain about 10% of that information three days later. If you can provide relevent images or visuals with it, the retention rate will increase to 65%.

The Secrets of Super Successful Video Marketing campaign

If you want to create a super successful video marketing campaign, then you have to develop a good plan. Overall strategy and data should drive your video marketing strategy. Therefore it is important to develop a strong overall strategy . Outline the contents and goals of each and every stage. Also, analyze what metrics which will determine a video’s success.
20 percent of your viewers will click away from a video within 10 seconds or less. All video experts are recommending crate short videos rather than going for long video contents. If you are going for a long video, your message in the first 10 seconds. Always try to increase the SEO value before publishing your videos.Keep in mind that descriptions of your video allow Google’s search spiders to understand what the content and details. Which will increase your visibility.

DigitalBuddha Video Experts

We have created numerous videos for our clients in most of the categories. Our video experts create a strategy for developing a video that will increase your brand awareness. We have collaboration with Animated Explainer videos and Whiteboard video creators abroad, who can create awesome explainer video at an affordable price. We also create short videos and motion graphics to promote your products. We also collaborate with one of the finest recording and animation studio in Kannur,Kerala for providing Digital interlacing and Recording works.

The post The Secrets of Successful Video Marketing appeared first on digitalbuddha.