Everybody knows that you can market your business and products by putting up posters and hoarding on city traffic and signing up for ads in the local paper, but what about having some more modern marketing strategies in your hand? It is high-time we upgrade our own marketing techniques too. But few questions about these techniques need to be addressed first.

Modern Marketing for Business

Let’s start with the 4 Ws – What, When, Why, and Where of Modern Marketing?

According to the definition by Google, “Modern marketing is the ability to harness the full capabilities of the business to provide the best experience for the customer and thereby drive growth. Philip Kotler is known around the world as the “father of modern marketing.” Customer is, and will always remain the King in every business. And they remain loyal to the brands which meet their expectation levels and provide the best each time.(which may sound Impossible but can be managed)

And knowing the customer and getting a step ahead of their needs is the key point of effective modern marketing.

As you know, the number of internet users has boomed in the past year and so has the opportunities & scope of modern marketing. Modern Marketing is mainly online and internet media-centered. And that is exactly where you need to put your business to drive growth and profit. ‘NOW’ is the best time to start if you haven’t started it yet. Whether you are a business owner or an active user of an online platform, you must adapt to the competitive and evolving changes in the world of marketing. Moreover, these methods are cost-effective, save time and reach a wider and targeted audience.

Let us discuss a few methods of Modern Marketing

• Micro-moments

Micro-Moments are those moments in Marketing where you need to foresee the demands that your customer may have and keep the solution handy for them. According to Google, micro-moment marketing revolves around intent-rich moments. In these moments, users turn to a device, like a tablet or a smartphone, to act on a specific need. A need can include going somewhere, plus knowing, doing, or buying something. And if you have the answers to their queries, you can easily draw their attention to your service or products and thus create a business conversion.

• Affiliate Marketing

Affiliate Marketing is a budding rockstar in Digital Marketing. It is an advertising model in which a company pays others (e.g – bloggers or influencers) to advertise their products and services and generate sales. Affiliates place ads or market the products or services on their website, app, or blog. As the number of Bloggers, vloggers and influencers have increased post the pandemic, the scope of this type of marketing has sky-rocketed

• Email Marketing

No. Not Spamming their Mailbox with a lot of junk mail. Strictly NO! Email marketing is a powerful marketing channel, a form of direct marketing as well as digital marketing, that uses email to promote your business’s products or services. It can help make your customers aware of your latest items or offers by integrating it into your marketing automation efforts. Here, we need to be specific in choosing the audience. Our emails must be tailored to suit their needs and requirements.

• Content Marketing

Content is always the King in Marketing.It is the creation and distribution of digital marketing collateral with the goal of increasing brand awareness, improving search engine rankings, and generating audience interest. Once you start providing meaningful content to the customers, they start believing you and your brand.

• Influencer marketing

Have you noticed that the number of social media celebrities and influencers has increased over this period of time? Influencers are those individuals who can ignite a spark in the minds of a number of people. Unlike other Mass Marketing methods, Influencer Marketing is a form of marketing in which places focus on influential people rather than the target market as a whole. It identifies the individuals that influence potential buyers and orient marketing activities around these influencers.

• Video Marketing

Video marketing is using videos to promote and market your product or service, increase engagement on your digital and social channels, educate your consumers and customers, and reach your audience with a new medium. Thanks to Reels and other Video Creating Applications, 81% of businesses are now using video as a part of their digital marketing strategy. Live videos account for 13% of total traffic.

• Conversational Marketing

A good open conversation helps people to trust us even more. And the same is the psychology behind Conversational Marketing. It is a method of engaging with website visitors and converting leads via dialogue-driven activities. Essentially, it is all about connecting your marketing activities directly with the sales team, ideally through one platform, so the user has a smooth journey down the process.

• Social Media Marketing

Social Media Marketing is not a new thing to discuss. It is the most inevitable part of modern marketing. Like the Quote says, “Brands that ignore social media…will die. It’s that simple.”

• Search Engine Marketing

“Lead people with what they want.Yes that is all about Search Engine Marketing. Let Google or your Search Engine push your brand to the customers. And with the right timing, strategies, and planning, Google will never let you Down!

Implementing Modern Marketing techniques to your business is a need of the hour and the most intelligent strategy to boost your business. They anticipate unmet consumer needs, identify opportunities they didn’t know existed, and reveal subtle and addressable customer pain points. To make sure that marketing spending, technology, and processes are all managed to deliver maximum impact and efficiency, the best companies must foresee the new techniques and move accordingly.

The post Modern Marketing for a Modern Era appeared first on digitalbuddha.

Generally, Search engine optimization means optimizing a specific content so that search engines such as google will rank it higher on the search engine results page.

International SEO is the same thing but with a few additional considerations. This includes keyword localization, local content creation and the search engine preferences. It can expand your business web presence by translating the contents into different languages and optimizing it in order to drive traffic.

However, optimizing a particular site into an unknown language can be a bit difficult. But, there are certain steps that could benefit your international SEO easily.

Learn about your current international audience

The first process is to find out who and where the current international traffic is arriving from.

How will you find it?

Well, you can make use of google analytics where you will find an option called “location report” under Geo tab and sort it accordingly and you will get to know the countries from where the traffic is hitting from.

Once you find a specific international audience, start with that country itself as it will be easier for ranking well in places where you already have some grip.

Multilingual vs multi-regional targeting

Multilingual SEO is the translation of your website into different languages and getting your website ranked in different language versions of google.

So, Google has different versions for each specific language and country and there are lots of benefits laying down there.

Whereas, multi-regional is basically looking at different countries. That is, there are different country versions for google and if you get ranked in different countries, it could help you get more traffic, sales, discounts and lots of other offers from that particular area.

For instance, what if Microsoft had sold Windows only in America? Do you think it would have reached into a position as it is now if it was like that? Never!

If you translate a website into different languages, you are in fact enhancing the amount of your potential customers visiting your site.

For instance, assume that you would like to enhance the sales in Russia and for that if you create a Russian site and translate your original content which is in english to russian language, you will not only have two variations of the same page, but also it will pave a way for increasing the number of audience visiting your site as well as it could help you to rank higher.

It seems simple! But how will you translate your content into languages that you are not familiar with? Here are some tips!

#1 Hire a translator

A professional translator can be helpful in preventing miscommunications and provide instructions or feedbacks in their local language. Moreover, you will be able to have a profound and significant connection with your international clients where you can understand their objectives more clearly.

#2 Usage of technology

A simple, basic and one of the best online translation tools is the Google translate in which it supports over 100 languages and translates within seconds.

Other translating tools include Bing translator, Magic Search, Linguee, WordFast Pro and many more.

#3 Visual form of communication

Making use of pictures to bring out the exact instructions or messages can be very useful rather than text when you don’t know the language.

#4 Clarification

The chances of misunderstanding when you have a language barrier are more. Hence, you should make sure that the customer or even the team members are understanding what’s being said in order to make sure that the content or the functionality that you propose goes exactly with the objective of the client.

Domain Structure

A proper domain structure is a chief constituent when it comes to international SEO and for that there are various types of options that you could make use of and they are as follows!

#1 ccTLDs (Country Code Top Level Domain)

A ccTLD is just a domain extension and has a country connotation or a regional connotation. Mind you, this is only specified for countries and not for language. These domains are the most powerful way to rank a page in a certain country as it sends strong signals to search engines conveying that it is meant for users in a specific country.

Examples: www.yoursite.fr : France www.yoursite.jp : Japan www.yoursite.de : Germany

#2 Subdomain

Subdomains are useful if you’re targeting an audience with respect to both language as well as countries.

Example: En.wikipedia.org De.wikipedia.org Fr.wikepedia.org

The demerit of subdomain is that sometimes it does not inherit all the domain authority, trust or value that you might get from separate subdomains or from a single root domain.

#3 Subdirectories

If you would like to assign all the language versions to a generic domain with contents kept in a different folder for every language and country, you can choose subdirectories.

Example: yoursite.com/en-uk/

In here, /en-uk/ means that it is an english language site targeting the UK and it’s all done in subfolders.

Use hreflang tags

These attributes tell Google which language you are using on a specific page so that the search engine can show the results to users searching in that language.

Code sample: <link rel= “alternate” hreflang= “language-country” href=”URL” />

For example, assume that you would like to target spanish speaking people in America. For that you can make use of the below given code in the header of your respective page.

<link rel=”alternate” hreflang=”es-us” href=”yoursite.com/us” />

But before you start adding any tags and links to your pages, you should decide which method you would like to use and stick to it later on.

1. You can add some HTML code to your site’s page.
2. You can specify hreflang tags with an XML sitemap.
3. You can add the code to the site header

Localize your content

#1 Check out Search engines other than Google

You can’t ignore the fact that google is not only the player in the search engine game. For example, Baidu covers 70% of the market in China and Yandex covers 60% in Russia whereas Naver covers 80% in Korea.

While the basics might be simple, each has their own unique ranking algorithm and it’s a good idea to make sure that you are optimizing for the right one.

Now, if we take a look at Korea, apart from a few, others will definitely perform searches in their native language.

So, if you don’t localize your content, you will definitely lose a major part of the traffic coming from local search engines.

#2 Keyword Research

Before you start optimizing any pages on your site, you have got to begin with solid keyword research. You should find the keywords that are important to target and out of that list which ones have the most search volume.

It won’t do you much good to optimize a phrase that no one ever searches for as it won’t bring you any additional traffic.

For instance, British, Canadian and American English differ from each other and the way they search for contents might be different. So, you must search for keywords with respect to the language or the country that you are targeting.

And for that you could make use of keyword tools such as Google Keyword Planner, adwords, Unamo, etc. Google Trends is a type of keyword tool where you can view the most used keywords by people in their native language when they search for a topic. Moreover, you can make use of this in your content for relevance.

Once you are finished with the research, make sure to add these translated keywords to a few important areas of your page such as URLs, meta descriptions, content and title tags.

In summary!

Expansion of your site to the international audience will be a complete break through for your brand, traffic and sales. And one more thing i would like to add is the user experience. Having a multilingual website will provide better user experience which may lead to conversion rates, and attain customer’s trust. However, Multilingual SEO is a hard process and I hope this article helped you even in the slightest manner!

The post International SEO: How to Set Up SEO in Multi-Language appeared first on digitalbuddha.

Creepy crawlers can be disgusting. Who pops up in your mind?  No one wants them, but what I am going to say next is going to surprise you. As in the animal kingdom, creepy crawlers have an essential role to play, so do crawlers have an important role to play on the internet. Let me introduce you to the soldiers of the internet, the good crawlers.

Consider this, World Wide Web has a humongous army of soldiers to keep an eye on the data of trillion and trillions of web pages and yes, you guessed it right, these soldiers are called web crawlers. Well, if you are someone who finds crawlers creepy then think again, because your web presence is entirely dependent on these good crawlers. They will crawl in to your web pages, dig in to your keywords and content and use them to build your presence on the internet. If the good crawlers snoop on your pages more, you bet they love your pages!

A crawler is much like an enthusiastic tourist with a pair of binoculars glued to his eyes, looking for new places to conquer and add to his checklist. For a crawler is always hunting for information, so that it can weave its sticky web around its contents and index it to its last detail in its elephantine database.

It works like this. The good crawlers assimilate all the data, images, graphics, videos, links and hyperlinks on your page and index it to their gargantuan library database. Each minute detail is scrutinised and filed in a systematic and organised manner.  Just like our moms who like to keep everything neat and clean so that when we need it, we can easily find it at the snap of a finger. The automated crawlers too do the same but million times more efficiently. It is their efficiency which makes the search engines pop up with hundreds of results to your queries. Yes! Search Engine Optimisation SEO, works because these good crawlers act as the crucial link to connect the words  in the search engine queries to the already indexed keywords and content on your web pages.

Crawlers consider a web page old, once they have indexed it in their database. Interested in knowing more about indexation? Read here. Once indexed, it is important to keep up the attention of the good crawlers on your web page.  Just like you need to go that extra mile to impress your loved ones, for example redo a part of your wardrobe, surprise them by cooking their favourite cuisines, get rid of bad breath, show up on time 10 times in a row, or may learn a new skill; in the same way, to get the attention of the crawler you need to keep adding new information, quality content, images, videos and links to your web pages.  Remember crawlers love quality over quantity. More on that later.

Oh wait! I have been so enthusiastic about the good crawlers that I forgot to mention that there are also crawlers that you just might  like to avoid! Read them on our next upcoming blog.

The post Crawlers Of Web! appeared first on digitalbuddha.

“Backlinks” are one of the smartest technique of every successful SEO campaign. They are an essential part of the SEO process.

First of all, it’s necessary to sort out what a backlink is.

What Are Backlinks?

Backlinks are those links coming to our site from other websites. Backlinks make a huge impact on a website’s prominence in search engine results. In other words, a backlink is a link one website gets from another website. Also, related to as “incoming links,” backlinks execute their connection through external websites.

These links from external domains lead to pages on your own domain. Whenever backlinks happen, it is similar to receiving a vote for a webpage. The more votes you receive from the top ranking sites, the more positive impact on a site’s ranking and search visibility.

Although Google has altered how backlinks operate when it comes to search engine optimization. Yet, they still act a role in how high your site ranks in results. Not only do these links help improve your result position, but they can also support to brand reputation and domain authority. However, you need to make sure you hold quality links.

Today, the old link building strategies are outdated. Check out these few smart ways to earn backlinks to your website.

Smart Ways To Earn Backlinks To Your Website

• Broken-link building method

Broken link-building is a tactic how you detect a broken (i.e., dead) link, recreate the dead content, later tell the webmasters linking to the dead resource to instead link to your recreated content. It operates because nobody requires dead links on their website. Thus when you say webmasters about broken links on the site, they’ll cheerfully restore them with working ones. Here, you are offering the webmaster a favor by reporting the broken links, and hence the possibilities of a backlink back to your website are high.

• Backlinks through Infographics

In today’s world, Infographics resume being insanely popular. At present, infographics are liked and shared on social media 3x higher than any other type of content. Infographics are an excellent blending of visuals and text. Most infographics are visually attractive, usually carrying interesting information about a certain topic that the audience can easily browse through. Hence, good infographics have the capability to make your content go viral, generate tons of high-quality backlinks, and increase your site’s overall SEO.
Once you are done with creating infographics, and which shines on your website, just distribute it on multiple sites. There are infinite infographic directories where you can submit yours. For example, here is a record with more than 100 sites to submit your infographic.

• The advantage of guest articles

Guest blogging is one of the best online marketing tactics you can advance in. Guest posting clearly spells publishing posts written by others. If you desire to expand your brand’s message and acquire the trust of your target audience, start sharing content to different blogs associated with your business or market.  Content is very essential for SEO as well as engaging your readers. Here are some of the best guest posting sites to submit your articles.

• Spy on your competitors

To help you build great content that will earn your site backlinks, you need to spy on your competitors. Do you know why? It’s because the possibilities are that they’ve got great content which is already ranking great and has generated plenty of backlinks. Accordingly, what you need to do is to not just follow them on social media but also sign up to all newsletters they send out. Another clever way is to catch up with their latest content is to create a Google alert. One of our favorite tools for identifying when and how your competitors are building links is Monitor Backlinks or smallseotools.

• Build internal links

Internal links are a key factor for running a successful blog. A good internal linking structure contributes to developing a great user experience because visitors can easily navigate your site and find relevant articles that add to or match the page they’re already viewing.
Be cautious not to burden your pages with internal links, though. It’s good to keep backlinks per page down to below 100, and you want to include external links to the count (you’ll see why in a bit).

• Promote your content

Official websites won’t magically link to your content. You need to place it in front of them! First and foremost, the only approach to achieve in your promotion attempts is to promote content that official websites have reason to link to. For doing this, one of the best approaches to achieve this is to contact bloggers or websites running weekly or monthly roundups. Again here, you can make use of Google alerts. Make certain you pick, in order to view results only from the past week or month.

• Write Testimonials

An excellent and innovative method of winning some backlinks is to compose a testimonial for a website. The first run is to settle your target, write them an e-mail explaining how pleased you were with their product or service. Don’t mention anything about backlinks. Once the lines of communication have been opened and they have agreed on the testimonial idea, then make the move. Once the testimonial has been done just add your name and website URL to the bottom of the testimonial. They’ll think nothing of it. After all, you did just take the time to write them an awesome testimonial.

• Social Media

Social signals play an important role as a ranking factor. And, there is a lot of attention on Social Media that just isn’t going away. Linking back to your site from social media sites drives traffic and advantages to your website from an SEO viewpoint. There are numerous chances to create backlinks on social networks and they are strongly believed in Google’s eyes. Sites like Facebook, Instagram, LinkedIn, Twitter, YouTube, etc. occur to be the commonly visited sites and are a great place for you to earn some attention for your brand.

• Donate

In the SEO industry, you can make donations to certain non-profit websites, and in several cases, this results in a valuable SEO backlink back to your site. Once you find a site that actively allows donations and which links out to sites that have donated, it’s simply a matter of clicking on the donate button, offering a donation along with your site anchor text. A few days later, or sometimes also a few hours later, your link shows up.

• Get Interviewed

Nowadays, getting interviewed on podcasts, news sites, blogs, and in different publications is likewise an honest way to earn natural backlinks. And besides, it’s one of the most neglected and underused natural link building strategies. By advertising expert interviews on your site, you can not only increase the existing following of popular people but also convince readers with valuable and unique questions and answers. This fulfilment will definitely have a high chance of converting into backlinks and social shares.

Conclusion

Outside links still matter and aren’t old, therefore start acting on tactics to gain valuable backlinks to advance your search visibility. Lastly, remember that holding your backlinks is as essential as growing them. Hence, have a record of the backlinks your website is getting, by using tools like Monitor Backlinks, Ahrefs, smallseotools or Majestic.

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“Which marketing platform would work best for my marketing strategy? And how can I make my money work best for me?” I am sure you have asked this more than once for yourself…

For any small business, having a marketing budget is very important but it’s equally important to spend it in the right direction and make the most of it. Now the question is, how do you know where and when you should be spending your budget when it comes to Digital Marketing v/s Traditional Marketing.

Marketing is that aspect of a business that you can never ignore. Now, we live in a generation where a huge part of the population does the transactions online, while the other part of the population does not even know how to use the internet. Because of this reason, for many businesses coming up to the right decision on marketing becomes difficult.

So, the decision between traditional marketing and digital marketing is very confusing and tough.

The solution for this is you need to know the pros & cons of both Digital & Traditional Marketing & see how it applies to your business. Before we get into the details of Digital Marketing vs Traditional Marketing, let’s first look into the basic ideas you need to understand clearly.

What is Traditional Marketing?

Traditional Marketing refers to the conventional modes of marketing which is one of the well-researched, long-lived & a proven method of reaching out your message to the customers with various offline advertising & promotional methods. It includes all advertisements before the internet came into existence & shook things up. This includes:

• Newspaper Ads
• Television
• Radio
• Magazine Ads
• Flyers
• Billboards

What is Digital Marketing?

In traditional Marketing, you are trying to reach to the customers directly. While Digital Marketing has an extra advantage of targetting a specific audience, but with a different approach. Digital Marketing is the kind of marketing where you can make sure that people find you when they are looking for the services you provide. You will be doing this by creating & optimizing your website to show up higher in search results, by creating social media accounts that people would love to follow, by creating informative and attractive content that convince your customers about your products or services you provide, and various other methods. The term “Digital Marketing” is a vast category of marketing through various online marketing approaches. It has helped to create awareness & promote business on a much larger scale. Digital Marketing is an approach to advertising through various digital channels. This includes:

• Online Marketing
• Social Media Marketing
• Video Marketing
• E-Mail Marketing
• Blogs & Content Marketing
• Paid Search (PPC)
• Search Engine Optimisation
• Online Brochures

Now, its time for us to know about the detailed information on the benefits of Digital Marketing over Traditional Marketing.

Benefits Of Digital Marketing Over Traditional Marketing

• Less Expensive & More Effective

It’s no surprise that Digital Marketing is less expensive compared to Traditional Marketing. And of course, digital marketing fetches you a greater ROI than traditional marketing because it’s cheaper than traditional marketing in more than one way. Paper & printing costs, and also newspaper & television ads are relatively very high in more than one way. Digital marketing allows you to spend your budget less while gaining more effect.

• Higher Level of Customer Engagement

With traditional marketing, you can never really interact with your customers directly. You will have to wait for the response in order to go with the further step in the process. This is a long and exhausting process. On the other hand, with Digital Marketing strategies you will have an advantage of contacting your customers directly through various digital marketing channels via social media comments, emails or instant messages. It allows you to engage your audience in real time. You will be able to chat and discuss your brand and will easily able to build long-lasting relationships with customers by interacting with them via videos & webinars. And of course, this claims more engagement from your side too and you need to be prepared to invest that much time into this.

• Easy Analytics

In traditional marketing when you give away brochures and magazine ads, it’s almost impossible for you to know how far your marketing is going to be successful. On the other hand, while utilizing digital marketing you can instantly measure the bounce rate, inbound traffic, conversion rate, profit, and the number of visitors to your site, all in real time. This can be done through Google Analytics, which is one of the best tools where you can easily study all the records and then adjust them carefully.

• Bigger Audience Range

Traditional marketing is limited in many ways. And the biggest limitation is that you cannot do marketing beyond the regional or the local audience. While using digital marketing, you will be able to create highly customized campaigns where you can widen your audience range to different cities, and also to different countries. Therefore, through digital marketing, you can perform your brand awareness to your customers quickly and widely.

• Brand Development

Here, when the question of brand image arises, then digital marketing has an added advantage compared to traditional marketing. You can  Instead of giving a newspaper ad and tv advertisements, if you own a website providing all your services or products through informative and quality content, then, of course, there is no doubt that your brand image arises and also in brand development. Also, you can promote your brand with the help of social media and also through various blogs.

• Immediate Publicity

With digital marketing, you get the real-time results, where you get instant publicity, and even if you don’t, you get to know instantly that which of your ads is not working. An advantage here in digital marketing than traditional marketing is that you get a newer audience and newer visitors to your website every nano-second because there is a chain reaction on the shares and comments through social media and similar other online platforms which results in quicker publicity of your brand or company.

We at Digital Buddha, hope that we would have convinced you with the facts that digital marketing is definitely the best way compared to traditional marketing to advertise your business. If you have already tried traditional marketing and not yet found a good growth, then give digital marketing a shot. It will be a bit risky at the beginning but returns great results for your business.

Our experts here in Digital Buddha will help you ease your job. We do all your business advertisements and promotions for you. At Digital Buddha, we take the responsibility of your business’s marketing strategy, so that you could concentrate on other parts of your business where you are needed the most. Contact us today on info@digitalbuddha.in. It’s that easy.

The post Why Digital Marketing is more Effective than Traditional Marketing? appeared first on digitalbuddha.

At Digital Buddha we promise a great deal of success working with healthcare companies and Hospitals to take the digital approach to help them meet their goals and objectives. We can help them by updating the landing page, including many features to attract new customers, and optimizing for better search engine visibility. At each and every stage we measure the performance of our digital campaigns in generating actual appointments. Effective advertisement campaigns can be created on the search engine and social media by Geographic targeting. Our search ads are exclusively shown to the target audiences when and where they are looking for a healthcare provider.

During the last few decades, we have seen healthcare marketing in various forms like Health camps, Television and Radio ads, Banners on Public transport, etc. Now it’s time to switch to digital marketing campaigns instead of traditional marketing.

In developed countries, they have already started using digital marketing to drive patients to health care institutions and hospitals. In India, due to the current growth of digital culture and increased internet usage, it’s time to take the right turn towards internet marketing technologies.

According to the research done by Google in collaboration with compete Inc, the following observations are found out.

1. Around 84 % of the patients use both online and offline methods for hospital research.
2. Organic searches drive nearly 3 times as many visitors to hospital websites compared to non-search visitors.
3. Digital content has a great role in scheduling an appointment.
4. Most of the patients search for the symptoms and conditions on the internet before going for treatments.
5. 44 percent of the patients who research hospital sites on mobile phones, book appointments online.

Another survey result indicates that 12 percent post their review on social media and 5 percent post on the website. These percentages will increase during the upcoming years. That is why the importance of digital marketing in the healthcare industry is a topic of interest.

Now let us look at the most important digital marketing techniques which help your Hospital to stay ahead.

• Search Engine Optimisation

SEO is most useful to drive the customers to the hospitals. Most people surf on the internet for minor health issues to get an instant diagnosis of their problem. SEO helps to target those customers.

Search volumes are doubled for many of the hospital-related keywords during the last few years. The google search result for “Best Gynecology hospital in Kerala” is shown below. By implementing proper Search engine optimization techniques, you can bring your Hospital website on the first page of the search engine result page.

• Social Media Marketing

Most of us are very familiar and active on social media platforms like Facebook, Twitter, Instagram, etc. Therefore there is more chance of spreading the news and contents to your potential customers through these channels. Facebook is the most popular social media channel among Indians. So it is necessary to manage your Facebook page and engage the audience by providing health and wellness-related content.

• PPC Ad campaigns by using Google Adwords

During the last decade, it was not necessary to think about internet advertisements for Hospitals in India. Only newspaper, banners, and pamphlets were sufficient. Now start thinking about digital advertisements including Google ad words. With Google advertisements, you can manage Budget, Location, and target audience with the right strategies at any time. You can show your hospital advertisement for customers searching for hospitals at a particular location and also for a specialized doctor in any department.

It is definitely the right time to integrate internet marketing strategies to the healthcare industry in India, with the current growth in Digital India campaigns. There are a lot of opportunities ahead of individuals and industries in healthcare to implement these strategies for better business.

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