A social media profile or page is commonly used to reach out to a wider audience and a social circle beyond our known connections. As far as any business or personal branding is considered, social media marketing has a vital role in its success in the industry. And the more organic is the reach of our page, the more benefits it brings.

Well, what is Organic Reach?

The reach a page, profile or brand gets in an unpaid or the natural way through any social media platforms like Facebook, Instagram, Twitter, etc can be called Organic Reach. Well, it is the most preferred type of reach or rather something which is completely genuine and which needs some effort. Organic reach mostly comes with good quality content and a good page reputation. Well, there are some other simple hacks that can help to get a good organic reach and they are as follows.

• Hashtags

Hashtags play a great role in creating a good reach in social media platforms like Instagram, Twitter, Facebook etc. There is huge followership for each hashtag alone on Instagram which makes it more popular than the pages. There are 3 types of hashtags and we need to choose the right so that our posts and contents get the desired reach and outcome.

• High traffic – These are the most popular hashtags that are very common and a lot of posts are updated each day. In short, it a highly competitive hashtag and using these may not give us the desired results as there are high chances that our post may get drowned or skipped easily.

• Medium Traffic – These are related hashtags that receive a comparatively lesser number of posts and that makes it more suitable to use. This is because our posts get some attention and will not get lost easily.

• Low Traffic – Low traffic hashtags are the least used hashtags with low followership and posts. Using these hashtags also doesn’t help our content to reach the desired audience or get the results.

• Commenting on other pages

Commenting on other similar pages keeps our profile alive and active. It helps to create good interaction and gain more people to check out our profile and also find audiences with similar interests.

• Collaborations

Our page can organically reach a larger audience by collaborating with other pages with similar ideas. It is a win-win game as both pages share the benefits and get more exposure. The collaborations happen through sharing the content or promoting them through other pages.

• Piggyback on trending topics

Social Media is all about new Trends. Most of the time, we wake up to some of the latest new trends and viral posts. So pick up that moment and use the trend well so that we too get to share that limelight.

• Engaging with your followers

Followers are the main part of any social media campaign. It’s easier to lose them than to gain. If our followers feel that we do not have anything useful or entertaining to give them, they will unfollow us and look for alternatives. So engaging followers is very important to maintain them. We can easily engage them through :

• Contest
• Stories
• Giveaway
• Games
• Challenges etc

• Consistently Posting

Consistency is another success mantra of social media. Regular posting is equally important as the content. It keeps the page active and helps to maintain our presence in social media.

• Instagram Lives

Going LIVE on Instagram has become a new trend. Live Interactions, Meeting and Interviews have become common these days. Everyone from celebrities to common man can appear Live on their social media pages and interact. And the statistics show that this helps to increase organic growth in a cost-efficient way.

• Properly analyzing What to Post and When to Post

Knowing the Audience is a key point in content creation. We should know what our audience needs and how to deliver it in a creative and engaging way. Analysis of previous posts and contents from other popular pages will help to understand the interests of the audience.

Some creative tools that help to improve our social media presence are as follows.

1. Canva – Canva is a graphic design platform that allows you to create social media graphics, presentations, posters, documents and other visual content.
2. Instories – Instories is the post and story creator for Instagram that helps you to make your stories more creative.
3. Hootsuite – Hootsuite is a social media management platform.
4. Inshots – InShot app is an all-in-one visual content editing app that allows you to create videos, edit photos, and create image collages.
5. Typorama – Typorama is an app that lets you transform your text into cool typographic designs with a few different customizations.
6. Unfold – Unfold is a toolkit for storytellers to create beautiful and engaging stories with minimal and elegant templates.
7. Snapseed – Snapseed is a photo-editing application for mobile that enables users to enhance photos and apply digital filters.
8. VSCO – The VSCO app allows users to capture photos in the app and edit them, using preset filters and editing tools.
9. Preview – Preview combines the best Instagram tools into one simple app.
10. Flick – Finding Hashtags and copy groups of hashtags to a post.

Social Media is growing each day and so are the scope and possibilities it opens. We need to update ourselves and find more innovative ideas to push ourselves forward in this social race. It is definitely a potential weapon that can make and break us. So let us remind ourselves to use it Vigilantly, Ethically, and Productively.

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Facebook ads never seem to halt unfolding! At first, Facebook was a fun diversion and a convenient tool for you to keep track of all your old friends and send out invitations. But today, it has become the most robust tool to merchandise your products and services. Most of people consider Facebook as the most powerful marketing strategy for growing respective businesses. On the other hand, some think it does not work at all! As a reader of this blog, you need an answer if it helps your marketing, and the answer is, it does work!

At this point, you might be thinking if it does work, what kinds of strategies and ads will be the most profitable for you in 2020! In this article, we will be discussing a few powerful Facebook ads strategies that will work for your business in 2020.

#1. Split Testing

Generally, the main reason why Facebook ads fail is that majorities of the people come up with one ad set that is, one target audience, one location, one demographic, and one creative. Once they start testing and running it, that particular ad set fails to give the desired output.

But, the truth is, it does work and generates millions of dollars for so many people every single day. But you can achieve it only if you take the right path! So, what you should do is to test multiple ad sets and multiple creatives, analyze the data and insights to see which one performs well, and remove the ones that are not performing well.

Frequently, the ads you think are going to convert the highest may not be the one to convert in case of a customer’s perspective. Therefore, it is essential to test it and get into the customer’s shoes to know their point of view!

#2. Targeting audience

Facebook is a reliable platform if you know how to target the right people. If your content is exceptional but does not know how to target your ideal buyers and lead them toward a purchase at the right place, it will turn out to be a difficult task to advertise that content cost-effectively. But how will you find your audience? How big or small should your audience be? How do you know if the audience that you choose is a good one or not? There are three types of audiences!

• Saved Audience
• Custom Audience
• Lookalike Audience.

• Saved Audience :

The saved audience allows you to create a list of audiences according to their demographics, interests, locations and other factors. For demographics, you have a lot of targeting alternatives that will help you refine your audiences like age, range, gender, and language. Once you create a list, you can save it with a name and also re-use it for similar campaigns. It saves a lot of time and can also help to understand the audience and results.

• Custom Audience :

Custom Audience lets you retarget the ones who have visited your website before and the ones who have engaged with your content or app. There are multiple ways of creating a custom audience. They are:

• by customer file
• by website traffic
• by app activity
• by offline activity
• by engagement on Facebook.

• Lookalike Audience :

Lookalike Audience lets you target people who look like your existing customer database. To create a lookalike audience, you should generate an audience that you would like to look alike. You can do this by creating a custom audience first.

#3. Offer something to the people!

You should generate an offer to a particular group of people, and your offers must solve their problems. So, your duty as a business owner is to be a problem solver. Because you could have all the followers and all the email addresses but, if the audiences are not
willing and able to buy, having them as lead is pointless. Hence, when you are marketing, always consider these audiences in mind and make sure that your offer solves that problem and takes them from where they are now to where they ultimately want to be!

#4. Use Facebook ad library to spy on competitors!

Facebook has a page transparency section for every Facebook business page. It lets you get a little window into what ads that specific businesses or pages are currently doing. You can also view the date of the ads that got created to get to know whether the
ads have been running a long time as it is a good indication of how successful the ads are. It will help you identify what your competitor’s best-performing headline and images are, and allow you into their marketing funnel where you will be able to see their front end cold traffic offers, retargeting offers.

Also, you can view the offers they might show afterward inside their funnel, which can be some of the best advertising opportunities for your business. But never copy the ads of competitors for your campaign. Instead,
analyze those ads and create a unique one from it!

#5. Interactive click-to-messenger Facebook ads

Click-to-messenger is a cost-effective and powerful way to engage the audience with your business. It can be in the form of videos, images, or carousel ads. It is always better to add a scripted, automated message using a chatbot as the users can receive a greeting immediately as they click on your ad. Most of the customers tend to start conversations with brands over messaging rather than mailing. Remember, customer service is the key that will lead to customer retention. Click-to-messenger is a great way to increase the return on investment than traditional Facebook ads.

#6. Scroll stoppers

We witness a lot of content while scrolling through the news feeds. You may read some, or you may skip some of them. But there will be a point of time where you stop at something that grabs your attention. It can be because of an attractive photo, video, or even the headlines. It is the goal of all Facebook advertisers to make you stop scrolling and get your attention.

For making the audience stop scrolling, you have to:

• Create extremely relevant content.
• Add a photo to your website as it boosts trustworthiness.
• Focus on the first three seconds of a video that you are going to post because, when a person is scrolling and see something unique and visually attractive compared to the rest of the posts, they will stop and tend to view and share the video.
• It is always a better choice to add visual effects and animations as people get
  tempted by it.

To sum up, Facebook is the best platform to advertise your business apart from Google due to communication and social interaction among people virtually. Therefore, the next time when creating Facebook ads makes use of these six above given strategies as it will help in making the audience engage in your ads.

The post Six Facebook Leads Generation Ads Strategies appeared first on digitalbuddha.

Basic Steps for Real Estate Digital Marketing

1. Building an Online Presence
2. Customer Acquisition
3. Engaging the Customer

Building your online presence is the first step which includes creating an attractive website, showing a strong social media presence, and attracting customers with Blogging.

For customer acquisition, we use SEO, social media marketing, PPC ads, email marketing, etc, and increase your leads. In this stage, you have to choose the best digital marketing strategy according to your project.

If you can engage the customers and convert them as your online promoters by providing engaging content on the website and social media. You may also need to concentrate on online reputation management during this stage.

Internet marketing provides the scientific model for the builders to attract potential customers with very less investment. Keeping in mind that, Real estate sector is one of the largest growing sectors in India during recent years. Indian Brand Equity Foundation (IBEF) predicted that the real estate sector will touch 180 billion US$ by 2020.

Internet Marketing Trends that you can utilize in Real Estate Sector

1. Develop Quality Content on your Website :

It is important to check the quality of the content that you are providing on your website for your target audience. The key here is to provide information to the point. Try to engage your audience with attractive content in your blog section.

2. Try to Become Mobile Friendly :

In this smartphone era, most people are doing their business on mobile phones to save time and increase versatility. Also, Google started giving importance to mobile-optimized content to help the customers. Now you should go for a mobile-friendly platform and try to develop an app for your website.

3. The Importance of Search Engine Optimization:

If you want to get on top of the google search result, try to start search engine optimization techniques as soon as possible. It will help you reach above your competitors on SERP (Search engine result page) as well as in the mind of potential buyers.

4. Google Ads :

It is really very important to select the right keywords for a good Google Ads Campaign. Always do good research in choosing your keywords. Try to approach a limited but highly targeted audience, and try to get more and more traffic.

5. Try to do a Better Analysis :

If you can utilize all the possible features of google analytics, it will definitely help you to effectively create new digital marketing strategies and to modify your strategies for potential customers.

6. Be Active on Social Media :

Social Media is the best platform to target your audience in a particular location. The combined number of users on Facebook, Twitter, Google Plus, Linked In and Instagram is more than one billion and millions of people are joining on social media each day.

Now it’s time for you to start your digital marketing campaign. If you can provide information in a better way with digital assets, then the chances of selling your Real estate products are higher.

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