social media advertising Archives - digitalbuddha https://www.digitalbuddha.in/tag/social-media-advertising/ Top Digital Marketing and Development Agency in Kerala Fri, 03 Mar 2023 10:23:51 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://www.digitalbuddha.in/wp-content/uploads/2021/09/cropped-cropped-DB-logo-black-32x32.png social media advertising Archives - digitalbuddha https://www.digitalbuddha.in/tag/social-media-advertising/ 32 32 Organic Growth Hacks in Social Media https://www.digitalbuddha.in/organic-growth-hacks-in-social-media/ Sat, 10 Oct 2020 13:11:22 +0000 https://digitalbuddha.in/?p=8634 A social media profile or page is commonly used to reach out to a wider audience and a social circle beyond our known connections. As far as any business or personal branding is considered, social media marketing has a vital role in its success in the industry. And the more organic is the reach of […]

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A social media profile or page is commonly used to reach out to a wider audience and a social circle beyond our known connections. As far as any business or personal branding is considered, social media marketing has a vital role in its success in the industry. And the more organic is the reach of our page, the more benefits it brings.

Well, what is Organic Reach?

The reach a page, profile or brand gets in an unpaid or the natural way through any social media platforms like Facebook, Instagram, Twitter, etc can be called Organic Reach. Well, it is the most preferred type of reach or rather something which is completely genuine and which needs some effort. Organic reach mostly comes with good quality content and a good page reputation. Well, there are some other simple hacks that can help to get a good organic reach and they are as follows.

  • Hashtags

Hashtags play a great role in creating a good reach in social media platforms like Instagram, Twitter, Facebook etc. There is huge followership for each hashtag alone on Instagram which makes it more popular than the pages. There are 3 types of hashtags and we need to choose the right so that our posts and contents get the desired reach and outcome.

  • High traffic – These are the most popular hashtags that are very common and a lot of posts are updated each day. In short, it a highly competitive hashtag and using these may not give us the desired results as there are high chances that our post may get drowned or skipped easily.
  • Medium Traffic – These are related hashtags that receive a comparatively lesser number of posts and that makes it more suitable to use. This is because our posts get some attention and will not get lost easily.
  • Low Traffic – Low traffic hashtags are the least used hashtags with low followership and posts. Using these hashtags also doesn’t help our content to reach the desired audience or get the results.
  • Commenting on other pages

Commenting on other similar pages keeps our profile alive and active. It helps to create good interaction and gain more people to check out our profile and also find audiences with similar interests.

  • Collaborations

Our page can organically reach a larger audience by collaborating with other pages with similar ideas. It is a win-win game as both pages share the benefits and get more exposure. The collaborations happen through sharing the content or promoting them through other pages.

  • Piggyback on trending topics

Social Media is all about new Trends. Most of the time, we wake up to some of the latest new trends and viral posts. So pick up that moment and use the trend well so that we too get to share that limelight.

  • Engaging with your followers

Followers are the main part of any social media campaign. It’s easier to lose them than to gain. If our followers feel that we do not have anything useful or entertaining to give them, they will unfollow us and look for alternatives. So engaging followers is very important to maintain them. We can easily engage them through :

  • Contest
  • Stories
  • Giveaway
  • Games
  • Challenges etc
  • Consistently Posting

Consistency is another success mantra of social media. Regular posting is equally important as the content. It keeps the page active and helps to maintain our presence in social media.

  • Instagram Lives

Going LIVE on Instagram has become a new trend. Live Interactions, Meeting and Interviews have become common these days. Everyone from celebrities to common man can appear Live on their social media pages and interact. And the statistics show that this helps to increase organic growth in a cost-efficient way.

  • Properly analyzing What to Post and When to Post

Knowing the Audience is a key point in content creation. We should know what our audience needs and how to deliver it in a creative and engaging way. Analysis of previous posts and contents from other popular pages will help to understand the interests of the audience.

Some creative tools that help to improve our social media presence are as follows.

  1. Canva – Canva is a graphic design platform that allows you to create social media graphics, presentations, posters, documents and other visual content.
  2. Instories – Instories is the post and story creator for Instagram that helps you to make your stories more creative.
  3. Hootsuite – Hootsuite is a social media management platform.
  4. Inshots – InShot app is an all-in-one visual content editing app that allows you to create videos, edit photos, and create image collages.
  5. Typorama – Typorama is an app that lets you transform your text into cool typographic designs with a few different customizations.
  6. Unfold – Unfold is a toolkit for storytellers to create beautiful and engaging stories with minimal and elegant templates.
  7. Snapseed – Snapseed is a photo-editing application for mobile that enables users to enhance photos and apply digital filters.
  8. VSCO – The VSCO app allows users to capture photos in the app and edit them, using preset filters and editing tools.
  9. Preview – Preview combines the best Instagram tools into one simple app.
  10. Flick – Finding Hashtags and copy groups of hashtags to a post.

Social Media is growing each day and so are the scope and possibilities it opens. We need to update ourselves and find more innovative ideas to push ourselves forward in this social race. It is definitely a potential weapon that can make and break us. So let us remind ourselves to use it Vigilantly, Ethically, and Productively.

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]]> Top Marketing Tools For Instagram In 2019 https://www.digitalbuddha.in/top-marketing-tools-for-instagram-in-2019/ Tue, 30 Jul 2019 09:19:12 +0000 https://digitalbuddha.in/?p=7381 Wondering what the big Instagram marketing tools for 2019 will be?  Don’t worry, we tried to pick the very best to drive your Instagram success. These days when it comes to Instagram, for being successful there’s a lot you need to bother about. As the competition grows deeper & deeper, simply practicing smart hashtags & […]

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Wondering what the big Instagram marketing tools for 2019 will be?  Don’t worry, we tried to pick the very best to drive your Instagram success.

These days when it comes to Instagram, for being successful there’s a lot you need to bother about. As the competition grows deeper & deeper, simply practicing smart hashtags & posting frequently isn’t sufficient to cut it. If you are serious about gaining more likes and increasing your followers on Instagram, you need to understand all the right Instagram tools and trends. That way, you can ensure that you start the new year knowing that you are performing everything to create a strong Instagram presence.

In this blog post, let’s take a look at 10 of the best Instagram marketing tools that you need to watch out for in 2019 – and put into practice.

  1. Canva

Price: Free. Paid Plans – Starts at $12.95 per month

Canva is a free designing tool which is excellent for creating Instagram stories as it has the exact dimensions for all Instagram image measurements. Not only Instagram, but Canva is also an easy designing tool for other social media platforms. It has stylish templates, easy design tools assuring that your story stands out, which is not a simple task in the world of Instagram. Canva comes to great use for businesses and marketers that don’t hold an in-house designer. Canva tool has a wide range of different templates that are exact and correct to Instagram’s image specifications, hence you can simply proceed with the design and no necessity to get concerned about attempting to sort out problems with aspect ratio, resolutions, and getting the right pixel widths.

  1. Planoly

Price: Free. Paid Plans – Starts at $9 per month

For any business, it is necessary to hold a stunning and consistent profile on Instagram. Using Planoly is a breeze. Planoly is a very cool visual Instagram scheduler tool. This tool helps you to easily upload photos, enter captions and also schedule your photos. It also helps you to schedule stories on Instagram. This tool does have premium plans which grant you extra features to use, but the free version of Planoly is great for individuals. On the free plan, you will be able to schedule a maximum of 30 images per month and get access to the basic analytics package. Planoly makes your job a thousand times easier!

  1. VSCO

Price: Free. Paid Plans – Starts at $19.99 per year

VSCO is one of the best photography tools that not only allows you to capture but also to edit & share your photos to a community of compatible content creators. It holds a wide collection of filters, which empowers you to enhance your photographs with ease. VSCO is the clear choice for all content creators looking to improve their pictures as it provides access to up to 130 unique presets. By large collections of presets and editing features that are offered by VSCO, you will be able to create high quality & unique pictures which can later be shared to your other social media accounts.

  1. Magisto

Price: Free. Paid Plans – Starts at $4.99 per month

Magisto is a tool that executes the method of video editing the simplest. Magisto supports you to create winning Instagram videos from scratch. This online tool includes a wide range of specialties that makes it simple for users to create videos that are not only interesting but also are fun to watch. There are several highlights in Magisto that users will surely appreciate. Magisto helps the users to include photo uploads, HD movie downloads that don’t have an end, and also premium editing styles.

  1. Crowdfire

Price: Free. Paid Plans – Starts at $49.99 per month

Crowdfire is one of the great marketing tools that offer smart features, which promises fast growth on Instagram, through its Clean-Engage-Grow theory. It benefits different businesses as well as individuals by supporting them to reach a broader audience & expand their business. Crowdfire is a powerful solution to attract targeted followers on Instagram and other social media accounts. Once you connect your Instagram profile, it offers data about any new followers you gain, as well as of those you lose. For example, if you have followed a user on Instagram, but he or she has ignored to follow you back, then this application will automatically unsubscribe you from that account. With the help of such features, your connections will forever be connected and secured.

  1. Shorby

Price: Free 5-day trial. Paid Plans – Starts at $9 per month

Shorby is an excellent Instagram tool which is designed to assist you to gain the most out of your Instagram bio link. Instagram is a large and fabulous platform but allowing us to post a single link in the bio is somewhat limiting. Therefore, with Shorby tool, you can attach various clickable links through a mobile-optimized landing page. This could be any link that includes links to your website, store, specific blog posts, or anything else. This way you will be able to create multiple links.

  1. Social Rank

Price: Free. Paid Plans – Starts at $49 per month

Social Rank is a tool that is utilised for categorizing your Instagram audience. It recognises and analyzes your audience. Once you login to Instagram, you will be able to search & distribute your audience by demographics, by the number of followers, bio Keywords, through hashtags, also by geographic location, and by the device. Order your audience by the highest involved followers from highest to lowest or vice-versa. Social rank is like a must-have tool for whoever handling Instagram.

  1. Repost

Price: Free

Just as Facebook enables a user to share and twitter allows to retweet, the similar way Repost app allows the user to repost an Instagram Post. Repost is one of the best reposting tools that let you post any video or photo directly to your own Instagram. This tool is packed with great features like it has a clean user interface. The Repost tool also enables you to repost for Instagram which will place a watermark of the username of the account by default from which the image you are working to repost is originally from. Another great feature is it supports to automatically copy the caption of the original image which is a great advantage. 

Start Shooting

Well, that was a complete pack of info, wasn’t it? Take a breath, catch some notes, and start preparing for your Instagram account and get ready to strategize up a storm for the new year.

We would love to know if you have used Instagram Marketing tools for your business. If so, which were the much effective ones that served you gain traction for your brand?

You can write to us at info@digitalbuddha.in. We would be happy to hear from you.

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]]> Facebook And Instagram Advertising https://www.digitalbuddha.in/facebook_and_instragram_advertising_kerala/ Mon, 16 Apr 2018 07:35:00 +0000 https://digitalbuddha.in/?p=5514 Facebook and Instagram are considered as the most engaging social media platform that digital marketers are relying on. If you are planning to start a marketing campaign in any of these platforms, this is the right time for it. Studies show that one in five minutes on mobile phones is spent on any of these […]

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]]> Facebook and Instagram are considered as the most engaging social media platform that digital marketers are relying on. If you are planning to start a marketing campaign in any of these platforms, this is the right time for it.
Studies show that one in five minutes on mobile phones is spent on any of these platforms. There are many factors to consider before starting your campaign on these platforms.
Why Instagram Marketing is important
Instagram studies say that
1. 60% of the people discover new products on Instagram

2. 80% increase in time spent watching video on Instagram
3. 200 million+ Instagrammers visit at least one business profile daily
4. 80 % of accounts follow a business on Instagram
5. 500 million+ of accounts follow a business on Instagram
6. 300 million+ accounts use Instagram Stories every day

 

Instagram is the best place to advertise visual content. In Kerala, there is a sharp hike in the number of Instagram users during the last year. The Millenials and youngsters are showing great interest in this platform. Therefore it is important for the businesses in Kerala to keep their Instagram page active.

 

How Instagram promotions help your business

https://www.instagram.com/p/BhQ-8wvhO-F/?taken-by=the_digitalbuddha

Instagram promotions can help you reach the right audience at the right time.  You can target the audience based on their Age, Location, Gender, Behaviour, Interests, etc. There are many types of Ad formats available on Instagram. Depending on your requirement, a digital marketer will wisely choose an Ad format that will help you to achieve your target.  Instagram is considered as the next social media platform that is going to rule our state along with WhatsApp.
Facebook and Instagram go together
Facebook and Instagram marketing can be used as a connected platform. Since most of the Instagram users are connected their account with their facebook page, marketing on both platforms simultaneously is a great idea. Most of the Advertisement formats on Facebook is also supported by Instagram. Running the ad campaigns simultaneously on both platform is the best way to increase the brand awareness in a short period of time.

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