search engine optimisation Archives - digitalbuddha

International SEO: How to Set Up SEO in Multi-Language

digitalbuddha — Tue, 14 Jul 2020 13:27:54 +0000

Generally, Search engine optimization means optimizing a specific content so that search engines such as google will rank it higher on the search engine results page.

International SEO is the same thing but with a few additional considerations. This includes keyword localization, local content creation and the search engine preferences. It can expand your business web presence by translating the contents into different languages and optimizing it in order to drive traffic.

However, optimizing a particular site into an unknown language can be a bit difficult. But, there are certain steps that could benefit your international SEO easily.

Learn about your current international audience

The first process is to find out who and where the current international traffic is arriving from.

How will you find it?

Well, you can make use of google analytics where you will find an option called “location report” under Geo tab and sort it accordingly and you will get to know the countries from where the traffic is hitting from.

Once you find a specific international audience, start with that country itself as it will be easier for ranking well in places where you already have some grip.

Multilingual vs multi-regional targeting

Multilingual SEO is the translation of your website into different languages and getting your website ranked in different language versions of google.

So, Google has different versions for each specific language and country and there are lots of benefits laying down there.

Whereas, multi-regional is basically looking at different countries. That is, there are different country versions for google and if you get ranked in different countries, it could help you get more traffic, sales, discounts and lots of other offers from that particular area.

For instance, what if Microsoft had sold Windows only in America? Do you think it would have reached into a position as it is now if it was like that? Never!

If you translate a website into different languages, you are in fact enhancing the amount of your potential customers visiting your site.

For instance, assume that you would like to enhance the sales in Russia and for that if you create a Russian site and translate your original content which is in english to russian language, you will not only have two variations of the same page, but also it will pave a way for increasing the number of audience visiting your site as well as it could help you to rank higher.

It seems simple! But how will you translate your content into languages that you are not familiar with? Here are some tips!

#1 Hire a translator

A professional translator can be helpful in preventing miscommunications and provide instructions or feedbacks in their local language. Moreover, you will be able to have a profound and significant connection with your international clients where you can understand their objectives more clearly.

#2 Usage of technology

A simple, basic and one of the best online translation tools is the Google translate in which it supports over 100 languages and translates within seconds.

Other translating tools include Bing translator, Magic Search, Linguee, WordFast Pro and many more.

#3 Visual form of communication

Making use of pictures to bring out the exact instructions or messages can be very useful rather than text when you don’t know the language.

#4 Clarification

The chances of misunderstanding when you have a language barrier are more. Hence, you should make sure that the customer or even the team members are understanding what’s being said in order to make sure that the content or the functionality that you propose goes exactly with the objective of the client.

Domain Structure

A proper domain structure is a chief constituent when it comes to international SEO and for that there are various types of options that you could make use of and they are as follows!

#1 ccTLDs (Country Code Top Level Domain)

A ccTLD is just a domain extension and has a country connotation or a regional connotation. Mind you, this is only specified for countries and not for language. These domains are the most powerful way to rank a page in a certain country as it sends strong signals to search engines conveying that it is meant for users in a specific country.

Examples: www.yoursite.fr : France www.yoursite.jp : Japan www.yoursite.de : Germany

#2 Subdomain

Subdomains are useful if you’re targeting an audience with respect to both language as well as countries.

Example: En.wikipedia.org De.wikipedia.org Fr.wikepedia.org

The demerit of subdomain is that sometimes it does not inherit all the domain authority, trust or value that you might get from separate subdomains or from a single root domain.

#3 Subdirectories

If you would like to assign all the language versions to a generic domain with contents kept in a different folder for every language and country, you can choose subdirectories.

Example: yoursite.com/en-uk/

In here, /en-uk/ means that it is an english language site targeting the UK and it’s all done in subfolders.

Use hreflang tags

These attributes tell Google which language you are using on a specific page so that the search engine can show the results to users searching in that language.

Code sample:

For example, assume that you would like to target spanish speaking people in America. For that you can make use of the below given code in the header of your respective page.

But before you start adding any tags and links to your pages, you should decide which method you would like to use and stick to it later on.

You can add some HTML code to your site’s page.
You can specify hreflang tags with an XML sitemap.
You can add the code to the site header

Localize your content

#1 Check out Search engines other than Google

You can’t ignore the fact that google is not only the player in the search engine game. For example, Baidu covers 70% of the market in China and Yandex covers 60% in Russia whereas Naver covers 80% in Korea.

While the basics might be simple, each has their own unique ranking algorithm and it’s a good idea to make sure that you are optimizing for the right one.

Now, if we take a look at Korea, apart from a few, others will definitely perform searches in their native language.

So, if you don’t localize your content, you will definitely lose a major part of the traffic coming from local search engines.

#2 Keyword Research

Before you start optimizing any pages on your site, you have got to begin with solid keyword research. You should find the keywords that are important to target and out of that list which ones have the most search volume.

It won’t do you much good to optimize a phrase that no one ever searches for as it won’t bring you any additional traffic.

For instance, British, Canadian and American English differ from each other and the way they search for contents might be different. So, you must search for keywords with respect to the language or the country that you are targeting.

And for that you could make use of keyword tools such as Google Keyword Planner, adwords, Unamo, etc. Google Trends is a type of keyword tool where you can view the most used keywords by people in their native language when they search for a topic. Moreover, you can make use of this in your content for relevance.

Once you are finished with the research, make sure to add these translated keywords to a few important areas of your page such as URLs, meta descriptions, content and title tags.

In summary!

Expansion of your site to the international audience will be a complete break through for your brand, traffic and sales. And one more thing i would like to add is the user experience. Having a multilingual website will provide better user experience which may lead to conversion rates, and attain customer’s trust. However, Multilingual SEO is a hard process and I hope this article helped you even in the slightest manner!

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Crawlers Of Web!

digitalbuddha — Sat, 16 Nov 2019 06:55:06 +0000

Creepy crawlers can be disgusting. Who pops up in your mind? No one wants them, but what I am going to say next is going to surprise you. As in the animal kingdom, creepy crawlers have an essential role to play, so do crawlers have an important role to play on the internet. Let me introduce you to the soldiers of the internet, the good crawlers.

Consider this, World Wide Web has a humongous army of soldiers to keep an eye on the data of trillion and trillions of web pages and yes, you guessed it right, these soldiers are called web crawlers. Well, if you are someone who finds crawlers creepy then think again, because your web presence is entirely dependent on these good crawlers. They will crawl in to your web pages, dig in to your keywords and content and use them to build your presence on the internet. If the good crawlers snoop on your pages more, you bet they love your pages!

A crawler is much like an enthusiastic tourist with a pair of binoculars glued to his eyes, looking for new places to conquer and add to his checklist. For a crawler is always hunting for information, so that it can weave its sticky web around its contents and index it to its last detail in its elephantine database.

It works like this. The good crawlers assimilate all the data, images, graphics, videos, links and hyperlinks on your page and index it to their gargantuan library database. Each minute detail is scrutinised and filed in a systematic and organised manner. Just like our moms who like to keep everything neat and clean so that when we need it, we can easily find it at the snap of a finger. The automated crawlers too do the same but million times more efficiently. It is their efficiency which makes the search engines pop up with hundreds of results to your queries. Yes! Search Engine Optimisation SEO, works because these good crawlers act as the crucial link to connect the words in the search engine queries to the already indexed keywords and content on your web pages.

Crawlers consider a web page old, once they have indexed it in their database. Interested in knowing more about indexation? Read here. Once indexed, it is important to keep up the attention of the good crawlers on your web page. Just like you need to go that extra mile to impress your loved ones, for example redo a part of your wardrobe, surprise them by cooking their favourite cuisines, get rid of bad breath, show up on time 10 times in a row, or may learn a new skill; in the same way, to get the attention of the crawler you need to keep adding new information, quality content, images, videos and links to your web pages. Remember crawlers love quality over quantity. More on that later.

Oh wait! I have been so enthusiastic about the good crawlers that I forgot to mention that there are also crawlers that you just might like to avoid! Read them on our next upcoming blog.

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Smart Ways To Earn Backlinks To Your Website

digitalbuddha — Mon, 08 Apr 2019 07:47:49 +0000

“Backlinks” are one of the smartest technique of every successful SEO campaign. They are an essential part of the SEO process.

First of all, it’s necessary to sort out what a backlink is.

What Are Backlinks?

Backlinks are those links coming to our site from other websites. Backlinks make a huge impact on a website’s prominence in search engine results. In other words, a backlink is a link one website gets from another website. Also, related to as “incoming links,” backlinks execute their connection through external websites.

These links from external domains lead to pages on your own domain. Whenever backlinks happen, it is similar to receiving a vote for a webpage. The more votes you receive from the top ranking sites, the more positive impact on a site’s ranking and search visibility.

Although Google has altered how backlinks operate when it comes to search engine optimization. Yet, they still act a role in how high your site ranks in results. Not only do these links help improve your result position, but they can also support to brand reputation and domain authority. However, you need to make sure you hold quality links.

Today, the old link building strategies are outdated. Check out these few smart ways to earn backlinks to your website.

Smart Ways To Earn Backlinks To Your Website

Broken-link building method

Broken link-building is a tactic how you detect a broken (i.e., dead) link, recreate the dead content, later tell the webmasters linking to the dead resource to instead link to your recreated content. It operates because nobody requires dead links on their website. Thus when you say webmasters about broken links on the site, they’ll cheerfully restore them with working ones. Here, you are offering the webmaster a favor by reporting the broken links, and hence the possibilities of a backlink back to your website are high.

Backlinks through Infographics

In today’s world, Infographics resume being insanely popular. At present, infographics are liked and shared on social media 3x higher than any other type of content. Infographics are an excellent blending of visuals and text. Most infographics are visually attractive, usually carrying interesting information about a certain topic that the audience can easily browse through. Hence, good infographics have the capability to make your content go viral, generate tons of high-quality backlinks, and increase your site’s overall SEO.
Once you are done with creating infographics, and which shines on your website, just distribute it on multiple sites. There are infinite infographic directories where you can submit yours. For example, here is a record with more than 100 sites to submit your infographic.

The advantage of guest articles

Guest blogging is one of the best online marketing tactics you can advance in. Guest posting clearly spells publishing posts written by others. If you desire to expand your brand’s message and acquire the trust of your target audience, start sharing content to different blogs associated with your business or market. Content is very essential for SEO as well as engaging your readers. Here are some of the best guest posting sites to submit your articles.

Spy on your competitors

To help you build great content that will earn your site backlinks, you need to spy on your competitors. Do you know why? It’s because the possibilities are that they’ve got great content which is already ranking great and has generated plenty of backlinks. Accordingly, what you need to do is to not just follow them on social media but also sign up to all newsletters they send out. Another clever way is to catch up with their latest content is to create a Google alert. One of our favorite tools for identifying when and how your competitors are building links is Monitor Backlinks or smallseotools.

Build internal links

Internal links are a key factor for running a successful blog. A good internal linking structure contributes to developing a great user experience because visitors can easily navigate your site and find relevant articles that add to or match the page they’re already viewing.
Be cautious not to burden your pages with internal links, though. It’s good to keep backlinks per page down to below 100, and you want to include external links to the count (you’ll see why in a bit).

Promote your content

Official websites won’t magically link to your content. You need to place it in front of them! First and foremost, the only approach to achieve in your promotion attempts is to promote content that official websites have reason to link to. For doing this, one of the best approaches to achieve this is to contact bloggers or websites running weekly or monthly roundups. Again here, you can make use of Google alerts. Make certain you pick, in order to view results only from the past week or month.

Write Testimonials

An excellent and innovative method of winning some backlinks is to compose a testimonial for a website. The first run is to settle your target, write them an e-mail explaining how pleased you were with their product or service. Don’t mention anything about backlinks. Once the lines of communication have been opened and they have agreed on the testimonial idea, then make the move. Once the testimonial has been done just add your name and website URL to the bottom of the testimonial. They’ll think nothing of it. After all, you did just take the time to write them an awesome testimonial.

Social Media

Social signals play an important role as a ranking factor. And, there is a lot of attention on Social Media that just isn’t going away. Linking back to your site from social media sites drives traffic and advantages to your website from an SEO viewpoint. There are numerous chances to create backlinks on social networks and they are strongly believed in Google’s eyes. Sites like Facebook, Instagram, LinkedIn, Twitter, YouTube, etc. occur to be the commonly visited sites and are a great place for you to earn some attention for your brand.

Donate

In the SEO industry, you can make donations to certain non-profit websites, and in several cases, this results in a valuable SEO backlink back to your site. Once you find a site that actively allows donations and which links out to sites that have donated, it’s simply a matter of clicking on the donate button, offering a donation along with your site anchor text. A few days later, or sometimes also a few hours later, your link shows up.

Get Interviewed

Nowadays, getting interviewed on podcasts, news sites, blogs, and in different publications is likewise an honest way to earn natural backlinks. And besides, it’s one of the most neglected and underused natural link building strategies. By advertising expert interviews on your site, you can not only increase the existing following of popular people but also convince readers with valuable and unique questions and answers. This fulfilment will definitely have a high chance of converting into backlinks and social shares.

Conclusion

Outside links still matter and aren’t old, therefore start acting on tactics to gain valuable backlinks to advance your search visibility. Lastly, remember that holding your backlinks is as essential as growing them. Hence, have a record of the backlinks your website is getting, by using tools like Monitor Backlinks, Ahrefs, smallseotools or Majestic.

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