Everybody knows that you can market your business and products by putting up posters and hoarding on city traffic and signing up for ads in the local paper, but what about having some more modern marketing strategies in your hand? It is high-time we upgrade our own marketing techniques too. But few questions about these techniques need to be addressed first.

Modern Marketing for Business

Let’s start with the 4 Ws – What, When, Why, and Where of Modern Marketing?

According to the definition by Google, “Modern marketing is the ability to harness the full capabilities of the business to provide the best experience for the customer and thereby drive growth. Philip Kotler is known around the world as the “father of modern marketing.” Customer is, and will always remain the King in every business. And they remain loyal to the brands which meet their expectation levels and provide the best each time.(which may sound Impossible but can be managed)

And knowing the customer and getting a step ahead of their needs is the key point of effective modern marketing.

As you know, the number of internet users has boomed in the past year and so has the opportunities & scope of modern marketing. Modern Marketing is mainly online and internet media-centered. And that is exactly where you need to put your business to drive growth and profit. ‘NOW’ is the best time to start if you haven’t started it yet. Whether you are a business owner or an active user of an online platform, you must adapt to the competitive and evolving changes in the world of marketing. Moreover, these methods are cost-effective, save time and reach a wider and targeted audience.

Let us discuss a few methods of Modern Marketing

• Micro-moments

Micro-Moments are those moments in Marketing where you need to foresee the demands that your customer may have and keep the solution handy for them. According to Google, micro-moment marketing revolves around intent-rich moments. In these moments, users turn to a device, like a tablet or a smartphone, to act on a specific need. A need can include going somewhere, plus knowing, doing, or buying something. And if you have the answers to their queries, you can easily draw their attention to your service or products and thus create a business conversion.

• Affiliate Marketing

Affiliate Marketing is a budding rockstar in Digital Marketing. It is an advertising model in which a company pays others (e.g – bloggers or influencers) to advertise their products and services and generate sales. Affiliates place ads or market the products or services on their website, app, or blog. As the number of Bloggers, vloggers and influencers have increased post the pandemic, the scope of this type of marketing has sky-rocketed

• Email Marketing

No. Not Spamming their Mailbox with a lot of junk mail. Strictly NO! Email marketing is a powerful marketing channel, a form of direct marketing as well as digital marketing, that uses email to promote your business’s products or services. It can help make your customers aware of your latest items or offers by integrating it into your marketing automation efforts. Here, we need to be specific in choosing the audience. Our emails must be tailored to suit their needs and requirements.

• Content Marketing

Content is always the King in Marketing.It is the creation and distribution of digital marketing collateral with the goal of increasing brand awareness, improving search engine rankings, and generating audience interest. Once you start providing meaningful content to the customers, they start believing you and your brand.

• Influencer marketing

Have you noticed that the number of social media celebrities and influencers has increased over this period of time? Influencers are those individuals who can ignite a spark in the minds of a number of people. Unlike other Mass Marketing methods, Influencer Marketing is a form of marketing in which places focus on influential people rather than the target market as a whole. It identifies the individuals that influence potential buyers and orient marketing activities around these influencers.

• Video Marketing

Video marketing is using videos to promote and market your product or service, increase engagement on your digital and social channels, educate your consumers and customers, and reach your audience with a new medium. Thanks to Reels and other Video Creating Applications, 81% of businesses are now using video as a part of their digital marketing strategy. Live videos account for 13% of total traffic.

• Conversational Marketing

A good open conversation helps people to trust us even more. And the same is the psychology behind Conversational Marketing. It is a method of engaging with website visitors and converting leads via dialogue-driven activities. Essentially, it is all about connecting your marketing activities directly with the sales team, ideally through one platform, so the user has a smooth journey down the process.

• Social Media Marketing

Social Media Marketing is not a new thing to discuss. It is the most inevitable part of modern marketing. Like the Quote says, “Brands that ignore social media…will die. It’s that simple.”

• Search Engine Marketing

“Lead people with what they want.Yes that is all about Search Engine Marketing. Let Google or your Search Engine push your brand to the customers. And with the right timing, strategies, and planning, Google will never let you Down!

Implementing Modern Marketing techniques to your business is a need of the hour and the most intelligent strategy to boost your business. They anticipate unmet consumer needs, identify opportunities they didn’t know existed, and reveal subtle and addressable customer pain points. To make sure that marketing spending, technology, and processes are all managed to deliver maximum impact and efficiency, the best companies must foresee the new techniques and move accordingly.

The post Modern Marketing for a Modern Era appeared first on digitalbuddha.

Wondering what the big Instagram marketing tools for 2019 will be?  Don’t worry, we tried to pick the very best to drive your Instagram success.

These days when it comes to Instagram, for being successful there’s a lot you need to bother about. As the competition grows deeper & deeper, simply practicing smart hashtags & posting frequently isn’t sufficient to cut it. If you are serious about gaining more likes and increasing your followers on Instagram, you need to understand all the right Instagram tools and trends. That way, you can ensure that you start the new year knowing that you are performing everything to create a strong Instagram presence.

In this blog post, let’s take a look at 10 of the best Instagram marketing tools that you need to watch out for in 2019 – and put into practice.

1. Canva

Price: Free. Paid Plans – Starts at $12.95 per month

Canva is a free designing tool which is excellent for creating Instagram stories as it has the exact dimensions for all Instagram image measurements. Not only Instagram, but Canva is also an easy designing tool for other social media platforms. It has stylish templates, easy design tools assuring that your story stands out, which is not a simple task in the world of Instagram. Canva comes to great use for businesses and marketers that don’t hold an in-house designer. Canva tool has a wide range of different templates that are exact and correct to Instagram’s image specifications, hence you can simply proceed with the design and no necessity to get concerned about attempting to sort out problems with aspect ratio, resolutions, and getting the right pixel widths.

2. Planoly

Price: Free. Paid Plans – Starts at $9 per month

For any business, it is necessary to hold a stunning and consistent profile on Instagram. Using Planoly is a breeze. Planoly is a very cool visual Instagram scheduler tool. This tool helps you to easily upload photos, enter captions and also schedule your photos. It also helps you to schedule stories on Instagram. This tool does have premium plans which grant you extra features to use, but the free version of Planoly is great for individuals. On the free plan, you will be able to schedule a maximum of 30 images per month and get access to the basic analytics package. Planoly makes your job a thousand times easier!

3. VSCO

Price: Free. Paid Plans – Starts at $19.99 per year

VSCO is one of the best photography tools that not only allows you to capture but also to edit & share your photos to a community of compatible content creators. It holds a wide collection of filters, which empowers you to enhance your photographs with ease. VSCO is the clear choice for all content creators looking to improve their pictures as it provides access to up to 130 unique presets. By large collections of presets and editing features that are offered by VSCO, you will be able to create high quality & unique pictures which can later be shared to your other social media accounts.

4. Magisto

Price: Free. Paid Plans – Starts at $4.99 per month

Magisto is a tool that executes the method of video editing the simplest. Magisto supports you to create winning Instagram videos from scratch. This online tool includes a wide range of specialties that makes it simple for users to create videos that are not only interesting but also are fun to watch. There are several highlights in Magisto that users will surely appreciate. Magisto helps the users to include photo uploads, HD movie downloads that don’t have an end, and also premium editing styles.

5. Crowdfire

Price: Free. Paid Plans – Starts at $49.99 per month

Crowdfire is one of the great marketing tools that offer smart features, which promises fast growth on Instagram, through its Clean-Engage-Grow theory. It benefits different businesses as well as individuals by supporting them to reach a broader audience & expand their business. Crowdfire is a powerful solution to attract targeted followers on Instagram and other social media accounts. Once you connect your Instagram profile, it offers data about any new followers you gain, as well as of those you lose. For example, if you have followed a user on Instagram, but he or she has ignored to follow you back, then this application will automatically unsubscribe you from that account. With the help of such features, your connections will forever be connected and secured.

6. Shorby

Price: Free 5-day trial. Paid Plans – Starts at $9 per month

Shorby is an excellent Instagram tool which is designed to assist you to gain the most out of your Instagram bio link. Instagram is a large and fabulous platform but allowing us to post a single link in the bio is somewhat limiting. Therefore, with Shorby tool, you can attach various clickable links through a mobile-optimized landing page. This could be any link that includes links to your website, store, specific blog posts, or anything else. This way you will be able to create multiple links.

7. Social Rank

Price: Free. Paid Plans – Starts at $49 per month

Social Rank is a tool that is utilised for categorizing your Instagram audience. It recognises and analyzes your audience. Once you login to Instagram, you will be able to search & distribute your audience by demographics, by the number of followers, bio Keywords, through hashtags, also by geographic location, and by the device. Order your audience by the highest involved followers from highest to lowest or vice-versa. Social rank is like a must-have tool for whoever handling Instagram.

7. Repost

Price: Free

Just as Facebook enables a user to share and twitter allows to retweet, the similar way Repost app allows the user to repost an Instagram Post. Repost is one of the best reposting tools that let you post any video or photo directly to your own Instagram. This tool is packed with great features like it has a clean user interface. The Repost tool also enables you to repost for Instagram which will place a watermark of the username of the account by default from which the image you are working to repost is originally from. Another great feature is it supports to automatically copy the caption of the original image which is a great advantage. 

Start Shooting

Well, that was a complete pack of info, wasn’t it? Take a breath, catch some notes, and start preparing for your Instagram account and get ready to strategize up a storm for the new year.

We would love to know if you have used Instagram Marketing tools for your business. If so, which were the much effective ones that served you gain traction for your brand?

You can write to us at info@digitalbuddha.in. We would be happy to hear from you.

The post Top Marketing Tools For Instagram In 2019 appeared first on digitalbuddha.

“Which marketing platform would work best for my marketing strategy? And how can I make my money work best for me?” I am sure you have asked this more than once for yourself…

For any small business, having a marketing budget is very important but it’s equally important to spend it in the right direction and make the most of it. Now the question is, how do you know where and when you should be spending your budget when it comes to Digital Marketing v/s Traditional Marketing.

Marketing is that aspect of a business that you can never ignore. Now, we live in a generation where a huge part of the population does the transactions online, while the other part of the population does not even know how to use the internet. Because of this reason, for many businesses coming up to the right decision on marketing becomes difficult.

So, the decision between traditional marketing and digital marketing is very confusing and tough.

The solution for this is you need to know the pros & cons of both Digital & Traditional Marketing & see how it applies to your business. Before we get into the details of Digital Marketing vs Traditional Marketing, let’s first look into the basic ideas you need to understand clearly.

What is Traditional Marketing?

Traditional Marketing refers to the conventional modes of marketing which is one of the well-researched, long-lived & a proven method of reaching out your message to the customers with various offline advertising & promotional methods. It includes all advertisements before the internet came into existence & shook things up. This includes:

• Newspaper Ads
• Television
• Radio
• Magazine Ads
• Flyers
• Billboards

What is Digital Marketing?

In traditional Marketing, you are trying to reach to the customers directly. While Digital Marketing has an extra advantage of targetting a specific audience, but with a different approach. Digital Marketing is the kind of marketing where you can make sure that people find you when they are looking for the services you provide. You will be doing this by creating & optimizing your website to show up higher in search results, by creating social media accounts that people would love to follow, by creating informative and attractive content that convince your customers about your products or services you provide, and various other methods. The term “Digital Marketing” is a vast category of marketing through various online marketing approaches. It has helped to create awareness & promote business on a much larger scale. Digital Marketing is an approach to advertising through various digital channels. This includes:

• Online Marketing
• Social Media Marketing
• Video Marketing
• E-Mail Marketing
• Blogs & Content Marketing
• Paid Search (PPC)
• Search Engine Optimisation
• Online Brochures

Now, its time for us to know about the detailed information on the benefits of Digital Marketing over Traditional Marketing.

Benefits Of Digital Marketing Over Traditional Marketing

• Less Expensive & More Effective

It’s no surprise that Digital Marketing is less expensive compared to Traditional Marketing. And of course, digital marketing fetches you a greater ROI than traditional marketing because it’s cheaper than traditional marketing in more than one way. Paper & printing costs, and also newspaper & television ads are relatively very high in more than one way. Digital marketing allows you to spend your budget less while gaining more effect.

• Higher Level of Customer Engagement

With traditional marketing, you can never really interact with your customers directly. You will have to wait for the response in order to go with the further step in the process. This is a long and exhausting process. On the other hand, with Digital Marketing strategies you will have an advantage of contacting your customers directly through various digital marketing channels via social media comments, emails or instant messages. It allows you to engage your audience in real time. You will be able to chat and discuss your brand and will easily able to build long-lasting relationships with customers by interacting with them via videos & webinars. And of course, this claims more engagement from your side too and you need to be prepared to invest that much time into this.

• Easy Analytics

In traditional marketing when you give away brochures and magazine ads, it’s almost impossible for you to know how far your marketing is going to be successful. On the other hand, while utilizing digital marketing you can instantly measure the bounce rate, inbound traffic, conversion rate, profit, and the number of visitors to your site, all in real time. This can be done through Google Analytics, which is one of the best tools where you can easily study all the records and then adjust them carefully.

• Bigger Audience Range

Traditional marketing is limited in many ways. And the biggest limitation is that you cannot do marketing beyond the regional or the local audience. While using digital marketing, you will be able to create highly customized campaigns where you can widen your audience range to different cities, and also to different countries. Therefore, through digital marketing, you can perform your brand awareness to your customers quickly and widely.

• Brand Development

Here, when the question of brand image arises, then digital marketing has an added advantage compared to traditional marketing. You can  Instead of giving a newspaper ad and tv advertisements, if you own a website providing all your services or products through informative and quality content, then, of course, there is no doubt that your brand image arises and also in brand development. Also, you can promote your brand with the help of social media and also through various blogs.

• Immediate Publicity

With digital marketing, you get the real-time results, where you get instant publicity, and even if you don’t, you get to know instantly that which of your ads is not working. An advantage here in digital marketing than traditional marketing is that you get a newer audience and newer visitors to your website every nano-second because there is a chain reaction on the shares and comments through social media and similar other online platforms which results in quicker publicity of your brand or company.

We at Digital Buddha, hope that we would have convinced you with the facts that digital marketing is definitely the best way compared to traditional marketing to advertise your business. If you have already tried traditional marketing and not yet found a good growth, then give digital marketing a shot. It will be a bit risky at the beginning but returns great results for your business.

Our experts here in Digital Buddha will help you ease your job. We do all your business advertisements and promotions for you. At Digital Buddha, we take the responsibility of your business’s marketing strategy, so that you could concentrate on other parts of your business where you are needed the most. Contact us today on info@digitalbuddha.in. It’s that easy.

The post Why Digital Marketing is more Effective than Traditional Marketing? appeared first on digitalbuddha.

These are some of the main services we provide to our Qatar clients:

Web design and development

First impressions do matter in the digital world. Having a great-looking website is essential for any business to succeed in today’s competitive market. Web design and web development are like the paint and brush of creating a website.  They both coexist with each other and function together to create a professional website. While web designing is all about aesthetics using design programs to make the webpage look visually pleasing, web development is about using programming languages to bring alive the designs on the webpage. Our technical and creative experts collaborate efficiently to offer a user-friendly and attractive website that performs on any operating system. With the use of the latest digital technologies and following design principles, our design layouts are created in such a way that they give a contrasting and well-balanced use of colors and text. Our emphasis on creatively highlighting the important elements of the company is sure to grab the viewer’s attention instantly plus we also make sure the design is well structured,  there is a good consistency and the web pages are well-composed. Once all the design Is produced our web developers vivify it by using  Content Management Systems (CMS) such as WordPress, Joomla, Drupal, and so on. Comprehending the type of business and the target audience Digital Buddha knows exactly how to tailor your website which will stand out on its own.

Search Engine Optimisation (SEO)

As a business, we always want to be exclusive and on top of the game. Having a visually stunning or high-quality website does not necessarily mean we are getting noticed in the crowd. A website needs to be promoted on search engines to build an audience. In order to be known and established in this virtual world, we need to make sure our website has a high ranking on these search engines. Search Engine Optimisation (SEO) is a marketing technique that helps the website reach the top list on a search engine. We at Digital Buddha have an analytical and curious mind and are up to date with the latest trends in the SEO world. We are constantly brainstorming ideas on how to better your website in its ranking. Our focus is not only getting traffic but also getting the quality of people who are looking and wanting what you are offering. Our focus is mainly on organic SEO methods which means we write high-quality content, give emphasis to well-researched keywords, and implement effective link building. All these improve the ranking of a site. Although organic methods may take more time its benefits include cost-effectiveness when compared to pay per click. It generates more clicks due to the relevant content that is achieved by the use of the right keywords. Due to this, the search engine results will last longer. Last but not least most importantly it also builds trust among the users and this is the key aspect that Digital Buddha aims to achieve.

Our other services

• Social Media Marketing

 In today’s world where we cannot live without using smartphones and connecting with people, social media marketing is very important to boost your business. It increases brand awareness and builds your reputation and increases inbound traffic and improves search engine rankings. Our social media active team will analyze your social presence and find out strategies that will help you compete with competitors.

• Video development

Video Marketing is helpful to improve your business because of its increasing conversion rate. We can develop your video marketing strategy through research and advice on what type of videos is best suited for your company.

• Content Development and Marketing

 It is extremely vital to have high-quality and precise content on your website to engage your audience. We study your business and market carefully and use the right words with good readability and structure which will cultivate your brand.

• Branding and identity

Communicating with the target audience can only be achieved through creating a proper brand and identity for your business. Digital Buddha creates Logo designs, Print designs, Video production, and Packaging designs that are well polished and unique.

The post Defining and Delivering Digital Marketing Services in Qatar appeared first on digitalbuddha.