As we all know, 2018 has been an interesting year for web design. If 2018 taught us anything, it’s that designers are not hesitant to explore the exotic. We all have observed a lot of advancements in technology that helps us connect better with our users and the order of fresh and new practices that drove the boundaries of what is possible on the web.

• Grid-breaking layouts
• Colourful gradients
• Captivating motion
• Unique illustrations, and many more…

In today’s world, there are about 1.5 billion websites working on the worldwide web. In web designing, the one thing which stresses the website owners the most is the bounce rate. Website Bouncing is when a user leaves your website without much interaction on it.Consequently, a high bounce rate is like a nightmare for most of the web or app developers. Hence, it is not easy to design an efficient website. When you hire web developers for your company, you must make sure that they are updated with the trends of website designing which will rule the market in 2019.

With so many improvements in web designing, it’s necessary to slow down and take a peek on the current trends, and what new ideas we can expect to witness in the future. Here are some of the top website design trends in 2019.

1. Minimalism in Web Design

Today’s modern life is so quick & dynamic that people have very limited time to process information. Great design allows users to analyze data in a short period as possible. The best way we can achieve this is by using fewer elements in your web designing, which is called minimal design. Minimalism design makes the website to load faster and makes their appearance hassle-free. Minimalism design is based on the principle of simplicity. The lesser the elements will do, the more comfortable it will be for your website visitors to perceive knowledge. Furthermore, minimalism design ends up presenting the navigation simple, also presenting exceptional user experience. Most of the software developing businesses are concentrating on these trends in order to offer advanced web & UI/UX designs for their clients.

2. Chatbots

Love them or hate them, chatbots are here to stay. Chatbots are nowadays exceptionally popular due to exciting improvements in machine learning and additional underlying technologies such as natural language processing. We have witnessed tremendous advancements in artificial intelligence and the capabilities of bots. Today’s chatbots are more active, smarter, and more beneficial. Chatbots helps us by providing more exceptional support by granting users with instant responses and refining them to the relevant contact based on their issues. Also, by providing advanced performance by allowing for more relaxed and time-saving transitions between the cases.

3. Loading Speed

Website loading speed has been an important topic in web usability since 1994. Having a speedy website matters to your business higher than you apparently realize. To improve the search engine rankings of the website, the speed has become an essential criterion. THREE seconds. That’s the only time period the users consume in deciding whether to leave or stay on a website. Your design has only so much time to convince a user to stay. Therefore, the designers have to make sure that they maintain their website loading time minimum. A web designer can decrease the loading time by reducing redirects, reduce the size of all images, by applying share buttons which need the least scripting. 

4. Integration of SEO

What is the use of a website if it is not reaching the maximum audience? As an essential role of your overall marketing mix, SEO helps your business reach its target audience as they’re browsing for what your business offers. You might have a creative website with excellent features. But what is the use of it if your customers are not able to view it. That’s why SEO comes here. SEO will support to search your website through organic searches on search engines like Google. With a good SEO strategy, your website starts appearing on Google’s first page, where your customers can find you easily.

5. More Video Content

Do you know which is the content that has the highest ROI? According to 52% of marketing professionals, it’s the video content with the highest ROI. The businesses using videos has 49% growth than non-video users. These days 5% of viewers will stop watching a video after 1 minute; 60% of viewers will stop watching after 2 minutes, and 65% watch more than 3/4 of a video. Hence, these statistics explain why video content is a major part of your website design strategy. Nowadays, this fulfilling content is a trending factor of website design.

6. Natural look with rounded shapes

Adding circles to your website is one of the best ideas as it gives a natural look and feel to your website. The circle is a shape which is so simple and so perfect. This round shape adds a note of grace and queerness, the most simple way of engaging people and directing them on selected items. It has a smooth quality that makes it more appealing to the eye. Adding such rounded shapes correctly on your website can cause a notable positive impact like it can transform a dull design into something that breathes life.

7. One page website

Do you know what is the most irritating thing while browsing a website? It’s the loading of a new page particularly when you are impatiently waiting for something. One page websites are much comfortable than a website with multiple pages. On a one page website, a user can find sectional content which is clearly explained, delivering the user experience comparatively easier. Let’s take an example of an e-commerce website. When a user decides to buy a product from your website, but could not buy the product due to the low loading speed of the buying page. Therefore, this example lets you know why one-page websites are better than multi-page websites.

8. Responsive Design

Responsive Design of a website is the evergreen website trend until date. Today, every other person has a mobile in their hand. So do you think it is smartness to not build a responsive website? According to Statista analysis, the representation of mobile users will stretch to 4.68 billion in 2019. In recent years, the accelerated development of reading devices such as mobiles, tablets, televisions, wearables, and desktops that have made designers conscious that responsive design is the mainstream web design trends in 2019. Nowadays, businesses are preferring those web designing firms which provides Mobile-First web designing solutions. As most experts predict proceeding high levels of mobile device usage, responsive web design value is certain to stay in the future.

Wrapping Up

We hope this information will be enough for you to create an amazing website. These trends keep changing. Some come & go. Some trends last for decades, also some others are just a twinkle in the pan. What values the most is that you stay faithful to the brand that you design for. All the best!

If you are in search for a web design company check this

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It is indispensable for businesses to use e-commerce websites and Mobile Apps if you are running an online store. Most of the SME have already created their online stores and started blaming about the poor performance of their websites. Some business owners have doubts relating to payment gateways, social media strategy and search engine optimizations for their e-commerce store. You have to consider many factors while choosing the E-commerce technology for your online store. This blog will help you to wisely choose the best technology for your online store if you don’t have a prior knowledge relating to website technology.

Hosted E-commerce Vs CMS systems

There are mainly two categories of the e-commerce platform. You might have heard about shopify, one of the best hosted e-commerce platform. You will not have the access to the servers for these hosted services. While CMS systems are self hosted on server where you have access. Magento and wordpress are the most common example for these systems.

Hosted systems have the advantage of better technical support, low development cost and user friendly dashboards. Whereas CMS systems have better functionality, customizability and it can support large stores and complex websites. Now lets analyse some of the best ecommerce softwares currently popular in India.

1. Shopify

Shopify is the most famous hosted e commerce platform in India right now. Whether you sell your products on your store, website or social media, shopify can help you reach your goals. You dont need any design skills to create your store. You will get many features including :

• Option to fully customize your online store
• Single step order processing
• Add new sales channels in seconds
• Manage unlimited products and inventory
• Track sales and inbuilt marketing

The benifits of shopify include Large number of add-ons tools as well as beautiful and professional templates, 24/7 customer support (phone, email, chat) and SEO Compliant.
The drawbacks are slightly more expensive if you are looking for a long term project and the back-end UX is slightly complex.

2. Magento

Magento is an open source e-commerce website platform released in 2008. An interesting news is that many giants like Huawei, Pepe Jeans, and Liverpool F.C. have Magento websites. Scalability and reliability are what it makes Magento on top of other e-commerce platforms.

You should have a high level of programming skill to run Magento websites. Thus if you are a store owner with a team without programming skills, its not advisable to go for Magento.
For an Enterprise level online store with a huge volume of products, Magento is the right choice.

3. WooCommerce

WooCommerce is one of the WordPress platforms which is used for developing e-commerce websites and presently about 22% of the best 1 million e-commerce websites are hosted on it, addressing it the most popular platform.  It is a free e-commerce plugin developed for WordPress. It comes with a secure payment gateway and a shopping cart that both work absolutely great. Since it works on WordPress, it does not need any powerful servers requirements. However, if you demand further advanced features, there are loads of add-ons which you require to buy. Also, it has a a huge WordPress support community.

4. OsCommerce

OsCommerce is one of the newest open-source platforms available. It is an online e-commerce solution that offers a wide range of out-of-the-box features that lets your online e-commerce platforms to be structured moderately and quickly with ease. OsCommerce is easy to install and and an easy to use interface. It supports a large number of plugins and add-ons adding the most functionalities. It can be used on any web server that has PHP and MySQL installed.

5. Drupal Commerce

As we all know, Drupal is the second most content management system that comes after WordPress. Drupal Commerce is used to develop eCommerce websites and applications of all sizes. The excellent trait about Drupal Commerce is the truth that it isn’t just software that has a restricted set of predefined functions, but also it can do out-of-the-box. When it comes to blog integration and content marketing, Drupal Commerce is much more comfortable than other e-commerce content management systems. It allows for easy implementation of SEO strategy.

6. Opencart

Opencart is another open source content management system for eCommerce. As a well-known CMS for e-commerce, Opencart has well-discussed weapons. It has a lot of documentation, forums, and articles. It gives one of the simplest to work backends. However, its support systems are not as comprehensive as compared to the other platforms listed. Moreover, Opencart is seo-friendly.

7. BigCommerce

If you are not satisfied with the features of shopify, you can try BigCommerce. If you are a store owner without programming knowledge, then it is definitely a good option. Currently more than 55,000 stores are running with Big-commerce. Famous brands like Toyota is one of the clients of Big commerce.
The major drawback of Big commerce is that it only provides 7 free themes, whereas other hosted platforms provide more free themes. But you can buy premium themes and get all kinds of customization for your unique store.

There are plenty of other e-commerce platforms available in India including Opencart, OsCommerce, Drupal, WooCommerce, Zepo etc. It is better to consult an IT expert before starting your online store. He can guide you to choose the right platform after considering features, ease of use, pricing, marketing tools, back end features etc. Since the Indian e-commerce industry is growing with a rapid pace, the e-commerce platform technology will also develop very fast.

8. Zepo

Zepo is an easy interface for developing e-commerce stores, especially for newbies. Mumbai-based Zepo holds more than 1200 eCommerce shops at the moment. It was hosted by Rackspace servers, therefore you can expect a much better speed as compared to most of the platforms.

9. Kartrocket

KartRocket is an e-commerce software platform. Delhi-based KartRocket has powered over 1900 stores via its platform. It includes a very good selection of storefront templates. It has a decent backend interface. Moreover, has a better understanding and feel of the local market.

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These are some of the main services we provide to our Qatar clients:

Web design and development

First impressions do matter in the digital world. Having a great-looking website is essential for any business to succeed in today’s competitive market. Web design and web development are like the paint and brush of creating a website.  They both coexist with each other and function together to create a professional website. While web designing is all about aesthetics using design programs to make the webpage look visually pleasing, web development is about using programming languages to bring alive the designs on the webpage. Our technical and creative experts collaborate efficiently to offer a user-friendly and attractive website that performs on any operating system. With the use of the latest digital technologies and following design principles, our design layouts are created in such a way that they give a contrasting and well-balanced use of colors and text. Our emphasis on creatively highlighting the important elements of the company is sure to grab the viewer’s attention instantly plus we also make sure the design is well structured,  there is a good consistency and the web pages are well-composed. Once all the design Is produced our web developers vivify it by using  Content Management Systems (CMS) such as WordPress, Joomla, Drupal, and so on. Comprehending the type of business and the target audience Digital Buddha knows exactly how to tailor your website which will stand out on its own.

Search Engine Optimisation (SEO)

As a business, we always want to be exclusive and on top of the game. Having a visually stunning or high-quality website does not necessarily mean we are getting noticed in the crowd. A website needs to be promoted on search engines to build an audience. In order to be known and established in this virtual world, we need to make sure our website has a high ranking on these search engines. Search Engine Optimisation (SEO) is a marketing technique that helps the website reach the top list on a search engine. We at Digital Buddha have an analytical and curious mind and are up to date with the latest trends in the SEO world. We are constantly brainstorming ideas on how to better your website in its ranking. Our focus is not only getting traffic but also getting the quality of people who are looking and wanting what you are offering. Our focus is mainly on organic SEO methods which means we write high-quality content, give emphasis to well-researched keywords, and implement effective link building. All these improve the ranking of a site. Although organic methods may take more time its benefits include cost-effectiveness when compared to pay per click. It generates more clicks due to the relevant content that is achieved by the use of the right keywords. Due to this, the search engine results will last longer. Last but not least most importantly it also builds trust among the users and this is the key aspect that Digital Buddha aims to achieve.

Our other services

• Social Media Marketing

 In today’s world where we cannot live without using smartphones and connecting with people, social media marketing is very important to boost your business. It increases brand awareness and builds your reputation and increases inbound traffic and improves search engine rankings. Our social media active team will analyze your social presence and find out strategies that will help you compete with competitors.

• Video development

Video Marketing is helpful to improve your business because of its increasing conversion rate. We can develop your video marketing strategy through research and advice on what type of videos is best suited for your company.

• Content Development and Marketing

 It is extremely vital to have high-quality and precise content on your website to engage your audience. We study your business and market carefully and use the right words with good readability and structure which will cultivate your brand.

• Branding and identity

Communicating with the target audience can only be achieved through creating a proper brand and identity for your business. Digital Buddha creates Logo designs, Print designs, Video production, and Packaging designs that are well polished and unique.

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Homepage Design of Websites

When we design a homepage, we clearly answer the following questions,

1. Who am I?
2. What do I do?
3. What can you do here?

By answering these questions we can show the visitors that they are in the right place. They should be able to understand the outline of your business within the first few seconds, otherwise, they will hit the back button or close your page.

The Home page should be focused narrowly for the right people in their language. And the contents should be properly placed in a way that will make them stick around your website. If you are from a web development company in Kerala, you should exclusively formulate strategies for small and medium businesses in this state. Most of the brilliant web designers in Kerala are well experienced in this industry and they had already created numerous websites for companies ranging from start-ups to multinational companies.

Responsive Web Designs

Best web designs are always optimized for any type of devices. Today, most of the people surf the internet with mobile devices rather than desktops. So it is important that your website must be mobile optimized. You should follow mobile-first policy, by giving importance to mobile responsive Designs. Experience web development team can help you to measure your website’s loading speed on mobile devices and assess its impact on visitors. If you already have a website, they will help you to convert into a mobile responsive one and suggest you with simple fixes to improve your site speed. The best responsive websites in this year are powered by CMS platforms like WordPress, Joomla and Drupal. Out of this WordPress is considered to be the best choice for small and medium websites, blogs and small E-commerce stores.

Search Engine Optimized Websites

Most of the web developers in Kerala don’t give importance to search engine rankings. They consider only the beauty of the website. If you are planning to develop a website for your company, you must give priority to get your web page on top of the google search results for those keywords which will increase your sales. In any reputed digital marketing company the Web designers, Content strategists, Content writers and SEO experts sit together and formulate a strategy before starting the web development process. If you can find such a company which is standing out from the other Web development companies in Kerala, then you are in the right place.

When you create a home page, try to provide the call to action buttons at the right place to compel the website visitor to dig deep into the website. These call to action buttons will turn your website into a sales or leads. In Kerala most of the businesses design static home pages, they never tried dynamic home pages. Hence they don’t know about the advantages of having a dynamic home page. Creative web developers implement dynamic homepages for your website to reflect the needs, questions and problems of the visitors.

E-Commerce Websites

With the current trend in digital transactions and online shopping in Kerala, Its time to switch your business to the e-commerce platform. Try to seek an experienced E-commerce web developer who can help you to achieve your online shopping goals. When it comes to E-commerce web designs, take utmost care for secure transactions. You may also need services like Drop shipping integration and social media integration for your E-commerce website. The most important feature of an E-commerce solution is to provide 24 X 7 support for your online sales. If you are really planning for a user-friendly shopping website with secure payment gateway, try to find someone who can provide the best solutions.

The best web design is a combination of all the above factors. When you create a website consider the future marketing strategies, try to build trust, communicate value and navigate the visitors to the next page.

DigitalBuddha Web Design Team

DigitalBuddha started its operation in Kannur, Kerala in 2017. Most of our team members were working in Web-based companies in Kochi during the past few years. When we understood the need of a unique digital marketing company in Kerala, we formed DigitalBuddha internet marketing company. Now we are one of the best web design and marketing company in Kerala with clients ranging from start-ups to multinational companies. If you want to create a website that pushes the boundaries of the conventional web designs, just give us a call. We are ready to take you to a different corner of the World Wide Web.

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