ecommerce Archives - digitalbuddha https://www.digitalbuddha.in/tag/ecommerce/ Top Digital Marketing and Development Agency in Kerala Fri, 21 Jul 2023 07:19:23 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://www.digitalbuddha.in/wp-content/uploads/2021/09/cropped-cropped-DB-logo-black-32x32.png ecommerce Archives - digitalbuddha https://www.digitalbuddha.in/tag/ecommerce/ 32 32 Ecommerce Website Marketing in 2022 https://www.digitalbuddha.in/ecommerce-website-marketing-in-2022/ Mon, 29 Nov 2021 17:19:16 +0000 https://www.digitalbuddha.in/?p=17396 2022 is going to be the ‘Year of eCommerce’. Would you believe it if we made this statement? But it is! Well, what is e-commerce? It simply refers to online shops that sell multiple products that have a particular layout and set up. They allow you to browse the products just the way you want […]

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2022 is going to be the ‘Year of eCommerce’. Would you believe it if we made this statement? But it is!

Well, what is e-commerce?

It simply refers to online shops that sell multiple products that have a particular layout and set up. They allow you to browse the products just the way you want and add them to your shopping carts. The only difference is that you can do all these at your home and once you check out the products are simply delivered to you wherever you are. One of the best examples is Amazon.com.

It’s a simple and familiar concept. But what makes it important? Why is e-commerce the future?

After 2 years of the COVID19 pandemic, around a 50% increase is seen in the e-commerce market, all around the world. The Indian E-commerce market is expected to grow to US$ 111.40 billion by 2025. India’s e-commerce orders volume increased by 36% in the last quarter of the year, with the personal care, beauty and wellness (PCB&W) segment being the largest beneficiary. India’s consumer digital economy is expected to become a US$ 800 billion market by 2030, growing from US$ 537.5 billion in a year, driven by strong adoption of online services such as e-commerce and edtech in the country.

So the first thing is that e-commerce is growing year by year with a lot of changes happening around it. Long before, people were uncertain about spending money online and found it intimidating to hand over their card details and trust a supplier they couldn’t meet face to face.

But today just take a look at companies like Amazon, Flipkart, Myntra or even any common product sites. From youth to elderly people, all are much happier to shop with them. As the years are passing Amazon has sold many products that together are worth a billion with more than 304 million active customer accounts. Moreover, the brand is worth $47.73 billion. Now the high street stores are in fact struggling as people are getting familiar with e-commerce.

When you sell products online, it means you don’t have to employ staff and rent the same amount of physical space. If you wanted to set up a high street store, then you would need to be willing to spend a large amount of money to rent the physical space to invest in the stock and manage staff, etc. Instead, if you are setting up an online store then all you are going to need is some inventory and a website.

Now that’s a much broader appeal!

So, if you are looking for a way to make money online or if you want to increase the profit of your existing business, creating an e-commerce store is a great step.  The growth of e-commerce sales is rising by the time of the year and so do the competitors.

Hence, it is important to know certain strategies that could help your business to stand out from its rivals. Let’s dive into a few of the effective strategies that you could make use of for your business

Ecommerce Strategies

Assume that you have an e-commerce store on your website and have an idea of things you would like to sell and who your targeted audience is. 

However, you may have no idea how to make your brand reach out to those audiences. And for that reason, you must pick the right strategy to achieve your objectives and improve your position in the market. 

So, let’s jump into some useful strategies that you can implement on your site today to make sure that you are ahead of the curve.

  • Mobile shoppers

The first one is the increase in mobile shoppers. Just take a look at the statistics of 2016-2017. It is estimated that around 50% of the shoppers were on mobile devices and will continue to grow which is huge.

So, make sure that your site is optimized for mobile devices because if it doesn’t look good on mobile devices 70% of the traffic coming from mobile devices will slow down which will result in a huge decrease in your conversion rate and traffic.  COVID-19 led companies to make bigger investments in digital, including developing the website experience, adding direct-to-consumer operations and partnering with delivery services. Many turned to social media platforms like Instagram, Facebook and WhatsApp to facilitate interactions.

  • Instagram shoppable posts

The use of Instagram is rising day by day which is a great deal for business as the customers can buy products directly on Instagram with shoppable posts. 

To make use of this feature, all you have to do is set up the product catalogue on Facebook and connect it to your Instagram business account, and finally, tag any product in the posts that followers can buy.

  • Google ads smart bidding

Smart bidding is another strategy that can be helpful if you are running any shopping campaigns or any type of advertising campaigns on google ads.  Moreover, Google makes use of machine learning so that it can help to optimize your bids for better results. There are different bidding strategies based on business goals.

Smart bidding is quite useful to bring brand awareness, enhance traffic and conversion rates. You can start to get a lot more strategic about how you optimize your google ads bidding strategy. Here you can make adjustments to the creativity you are using, work on your landing page, or even improve your mobile shopping experience for users to enhance your results.

  • Transparency for customers

Customers usually look for more transparency from brands. You see a huge rise of people incorporating social causes in their branding. So either they are showing that a portion of proceeds go to a specific cause or they are showing that their products and materials are ethically sourced. This is huge for just showing the transparency of what goes on behind the scenes of a brand, We can also see transparency in terms of just brands showing behind the scenes of order placement.

Amazon has been the frontier for that but with their prime shipping of orders being shipped in one to two business phases, people are starting to expect that level of engagement where they can see where their order is every step of the way and they are expecting shipping faster.

  • Influencer marketing

The first thing when it comes to influencer marketing is to choose the right influencer for your brand and it is always better to choose macro-influencers because they have powerful and engaged niche communities that are often a lot more focused on a niche than just a general broader community.

The reach that will be looking for macro-influencers lies around 5000 to 50000 followers. They are the most likely to be willing to showcase your product simply in return for gifting.

The influencers should be those who are within your category and relevant to your brand.

  • Video Content

Social media platforms such as Facebook, Google, etc are emphasizing video content. But that doesn’t mean you have to create a youtube channel, you can just concentrate on how to create a video for your product so that could be something like creating a how-to demonstration video of showing the way to use your products in a video. 

You can also experiment with video ads if you are running any paid advertising or reach out to influencers who already have a Youtube or Instagram channel that they are adding some video on and you can go ahead and see about getting your product featured with them.

  • Focusing on User Generated Content

This is a huge way to get your brand and your products to reach out to customers more. Whenever you see the actual customers have purchased the product and really like it and are recommending it to others as well, that can give a lot of social proof to a product where someone may not be completely sure if they want to purchase it or not. 

But as soon as they see those reviews on your site then they are a lot more likely to go through with that transaction. 

It’s simple…the more people you can get their hands on your product and review to a bigger audience the better.

  • Upsell your customers

This is all about increasing your average order value and your customer lifetime value. These are the two metrics that you want to focus on in your ecommerce store. 

Moreover, you should focus on the upsells, cross-sells, and bundles. 

Upsell is when somebody is looking to purchase your product and being able to sell them more of that same product. 

A cross-sell is like selling a complementary product with the original purchase.

On the other hand, bundles are nothing but an easy and simple way to show the discount rates.

  • Voice search

In 2016, one of every five searches online was done through voice search for things like google home and Alexa.  This is going to continue to increase and we can see some statistics saying that 50% is estimated to be voice search in the year 2025.

This means that you need to have your site optimized for voice search. Therefore, you need to be thinking about what people may be searching for whenever they may come across your product, any questions that they may have that can lead them to your product as well, and create content on your site both in blog and in your product post that go through and answer these questions and use long-form of keywords.

  • Personalization

This just does not mean personalizing your products and having it to where customers can generate personalized materials like that but more like a personalized experience for customers. 

Hence, email automation is huge for this but make sure that you are segmenting your email marketing list and are reaching out to customers at whatever point they are at in this journey with you online.

So, to conclude, we can affirm that the eCommerce market has already established their strong presence in the shopping habits of people. And there will not be a downfall. It is said that 95% of all purchases will be done online by 2025. Well, no wonder as everybody these days likes to buy online since it is available 24/7.  This only means that there will be lots of bigger and better changes yet to come and you should keep an eye on all the technological and strategic changes accordingly and select the relevant ones to your needs. So it is high-time you got your eCommerce website developed and implemented the right strategies!

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Top E-commerce platforms for your online store https://www.digitalbuddha.in/top-e-commerce-platforms-for-your-online-store/ Mon, 13 Aug 2018 11:39:42 +0000 https://digitalbuddha.in/?p=6167 It is indispensable for businesses to use e-commerce websites and Mobile Apps if you are running an online store. Most of the SME have already created their online stores and started blaming about the poor performance of their websites. Some business owners have doubts relating to payment gateways, social media strategy and search engine optimizations […]

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It is indispensable for businesses to use e-commerce websites and Mobile Apps if you are running an online store. Most of the SME have already created their online stores and started blaming about the poor performance of their websites. Some business owners have doubts relating to payment gateways, social media strategy and search engine optimizations for their e-commerce store. You have to consider many factors while choosing the E-commerce technology for your online store. This blog will help you to wisely choose the best technology for your online store if you don’t have a prior knowledge relating to website technology.

Hosted E-commerce Vs CMS systems

There are mainly two categories of the e-commerce platform. You might have heard about shopify, one of the best hosted e-commerce platform. You will not have the access to the servers for these hosted services. While CMS systems are self hosted on server where you have access. Magento and wordpress are the most common example for these systems.

Hosted systems have the advantage of better technical support, low development cost and user friendly dashboards. Whereas CMS systems have better functionality, customizability and it can support large stores and complex websites. Now lets analyse some of the best ecommerce softwares currently popular in India.

shopify-E-commerce platforms
  1. Shopify

Shopify is the most famous hosted e commerce platform in India right now. Whether you sell your products on your store, website or social media, shopify can help you reach your goals. You dont need any design skills to create your store. You will get many features including :

  • Option to fully customize your online store
  • Single step order processing
  • Add new sales channels in seconds
  • Manage unlimited products and inventory
  • Track sales and inbuilt marketing

The benifits of shopify include Large number of add-ons tools as well as beautiful and professional templates, 24/7 customer support (phone, email, chat) and SEO Compliant.
The drawbacks are slightly more expensive if you are looking for a long term project and the back-end UX is slightly complex.

magento-E-commerce-platforms
  1. Magento

Magento is an open source e-commerce website platform released in 2008. An interesting news is that many giants like Huawei, Pepe Jeans, and Liverpool F.C. have Magento websites. Scalability and reliability are what it makes Magento on top of other e-commerce platforms.

You should have a high level of programming skill to run Magento websites. Thus if you are a store owner with a team without programming skills, its not advisable to go for Magento.
For an Enterprise level online store with a huge volume of products, Magento is the right choice.

woocommerce-E-commerce-platforms
  1. WooCommerce

WooCommerce is one of the WordPress platforms which is used for developing e-commerce websites and presently about 22% of the best 1 million e-commerce websites are hosted on it, addressing it the most popular platform.  It is a free e-commerce plugin developed for WordPress. It comes with a secure payment gateway and a shopping cart that both work absolutely great. Since it works on WordPress, it does not need any powerful servers requirements. However, if you demand further advanced features, there are loads of add-ons which you require to buy. Also, it has a a huge WordPress support community.

E-commerce-platforms-oscommerce
  1. OsCommerce

OsCommerce is one of the newest open-source platforms available. It is an online e-commerce solution that offers a wide range of out-of-the-box features that lets your online e-commerce platforms to be structured moderately and quickly with ease. OsCommerce is easy to install and and an easy to use interface. It supports a large number of plugins and add-ons adding the most functionalities. It can be used on any web server that has PHP and MySQL installed.

drupal
  1. Drupal Commerce

As we all know, Drupal is the second most content management system that comes after WordPress. Drupal Commerce is used to develop eCommerce websites and applications of all sizes. The excellent trait about Drupal Commerce is the truth that it isn’t just software that has a restricted set of predefined functions, but also it can do out-of-the-box. When it comes to blog integration and content marketing, Drupal Commerce is much more comfortable than other e-commerce content management systems. It allows for easy implementation of SEO strategy.

ecmmerce-opencart
  1. Opencart

Opencart is another open source content management system for eCommerce. As a well-known CMS for e-commerce, Opencart has well-discussed weapons. It has a lot of documentation, forums, and articles. It gives one of the simplest to work backends. However, its support systems are not as comprehensive as compared to the other platforms listed. Moreover, Opencart is seo-friendly.

  1. BigCommerce

If you are not satisfied with the features of shopify, you can try BigCommerce. If you are a store owner without programming knowledge, then it is definitely a good option. Currently more than 55,000 stores are running with Big-commerce. Famous brands like Toyota is one of the clients of Big commerce.
The major drawback of Big commerce is that it only provides 7 free themes, whereas other hosted platforms provide more free themes. But you can buy premium themes and get all kinds of customization for your unique store.

There are plenty of other e-commerce platforms available in India including Opencart, OsCommerce, Drupal, WooCommerce, Zepo etc. It is better to consult an IT expert before starting your online store. He can guide you to choose the right platform after considering features, ease of use, pricing, marketing tools, back end features etc. Since the Indian e-commerce industry is growing with a rapid pace, the e-commerce platform technology will also develop very fast.

zepo-ecommerce-platform
  1. Zepo

Zepo is an easy interface for developing e-commerce stores, especially for newbies. Mumbai-based Zepo holds more than 1200 eCommerce shops at the moment. It was hosted by Rackspace servers, therefore you can expect a much better speed as compared to most of the platforms.

katrocket
  1. Kartrocket

KartRocket is an e-commerce software platform. Delhi-based KartRocket has powered over 1900 stores via its platform. It includes a very good selection of storefront templates. It has a decent backend interface. Moreover, has a better understanding and feel of the local market.

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