Digital Advertising Archives - digitalbuddha

Cost-Effective Digital Advertising Options for Small Businesses

digitalbuddha — Tue, 10 Dec 2024 10:50:00 +0000

Running a small business comes with its own set of challenges, and one of the most pressing concerns is marketing on a limited budget. Thankfully, digital advertising offers small businesses the opportunity to reach their target audience without overspending. From social media campaigns to content marketing, a variety of cost-effective options can help small businesses grow and compete with larger brands. This guide explores affordable digital marketing services that deliver impressive results without stretching your budget.

Why Digital Advertising?

Before diving into specific strategies, let’s consider why digital advertising is essential for small businesses:

Targeted Reach: Unlike traditional advertising, digital platforms allow you to target specific demographics, ensuring your ads are seen by people most likely to be interested in your products or services.
Cost Control: Digital advertising offers flexible pricing models. You can start with a small budget and scale up as your business grows.
Measurable Results: With detailed analytics, you can track the success of your campaigns in real time and make data-driven decisions.

Whether you’re just starting or looking to optimize your current efforts, digital marketing is the way forward. Let’s explore some cost-effective options in detail.

1. Social Media Advertising

Social media platforms are among the most affordable and effective ways to advertise online. Whether you’re a local bakery or an online retailer, social media ads can help you reach a broad audience.

Why Choose Social Media Ads?

Low Cost: Platforms like Facebook, Instagram, and TikTok allow businesses to run ads with a daily budget as low as $5.
Highly Targeted: Social media platforms collect a wealth of data about their users, enabling you to target specific audiences based on demographics, interests, and behaviors.
Diverse Formats: From image and video ads to carousel and story ads, you can choose the format that best suits your goals.

Tips for Effective Social Media Advertising

Define Clear Objectives: Are you aiming for brand awareness, website traffic, or conversions? Setting clear goals helps in optimizing your campaigns.
A/B Testing: Experiment with different ad creatives, headlines, and targeting options to find what works best.
Engage with Your Audience: Respond to comments and messages to build trust and encourage interaction.

2. Pay-Per-Click (PPC) Advertising

PPC advertising, especially through Google Ads, is another powerful tool for small businesses. With PPC, you only pay when someone clicks on your ad, ensuring you get value for your money.

Advantages of PPC Advertising

Immediate Visibility: Unlike SEO, which takes time, PPC ads can get your business on the first page of search results almost instantly.
Cost Control: You can set a daily or monthly budget, ensuring you never spend more than you can afford.
Highly Targeted: PPC allows you to target specific keywords, locations, and even times of the day.

How to Maximize PPC Effectiveness

Focus on Long-Tail Keywords: These are specific keyword phrases that tend to have lower competition and cost. For example, instead of targeting “coffee shop,” use “organic coffee shop in Brooklyn.”
Optimize Landing Pages: Ensure that the page your ad leads to is relevant, fast-loading, and optimized for conversions.
Track and Refine: Use tools like Google Analytics to monitor performance and adjust your strategy accordingly.

3. Email Marketing

Despite being one of the oldest digital marketing strategies, email marketing remains incredibly effective. It’s a direct way to communicate with your audience and drive conversions.

Why Email Marketing Works

Low Cost: You can reach thousands of potential customers for just a few cents per email.
High ROI: According to studies, email marketing has an average ROI of $42 for every $1 spent.
Personalization: Emails can be tailored to individual customers, making them feel valued and increasing the likelihood of engagement.

Best Practices for Email Marketing

Build Your List Organically: Use sign-up forms on your website or offer incentives like discounts or free resources to encourage subscriptions.
Segment Your Audience: Divide your email list into segments based on behavior, interests, or purchase history to send more targeted messages.
Automate Campaigns: Tools like Mailchimp or ActiveCampaign allow you to automate welcome emails, follow-ups, and more.

4. Content Marketing

Content marketing is a long-term strategy that involves creating and distributing valuable, relevant content to attract and retain a clearly defined audience.

Types of Content Marketing

Blog Posts: Write informative articles that address common questions or pain points in your industry.
Videos: Create engaging video content for platforms like YouTube, Instagram, or TikTok. Videos tend to have higher engagement rates.
Infographics: Visual content is easy to digest and share, making it a great way to convey complex information.

How Content Marketing Saves Money

Drives Organic Traffic: High-quality content improves your search engine rankings, driving free traffic to your site.
Builds Authority: By consistently sharing valuable insights, you position your brand as an expert in your field.
Encourages Sharing: Great content gets shared, extending your reach without additional cost.

5. Retargeting Ads

Most people who visit your website for the first time won’t make a purchase. Retargeting ads help you reconnect with these visitors and encourage them to return.

Benefits of Retargeting

Higher Conversion Rates: Visitors who see retargeting ads are more likely to convert since they’ve already shown interest.
Cost-Effective: You’re targeting a smaller, more engaged audience, reducing wasted ad spend.
Multi-Platform Reach: Retargeting can be done across platforms like Google, Facebook, and Instagram.

Pro Tips for Retargeting

Use Dynamic Ads: These ads automatically show products or services a user has previously viewed.
Set Frequency Caps: Avoid overwhelming your audience by limiting how often they see your ads.
Combine with Email Marketing: Use retargeting ads to complement your email campaigns for a multi-channel approach.

6. Influencer Partnerships

Partnering with micro-influencers is an often-overlooked but highly cost-effective digital advertising strategy.

Why Micro-Influencers?

Affordable: Unlike celebrities, micro-influencers charge significantly less, and some may collaborate in exchange for free products or services.
High Engagement Rates: Their followers tend to trust their recommendations more than those of bigger influencers.
Targeted Niche Audiences: Micro-influencers often have a specific niche, allowing you to reach a highly targeted audience.

Digital advertising doesn’t have to be expensive to be effective. By leveraging these cost-effective digital marketing services, small businesses can compete with larger companies and achieve impressive growth. From social media and PPC to content marketing and email campaigns, the key is to choose the strategies that align with your goals and budget.

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PPC advertising: What, How, Why & Examples

digitalbuddha — Tue, 20 Feb 2024 06:10:35 +0000

PPC, also known as, Pay per click advertising is a popular marketing strategy that allows businesses to reach their target audience and drive traffic to their website. But what exactly is pay per click advertising? How does it work? And what are the benefits of using this advertising model? In this blog post, we will explore the ins and outs of pay per click advertising, providing examples and explaining how it can benefit your business. Whether you are new to PPC or looking to improve your existing campaign, this article will provide valuable insights and information.

Overview:

What is pay per click advertising? (With examples)
Why advertise with pay per click
How pay per click advertising works
Benefits of Pay per click advertising

What is pay per click advertising?

Pay per click (PPC) advertising is a digital advertising model in which advertisers pay a fee each time their advertisement is clicked. It is a model commonly used in online advertising, where advertisers bid on keywords relevant to their target audience. When users search for these keywords on search engines like Google or Bing, the ads are displayed at the top or bottom of the search results page, labeled as “sponsored” or “ad”. It can also be said as a way of purchasing visits to your website, rather than attempting to “earn” those visits organically through search engine optimization (SEO)

Let’s take a look at a few examples, let’s say you own a fitness equipment store and you want to increase your online sales. You decide to run a PPC campaign targeting the keyword “home gym equipment.” You create an ad that appears at the top of the search results page when someone searches for that keyword. Every time a potential customer clicks on your ad and lands on your website, you are charged a predetermined fee, which could range anywhere from a few cents to several rupees.

Another example could be a local bakery wanting to increase foot traffic to their store. They may run a PPC campaign targeting the keyword “freshly baked bread” and create an ad that appears when someone searches for that phrase. Each click on their ad could result in a potential customer visiting their store and potentially making a purchase.

It is important to note that PPC advertising requires careful research, planning, and ongoing optimization to maximize its effectiveness. Advertisers need to continuously monitor and adjust their campaign settings, keywords, and ad content to ensure that they are reaching the right audience and generating a positive return on investment.

Why advertise with pay per click?

Pay-per-click (PPC) advertising is a highly effective and targeted way to promote your business online. With PPC, you only pay when someone clicks on your ad, which means that you are only paying for results. This makes it a cost-effective advertising method, as you are not paying for ad space that may or may not be seen or clicked on.

One of the key benefits of PPC advertising is its ability to reach a highly targeted audience. With PPC, you can choose specific keywords and demographics to ensure that your ads are only shown to people who are likely to be interested in your product or service. This means that you are reaching the right people at the right time, increasing the chances of converting them into customers.

Another advantage of PPC advertising is its flexibility. You have full control over your ad campaigns, from the budget to the keywords to the ad copy. This allows you to tailor your campaigns to your specific goals and needs. You can also track the performance of your ads in real-time and make adjustments as needed to optimize your results.

PPC advertising also offers quick results. Unlike other forms of advertising that may take time to generate traffic and leads, PPC ads can start driving traffic to your website immediately. This makes it an ideal choice for businesses that need to see results quickly, such as those running limited-time promotions or launching new products or services.

How pay per click advertising works

Pay per click (PPC) advertising is an essential marketing tool that allows businesses to reach their target audience in a highly targeted manner. But how does PPC advertising actually work?

It starts with selecting the right keywords relevant to your business and target audience. These keywords are what potential customers will use to find your products or services online. It is crucial to conduct thorough research to identify the most relevant and high-performing keywords for your campaign.

Once you have your keywords, you will need to create compelling ad copy that will entice users to click on your ads. These ads will appear on search engine result pages or on websites that display advertising. The key to successful ad copy is to be concise, informative, and compelling, drawing the attention of your target audience and convincing them to click through to your website.

Next, you will need to set your budget and bid for each click on your ad. This is where the “pay per click” aspect comes into play. You will need to determine how much you are willing to pay for each click and set your maximum bid accordingly. The bid amount and quality of your ad will determine its position on search engine result pages or on display advertising websites.

When a user searches for one of your keywords or visits a website where your ad is displayed, an auction takes place in real-time. The search engine or advertising network considers several factors, including the bid amount, ad quality, and relevance to determine which ads are displayed and in what order. If your ad wins the auction, it will be displayed to the user.

Once users click on your ad, they will be directed to a landing page on your website that is relevant to their search query or the ad they clicked on. It is crucial to have a well-designed and optimized landing page that aligns with the messaging in your ad and provides a clear call to action to encourage conversions, such as making a purchase or filling out a form.

Throughout your PPC campaign, it is important to constantly monitor and optimize your ad performance. You will want to track metrics such as click-through rates, conversion rates, and return on investment to gauge the success of your campaign. By analyzing these data points, you can make data-driven decisions to refine your ads, keywords, and landing pages to improve your campaign’s effectiveness and achieve your marketing goals.

Benefits of Pay per click advertising

Pay per click (PPC) advertising has become a highly effective marketing strategy for businesses of all sizes. It offers a range of benefits that can help businesses achieve their advertising goals and drive successful campaigns.

One of the primary benefits of PPC advertising is its ability to provide quick results. Unlike traditional advertising methods, PPC allows businesses to reach their target audience immediately and start driving traffic to their website. With PPC, businesses have the control to set their budget, target specific keywords, and create compelling ads that resonate with their audience. This means that businesses can start generating leads and sales almost instantly.

Another advantage of PPC advertising is its cost-effectiveness. With PPC, businesses only pay when someone clicks on their ad, making it a highly efficient way to allocate advertising budget. Additionally, PPC platforms provide extensive data and analytics that allow businesses to measure the success of their campaigns in real-time. This data can help businesses refine their targeting and ad strategies, optimize conversions, and maximize return on investment (ROI).

PPC advertising also offers incredible targeting capabilities. Businesses can tailor their campaigns to reach specific demographics, locations, and interests, ensuring their ads are shown to the right people at the right time. This level of precision targeting allows businesses to maximize their ad spend and achieve higher conversion rates.

Furthermore, PPC advertising provides businesses with valuable insights into their target audience. By analyzing the keywords and phrases that users are searching for, businesses can gain a deeper understanding of customer preferences and behaviors. This information can then be used to inform other marketing efforts and improve overall business strategies.

Overall, PPC advertising offers a range of benefits to businesses. From quick results and cost-effectiveness to precise targeting and valuable insights, PPC can help businesses drive traffic, generate leads, and maximize their advertising ROI. Whether you’re a small business or a large corporation, PPC advertising should be a key component of your marketing strategy. For more information on PPC advertising and how it can benefit your business, we recommend reaching out to a professional PPC advertising agency. By working with a PPC advertising agency, you can save time and resources that would otherwise be spent on learning and managing complex PPC platforms.

Also Read : How Social Media Marketing Works? Its Importance

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What are the Major PPC Trends in 2023?

digitalbuddha — Fri, 03 Feb 2023 09:49:35 +0000

PPC (Pay-Per-Click) advertising is a form of digital advertising where advertisers pay each time a user clicks on one of their ads. It is a crucial component of digital marketing due to its targeted reach, measurable results, and cost-effectiveness. PPC allows you to target specific audiences based on demographics, interests, behaviours, and geographical location and provides measurable results such as cost per click (CPC), click-through rate (CTR), and conversion rate. This information can be used to evaluate the success of the campaign and make informed decisions. Additionally, PPC is a cost-effective way to drive traffic and generate leads, as you only pay for actual clicks and conversions.

PPC campaigns can be launched quickly and easily adjusted based on real-time data and performance. This flexibility makes PPC an attractive option for businesses looking to drive targeted traffic and generate leads. PPC campaigns can also complement and enhance other marketing efforts, such as SEO, content marketing, and social media. By driving targeted traffic to your website, PPC campaigns can increase the visibility of your brand and improve overall marketing ROI. In conclusion, PPC is a valuable component of a comprehensive digital marketing strategy, offering targeted reach, measurable results, cost-effectiveness, quick results, flexibility, and the ability to complement other marketing efforts.

The PPC industry has evolved significantly over the years, with new technologies and consumer behaviours driving changes in PPC trends. In the early days of PPC, the focus was on simple text-based ads and keyword targeting. However, advancements in technology and consumer behaviour have led to emerging trends. With new technologies and consumer behaviours continuing to evolve, the PPC industry is likely to see further changes in the coming years. This will make it an exciting and dynamic field for advertisers and marketers.

Let us see some of the growing trends in PPC that are set to become mainstream in 2023, following developing technology and evolving customer behaviour.

1. Artificial Intelligence (AI) and Machine Learning (ML) technology to optimise campaigns and maximise ROI.

AI and ML technology in PPC help advertisers make data-driven decisions to maximise ROI by analysing vast amounts of data in real time, identifying the most effective strategies and tactics, and optimising campaigns. It analyses search patterns, user behaviour, keywords, ad copy, audience data, and campaign performance to dynamically manage bids, adjust ad copy, target the most effective audience, and make predictions about changes in real time. The integration of AI and ML into PPC is a growing trend that will continue to shape the industry in 2023 and beyond.

2. Increased focus on voice search and voice-based advertising.

With the rise of voice-activated devices, voice search, and voice-based advertising are becoming increasingly popular in the digital marketing landscape. Advertisers are taking notice and are looking to optimise their campaigns to reach users on these platforms and deliver targeted and personalised ads that respond to user queries. For example, if a user asks their smart speaker for information about a new product, a voice-based ad could provide a brief description of the product, its features, and where to buy it. This presents a new opportunity for advertisers to reach potential customers more conversationally and interactively.

3. Increased use of personalization and individualised ad experiences to target specific audience segments.

Personalization and individualised ad experiences are becoming increasingly popular in PPC. Advertisers use data such as demographics, behaviours, interests, and locations to create targeted ads that resonate with specific groups of users. This allows them to deliver relevant and valuable content to users, increasing the likelihood that they will engage with the ad and take action. For example, a fashion retailer might use data on users’ browsing and purchase history to deliver personalised ads for clothing and accessories that match their style and preferences.

4. Increased adoption of interactive and immersive ad formats.

Interactive and immersive ad formats, such as AR and VR, are becoming more popular and will be an increasingly prominent trend in PPC in 2023. These ad formats allow advertisers to create engaging and interactive experiences for users that transcend traditional static display ads. For example, a furniture retailer could use AR to allow users to see how a piece of furniture would look in their home before making a purchase. This type of ad format can increase user engagement and help drive conversions.

5. Expansion of e-commerce advertising and the integration of shopping campaigns across multiple platforms.

E-commerce advertising continues to grow, and advertisers are looking to integrate shopping campaigns across multiple platforms to engage users at every stage of the buying journey. This includes using tools such as Google Shopping and Facebook Catalogues to deliver product-specific ads that drive traffic and sales. Advertisers are also using retargeting and remarketing strategies to reach users who have shown an interest in their products but have not yet made a purchase. The expansion of e-commerce advertising presents a new opportunity for advertisers to reach potential customers and drive online sales.

6. Emphasis on local and hyperlocal advertising, in response to the rise of mobile search and location-based services.

With the rise of mobile search and location-based services, PPC will increasingly focus on local and hyperlocal advertising in 2023. Advertisers will use geolocation data to target users based on their location, delivering ads for local businesses and services when users are nearby. For example, a restaurant might use hyperlocal advertising to reach users who are near the restaurant, offering promotions and incentives to encourage them to come in for a meal. This type of advertising can help drive foot traffic to local businesses and support the regional economy.

7. Increasing use of video advertising, including short-form video ads.

Video advertising will continue to grow in 2023, with increased investment in YouTube advertising and a rise in the use of short-form video ads, such as TikTok and Instagram Reels. Video allows advertisers to deliver engaging and compelling content to users, making it an increasingly popular trend in PPC. For example, a product manufacturer might use video to demonstrate how their product works and highlight its key features and benefits. This type of advertising can help build brand awareness and drive conversions.

8. Increased use of automation, especially in areas such as bid management, ad copy testing, and audience targeting.

Automation technology has been gaining traction in recent years, and it’s expected to play an even greater role in PPC in 2023. Automation can streamline and optimise various aspects of PPC, such as bid management, ad copy testing, and audience targeting. By automating routine tasks and freeing up time for more strategic activities, PPC marketers can run more effective campaigns and maximise their ROI. Automation tools can also provide real-time data and insights, allowing marketers to make informed decisions about their campaigns.

9. Integration of social media advertising into overall PPC strategies.

Social media platforms, such as Instagram and TikTok, have become increasingly popular and are now integrated into many overall PPC strategies. By leveraging social media advertising, businesses can reach a wider audience and target specific demographics based on user data. In addition, social media platforms offer unique ad formats and features, such as sponsored posts and influencer marketing. These features can help businesses stand out and connect with their target audience in new and creative ways.

10. Greater transparency and accountability in digital advertising, driven by concerns about data privacy, brand safety, and ad fraud.

With concerns about data privacy, brand safety, and ad fraud, there has been a growing push for increased transparency and accountability in digital advertising. This trend is expected to continue in 2023, with businesses looking for ways to ensure their digital advertising dollars are well-spent and are reaching the right audience. In response, the industry is likely to see an increased focus on data security, brand safety protocols, and better measurement and reporting tools. This will provide more accurate and actionable insights into campaign performance.

Conclusion

2023 is shaping up to be a dynamic year for PPC, with several trends set to drive growth and innovation in the industry. From increased automation and the integration of social media advertising to a greater focus on voice search, personalization, and accountability, these trends offer a wealth of opportunities for businesses looking to reach their target audience and drive results through PPC. By staying attuned to these developments and adapting their strategies accordingly, PPC marketers can take their campaigns to new heights and achieve even greater success in the coming year.

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Brand Over Products/Services: Importance of Branding in Digital Marketing

digitalbuddha — Mon, 28 Mar 2022 09:53:48 +0000

Imagine a phone brand.

It’s pretty obvious many of you have thought about the iPhone. inc. not the phone, not Steve Jobs, the first thing that popped into your mind is the apple logo. Let’s take another example, imagine a burger- definitely, the big M has flashed through your mind or a juicy mac burger. These are not coincidences or any Jedi trick. In simple terms, these are effective examples of branding. Every business owner has at least once thought about taking their business to global levels and leaving a mark of legacy among the people, well there are no shortcuts to those golden steps. Branding is the only way to attain such long-lasting influence.

Branding is a psychological approach to the customer using the soft power of advertisement and other key elements. With distinctive logos, catchy taglines, impactful names, and recognizable designs, branding offers your company a unique identity. To stand out from your competitors and leave an impression among your customers, branding is the only solution. Your company needs a statement to stand out and establish a name among customers and competitors. Additionally, it aids in representing your company faithfully and conveying to your customers what they can expect from your services.

Branding can affect these following fundamentals

Credibility and trust
Brand recognition
Brand legacy
Increasing potential customers
Intensified customer experience
Attracting new customers
Increasing revenue

1. Promises of a faithful brand

Today’s digital era demands a brand strategy for every company. When branding is put second to a digital plan, the digital landscape can easily fragment. Managing your brand promises is the key to your business strategy. In order to achieve a customer experience that is superior across all of your digital channels, your marketing strategy needs to consistently deliver on this promise. The best way to invite prospects into your brand experience is to interact with them at every digital touchpoint in their everyday lives. Trust is at the core of any business relationship. Credibility and affinity with your customers’ values should be the goals of your branding efforts.

Don’t just produce content. Rather, create emotional, relevant customer experiences. Establishing a powerful, recognizable, and relatable brand offering-one that will set you apart from other companies and last across all the different platforms will enable you to build brand trust. Potential long-term customers value trust than obtaining products or services at a lower cost. This is the exact reason many luxury brands aren’t out of business even though the pandemic and soaring price hikes.

2. Using the emotional card

Why do people buy Harley Davidson?
Among other high-performance motorbikes, people still choose this vintage piece for emotional reasons. Why do some advertisements remain in our minds? What might be the reason, some advertisements make us cry, happy, nostalgic? Simply put, nostalgia marketing or branding is effective in the fast-paced digital age.

Psychological tactics are used in branding strategies to reach consumers. Those brands that employ these marketing strategies connect instantly with consumers who would like to live the past again and enhance the aesthetic appeal of the experience. The relevance and the demand of coco Chanel number 5 perfume is an example of a well-played emotional strategy.

3. A call for new customers

4. An experience that matters

In any business environment, digital or not, tactics without a solid strategy fail to achieve business goals. Executing your brand promise is the first step to achieving your business goals. In order to intensify customer experience across all digital channels, your marketing strategy should center around consistently delivering on this promise. To invite prospects into your brand experience, you must engage them across all digital touchpoints in their everyday lives.

There is no change in the fact that someone needs to see a message seven times before they are able to remember it. In Salesforce’s study, 75 percent of consumers expect consistent experiences across multiple channels (web, mobile, in-person, social), and 73 percent will switch brands if they don’t get them. A customer’s experience determines their loyalty and retention. Moreover, more than 76 percent of respondents said it’s easier than ever to go to another brand for a better experience, switching from brand to brand to find a brand that fits their expectations.

Digital technology provides consumers with a vast amount of information and choices, which means they hold the power today. Thanks to artificial intelligence (AI), we know a lot more about our customers. Utilizing customer data for predictive analytics improves your customer’s journey and anticipates their next move. We expect to know what customers want and need. Because of this, they expect us to provide them with relevant content across the channels they use every day. The best way to introduce your brand to those who don’t know it is to provide content they’ll be interested in.

A logo and a clever tagline are not the only components of branding. A powerful brand is one that delivers on its promises, across all of the different mediums your target audience uses on a daily basis. In order to deepen the experience, you should ensure that your messaging closely aligns not only with their interests but also with the medium in which it is delivered.

The tactical elements of digital marketing campaigns, such as social media, search engine optimization, email, behavioral targeting, and programmatic, can become disjointed and fragmented if the brand isn’t solid. When your brand promise doesn’t work- whether it’s through image choices, content targeting, or whatever the medium is- customers will engage with another company.

A strong brand will always provide you with a competitive edge in the market. If your brand holds its weight in the market, enhanced credibility, ease of conversion, and earned media will naturally occur along with a smaller cost-per-conversion.

Entrepreneur and investor Jeff Bezos is the founder and CEO of Amazon, owner of The Washington Post, and founder of space venture Blue Origin once said; “A brand for a company is like a reputation for a person. You earn a reputation by trying to do hard things well.” In conclusion, branding is a slow process that builds trust among people. Some brands could achieve it in short term, but some might take a longer interval of time. Whatever the time period, this is an inevitable step in building your business. Without branding, all the money poured into digital marketing can be vain.

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Digital Marketing With Metaverse!

digitalbuddha — Mon, 28 Feb 2022 10:00:04 +0000

Metaverse!

Ever curious where this word comes from? The sources say the term “metaverse” was coined by Neal Stephenson in his 1992 science-fiction novel “Snow Crash.” The word is a portmanteau of the prefix “meta” (meaning “beyond”) and “universe.”

At the beginning of the year 2022, Metaverse rushed into our lives, as another technical advancement.

What is Metaverse?

Technically, the metaverse is not a technology, but a concept that uses various technologies. It can mean any virtual environment.

In the real world, metaverse can reach more people. For the same reason, brands are shifting to this new environment where they can maximize the profit from advertising.

Video games, social spaces, and even shops are all possibilities in this digital world. You can host a virtual party, buy and sell items, meet up with people or work, or just be social. This presents tremendous opportunities for brands. The Metaverse is a digital world that people can explore, socialize and transact. It has several features that make it very attractive for marketing purposes. For example, the Metaverse provides a persistent, augmented reality space where objects look true to life and people can interact with others in the same room or from the other side of the world – no matter what device they are using. Your creativity is the limit.

Digital marketing is one of the most critical factors in driving traffic to your website, increasing sales, and generating leads. Social media platforms such as Twitter, Facebook, and LinkedIn have been used to promote digital marketing strategies for many years. With virtual reality on the rise, you must explore this new frontier and figure out how best to incorporate these platforms into your digital marketing strategy.

Digital Marketing In Metaverse

In this universe, marketing success is determined by three keywords: creative, engaging, and interactive.

The Chances Of Gamification

The gamification of marketing is the most important digital strategy for your metaverse. Gamification has evolved from a trend to an established marketing method and it’s not going anywhere. It’s all about creating a game-like experience, adding value and motivation to your products and services, and making customers feel like they’re part of something fun.

On metaverse. “Louis the Game” is a digital game released by Louis Vuitton to commemorate its founder’s 200th birthday. Users were asked to collect 200 birthday candles travelling through multiple worlds with Vivienne, their house mascot.

The key benefit of the metaverse is the promising chance of building a long term relationship with customers through simple fun activities. The ability to host events and virtual parties at your metaverse spot will help you to build bonds that last beyond the meta world. If the campaign you run can deliver an immersive feeling to the customer can help you to attract more active users to the arena in a limited period.

An Outrageous Boost To Your Visibility

The requirement of visibility is not a new element in the marketing sector. Moreover, the primary objective of any marketing is to gain the visibility of a potential audience. The chances of visibility can be in two levels at the beginning of the metaverse. The word of mouth and in action.

When you have an exciting idea, you’ll be known all over the world. The campaigns here are becoming more and more popular. You will reach more audiences regardless of whether they are in the metaverse. If you can successfully deliver intense curiosity, people will find their way to you in no time. Your visibility can be multiplied by the exponentially increasing number of users, limitless opportunities for brands, and easily applicable ideas that are impossible in the real world.

The Flourish Of Virtual Influencers

Imagine you hiring a popular influencer for your marketing without paying a single penny and the influencer exclusively works for your brand alone.? Yes, this can happen in the metaverse. You can make your own influencer without paying them a salary.

At the present time, there are only 150 virtual influencers, but this number is expected to continue rising. Featured in multi-brand campaigns, Daisy was dressed in Calvin Klein and Tommy Hilfiger clothes by the online luxury discount site Yoox in 2018. Also in South East Asia, Puma debuted Maya, a virtual influencer. In addition to Dior, other brands have created digital avatars of real people, such as Angelababy, a Chinese actress who attended Dior’s pre-fall show in Shanghai.

Continuous Experimenting and Evolution

Just like any other platforms metaverse will also undergo continuing experimenting and evolution according to the user requirements. To establish steady growth you can start the metaverse journey at the earliest possible. By this time you will know the character of the platform and the behaviour of your customers and audience in the metaverse.

Challenges Of Digital Marketing In The Metaverse

Intellectual or creative property ownership: getting the sole ownership of your work can be challenging, especially in the condition where your creator is an AI-powered source.
Data privacy is still questionable in the metaverse. There are multiple issues raised so far in the account of data privacy.
Digital assets ownership and control: any ownership and the control of the asset will be challenging to verify. So far only crypto transactions are happening in the metaverse.
Metaverse is free space: Image protection needs to be taken seriously by brands. Metaverses provide a lot of control to users, which means your brand could appear next to questionable content. You also run the risk of having your placements vandalized or disrespected by users.
Limitation Of Technology: Although metaverses are becoming increasingly popular, they can still gain more traction. A problem of accessibility exists for metaverses as a result of their technological requirements. Most people do not have access to high-end computers and VR lenses needed to experience the metaverse. Brands are thereby severely limited and mass marketing attempts are hampered.

A glimpse of tomorrow!

The metaverse is a digital world that is persistent, shared, and open to everyone. The future of digital marketing lies in the metaverse. Someday soon companies can even have their own “real estate” in a metaverse. Brands reach out to their audience around the world, this is the best chance for their globalization. Metaverse will allow brands to connect with consumers on a more personal level. The idea is that people will be able to go into a shared virtual space and customize their own experience for consumers, which will lead to an increase in brand awareness and sales. All this will be done through augmented reality and mixed reality devices that are being developed now.

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Digital Marketing Strategies For Generating Maximum Leads On 2022

digitalbuddha — Tue, 15 Feb 2022 10:00:15 +0000

"In the time it took you to read this sentence, 20m emails have been sent." – John Watton.

Digital marketing has changed over the course of the past two years. From exploring the proven strategies to incorporating new experiments, digital marketing keeps evolving. It is no longer the game with mere knowledge but a strategic move focusing on the big picture.

Even small businesses can afford to ignore emerging trends in digital marketing. It’s essential to determine how a specific direction may impact the digital marketing landscape and business performance.

Online shopping has become more diverse in 2021, and ethnic minority shoppers prefer a more inclusive approach. The purpose of digital marketing is changing from just measuring click-through rates to contextualizing emerging trends and reaching out to their target audience for a variety of reasons.

Here are a few strategies for 2022 – That can generate maximum business with digital marketing

Focus on personalization

Personalization will never go out of trend. KPIs and other digital marketing tools will continue to play an essential role in targeted marketing. To run effective advertising campaigns, personalized targeting has become a key component to communicating with the target audience. A successful ad is made up of all the elements that enable businesses to tell a story and deliver value.

With the advent of digital marketing, entrepreneurs and small businesses will have to be more critical and examine previous efforts. The more precise language of an ad conveys the brand’s confidence and intent. The more unafraid a brand is about its message, the more likely it will be chosen.

Deliver experience over advertisements

It is time to rethink how you interact with your customer. There is a saying in digital marketing, well good marketing will never feel like marketing for the customer. Rapidly spending on offline marketing with ages-old copywriting is no longer gaining attention.

Considering the significant consumers are the Gen Z and the millennials, hereafter inclusion is the quickest way to their hearts. Inclusion of culture, gender, and everything woke is about.

An advertisement should be powerful and deep enough so that the customer willingly want to spend their time on your ad. Brands that can deliver such an experience will make a loyal customer base. No matter what others bring to the table, on a retargeted ad can make a large group stick with you.

Delivering experience over the advertisement is the hardest. You need an extensive team with proper research and planning. Many at times this also backlashed. Minor inconvenience through cultural appropriation can taint your reputation forever.

For example, there are issues with cultural appropriation every year in many fashion shows on the runway.

Growth of Linkedin

Compared to other social platforms, LinkedIn is less about selling or marketing your products and services. The obvious hard-sell, spamming, and blatant promotion of your business is highly disapproved on LinkedIn. This is why it is important to have a marketing strategy specific to the platform. LinkedIn marketing is different from Facebook marketing since the network has a diverse audience.

Sprout Social reports that business marketing on LinkedIn generates 277% more leads than Facebook marketing alone. According to survey results, 80% of social media leads generated by B2B marketers come from LinkedIn. LinkedIn has the potential to take your business to the next level when used correctly.

Create highly targeted connections and customers.

Keep yourself on the customer’s radar.

Build an email marketing list.

Make use of sponsored updates.

Publish high-quality content.

Bring your employees to life.

Do not try to sell hard.

Connect first, then build relationships.

Power of Metaverse

Despite the ambiguity of the concept for the “metaverse,” which as of yet exists largely as a loose web of 3D gaming platforms, virtual reality environments, and augmented reality experiences, major brands such as Nike, Gucci, and Disney have shown a commitment to it.

In addition, they aren’t the only ones. This year, employment in the metaverse industry was up 400% even without Facebook going all in and changing its name to Meta. The overall market for the metaverse is expected to grow by over 44% over the next seven years.

There are many reasons why this technology has such a profound impact on people, including how they work, play, learn, socialize, shop, and generally communicate with each other.

Optimization for voice search

It might surprise you to learn that more than 70% of people with one or more activated digital assistants prefer to use voice commands to perform tasks rather than type them.

SEO is similar to voice recognition in its basic approach. Digital marketing efforts will be more categorical and objective with the help of automated assistants. There is no denying that voice search continues to gain popularity, whether it is through Cortana, Alexa, Google Assistant, or Siri. It is becoming more common for users to speak directly to a dedicated digital assistant rather than typing.

The spotlight will be on a new type of keyword and phrase that is being used in daily life. Digital marketers can target more accurate voice search results for their campaigns and increase SEO efforts by using voice recognition technologies.

According to Google, voice recognition in digital assistants is close to 95% accurate. However, they will use more natural long-tail keywords than generic ones based on voice recognition.

What future holds

With digital marketing, small businesses and entrepreneurs can now maximize their ROI and launch effective ad campaigns. The effectiveness of digital marketing will increase over time, allowing companies to maximize AI, SEO, AR, and VR tactics.

As of now, many digital marketing trends are unlikely to pan out in the years to come. In contrast to traditional marketing, the new wave of digital marketing boils down to customer behavior. It goes without saying that new strategic digital marketing efforts will enable businesses to establish new standards.

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10 Best Reasons Why You Need a Digital Marketing Strategy in 2021

digitalbuddha — Tue, 20 Apr 2021 17:44:26 +0000

In a world where digital marketing spending is going to reach $2 trillion, and 10% of the money is going to be allocated to digital services by businesses, it is high time that while a business develops business strategies/business models, develop digital strategies along with it.

The business strategies include creating a business model, creating an operational process, creating a customer attraction factor, and developing customer retention methods.

Like these business models, develop a well-defined blueprint for developing digital strategies too. For this, the strategies must be developed only after thorough research and plan. There must be a unique factor in your digital strategies to attract customers, only after that, you should be taking any action.

Meaning of Digital Strategies

The digital strategy includes planning a well-defined digital business model where the goal is improving digital presence, improving customer experience, and maximizing profits.

Having a blueprint for every activity is essential. Having a well-crafted digital business model will only help you in achieving a competitive edge over others.

Your steps must include ways to fully optimize your digital marketing strategies. The marketing solutions for every type of business differ. You have got to cater to their needs and must be able to create bespoke digital marketing solutions for each of them.

Ten Reasons Why you Need a Digital Marketing Strategy

For every business, we know the 5 ‘P’s of marketing are: Product, Price, Promotion, Place, and People. For online marketing too, these are the key areas you must be focusing on. The 10 big reasons why you need digital strategies can be listed down to:

Competitive edge:

An idiot with a plan is better than a genius without a plan. If you have good digital strategies, it will give you a competitive edge and you can win for the long term.

Makes you consistent:

As it is said, the success of every brand lies in its consistency. Consistency is the key. With digital strategies, creating a digital experience for the brand becomes consistent and will help in growing a brand.

Provides value:

For this, focus on customers rather than proving yourself. You must be focusing on telling what value customers will get from you. Don’t pitch but attract your audience. Strategic planning will help you add value to your content.

Helps you monetize:

Your payment methods must be clear. This will help you get real-time transactions with well-defined tactics.

Leverage channels:

Gain from the insights the information on which channels achieve your marketing goals rightly. Leverage those channels for higher returns.

Track ROI: You can analyze which strategies give you higher ROI, and then opt for continuing with the most important digital strategies.
Integrate your functions: With the right strategies, you will be able to integrate all marketing functions well. You will even get the time for integrating both the traditional marketing methods with the modern methods for better results.
Helps you optimize: Your strategies will help you keep time for optimization to rank it ‘one’ on google. You could improve the user experience, and you will even get time for optimizing it for the search engine.
Save your time and money: strategical planning will help you avoid duplications and thus, you can save your time and money
Expansion: Being systematic and keeping track of your business by gaining insights will give you scope for further expansion of the business.

Ways to Create Digital Marketing Strategies

Creating digital strategies may be troublesome at first. But, it can give you a higher ROI. The importance of data and technology is integral for digital marketing. For this, the business must develop an environment where there must be an integral functioning of the executive, marketing, and IT team.

Create a well-defined plan for digital advertising:

Your plan must include choosing the right platform for advertising and making robust content by scheduling your content.

Plan for social media marketing:

Build content with a definite schedule, use analytics for getting insights on the activity inside your social media marketing channel.

Well defined plan for SEO:

Strategic SEO planning can boost your marketing results. The results can be achieved by creating quality backlinks, using attractive tags, using long-tail keywords, and making a responsive design.

Building brand:

Adapting your brand to the changing needs is necessary. Tell a story for your brand that appeals to the target audience. Change the narrative whenever required. For this know the brand’s why first.

Strategies for personalizing:

Firstly develop an audience persona for this so you can create personalized emails, copies e.t.c. The Personalized experience can create a greater user experience.

Select appropriate channels:

Target your digital marketing strategies to appropriate channels wherever your audience is.

Keep track of all your resources:

Keep all your resources together in one place so you have a better track of what you are doing.

Measure and analyze:

Measuring performance and analyzing is very important for planning your next big digital strategy.

Conclusion

With a proper research and plan you can develop a winning Digital strategy. You have to be thinking for a long-term goal while crafting these strategies.

You must be able to integrate all your team whatever be the area they are in, for the successful implementation of these strategies.

You should also keep in mind that each business demands unique digital strategies.

Finally, save this in your mind that certain things happen unplanned, so your strategies must be adaptive to the changes that the business demands.

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Explore Freelancing – Career Scopes, Apps, Websites and More

digitalbuddha — Mon, 08 Mar 2021 08:33:42 +0000

Freelancing in 2020-2021

Times have changed. A white-collar, 9-5 Job has lost its demand. During the Pandemic, many people lost their jobs and the employers were also in great despair. It was here the popularity of freelance sites came in. The word ‘Freelancing’ and ‘Gig Economy’ has gained momentum among the millennials. The freelance job has helped many by giving them rescission-proof for their careers.

The popularity of freelance sites increased when both top companies and small startups saw an immense possibility here. They saw an opportunity of cutting down costs and getting their work done with the utmost quality. At first, it was simply seen as an online part-time job but now the trend is changing. Even the professionals are quitting their Nine to Seven jobs and are taking freelancing as their full-time career option to become a part of the ever-growing gig economy’.

Many see freelancing as an opportunity for sharpening their skills or simply as a way of moving towards their passion. Freelance sites cover all sorts of works from routine and mundane tasks to vast artistic arenas. Freelancing opens doors for anyone who has the will to work and the right amount of diligence and consistency to move towards the goal. It creates an indelible opportunity for anyone who has sufficient skills.

Freelancing can be your cup of tea if you have:

An ability to market yourself
The ability to sell your services
Skill to Deal with a variety of clients

Reasons to Start Freelancing

There are many reasons to start freelancing and become a part of the ‘gig economy. Freelancing is being your ówn boss and working flexible hours. You are independent and free while freelancing. Working as a freelancer is not only the best way to earn money but also the best way to live. The concept of freelancing attracts many as it is available to people of all ages and with any qualifications. It gives you the freedom of working from home to working even while traveling all around the world. It gives you dream life.

It gives you the freedom of working from home to working even while traveling all around the world. It gives you a dream life.

For employers, appointing freelancers can become a highly profitable part of their business as they will have to face only,

Fewer taxes
Lower employee-related expenses like health care and travel expenses.
No need for Office Space

Freelancing Jobs Most In-Demand

Before beginning freelancing, you have to find a

Profitable Niche
Find the right target audience.
Learn the skill as best as you can
Use techniques to market yourself (Set up a good solid portfolio showing your skills and experiences)
Set short term and long term goals

Freelancing has become quite popular. Therefore, the demand for certain jobs has increased. Lists of the most demanded jobs that are ruling the ‘gig economy’ are given here. If you find your skills matching these in-demanded jobs, then give yourself a chance.

You can always find ready clients with these in-demand freelance jobs:

Virtual Assistant Work:

They work as an online administrative assistant helping businesses grow by performing routine tasks that include writing and replying to emails, doing research, managing social media, checking invoices. The highlight of this freelance work is that you don’t need tons of experience to start working as a Virtual assistant and getting paid. To become a virtual assistant, you just need to have basic computer/communication skills.

Data Entry:

Businesses are always ready to hire people to help organize their data and documents into systems or through software programs. They are always willing to make them work from home as they have a routine and mundane work and they may need flexible working hours. The only need to become a data entry freelancer is to have proficient typing skills and you should have the ability to deal with a variety of software programs.

Freelance Writing/ Copywriting:

Everyone has finally acknowledged the fact that ‘Content is king’. Everyone needs consistent content including bloggers, small businesses, influencers, and even non-profit organizations. Freelance writing gives you the freedom to set your schedule and work from anywhere. Remote Freelance Writing is a great opportunity for writers as it allows the free flow of imagination.

Transcription:

Freelance transcriptionist works by converting audio or video files into text with utmost accuracy and efficiency. For this, you have to be a fast typer and must have a good knowledge of grammar. Accuracy is important and you can improve this with a lot of practice.

Programming and Web Design:

If you know how to code, then this freelance job is for you. You will get recurring work with clients by providing them with regular maintenance services too.

Choosing the Best Freelance Sites

As the popularity of freelancing is increasing, many websites are popping up with the best features for freelancers to take, manage and fulfill orders. The Freelance sites provide the best experience for the employer and the employee. There are hundreds of freelance sites. Choosing among them for creating a solid portfolio can be quite a time-consuming and tiring process. You must be selective while choosing the best freelance sites.

You need to take care of these factors while choosing the Freelance Sites :

Number and variety of jobs available
Frequency of opportunities presented.
Diligence in paying for services.
Secure payment systems
Rate of Commission Charging.

We have made a list of five Freelance Sites that have good reviews and high payment history. You must register with at least two of these freelance sites and stick to them for carving a highly profitable freelancing career.

Top 5 Freelance Sites

Freelancer.com :

The first platform on the list is Freelancer.com. It is a general all-purpose freelance site. It is mainly used by small businesses. It covers all areas of work from website development to logo design, Writing to marketing. It is a simple platform, used by top companies like Microsoft, Sar, and Intel.

You can get Competitive bids within minutes. And if selected you can complete it and can get paid securely. Freelancers can upload specimens of their previous freelance work, keep hirers informed of progress while completing the task with a live chat function. It even has got an excellent app to see the latest updates and for using the live chat option. The main advantage is that Freelancer.com doesn’t take a penny from your earnings as commission.

People per hour :

The second platform on the list is Peopleperhour.com. It is a Freelance site with a huge range of services, a huge international community, and good job ratings. More than $130 m earned by freelancers from this site. It is used by 1M business and 2. 4M freelancers. This freelance site has a Nifty project writing tool that helps to hire companies by providing them with all needed assistance. It provides AI(Artificial Intelligence) to match and Contact the most suitable freelancers.

The application process for this site is very strict as they want members to be certified freelancers. This means their application is reviewed and selected by a moderation team. But once you are in, it is easy for you as you are certified now and you can demand higher prices.

Upwork :

The next platform is Upwork. They have grown to be the biggest freelance site. Any business seeking to hire freelancers is now checking Upwork. The recruiters here are mainly looking for long-term contracts. It is the best Freelance site for professionals who are looking for complex projects and long-term contract options.

Upwork is a great software and marketing forum for Web and mobile development and this also has a live chat option.

Guru :

The next platform Guru is a General freelancer marketplace. Guru is highly Cost-effective and is used by 3 million-plus Users. It has excellent Feedback scores. The great advantageous feature is its Flexible and secure payment systems. It uses four types of payment methods:

Fixed price payment
Hourly payment
Task-based Payment
Recurring Payment

You can choose your preferred method of payment.

Fiverr:

Last, but not least is Fiverr, one of the best Freelance marketplaces out there.

It began as a small project site for taking gigs less than $5 at the beginning and now the gigs range between $5 to $10,000.

Fiverr has a Project-based pricing system and you get your services fulfilled Within minutes. You can simply start working in Fiverr by opting ‘Become a Seller’ option and become a part of the ever-growing Fiverr gig economy.

Become A Highly Paid Freelancer

Freelancing is challenging for startups and newbies as they don’t have a solid portfolio and good ratings at the beginning. Begin your freelance journey by taking undervalued gigs and slowly you can build an empire in the gig economy.

To avoid Scams, Buy a small advance at first. Try to exhibit your talent and show off your skillset in every possible way. You can market yourself by:

Building a Solid Portfolio
Creating a Good Landing Page
Creating Social Media Pages with regular and quality contents
Drafting a Cold Mail Template

Make use of tools available online to help you out as a freelancer. There is an app AND.co which covers everything you need as a freelancer and helps you keep going. This app includes features for sending proposals and signing contracts, arranging for invoices and payments, tracking time and expenses, and helps you to even create reports on your performance.

Freelancing is going to stay for a long time as it is the era of the ‘Gig Economy’. If you are doubtful about your success as a freelancer, start it as a part-time job. Work on smaller gigs and learn about the vast world of the gig economy and once you feel you are ready for the battle, give it a chance by making it a full-fledged career.

It may be very tiring at the beginning, but it will surely pay you off in the grand scheme of things. Nothing is easy in this highly competitive world. You have got to put in your time and energy to see the wonders happening in the freelance world.

And lastly, always remind yourself of this old age adage:

‘Slow and Steady wins the Race’

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Google Web Designer: Why Should We Start Using it?

digitalbuddha — Sat, 30 Jan 2021 12:00:56 +0000

If you are someone who loves to develop ads or any other HTML5 content in a creative yet impressive way, then Google Web Designer is for you! GWD was launched by Google in 2013. It is a freely available tool that can act as a helping hand to make websites and advertisements that will surely stand out from the rest of the others.

Let’s dig deeper into what a Google Web Designer tool is and its benefits!

What is Google Web Designer?

Google Web Designer (GWD) is a free desktop application from Google that is applicable for Windows, Mac, and Linux. It has a visual and code interface that can help you create elegant HTML5 web pages, CSS files, banners, or page snippets in multiple browser formats. But most of all, GWD is built for the creation of 3D online advertisements and interstitials. Google Web Designer allows you to create your idea and works on any device with responsive design, animation, and interactive HTML5 features.

Speaking about the interface, it is surrounded by a toolbar, tool options, panels, timeline, document tabs, and view bar.

The toolbar is filled with tools for the creation and manipulation of elements, and it can be seen in the left corner of the interface.
The tool option is shown on the top of the interface in which it shows all the currently selected tools and their advanced options.
Timeline enables you to make animations with the usage of keyframes. There are two options available for the creation of animation, Quick mode and Advanced mode. Quick mode allows you to create a scene-by-scene animation. Whereas Advanced mode allows us to animate each element individually.
Panels involve all the properties, colors, Ad validator, CSS, events, and many more options. Also, you can modify them according to the way you like.
Viewbar contains options like the Design view and Code view. The design view allows you to make content with the help of tools, texts, and 3D objects and the Code view lets you create CSS, JavaScript, and XML files and make your coding life easier.
Moreover, you can preview your documents or ads to be aware of how it will look on the browsers(chrome, firefox, etc) you choose and allow you to publish them.
On the other hand, there are a wide variety of templates that you can choose according to your specifications.

Overall, it’s a big deal to have all these options in a free version tool like Google Web Designer. At first, this software may look like a Dreamweaver or flash. However, it is quite different from those and quite beneficial for creating online ads and sites without spending a penny!

How to download the Google Web Designer tool?

The process of downloading GWD is simple plus free of charge. Go to the site, www.google.com/webdesigner. Click on the download button, agree on the terms and conditions, and that’s it.

What are the benefits of Google Web Designer?

Convenient for beginners

You don’t have to be an expert in coding or designing to make use of this software. It is easy to use for beginners for creating engaging and creative content and provides efficient coding features for experienced developers. However, It would be much better if beginners have a little knowledge of HTML, CSS, and Javascript.

User-friendly

GWD has a flexible workspace and it’s easy to understand and use. It helps to create a beautiful website and ad banners quickly. Moreover, as I have mentioned earlier, GWD is a free version of the software.

3D Content

Google Web Designer is built on a 3D architecture. Hence, you can rotate the elements on any axis (x, y, z) you want using CSS3 (Cascading Style Sheet). Generally, the audiences who visit your website might be looking for something special or attractive, and it’s always better to have a 3D web animation for making them have an impression on your brand!

Compatible on any devices

It doesn’t matter how good your created designs or motion graphics are if it’s not supported by all devices. Now, as long as you have Google Web Designer software, you can build any type of stuff that can be available on multiple screen devices (mobile, tablet, desktop) without any worries.

Flawless Google Integrations

Google Web Designer can combine with other Google products. Hence, once you sign in to your Google account, the files that you have created can be shifted effortlessly onto Google drive, or studio for sharing, editing, and collaborating remotely. After you finish working on your document, you can simply publish the work with just one click to Double Click Studio or AdMob.

To sum up!

Even though it is named Google Web Designer, the features for creating a fully functional website remain narrow. However, if you are thinking of creating interactive online ad banners and interstitials, you should make use of this tool. The arrival of tools like Google Web Designer is a huge advantage for those who cannot afford to hire professionals to do the work. So, give it a try and bring your ideas to life!

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Revolution 2020 – 2021

digitalbuddha — Thu, 31 Dec 2020 18:00:01 +0000

The Year 2020 has been a year of change both in the real and virtual world. The massive revolution in the Digital World was extraordinary. Some changes were positive and some negative. It was the time of new normal which seemed impossible before.

The year 2020 was the year of ‘Digital evolution’. Words like Work from Home, Webinars, COVID-19, Social distancing, Quarantine, etc, which we had never heard before became an integral part of our life. It became an essential keyword for digital marketing as customers demanded brands to be more emotionally appealing. It was the time of personalization and responsible marketing which we had never experienced before.

Some changes in the digital world were evident and for some, we had become the part even without knowing it. In this article, we will discuss the major changes and the ruling trends of the year 2020 which will continue to grow in the coming years too.

Changes in Digital World

New Trends of Digital Marketing:

We all saw a world of new normals and new behavioural changes. We began to see uncertainty before us and we were looking for buying things that seemed like a ‘need’ rather than a ‘want’. As a response to this highly changing environment, the digital marketing world made its own set of Products & Services like

Social distancing Support
Remote work Support
Online Education
Family time Support
Entertainment and online products
Necessity and medicinal products

If your brand’s products couldn’t fall in any of these lists, then your brand must have probably failed in the 2020 digital marketing world. Making the products & Services seems like a necessity was the secret market formula digital marketers found.

Increase in Digital Activities:

‘Meet your Customers where they are’ is the motto of now. Every small business had optimized their brands into one or the other Social media platforms where targeted audiences were engaged in. 3.80 billion people were engaged in one or the other social media platforms with a penetration of 49% in the year 2020. Social media is now growing to be the most user engaging platform in the digital world.

One in three users was engaged in creating and uploading videos in the lockdown period. The gross engagement rate in gaming and social media messaging services like Facebook, Messenger, and WhatsApp were huge during this period. As the theatres remained close, many became engaged and addicted to the streaming services like amazon prime and Netflix. Series like Money Heist, Family Man, The Sex Education, The Crown and films released through such OTT platforms were able to attract 18+million subscribers in the year 2020.

Customer Focused Marketing:

The 2020 year saw a time of Responsible marketing and personalization in every product sold. The customer services and marketing content were in the need of a complete alternation as customers began demanding things that satisfied their emotional needs. The customer’s needs during Covid-19 was the most asked question by business this year. Every brand that came into the Category of luxury started looking for strategies to sound more emotionally appealing. The customers demanded

Virtual Accessibility: Customers began demanding everything they have been getting in the real world to be accessible in the virtual world too. This was highly challenging for businesses. The adaptation to new channels in a short time was way beyond manageable for many small businesses.
Emotionally Attaching and Updated Infos: Customers began expecting brands to be more humane and personalized. The brands that don’t use covid-19 keywords have probably failed to get recognition. The need for updating their whole information related to the pandemic became a necessary aspect.
Offers and Deductions: People started expecting offers and deductions due to the lockdown. The offers and deduction were seen as the way of getting emotionally appealing to the customers.

E-Commerce Shift:

COVID-19 changed online shopping forever. The year 2020 saw an up stick in e-commerce sales. People began spending increased time online and there had been a massive use of social media. It was a time when Social media marketing saw an immense possibility in e-commerce.

The boom in Affiliate Marketers in Digital World shows the success of Social media marketing. The hiring of digital advisers for the e-commerce market increased as the period of uncertainty demanded experts in the Digital field to plan and launch advertising campaigns and successful strategies. The Ecommerce website saw an increase in website visits and conversion rate during the lockdown period. There was a rush for buying even groceries through eCommerce websites. With a combination of e-commerce and social media, companies have realized that the fusion of these could create wonders.

Visual e-commerce is the trend now with many e-commerce brands creating immersive and interactive content in the e-commerce social media handles.

Digital World Trends you can’t Ignore

If you continue to move with traditional methods and still ignore Darwinism in the Digital world then your brand is going to probably fail in this highly competitive digital world.

Here is the Top 6 Digital Marketing Trends:

Content Marketing and Personalization:

People want marketing to be personal. We all want one to one real-time connection between the marketer and us. Everywhere we go, we need a feeling of being a part of anything we do even when we are buying a product. Conversational marketing does just that. It gives you an experience of higher engagement and loyalty from the website you are in with a feedback-driven model. No one likes generic advertising blasts now. Every company is challenged to create contents that give a highly personalized experience. The type of content you create, the useful links, and regularly updated information could drive a lot of organic traffic than using SEO. This is why many brands are focusing now on improving the content. Consistent, high-quality content can take your brand far ahead.

Video contents are capturing the interest of people. People not only see but also tend to share video content of brands. There is a huge shift to video content now.

Influencer Marketing:

The year 2020 saw a sudden wake of the growing number of influencers. It was the time when brands realized it is not only the celebrities that could market your brands well but also ordinary personalities who create content on your particular niche. These contents seem to be more accepted and authentic than regular corporate advertising. Influencer marketing is therefore now the most used marketing technique with affiliates booming each day.

Use of Artificial Intelligence:

If you believe it or not, 2020 was the year where everyone became a part of Artificial Intelligence, although you may not be aware of it. There is much reason why AI is better than normal humans because Artificial Intelligence can analyze a lot of information with accuracy and predict the future far beyond what human nature could grasp.

We are living in times of augmented reality and immersive technology. It has helped to enhance the consumer experience and to boost sales. The predictive analysis of Artificial Intelligence is finding the trends and future of the digital world.

Are you wondering whether you have used Artificial Intelligence?

We all are part of this revolution. The chatbots you can find on every e-commerce website is the by-product of AI. We cannot expect humans to be responding at this fast pace and many of the bots are doing well by responding to you more naturally than normal persons which are helping you well by giving you instant replies.

We already see the dominance of AI in every basic communication, product recommendation, and email and this can be seen as a huge starting point for the dominance of AI everywhere you go.

Visual & Audio Searches:

Visual Searches are taking people to a highly valuable user experience level. We could now just insert images and find specific results with the Pinterest lens, google lens, camping lens e.tc. It is also the time of enhanced voice search and smart speakers. People tend to far more contend with audio results.

Programmatic Advertising:

For reaching the targeted audience more accurately the use of AI is needed. To get your ad more specific and to get faster and higher conversions for your marketing campaign, automation is very much necessary. Programmatic advertising uses these 3 methods to fasten automation:

Keyword
Time of day
Location

Social Messaging Apps:

People spend most of their time in social messaging apps to feel connected at the time of social distancing. So, the companies are realizing that their targeted customers are more engaged here and the marketing has begun to channelize their marketing in these messaging apps. The huge driving force of these messaging app is that it is a highly profitable way of bringing more personalization and greater user experience.

Face-Paced Digital World Changes

At this time of uncertainty, a proactive approach is essential for understanding trends in the Digital World because the digital world is growing more than ever. The digital trends are changing and we have to be assuming trends. The time demanded things that were way beyond adapting. Both the real and virtual world changed rapidly and the need for overnight change was something too far to catch. The traditional marketers had to shift their marketing channels to the digital world. The ones already in the field of the digital world had to introduce something more effective that could make them more differentiated from others.

As it is said, it is not the fittest nor the most intelligent that survives, It is the most adaptable to change and these words have gained momentum in the historical year 2020. Let us learn from these new chapters and upgrade ourself for the new year.

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