Imagine a phone brand. It’s pretty obvious many of you have thought about the iPhone. inc. not the phone, not Steve Jobs, the first thing that popped into your mind is the apple logo. Let’s take another example, imagine a burger- definitely, the big M has flashed through your mind or a juicy mac burger. […]
Metaverse! Ever curious where this word comes from? The sources say the term “metaverse” was coined by Neal Stephenson in his 1992 science-fiction novel “Snow Crash.” The word is a portmanteau of the prefix “meta” (meaning “beyond”) and “universe.” At the beginning of the year 2022, Metaverse rushed into our lives, as another technical advancement. […]
"In the time it took you to read this sentence, 20m emails have been sent." – John Watton. Digital marketing has changed over the course of the past two years. From exploring the proven strategies to incorporating new experiments, digital marketing keeps evolving. It is no longer the game with mere knowledge but a strategic […]
The website says a lot about the person, business, and company values. Over the past ten years, the website has become more than a necessity. Before the blooming of eCommerce in pan Asia, websites were just considered a part of the reference. Then in the later 2000s, it became a business opportunity. Moving forward, it […]
Welcome, 2022! And hope you all have a great year ahead. And as far as digital marketers are concerned, each year is an opportunity to brainstorm and cope with the new trends and changing algorithms! 2021 has been a year of a lot of changes. Facebook changed to Meta, algorithms changed, platforms changed, and above […]
2022 is going to be the ‘Year of eCommerce’. Would you believe it if we made this statement? But it is! Well, what is e-commerce? It simply refers to online shops that sell multiple products that have a particular layout and set up. They allow you to browse the products just the way you want […]
2021 is in its final quadrant and will end in a couple of months. A lot has changed around us, thanks to the Pandemic and also to our lifestyles. People have upgraded themselves and turned out to be more equipped with the latest technologies. And as time changes, the ways of marketing also should change. […]
Yes, it is already halfway through 2021. The battle to curb the curve of COVID19 is still going on in many countries. And many other countries have already succeeded in keeping the virus out of their boundaries. COVID19 was indeed a challenge in all sectors of life. The country’s education, economic, tourist, and industrial sectors […]
In a world where digital marketing spending is going to reach $2 trillion, and 10% of the money is going to be allocated to digital services by businesses, it is high time that while a business develops business strategies/business models, develop digital strategies along with it. The business strategies include creating a business model, creating […]
Freelancing in 2020-2021 Times have changed. A white-collar, 9-5 Job has lost its demand. During the Pandemic, many people lost their jobs and the employers were also in great despair. It was here the popularity of freelance sites came in. The word ‘Freelancing’ and ‘Gig Economy’ has gained momentum among the millennials. The freelance job […]