videomarketing Archives - digitalbuddha https://www.digitalbuddha.in/tag/videomarketing/ Top Digital Marketing and Development Agency in Kerala Fri, 11 Feb 2022 13:53:07 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://www.digitalbuddha.in/wp-content/uploads/2021/09/cropped-cropped-DB-logo-black-32x32.png videomarketing Archives - digitalbuddha https://www.digitalbuddha.in/tag/videomarketing/ 32 32 Top effective benefits of Video Marketing https://www.digitalbuddha.in/top-effective-benefits-of-video-marketing/ Mon, 19 Nov 2018 13:36:10 +0000 https://digitalbuddha.in/?p=6523 With the change in generation and in the enhancement of technologies, people’s taste also differs. In the past, businesses used images for marketing which was one of the top methods. But now videos have taken that leading place because most users like watching videos than images. It is easy to influence your audience to buy […]

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With the change in generation and in the enhancement of technologies, people’s taste also differs. In the past, businesses used images for marketing which was one of the top methods. But now videos have taken that leading place because most users like watching videos than images. It is easy to influence your audience to buy the products through videos than marketing through images.

benefits-of-video-marketing
Definition of Video Marketing

First of all, what is Video Marketing? The definition of video marketing is not complicated. Video Marketing is the method of adopting videos to promote or market your brand, product or service. If a photo is worth a thousand words, then how much more treasurable is a video? That’s the base of a video marketing, a well-developed marketing strategy that helps in engaging videos into your marketing campaigns.

A strong marketing campaign includes videos such as Vlogs, Culture Videos, Interview Videos, Webinars, Event Videos, Presentation Videos, Tutorials, Product Reviewing Videos, Testimonials, Animation Videos, Behind-the-scenes Videos, and Live Streaming Videos.

Video Marketing Statistics
  • HUBSPOT – “Every Week around 78% of individuals watch videos while around 55% view videos on daily basis.”
  • CISCO – “Videos will make up over 80% of all online buyer traffic by the end of 2020.”
  • ALEXA – “After Google, YouTube enjoys the most number of online traffic.”
  • FORRESTER RESEARCH – “A video of 1 minute comprises around 1.8million words.”
  • WORDSTREAM – “Around 59% of administrators say they would preferably watch a video than reading any text content.”
How Video Marketing Works

Here, we can help you with the science behind why video works. We hope the above video marketing statistics that we had listed would have helped you understand the impact of video marketing. The how of Video Marketing strategy is very simple. Your business creates videos that in some way or another, promote your company, raise awareness of your products and services, to boost sales, or to engage your customers. In the process, its a little more complicated. Like many of your marketing attempts, you will have to guide various metrics and track the record of customer engagement.

To advance your video marketing you’ll have to:

  1. You are going to need to allocate resources. You will need some budget for the video – a decent equipment, good editing software, and a great video marketing team.
  2. Tell your stories to your audience.
  3. Not only telling the story, but you need to engage your audience. How will you make your stories interesting? What type of videos will hook your audience? Think about all of it.
  4. There is no length set for the size of videos in video marketing. But try to make it shorter as much as possible. Cut all the extra parts and publish a short and cute video.
  5. Publish your videos as distant and wide as possible. Publish it on YouTube, on your website, and on all the social media platforms. And then, try to promote it as far as possible.
  6. Always analyze and track the stats and metrics, to determine which of your videos did the best and why. So that you can later create such videos to attract your audience.

Now the time has come to go through the different benefits of Video Marketing for your business.

Benefits Of Video Marketing
  1. Modern Customers Spend Most of Their Time On Videos :

Around 78 percent of people watch videos once per week and 55% watch videos every single day. Also, YouTube gets more than 5 billion views per day.

After noticing such popularity in videos, we can hereby conclude that in today’s world, each person is watching videos. From these results, you will automatically have an idea of creating videos and posting it on different social media platforms. You should make Video Promotions, Ads, Web Series, Funny Viral Videos, Educational Videos, etc. based on the desires of your existing and promising customers.

  1. Excellent Return On Investment (ROI) :

About 80% of our studies, tells that by adding an explainer video to your landing page, you can increase your sales. We tell that such videos are not required in order to increase sales. You can make a decent video in your phone itself with an awesome planning. Your audiences are not expecting a high-quality blockbuster video or something. In fact, they prefer a simple video that does a nice job of explaining a product or a service with a good content, rather than a polished, high-budget video that doesn’t say much.

  1. Videos Convey Information More Efficiently :

When you are trying to find out more of about a product or a service, what will you do? Will you try to read the content or will you go click the video and watch the video first? Of course, you will click the video first.

 When your audience wants to know about a product or a service, they want to know the details quickly, in an easy presentation. Videos are the best way to communicate with your existing and potential customers. In a few seconds, you grab the attention of your audience, explain what your business is about, and tell them for what reason they should care. Will you be able to do this in your writing? Yes, sure you can do it, but not as fast as a video. Videos are quicker and memorable.

  1. Videos Increase Conversion Rate And Sales :

Companies which use videos in their marketing strategy has 27% higher click rates and 34% higher web conversions than those who don’t use videos. Therefore, using videos in your marketing strategies such as e-mail marketing or landing pages will help you increase your conversion rates and sales, and also helps you achieve your goal.

  1. Google :

When Visitors go through your website and play videos, then they start spending time on your website. When your visitors spend more time on your site, search engines detect it, trusting that your website has a good content. This increases the possibility of your website showing up first on popular search engines such as Google. The number of videos on your website also increases your search engine rank.

  1. Engaging Via Live Videos :

Nowadays, almost all businesses and celebrities use Live Videos to engage with their audiences. If you can do a good live video, then your business can have great rewards and benefits. Engaging your audiences through live videos is one of the best methods, as it allows people to engage and post comments. This engagement gets people involved. The one who is recorded in the video can see the comments from people and reply to them at the same time. To come up in this, you will need to maintain and have a good social media followers.

  1. Videos Can Convince People To Buy :

Nowadays, most of the people buy a product by viewing Online Video Ads, than by viewing TV channels. 34% of people buy it online but only16% of people buy the products through TV Channels. The reason is that TV Ads do not have ‘Buy Now’ Button, whereas Online Video Ads are one click away from ‘Buy Now’ Button, which helps in more conversion and sales for your business.

We at Digital Buddha, hope that this blog might help you with a successful Video Marketing in your Business. We are one of the best online marketing and top advertising agency in Kannur with more than 30 happy clients.

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The Secrets of Successful Video Marketing https://www.digitalbuddha.in/secrets-successful-video-marketing/ Wed, 21 Mar 2018 11:17:48 +0000 https://digitalbuddha.in/?p=5470 Have you ever thought of making an attractive video to promote your business? Most of the businesses are asking their marketers to create user engaging promotional video to increase their brand awareness. Video marketing is basically creating a video to promote or market your business or brand. Most of the strong marketing campaign incorporates video […]

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Have you ever thought of making an attractive video to promote your business? Most of the businesses are asking their marketers to create user engaging promotional video to increase their brand awareness.
Video marketing is basically creating a video to promote or market your business or brand. Most of the strong marketing campaign incorporates video into their marketing mix. The commonly used videos are Customer testimonials, explainer videos, corporate training videos, videos from live events, infographic videos and entertainment videos.

The benefits of video Advertising

1. Connect with your audience
Video marketing is the easiest way to connect with your audience. It helps to build trust. Video marketing can be used as a useful tool to target the audience and let them get to know your brand.
2. Helps in SEO
Video can be used as a effective tool, helping build backlinks to your site, engage audience, boosting likes and shares, and driving traffic to your site.Youtube ranking also help you to increase your search rank.
3.User prefer visual content
Studies show that in 2017, video content will account for an estimated 74% of all online traffic.If you create a good video content, it will definitely help to attract more customers.
4.It Boosts Conversion Rates
Before buying a product, most of the people watch the product video and review video. Most of the studies show that 57 percent of online consumers buy the product only after watching the product demonstration video.F
5. Videos boost information retention
If your customers hear something only, they’re likely to retain about 10% of that information three days later. If you can provide relevent images or visuals with it, the retention rate will increase to 65%.

The Secrets of Super Successful Video Marketing campaign

If you want to create a super successful video marketing campaign, then you have to develop a good plan. Overall strategy and data should drive your video marketing strategy. Therefore it is important to develop a strong overall strategy . Outline the contents and goals of each and every stage. Also, analyze what metrics which will determine a video’s success.
20 percent of your viewers will click away from a video within 10 seconds or less. All video experts are recommending crate short videos rather than going for long video contents. If you are going for a long video, your message in the first 10 seconds. Always try to increase the SEO value before publishing your videos.Keep in mind that descriptions of your video allow Google’s search spiders to understand what the content and details. Which will increase your visibility.

DigitalBuddha Video Experts

We have created numerous videos for our clients in most of the categories. Our video experts create a strategy for developing a video that will increase your brand awareness. We have collaboration with Animated Explainer videos and Whiteboard video creators abroad, who can create awesome explainer video at an affordable price. We also create short videos and motion graphics to promote your products. We also collaborate with one of the finest recording and animation studio in Kannur,Kerala for providing Digital interlacing and Recording works.

 

 

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